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Why Rollins?
From our personalized learning environment and flexible format to our results-oriented programming and expert faculty, Rollins is the perfect place to pursue your graduate degree.
Professional Experience
In addition to learning about theory, you’ll have the opportunity to gain resume-boosting experience through our internship program with leading area organizations, including Walt Disney World Resort, Universal Orlando, Hilton, Marriott, the Orlando Magic, Charter Communications, Linda Costa Communications, Uproar PR, and Orange County Public Schools.
Community Engagement
At Rollins, we believe life is for service, and that ethos is built into every course you take. You’ll gain valuable experience and give back to your community while creating communication campaigns for local partners like New Hope for Kids, Kids Beating Cancer, BASE Camp Children’s Cancer Foundation, and Winter Park Chamber of Commerce.
An Expansive Network
Make the connections you need to launch the career of your dreams. You’ll have the opportunity to expand your personal and professional network and meet more than 400 communication professionals by participating in local chapters of the Public Relations Society of American and Florida Public Relations Association.
Program Courses
Core Courses
COM 510: Global Strategic Communication Management
COM 515: Strategic Communication Theory and Research
COM 520: Strategic Communication Messaging
COM 525: Integrated Marketing Communication
COM 530: Digital and Social Media Marketing
COM 535: Web Analytics and Social Media Metrics
COM 540: Crisis Communication: Risk and Reputation Management
Electives
COM 590: Internship
COM 555: Organizational
Leadership
Capstone Projects
COM 545: Strategic
Communication Campaigns
COM 550: Strategic
Communication Measurement and Evaluation