How to Reduce the Bounce Rate of Your WordPress Website
While establishing a website, we generally are more worried about web traffic analysis, and how significant it is to spend enough time and money on increasing the traffic, page views, visitors, and conversion. That’s how; people normally miss out on a metric called “Bounce Rate”.
A bounce rate is when a visitor leaves the site without visiting any other pages before a specified session timeout occurs. Here are a few pointers, to keep the visitors engaged and reduce bounce rate:
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Let’s start with decreasing the unnecessary, distractive pop-up’s, people usually throw all sorts of things installed and added to their website, the problem is many of such things can prove to be distracting the visitor and can even result in them leaving the site.
For exemplar, the flashing banners, even if the visitor clicks the image by mistake they are redirected to a completely different site, even before their purpose of visiting the site is resolved. Besides, it is advisable to reduce the widgets on the side bar; this is also one of the reasons for distraction. It should be reduced to the essentials.
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Improving the site speed can also help cut the bounce rate. Many of the visitors, don’t desire to wait until the site loads, it is not only time-consuming but also annoying. In order to get rid of this trouble of slow loading, it would be helpful if the number of plug-ins installed is reduced to few. Another way to shorten the load time is to make sure the images are of right size and compaction.
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Good layout or the intent of the website also plays a significant role here, when a visitor visits the web page, the first impression one gets is important and that determines whether they close the browser or continue surfing the website.
It is a nifty thought to engage visitors by enticing them with the best content of your blog; all the same, these things should be held in mind when placing content. ◦ Use of clear titles, headings and sub headings. ◦ The content should be well displayed and written for the right target visitors. ◦ Errors and mistakes should be kept limited. ◦ Use of Graphics and images, related to the product or services.
With the avail of a WordPress expert/specialist, one can easily accomplish what they desire. Most of the problems can be solved to increase the traffic on the website and reduce the bounce rate of your WordPress Website. It can be a tedious job but not inconceivable.
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