Dolphin Creative Brand Guidelines by apecreative

BRAND GUIDE 2016

VERSION 01

DOLPHIN CREATIVE

BRAND GUIDE

TABLE OF CONTENTS

INTRODUCTION

STANDARD ELEMENTS

APPLICATION GUIDES

01 02 03 05 07

10 11 12 14 15 16 17 18 19 20 21

23 24 25 26 27 29 30 31 32 33 34

Table of Contents Introduction Manifesto Brand Idea Word Cloud

Logo Elements Acceptable Variations Horizontal Variation The Icon Clear Space & Minimum Size Unacceptable Use Color Palette Colors and Backgrounds Typography Iconography Photography

Business Cards Letterhead Envelope Email Signature Graphic Elements Stencil Page Templates Website Video Graphics Uniforms Applications

DOLPHIN CREATIVE

BRAND GUIDE

INTRODUCTION: THE DOLPHIN CREATIVE BRAND

Dolphin Creative is the world’s premier Open Theatre production company. Created in 2009, the company has a management team with over twenty years of Open Theatre production experience. Dolphin Creative is the world’s most successful company specializing in Open Theatre events and festivals. Created in 2009, the company has brought moments of happiness to over 1,000,000 people around the world. We create and deliver festivals, for sponsors and clients, that bring people together

INTRODUCTION

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BRAND GUIDE

HAPPINESS MANIFESTO: GLOBAL EXPERTS FOR LOCAL FESTIVALS

We at Dolphin Creative believe that people are people. No matter what country, what nationality, what culture, what colour: People are People. All People want to be Happy. We create festivals that bring people together to create unforgettable moments of happiness and togetherness. Our product is Happiness; it creates the strongest experiential branding possible. We help create festivals so people can: engage, suspend their day-to- day worries, and to lose themselves in perfect moments of happiness and togetherness.

MANIFESTO

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BRAND GUIDE

MANIFESTO

HAPPINESS MANIFESTO: GLOBAL EXPERTS FOR LOCAL FESTIVALS

Through our learnings of festival management from around the world over the last 30 years, weâ&#x20AC;&#x2122;re committed to our core belief of: PEOPLE + ENGAGEMENT = HAPPINESS Created in 2009, our company has brought moments of happiness to over 1,000,000 people around the world with our products and services.

OUR PRODUCTS Site specific entertainment Professional street theatre Edutainment workshops and games Experiential experiences OUR SERVICES Creative concepts and artistic direction Festival Design and planning Communications strategies and implementation Logistical and Technical Management

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BRAND GUIDE

BRAND IDEA

BRAND IDEA Brand is our audienceâ&#x20AC;&#x2122;s perception of what we do, what we stand for, and what makes us relevant. When the elements of our brand identity - how we look and how we sound - are aligned with what we do and what we say, we can connect with our audience in a way that is authentic and meaningful. Vision (Where we are going and what we are meant to be) Applications without constraints Mission (Our core purpose) Deliver the most unique and the most engaging event experience to anyone, anywhere at any time. Brand attributes (Characteristics our customers associate with us) Trusted Customer-centric Strategic

Creative Innovative Driven

Brand Drivers (These help define our values in our marketing and key business decisions that support the brand)

Reliable As a trusted event partner, Dolphin Creative provides organizations across the globe with a secure and reliable foundation along with agile solutions for growth and topnotch entertainment.

Innovative Using unique, effective and creative event solutions, Dolphin Creative enables organizations to scale, adapt, and align with changing business demands while driving business forward.

DOLPHIN CREATIVE

BRAND GUIDE

BRAND IDEA

GOOD THINGS HAPPEN IN AND OUT OF A CIRCLE

open air theatre / circle performers

circle

open theatre

bringing people together

continous flow of positivity

capturing special moments

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BRAND GUIDE

WORD CLOUD

Word cloud gives Dolphin Creative valuable way to communicate important information at a glance. It immediately conveys crucial information and highlights important activities and services.

WORD CLOUD

STANDARD ELEMENTS

DOLPHIN CREATIVE

BRAND GUIDE

LOGO / ELEMENTS

word mark

indicia

The icon and the word mark (which constitute the indicia). The full-color logo shown is the primary and preferred visual identification.

icon

The Dolphin Creative Logo is a combination of two separate elements:

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BRAND GUIDE

LOGO / ACCEPTABLE VARIATIONS

VERTICAL CMYK PREFERRED Use this preferred logo whenever possible

VERTICAL GRAYSCALE

VERTICAL 1-COLOR BLACK

VERTICAL 1-COLOR WHITE (for use on dark background)

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BRAND GUIDE

LOGO / ACCEPTABLE / HORIZONTAL

LOGO / ACCEPTABLE / HORIZONTAL icon

word mark

The horizontal Dolphin Creative logo in alternative to the vertical logo orientation. This logo orientation is best used in tight spaced horizontal layouts.

indicia

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BRAND GUIDE

LOGO / ACCEPTABLE / HORIZONTAL

HORIZONTAL CMYK

HORIZONTAL 1-COLOR BLACK

HORIZONTAL GRAYSCALE

HORIZONTAL I-COLOR WHITE

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BRAND GUIDE

LOGO / ACCEPTABLE / ICON

The horizontal Dolphin Creative logo in alternative to the vertical logo orientation. This logo orientation is best used in tight spaced horizontal layouts.

CMYK

GRAYSCALE

1-COLOR BLACK 1-COLOR WHITE

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BRAND GUIDE

LOGO / CLEAR SPACE / MINIMUM SIZE

LOGO / CLEAR SPACE / MINIMUM SIZE Always maintain more than the minimum clear space around the Dolphin Creative logo to preserve its integrity. To maintain visual clarity and to provide maximum impact, the logo must never appear to be linked to or crowded by copy, photographs or graphic elements.

DOLPHIN C R E AT I V E

In order to ensure legibility, logos should never appear smaller than the minimum sizes shown here for print and digital applications.

2 cm / 57 pixels

5 cm / 142 pixels

2 cm / 57 pixels

Vertical Stacked Logo

Horizontal Logo

Icon

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BRAND GUIDE

LOGO / UNACCEPTABLE

LOGO / UNACCEPTABLE USE 01

The Dolphin Creative logo must always be applied thoughtfully, carefully and appropriately. The examples on this page illustrate incorrect use of the signature.

Never separate the space between the icon and the word mark.

Never resize the logo or word mark. The proportion must be intact at all times.

Never rotate the logo or the word mark.

Never distort the logo.

Never use the word mark in isolation. Word mark must be used with icon at all times.

Never combine black and white logo with the colored (CMYK) logo.

Never reproduce the signature on a complex background or a background that does not offer sufficient contrast.

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BRAND GUIDE

COLOR / PALETTE

An official color palette was developed to represent our brand. The colors chosen reflect the dynamism and excitement of Dolphin Creative activities. In order to maintain consistency, itâ&#x20AC;&#x2122;s important to use only the approved colors as outlined below.

PANTONE Pantone 267 C Pantone 267 U

PANTONE Pantone 1375 C Pantone 137 U

PANTONE Pantone 631 C Pantone 631 U

CMYK 82 / 97 / 0 / 0

CMYK 0 / 38 / 89 / 0

CMYK 74 / 0 / 13 / 0

RGB 106 / 63 /152

RGB 243 / 126 / 32

RGB 23 / 165 / 167

WEB #5f259f

WEB #f37e20

WEB #3eb1c8

PANTONE Pantone Black C Pantone Black U

PANTONE Pantone 7546 C Pantone 7546 U

PANTONE Pantone 7544 C Pantone 7544 U

PANTONE Pantone 7544 C Pantone 7543 U

CMYK 0 / 0 / 0 / 100

CMYK 0 / 0 / 0 / 70

CMYK 0 / 0 / 0 / 50

CMYK 0 / 0 / 0 / 30

RGB 0/0/0

RGB 77 / 77 / 77

RGB 128 / 128 / 128

RGB 179 / 179 / 179

WEB #000000

WEB #4D4D4D

WEB #808080

WEB #B3B3B3

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BRAND GUIDE

COLOR/COLORS & BACKGROUND

COLOR / COLORS & BACKGROUNDS

Preferred single color in white background.

Preferred background colors in single color logo.

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BRAND GUIDE

TYPOGRAPHY

There are two approved font families in the Dolphin Creative typography system: Co Headline and TitilliumText. These two font families were chosen to complement the identity and help convey the character of the brand. It’s important to use them as outlined to maintain consistency within layouts. Co Headline is mainly used in headlines and titling while Titillium is used in body texts.

TYPOGRAPHY

Co Headline Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥£@®©™æ§#ø¢%°&!;:~–”/()[]<>+-÷= Co Headline Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥£@®©™æ§#ø¢%°&!;:~–”/()[]<>+-÷= TitilliumText22L Light

TitilliumText22L Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥£@®©™æ§ #ø¢%°&!;:~–”/()[]<>+-÷=

TitilliumText22L Bold

TitilliumText22L XBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥£@®©™æ§ #ø¢%°&!;:~–”/()[]<>+-÷=

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BRAND GUIDE

ICONOGRAPHY

A F E STIV

’S W O R K

OOR GAM

RE T

SCULP

ET SHO

F E S T I VA L

E TR

EVE

C F E S T I VA

N ’S T H E

C HIL

E T T H E AT

One circle/icon catches your eye and quickly describes Dolphin Creative functions.

Universally recognizable icons within primary-colored circles combine for a modern look that’s versatile, directional, and aligned with the Dolphin Creative logo.

ICONOGRAPHY

G ISTIC S

O G SH

U S TAT

MONEY M

PA RADES

FETY

IN G & DE

M IN

T S

S E RVICE

HED ULES

AG E M EN

The circles leverage only one color: Dolphin Purple from the Dolphin Creative palette; do not change or add to these colors.

IN S U R A

D G E TIN

The icon is always white and centered within the circle.

GEMENT

What We Do Icon

H E A LT H

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BRAND GUIDE

PHOTOGRAPHY

GRAPHIC ELEMENTS

Full Color Photography

A photograph tells a story. Without staging, the image is expressive, eyecatching, and authentic. Dolphin Creative uses editorial photography to support the complex subject matter of entertainment and open theater. A sense of movement supports the idea that information never stopsâ&#x20AC;&#x201D;even when we are still.

Active Artist photography Depicts a sense of movement and emotion.

Duotone Image Treatment

Draws you in with a cinematic feel or unique angle. Tight shot of the artist showing full emotion. Over flowing fun and excitement in the picture.

Dolphin Blue (background) + Dolphin Purple (foreground)

Dolphin Orange (background) + Dolphin Purple (foreground)

Black and White image + 60% Black transparency tint

APPLICATION GUIDE

DOLPHIN CREATIVE

BRAND GUIDE

BUSINESS CARD

Back graphic is composed by the icon cut and divided into 4 equal parts. One full logo should be shown when combined. Back variations

1.2 cm 1 cm

02 03

STUART EVERY CEO / FOUNDER

Dolphin Creative Events Head Office: Dubai - U.A.E. PO Box 122753 T +971 4 369 7161 M +971 56 235 7179 E stuart@dolphincreative.org

Front

dolphincreative.org

Back

1cm round corner Business card size: 8.89 cm (W) x 5.08 cm (H)

Logo unit size: 2 cm (W) x 2.8 cm (H)

Contact font characteristics: 02

Co Headline Bold 9 pt, Dolphin Purple

Co Headline Bold 8 pt, Dolphin Orange

TitilliumText22L Regular 7.5 pt, 70% Black

Co Headline Regular 7.5 pt, Dolphin Blue / Purple

DOLPHIN CREATIVE

BRAND GUIDE

LETTERHEAD

Front

Back

1.5 cm

Letterhead size: 21 cm x 29.7 cm 01

1.5 cm

Logo unit size: 2.5 cm (W) x 3.5 cm (H)

Address font characteristics: TitilliumText22L Regular 7.5 pt, 70% Black Co Headline Regular 7.5 pt, Dolphin Blue / Purple

Dolphin Creative Events Head Office: Dubai - U.A.E. PO Box 454892

1.5 cm

T +971 4 369 7161

E info@dolphincreative.org

dolphincreative.org

1.5 cm

2 cm

2cm round corner

DOLPHIN CREATIVE

BRAND GUIDE

ENVELOPE

ENVELOPE 1.5 cm

Front

1.5 cm

Envelope size: DL 22 cm (W) x 11 cm (H) 01

Logo unit size: 2.5 cm (W) x 3.5 cm (H) Address font characteristics: TitilliumText22L Regular 7.5 pt, 70% Black

Co Headline Regular 7.5 pt, Dolphin Blue / Purple

Dolphin Creative Events Head Office: Dubai - U.A.E. P.O.Box 122753

1.5 cm

T +971 4 369 7161

E info@dolphincreative.org

dolphincreative.org

1 cm

Back

Envelope flap color variations

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BRAND GUIDE

EMAIL SIGNATURE

Guide

EMAIL SIGNATURE

Logo unit size: 90 px (W) x 109.65 px (H)

02 03

Contact font characteristics: 02

CEO/Founder

Dolphin Creative Events Head OfďŹ ce: Dubai - U.A.E. PO Box 454892

Verdana Bold 12 pt, Dolphin Purple Verdana Regular 12 pt, Dolphin / Orange

Stuart Every

T E

+971 4 369 7161 stuart@dolphincreative.org

dolphincreative.org

Verdana Regular 11 pt, 70% Black

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BRAND GUIDE

GRAPHIC ELEMENTS

GRAPHIC ELEMENTS The “Open Circle” graphic element origin

Along with our photography style, a defined set of proprietary graphic elements helps tell the Dolphin Creative story. Please follow the criteria below when incorporating graphic elements in any corporate materials, signage, or other communications.

Open Circle Pattern

30% Black on White Background

70% Black on 100% Blackground

Dolphin Gray Open Circle Pattern

Dolphin Purple Open Circle Pattern

Dolphin Blue Open Circle Pattern

Dolphin Orange Open Circle Pattern

The “Open Circle” are flexible elements can be arranged in variety of patterns adding depth to Dolphin Creative graphic language. This can be used as background fillers and page accents.

DOLPHIN CREATIVE

BRAND GUIDE

GRAPHIC ELEMENTS

Logo Quadrant Graphic Element This is the Dolphin Creative Quadrant graphic element are normally used in page fillers and page breakers. It is used effectively on wide spaced areas.

Full Color Quadrant

Duo tone Quadrant

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BRAND GUIDE

STENCIL

Icon only stencil format

Dolphin Creative stencils are to be used for quick equipment /rig branding purposes. Black or White spray paint should be used.

Application Sample

5 cm diameter minimum size

Stacked Logo Unit Stencil

Horizontal Logo Unit Stencil

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BRAND GUIDE

PAGE TEMPLATES

PAGE TEMPLATES WHO ARE WE?

2016

VERSION 01

WHO WE ARE

ABOUT DOLPHIN CREATIVE

DOLPHIN CREATIVE

WHO WE ARE

INTERNATIONAL FUNCTIONS

DOLPHIN CREATIVE INTERNATIONAL FUNCTIONS

Dolphin Creative is the world’s premier Open Theatre production company. Created in 2009, the company has a management team with over twenty years of Open Theatre production experience.

If they are orchestrated correctly, the photography, graphic elements, voice and tone, colors, and typography will align to form a visual expression that elevates the campaign message to a successfully branded message as well.

Dolphin Creative is an international events production company and talent agency

DOLPHIN CREATIVE

WHO WE ARE

Produce world music festivals and acts as agency to artists

Supplies unique food themed family shows for food festivals

Produce 3d chalk arts festivals and acts as agency to artists

Produces international street theatre festivals and acts as agency to artists

Supplements existing events with entertainment

Produces international storytelling festivals and acts as agency to artists

Provides PR support for its events

Produce large scale balloon sculptures Produce children’s theatre festivals and acts as agency to artists

Provides expertise event management Provides artists and shows for theme parks Provides artists and shows for theatres

We at Dolphin Creative believe that people are people.No matter what country, what nationality, what culture, what colour.

How we create these special moments is bringing Open Theatre to public areas:

PEOPLE ARE PEOPLE

Shows without stages.

We believe in bringing people together to create special moments of happiness. We believe it’s possible to suspend reality and lose yourself in a perfect moment of togetherness.

CHRIS LYNAM ORIGIN: UNITED STATES OF AMERICA ACT: LIVE STATUE

“

The management of Dubai Marina Mall has been working with Dolphin Creative since January 2011. We are pleased to say that they have always provided creative, original concepts that ensure our mall’s events are in a different category to the usual mall entertainment. All the events are entertaining, interesting, unique and always very well received. Bronwyn Redding-Jones Senior Marketing Manager Emaar Malls Group

MANIFIESTO

MANIFESTO

Produces themed festivals for families suitable for public spaces and retail malls

Produce a children’s festival: bubbles and balloons

“

DOLPHIN CREATIVE

“

Marketing collaterals can be a great expression of all the brand elements working together. Each piece of collateral should lead to the next, and dive deeper into the content through the progression of materials.

COMPANY PROFILE

Your participation in the Muscat Festival certainly gave added value; It enriched our activities with an entertaining flavour. We look forward to your innovative touch year after year. Mr. Nasir Bin Abdulla Al Ghilani The head Committee of Naseem Public Garden Events for Muscat Festival 2013

Audiences without borders. Moments of pure happiness that can last a lifetime.

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BRAND GUIDE

WEBSITE

Dolphin Creative is CMS (content management system) website. Dolphin Creative is working to bring the entire site up to date with the new standards outlined in this document. Layout, typography, color palette, photography and the open circles graphic elements together communicate the style and tone of the dolphincreative.org brand.

WEBSITE

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BRAND GUIDE

VIDEO GRAPHICS

1080p Safe Areas

OBB (Opening Billboard) HD ACTION SAFE

HD ACTION SAFE

HD TITLE SAFE

DUBFEST 2016

Logo Bug 1

SD 4X3 TITLE SAFE

2016

HD ACTION SAFE HD ACTION SAFE

CBB (Closing Billboard)

SD 4X3 TITLE SAFE

The effectiveness of Dolphin Creative’s identity system and the communication of the brand depend upon maintaining standards for video. It is critical to maintain an experience that is recognized as part of the Dolphin Creative’s identity. This includes standardized usage of the Dolphin Creative logo in title slides, and standardized content and typography in lower thirds.

Logo Bug 2 HD ACTION SAFE

HD TITLE SAFE

Full HD 1080p 1920 x1080 16:9 Ration

SD 4X3 TITLE SAFE

HD TITLE SAFE

dolphincreative.org

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BRAND GUIDE

UNIFORMS

multi-colored shirt

UNIFORMS 5cm

25cm

The uniforms should follow a unified style for the sake of identity and professionalism. There are two color ways to choose from. Multi-colored and singlecolored shirt.

single-colored shirt

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BRAND GUIDE

APPLICATIONS

All branded assets are available on Dolphin Creative Brand Resource Center: https://dolphincreative.brandguide.org Please email brand@dolphincreative.org if you have questions.