Tips for Increasing Business Profits With Facebook
Lately, Facebook marketing experts have been doing a lot of writing about how Facebook can help online businesses exclusively. Times are changing, but there are still a lot of physical businesses like restaurants, shops and physical service providers in need of a strong social media presence and marketing assistance. Fortunately, Facebook has the ability and potential to increase the profits of any business for both the virtual world and the physical world. There are a few different ways to utilize Facebook, and some techniques work well in tandem, while others stand alone fine.
The first thing any business needs to increase its profits using Facebook is page engagement with people who have heard of the business or use it. Writing short question posts is a good way to get dialogue going with current patrons of the business who also happen to like the page. When they engage with the Facebook page it’s a social media term meaning they are either liking a post, commenting on the post, sharing the post, possibly even all three or some combination. This gets the business free advertisement because the page fan’s list of Facebook friends will see it. Then, more people will like the page, and the odds of at least some of those new page likes using the business increases. Finally, the increased engagement expands outwards like ripples from a rock
thrown in a pond, and profits will increase. If a business is worth growing, then it is worth showing. Plenty of pictures should be taken of either products, services or both. It all depends on the type of business. Next, post the most flattering and highest quality pictures on the Facebook page. If the business has already started using the engagement idea, then likes, comments and shares will pour in for any new and attractive pictures. A good picture with a short but detailed description will get the most shares out of anything posted, and shares, especially of products or services in action, will bring in more Facebook and physical fanfare. Advertise sales or special offers heavily as if they’re commercials or newspaper ads. Signing up for Facebook is free, getting a Facebook page for a business is free and unless a post is being paid to be boosted, which is a good idea too, then it is free to post. No advertising costs with a large social media following equals profits. Roman Temkin is a real estate developer from NYC.