Hola MaHigh-School - February 2021

Page 56

Elevator Musik - hor It is of course a bit more complicated! But we all know this one. There is something playing in the background. At least it takes away the noise of colliding trolleys, babies crying and all other things. There is a story behind Muzak. As a matter of fact, it started as a company. Muzak LLC in the US. 1950s saw the strategy of directly impacting behavior. Now was the time of increasing productivity on the factory floor by very scientific means. Muzak was one of them. By cutting music into 15 minute blocks alternated with 15 minutes of no music, it was proven that productivity could be increased. Although original was used, it was the muzak that The Muzak had many business model over time. However, we still ing’ of muzak (lower inferior. Something that is non-artist.

artists and content the packaging of mattered. company has owners and the has changed sit with the ‘feelcase!) as something clubbed together by some

Well, yes and no. It is correct that ‘easy listening’ music is another word for muzak. Some classical pieces are toned down and tuned up. Now it is muzak. James Last from Germany was declared ‘King of Elevator Music’ exactly because it was ‘easy listening’.


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