#FORKTHEFOAM

Enviromental Ad Campaign

This project was done in collaboration with the graphic designer, Haley Keller and the Digital Media Design, B.A. program at Florida Gulf Coast University.

The main inspiration for this campaign developed after studying Sustainable Design abroad in Denmark, Sweden, and England.

The designers took notice of the large advancements that had taken place in Europe with regards to sustainability and environmental awareness.

One of the things that most stood out to them was the large use of biodegradable containers at food establishments in Europe. They rarely, if ever, saw styrofoam being used or handed out. Knowing that styrofoam is one of the worst polluters, they resolved to encourage the use of biodegradable containers here in the USA.

Their approach was a straightforward one.

They wanted something that would quickly grab people’s attention and deliver the message in an instant. For this they decided to use a STOP and GO method. Colors are such a strong part of our visual language and traffic lights are a great example of that.

So by using this method they created something that becomes universally understood. Keeping the design clean and modern for visual appeal. The result was a successful ad campaign that quickly and effectively delivers a valuable environmental message.

Why You Should Avoid Microbeads

WHY YOU SHOULD AVOID

Microbeads

100,000 A SINGLE FACEWASH PRODUCT CAN CONTAIN PLASTIC MICROBEADS

ONE PLASTIC MICROBEAD CAN ABSORB

1,000,000

TIMES MORE TOXIC CHEMICALS THAN THE WATER AROUND IT

DESIGNED TO GO DOWN THE DRAIN

5 MM

CAN’T BE FILTERED THROUGH SEWAGE AND END UP IN OCEANS, LAKES, AND RIVERS

25% OF FISH SAMPLED IN CALIFORNIA CONTAINED PLASTIC IN THEIR GUTS

BIODEGRADABLE ALTERNATIVES:

JOJOBA BEADS

APRICOT KERNELS GROUND UP SHELLS

Microbeads are miniscule pieces of plastic that are found in many of our skincare products. In order to spread awareness of the negative impact that these plastics have on the environment, Romina created this modern infographic. The design is modern, minimal and fashionable. The colors are soft and inviting, thus catching the attention of the target audience. The typographical elements are simple and sit within a visual hierarchy, making the information easy to follow.

THIS PIECE WAS DISPLAYED IN FGCU CLASSROOMS.