About the author Ivan Otterstrom is born in Denmark in 1957. He moved to South Africa in 1991 being a sales person NCR/AT&T. Ivan has always been in sales, starting his career in IT sales in Denmark. With a degree in Computer Science and a degree in Economics from School of Economics in Copenhagen, he has managed to combine sales and financial considerations into high-end and hi-tech sales environments. Ivan and his wife Sybil are running a very specialised sales company. Their company is providing sales assistance and specialized courses to a few select clients. It is this base of high-end clients that forms their expertise in sales management. Ivan is active in several private enterprises and values the company of his wife Sybil and daughter Ntsiki.