Push Notifications – the Best Channel to Engage Your Customers
There
are
so
many
customer
mobile application specialists have
been
engagement using
to
channels drive
mobile
that app
engagement and provide their customers with improved customer experience yet the one that rules all of them is push notification. Yes! As per a report from trusted sources push notifications can boost app engagement by 90 percent. And why it is so happening is because 50 percent of mobile users themselves opt for push notifications and find it useful. Let us see some ways following which you can ensure that push notifications would prevail and not fail:
Inform them, don’t bug them Keep it brief yet comprehensive Formulate a schedule Don’t misuse their trust
Inform them, don’t bug them With push notifications there is only a fine line between engaging your customers and overwhelming. Try to inform your customers rather than bugging them with aggressive promotion. Maintain right frequency of sending notification; do not make it too often that they feel like abandoning your app or too seldom that they forget your brand. Try to figure out a balance so that it works effectively for your business.
Keep it brief yet comprehensive Human beings naturally have a limited attention span and there is also a content limitation in push notifications. Making the information concise and catchy can be quite challenging at times. But you have to craft the content wisely so that you can convey relevant messages in limited words and attract your customers’ attention.
Formulate a schedule To send relevant contextual push notifications to your customers it is important for you to understand and know your customers completely. For that you have to religiously keep track of their analytics and find out their average sleep and work cycles. Therefore, ask your mobile app development specialist to integrate mobile analytics solution in your mobile app so that you can understand their schedule and optimize your notifications by time.
Don’t misuse their trust As your customers are allowing you to interrupt you even when they are having food or are enjoying other apps or just doing anything, now it depends on you how you are going to retain their trust. Remember that trust once lost is very difficult to regain!
Originally published at: http://bit.ly/2eMJY8E
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