Craft the narrative. Craft your future.

Gain the professional skills you need to advance your career while learning to develop messages that will help organizations reach their goals and address social problems. Rollins’ Master of Arts in Strategic Communication is a unique program in Central Florida that is focused on combining theory and real-world practice to solve social problems in a multicultural world.

As a result, you’ll not only learn about overarching theories that explain how and why people respond to information, but you’ll learn to influence public opinion by researching, planning, implementing, and evaluating effective communication campaigns across paid, earned, owned, and shared media channels.

Where your Strategic Communication Degree can take you

Graduates will be equipped with the knowledge, skills, and abilities to analyze organizational needs and influence public opinion, develop mutually beneficial relationships, design effective campaigns, and solve social problems in a multicultural world and excel in strategic communication roles in industries like public relations, marketing, journalism, organizational, health, political, and sports communication.

Program Length

Rollins’ Master of Arts in Strategic Communication is a 30-hour, cohort-based program. Students must complete two capstone projects focused on creating and measuring campaigns, as well as either an internship or organizational leadership course.