roma seven 11 International Rugby Sevens Tournament th
2012
Roma Seven 2012
ROMA SEVEN 2012 16 teams at the 11th International Invitation Roma Seven Cup 8 teams at the 4th International Invitation Roma Seven Ladies Cup 8 teams at 6th International Vets Memorial R. Speziali Cup (over 35) 2nd Memorial Giorgio De Angelis 3 days of Great Rugby 500 players from 5 continents the excellent frame of the City of Rome the hospitality village the business village the Roma Seven Party the Dinner Gala
Roll of Honor
Major Sevens Tournaments Hong Kong Sevens
China
Roma Seven
Italy
Middlesex
England
Dubai Sevens
Emirates
London Sevens
England
Safari Sevens
Kenya
N. Mandela Sevens
South Africa
Edimburgh
Scotland
Las Vegas Sevens
USA
NZ Sevens
New Zealand
Melrose
Scotland
Tokio Sevens
Japan
Gold Coast Sevens
Australia
Punta del Este
Uruguay
Kinsale Sevens
Ireland
Roma Seven 2012
Rugby 7 and the “Roma Seven” Rugby Seven will be inserted in the
Olympic games from Rio de Janeiro 2016.
Rugby Seven started in Melrose, Scotland, in 1883. Since then, Rugby Seven grew to the same level of popularity as rugby 15 with a constantly growing interest.
Today the IRB Seven World Series have an audience of 558 million - + 24 million each year - carried by 34 different broadcasters - in 16 languages - in more than 141 countries The Roma Seven, the most important Sevens in Italy, is become year by year the “must” tournament to partecipate in, third in Europe and ninth on the World circuit .
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Roma Seven 2012: is sure to be rugby at its best The World’s Best Teams of Rugby Seven in Rome, capital of sports Australia 7
Kenia 7
New Zealand Metro
France 7
Spain 7
Italy 7
Golden Lions SA
Georgia 7
Fiji Uprising
Clandestinos Argentini
Ukraina 7
Nederland 7
British Army ARU
Comitè Cote d’Azur
Stellenbosch University
Gilbert Stoned Pups
Kooga Wailers
Melrose RFC
Germany 7
Languedoc FFC
Yug Rugby (Russia)
Seven Kings of Rome
Belgium Barbarians
Marauders
Froggies
Atlantis Seven USA
Mel’s Exiles
Samurai International
FRANCE 7
Roma Seven 2012
ROMA SEVEN CUP: the Gold Book
2008
Roma Seven Invitation Australia 7 Roma Seven Invitation Felpharma British Army ARU
2007
KooGa Wailers
2006
Stellembosch University RFC Samurai International RFC Italy 7 Samurai International RFC Lottomatica Roma
2011 2010 2009
2005 2004 2003 2002
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oma Seven 2
R Testimonial
Roma Seven 2012
Guest Stars at Roma Seven - Waisale Serevi, the Fijian who is a real Seven icon around the world - Ben Gollings IRB best Seven player 2006, World top scorer and England7s captain - Alefeke Penelise IRB Best Seven player 2007, All Blacks 7 - DJ Forbes IRB Best Seven Player 2008, captain All Blacks 7 - Ollie Phillips IRB Best Seven Player 2009, Inghilterra 7 - Collins Injera Top Try Scores 2008- 2009, IRB Sevens World Series IRB Sevens World Series 2011 Championship
Gordon Tietjens, All Blacks 7 coach - Tomasi Cama, All Blacks 7 - Shane Christie, All Blacks 7 - David Raikuna, All Blacks 7 - Lote Raikabula, All Blacks 7 - Scott Kurry, All Blacks 7 - Rory Grice, All Blacks 7 - Jordan Smiler, All Blacks 7 - Solomon King, All Blacks 7 - Fritz Lee, All Blacks 7 - Edwin Cocker, All Blacks 7 - Sherwin Stowers, All Blacks 7 - Justin Wilson, All Blacks 7
Samoa , IRB Sevens World Series 2010 Championship
Australia 7
- Tom Iosefo, Samoa 7
- Tim Walsh, captain
- Alatasi Tupou, Samoa 7
- Henry Wanderglas
- Reupena Levasa, Samoa 7
- Michael O’Connor, coach - Bernard Folley
Fiji 7
- Jacob Taylor - Edd Jenkins
- Nabuliwaka Lepani, Fiji 7
- Hamish Angus
- Apolosi Satala, Fiji 7
- Lewis Holland - Greg Jeloudev
South Africa 7
- Renfred Dazel SA 7
- Jesse Parahi - Dan Yakopo
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DJ Forbes e
Fritz Lee. All Blacks 7
Roma Seven 2012
in action
The Roma Seven Village The Hospitality Village will be lodged in the vicinity of the venue. It is an exclusive area devoted to the guests of the event. The village, a unique location, makes it possibile to organize promotional events, Corporate Hospitality and meetings and to arrange special areas during the sporting event. The village, that will function throughout the event, is a point of reference for partners, insiders, and the general public attending the tournament. A food and beverage service along with music will be provided during the event.
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Roma Seven, a Worldly sports Frame Following the Best British tradition , a Dinner Gala for more than 250 people will be served at the Vip village tribune A unique and prestigious occasion for “spoiling� customers, establishing new business connections and livening up new synergies In each edition, Roma Seven organization selects a charity project to co-operate with.
Roma Seven 2012
Roma Seven Party: Sport and Worldly Life The eagerly awaited, exclusive time for celebrating will conclude the International Rugby Seven Tournament. Representatives from Rome’s jet set will parade at the Vip Village. Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party will close the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment. The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate.
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Communication Plan - Roma Seven TV Coverage
Rai Sport : MEDIA PARTNER of the event Rai Sport 1 : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday) Rai Sport 1 : live television report of final play-outs (quarters, semi-finals and finals) from 20.00 till 24.00 (Saturday) the longest broadcast of the rugby sector RAI: features, news and reruns for a total of 12 hours on air
TG2
Roma Seven 2012
TG1
ITALIA UNO
RAI TG1 - National TV news friday 20.30 pm (1.30”) RAI TG2 – National TV news 1st June prime time (1.20”) RAI TG2 – National TV news 1st June night edition (1.20”) RAI TG3 – Regional TV News saturday 4th June dinner time (1.10”) STUDIO APERTO Italia 1 NEWS saturday 4th June dinner time (48”) LA7 NEWS saturday, lunch time edition (1.30”) SUPER 3 NEWS thursday 2nd June prime time edition (1.30”) ROMA UNO NEWS saturday 4th June dinner time edition (2.45”)
TG3
SUPER 3
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Mobile Advertising (Railway stations, Outdoor Tv) MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 local trains 3.780 screeens - 15” video adv - 72 runs/day during the two weeks before the event - 1.680.000 viewers / day
Pubblicità Dinamica Rome Circuit - screens in selected locations among the best fitness centers, restaurants, concept stores, lounge bars - 60” video adv during the two months before the event - 42.000 viewers/day more then 1.000.000 viewers / month
Roma Seven 2012
CENTOSTAZIONI ADV Circuit - 1.200 screens in 50 railway stations 47 of which are chief towns - 43� video adv during the two weeks before the event - 143 runs /day - 16 millions viewers / day
TELESIA ADV Circuit - 102 screens in 20 underground stations of Rome - video adv during 15 the two weeks before the event - Target: Fast Moving Consumer - 1 million viewers / day
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Atac dynamic ads
Banner 2x2 m
Roma Seven 2012
parking areas panels
Underground Banners Roma
Posterbus 2x2 m
outdoor advertising panels in City centre
Advertising 100 outdoor advertising panels in City centre 3 m x 2 m Central City during the two weeks before the event 200 parking areas panels 100 x 140 cm Pubblicità Circuito Roma during the two weeks before the event 130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two months before the event Atac dynamic ads for the routes in Rome (100 buses, right and posterior sides) 120x70 cm during the two weeks before the event n.7 truck ads 2m x 2m during the two weeks before the event (OPD Pubblicità) 50,000 A3 size posters in highly attended areas selected by target and in ticket advance sale points (2008/2009/2010/2011 service assigned to Lis Ticket, Lottomatica Group) Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes for seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week Information campaign during the Six Nations event generating more than
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About us
MAGAZINE
Roma Seven 2012
Press Metro news (Partner media) 850.000 copies (from Monday to Friday) 1.934.000 readers each day N° 1 half page in NETWORK circuit N° 1 half page in Roma Circuit N° 1 ¼ page in NETWORK circuit DNEWS (Partner media) 500.000 copies (from Monday to Friday) 1.000.000 readers each day n. 2 half page in Rome and Milan Porta Portese (Partner Media) (circulation 110.000 copies for week) - Advertising spaces to be customized in the weeks before the event Sport ClubMagazine (Media Partner)- monthly free press distributed at sports club in Italy - 90.000 readers Rome area - 50.000 readers rest of Italy - adv page May issue - adv page July issue - article June issue - adv central pages July issue Fare Vela -sports monthly magazine a circulation of 30.000/month - adv page June issue
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Press
Roma Seven 2012
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torna il grande
2 - 3 - 4 Giugno 2011 Stadio dei Marmi Roma
rugby
OFFICIAL CAR
CON IL PATROCINIO DEL
Comitato Olimpico Nazionale Italiano
GLOBAL SPONSOR
match program magazine 52 colour pages 21 x 15 format A circulation of 70,000 Home delivery
Roma Seven 2012
Radio Radio Globo (Partner Media) - 7 audio adv to 20” each day during two weeks before the tournament - 3 winner lines during two weeks before the tournament - 300.000 Listeners/day Radio Radio Interviews and radio services Radio + TV 750.000 listeners/day RomaRadio – by The Mobility Agency broadcasted in A and B lines of Rome’s Tube - 15” audio adv during the two weeks before the tournament - 16 runs/day during the two weeks before the torurnament - 800.000 listeners/day
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Roma Seven Comunication plan 60.000 leaflets (21 x 30 ) 100.000 invitations by sms (from database Press Office Roma Seven) 65.000 invitations home delivered (from Roma Seven Press Office database)
NewsLetters Lis Ticket NewsLetter “Primissima” 240.000 contacts Telepass: 800.000 Telepass Premium clients open rate 40% Metro News: 20.000 contacts
Web Comunication Sito web www.romaseven.com
( 220.000 single contacts from different IP-address )
40.000 email Invitations (from Roma Seven Press Office database) Video spot of 50 “ send to 40.000 single contacts selected from international database Facebook Communication campaign dedicated to 80.000 contacts (Roma Seven Fan & friends)
Roma Seven 2012
Banner on several websites, among these: PAGINE GIALLE 1 month in the home page PAGINE BIANCHE 1 month in the home page TUTTO CITTA’ 1 month in the home page ROME MUNICIPALITY 1 month in the home page comunediroma.it and 060606 ROME PROVINCE YOUNG PEOPLE GOV. DEPARTMENT ROME DEPARTMENT OF MOBILITY ADR Rome Airports company FIR (Italian Rugby Federation) AIR (Associazione Italiana Rugbisti) BIRRA PERONI
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2007 Press conference at the Capitol
2009 Press conference in the Coni meeting room
2008 Press conference at F.I.R
2010 Press conference in the Coni meeting room
Roma Seven 2012
Press Office - press conference to present the event to outstanding national and local newspapers - press releases - mailing of match program magazine - customized invitations to sports event - web mailing list - invitations to the exclusive Gala Dinner - invitations to the Roma Seven Party - testimonials from the showbiz and the sports sector - Waisale Serevi chosen as Roma Seven testimonial - Dj Forbes, Roma Seven 2010’s testimonial, All Blacks 7 Captain and IRB best Seven Player 2008 - Chester Williams, Roma Seven 2011’s testimonial, World Championship Rugby and icon of the actions against Apartheid in South Africa
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Roma Seven 2012
Business Proposals for Roma Seven 2012 The strength of a great international event: Rugby Seven soon in the Olympics Rugby: the real novelty of Italian sports enthusiasts Strong international appeal of the city of Rome, more and more value for sports and rugby Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship Public relations and dedicated Press Office Identification of the event as an elegant and sought-after meeting occasion, not only in the sports sector, due to the Gala Dinner and to the “Roma Seven Party� Particular attention to the international public, with agreements with tour operators in the sector and dedicated marketing initiatives Excellent level of quality - international teams and players
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onal
rai Internati
s - Samu KooGa Wailer
Roma Seven 2012
Sponsorship Roma Seven Global sponsor
Institutional Sponsor
Main Sponsor
Partner Media
Official Partners
Technical Partners
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Main sponsor Visibility n° 4 posters (3.00 x 1.00) front row Customized area and dedicated signboards in the Village Back cover and dedicated page in match magazine (more than 70,000 copies) Logo on scoreboard of Tournament Logo to be mentioned by the speaker during the event, at awards ceremony and in the village 50 pass all areas for the Tournament, including authorization to enter the ground and the village 50 invitations to the closing party of the Tournament 20 invitations to the Gala Dinner at tribune
2002 Edition
2003 Edition
2005 Edition
2006 Edition
Foster’s Roma Seven
Nastro Azzurro Roma Seven
Sidis Roma Seven
Felpharma Roma Seven
Roma Seven 2012
Main sponsor General Rights Qualification of “Main Sponsor� of the 2011Roma SevenTournament
Sole trade rights Logo in and link to the homepage of the official website of the event (www.romaseven.com) Display of the logo in all official promo-advertising communications of the Tourament Possibility to customize the tournament name (Title Sponsor) Use of image and logo of 2011 Roma Seven Tournament Possibility to distribute samplings and promotional material
2007 Edition
2008/2009 Edition
Aams Roma Seven
Banca Fideuram Roma Seven
2010 Edition
Greennetwork Roma Seven
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Customized area Main Sponsor 2008 – 2009 Banca Fideuram
Renault Official Partner Roma Seven 2011
Roma Seven 2012
ATAC Stand: Roma Seven 2009 Sponsor
Banca Generali Official Partner Roma Seven 2011
Official Partner General Rights n° 2 posters (3 x 1 m ) attended by the Sponsor Qualification as “Official Partner� of the 2012 Roma Seven Tournament Trade sole rights Use of 2012 Roma Seven Tournament Logo in and link to the official website of the event (www.romaseven.com) Possibility to distribute samplings and promotional material Display of the logo on all promo-advertising initiatives of the Tournament Brand to be mentioned by the speaker during the event, at awards ceremony and in the village 30 pass all areas for the Tournament, including authorization to enter the ground and the village 30 invitations to the closing party of the Tournament 6 invitations to the Dinner Gala along the tribune
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Special thanks to
Roma Seven 2012
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Stellenbosch
Roma Seven 2012
University -
British Army
ARU
Presence at Courtside Setting of advertisements at courtside (3 x 1 m) Setting of banners (3 x 1) around the pitch Commercial and exhibition stands are arranged for sponsors in the Vip Village
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“Modula” Roma Seven
“Bernabei” Seven Kings of Rome
Roma Seven 2012
“Samurai Red&Blu” Ladies
Sponsorship of a Participating Team Possibility to link your brand with one of the top participating teams, thus maximum promotion of your brand. All-round promotion of your brand name
Display of logo on shirts Display of the sponosor name in all official communications to the press and at the venue
Testimonial The possibility to identify one or more testimonials from the rugby sector emphasizing reliablity, solidity, suppleness and speed is fundamental to brand visibility
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single page
Renault Wind. scopriti irresistibile.
www.renault.it
Consumi (ciclo misto): da 6,3 a 7 l/100 km. emissioni CO2: da 145 a 160 g/km. Renault sceglie
DRIVE THE CHANGE
Inside front cover 150x210.IND 1
Roma Seven 2012
27/05/11 16:57
double page
Advertisement on the match program magazine 80 colour pages format 21 x 15 a circulation of 70.000 copies home delivery torna il grande
rugby
Inside front cover Inside back cover Centrefold Back cover
2 - 3 - 4 Giugno 2011 Stadio dei Marmi Roma
OFFICIAL CAR
CON IL PATROCINIO DEL
Comitato Olimpico Nazionale Italiano
Double page
GLOBAL SPONSOR
Single page Half page One quarter of a page
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Moreover Display of logo and link to the official website of the Tournament Prize money to the winning team, including mention of the sponsor at awards ceremony and delivery of award by one of your representatives Branding the closing event party Branding linked at opening reception of Roma Seven
Roma Seven 2012
The sponsorship of referees with partner’s logo on shirts gives large visibility considering the continual visual brand presence on the field during international live TV coverage Customization of flags at courtyard Customization of post protection equipment: excellent visibility throughout the event Promotion of Your brand around the pitch
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Roma Seven 2012
Previous editions were under the aegis of:
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