2 minute read

Music - something weird

Elevator Musik - horror? but a goldmine

It is of course a bit more complicated! But we all know this one. There is something playing in the background. At least it takes away the noise of colliding trolleys, babies crying and all other things.

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There is a story behind Muzak. As a matter of fact, it started as a company. Muzak LLC in the US.

1950s saw the strategy of directly impacting behavior. Now was the time of increasing productivity on the factory floor by very scientific means. Muzak was one of them. By cutting music into 15 minute blocks alternated with 15 minutes of no music, it was proven that productivity could be increased.

Although original was used, it was the muzak that artists and content the packaging of mattered.

The Muzak had many business model over time.

However, we still ing’ of muzak (lower inferior. Something that is non-artist. company has owners and the has changed

sit with the ‘feelcase!) as something clubbed together by some

Well, yes and no. It is correct that ‘easy listening’ music is another word for muzak. Some classical pieces are toned down and tuned up. Now it is muzak.

James Last from Germany was declared ‘King of Elevator Music’ exactly because it was ‘easy listening’.

Elevator Musik - horror? but a goldmine

Money? Wiki says: “Last is reported to have sold an estimated 200 million albums worldwide in his lifetime, of which 80 million were sold by 1973 - and won numerous awards including 200 gold and 14 platinum discs in Germany. His album This Is James Last remained a UK best-seller for 48 weeks, and his song “Games That Lovers Play” has been covered over a hundred times.

And James Last was just one. How much ‘easy listening’ has been produced?

In essence, the muzak to be listened to. It is as the whole idea productivity or any

Now take a listening is the real elevator we hear is designed not really ‘non-listening’ is to soothe or up other emotion.

to these things. This sound.

(and it is still produced)

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