I found a most inspiring article here. It is a fact that we still like to indulge ourselves in movies. So, the pressure is still on the in terms of producing something we all want to look at. But now comes the problem. Producing a movie is a major undertaking. The average cost is some $100 million, but can be higher, depending on location, stunts, props, etc. The traditional way of making money out of a movie is to release it to the movie houses (NuMetro, SterKinekor and so on). Of course US movie houses dominate a bit in this arena. So the producers get their money back from the ticket sale. That is not difficult to grasp and is the traditional way of doing business. … and then came Covid! Suddenly, the movie houses cannot be filled and that now means that some of the big movie house chains (in the US) face bankruptcy. If they go, where do we go?
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.