Can Third Party a/b Test Results Do Something Good For Your Website?
Every business that has online exposure knows what it means to have their website a/b tested. It decides how well your website works for the relevant audience and visitors and increases the chances of higher conversion. But do you think that following other’s a/b test results will do to your business? Lots of people believe that copying the other’s winning tests will save them time and resources. But are they worth it?
These believers are the ones who believe that implementing on only winning tests could be the best idea. Plus, there are websites that promote this notion of utilizing successful a/b test results performed by others. It may appear tempting, but saving hard work may turn to be dreadful. The way your website is developed and what it consists of should change the outcomes of a/b tests, which is why other people’s A/B test results are useless and offer little value.
What Is The Nature Of Your Business? Before you even attempt to imitate anybody’s winning results, you can consider the fact that what you have (in terms of products, strategy, traffic and brand) is totally different from what they do. For instance, you might be selling Gap whereas they might be into Diesel, or it could be the matter of having unique fashion style/users. Your goods and merchandise and how they benefit could be altogether a different set of balls from those you want to follow.
Brand, cost, customer relationship, conversion tactics, traffic sources are some of the factors that set your business apart from that of others. This demands the unique way of identifying problems and ways to solve them and approach for the appropriate solution.
Identifying The Root Of The Problem Have you analyzed the trouble you are facing while testing the quality and performance of your website? Go ahead, do it and you will experience something that has no match with what you observe in others’ test results. All you have to remember is that it is your business and it is not same as your competitors, and that your website might have certain problems that are meant to be specific and not generic as you might have concluded in the first place.
Build a goal-oriented strategy for testing your website and let those tests cover the specific problems confronted by your business website. Study the obstacles and platform-sensitive problems that only your site suffers from. Seeing only others’ ideas will limit the efficiency of your tests and reduce the scope of solving the problems that arrive unannounced.
Should You Be Cynical Then? This is not to say that you should always ignore the strength and influence of what other benefit from their A/B tests. Of course, there is always something you can learn and be inspired from others experiences and technical experiments. Keep your eyes open and take their results into consideration by testing them on the anvil of your personal business expectations. Where you can be hopeful is the place that provides you the space for deriving shrewd conclusions from their process, approach, and resultant insights they gained from scrutinizing the available data.
Your Takeaway Never forget that believing what works for others will work for you is a myth that needs to be debunked with personalized approach and original tactics you use to deal with the problem. The context in which your website is developed differs from that of others, which gives lift to specific problems rather than general. Explore the questions like ‘why it happens’ and ‘how it can be resolved’.
Originally Posted On - https://goo.gl/7INJd0
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