email just  do  it!
our clients
Discover More @ brandmail.com.au
THE stats * * it wouldn’t be a presentation without them, would it?
Attitudes to email are changing... 73% in 2006 63% in 2008 59% in 2010 52% in 2012
Fewer customers are deleting emails without reading them...
of online adults use  email
61% on a daily basis
92%
74%
of online adults prefer to receive email over social media, direct mail text or phone calls...
89.2%
Of marketing managers state email remains a key  element to their marketing strategy
renewal campaign explanation
2.9 billion Accounts
Perspective
The number of Facebook & Twitter messages sent combined in comparison to emails sent*
* NOT including SPAM
0.02%
In 2012 More business leaders plan to increase spending in email marketing than any  other  channel
charlie chaplin once came third in a CHARLIE CHAPLIN lookalike Competition!
Buyers  2.0
OLD
vs.
NOW
Sales Holds The Power
Customer Holds The Power
Sales Answer ALL The Questions
Endless Research Options
Sales Enter Process Early
Fluid Movement When Buying
Staged Movement Thru Buying
Sales Enter Process Late
Buyer Research Difficult
Customers Find Most Answers
People change... “Now I’m a LAMP”
more CHOICES
and MUCH LESS time...
ATTENTION
comes in SMALL quantities...
ACTION
needs INSPIRAtION & IMMEDIATE Satisfaction
the TERMS
are NOT YOURSanymore...
we are ALL
in the FASHION business...
is  invisible...
remove ALL distraction
things TO Know...
1. MARKETING Owns the PIPELINE! The success or failure of your business depends entirely on the quality and quantity of sales-ready leads you generate.
2. MARKETING Owns INNOVATION! “Marketing is a tightly integrated effort to discover, arouse, create and satisfy customer needs.”
3. MARKETING Owns the INFORMATION! “It’s often the most important part of the product, or the product itself. Your information has become one of the most important differentiator in competitive markets”
why?
is it so hard for people to make email campaigns happen?
perceived technical ability no reward
no ownership
varied systems no conversion plan no measurement
no strategy
no specific campaign tech/marketing cross over
no support/expertise
content
EVERYTH...
“Fundamentally it’s not just about content. it’s about identity, relationships and content ”
INCREASED visibility
55% 97% 37%
Blogs on company sites result in 55% more visitors. Companies with blogs get 97% more inbound links than others
WORD of Mouth
Thought Leadership
white pa pers s g 37% of marketers say blogs are o l b esentations most valuable form of marketing pr ARTICLES infographics ts s a c d o p case s tudies eB oo ks g u id es INCREASE reach with blogs
434% 97%
This is the primary factor behind 50% of buying decisions. Interesting content is the TOP 3 reason why people follow brands in social media.
6 out of 10 Twitter or Facebook users are more likely to recommend a brand they follow.
IMPROVES Social Interaction Compelling content drives successful social media campaigns - cited by 3 out of 4 marketers as a factor in closing sales.
more indexed pages more indexed links
Blogs give sites: More pages + more links = bigger slice of the search results for your business.
70% 60%
Of consumers prefer “getting to know” a company via articles rather than ads. Of consumers feel more positive about a company after reading custom content on its site.
22
ways to create content
1. CURATE: list your favourite blog posts 4. GUEST: Ask someone to you want to connect with
2. SUCCESS: Share your successes 5. MASH UP: “What Batman Can Teach You About Success”
7. MEMORIES:
8. INTERVIEW: Speak
Revise and revive
to your database
old content
and customers
3. BRAIN STORMING: Ask your friends, off and online 6. ASK: Speak to your database and customers 9. REVIEW: Pick a product/service and review it
10. CHALLENGES: Share your Challenges 13. MOVIES: Characters & stories trigger ideas 16. TV: Choose popular shows with your audience
11. CASE STUDIES: Things that work and don’t for you 14. WATCH A PLAY: This is incredibly stimulating and better than watching a movie! 17. TRENDS: Use Google trends it will boost your hits!
12. BOOKS: Using popular book names or titles “50 Shades of Email” 15. COMICS: Super heroes make great article themes
18. CELEBRITY: Any one will do!
19. GET PERSONAL: Personal stories ALWAYS connect
21. RECYCLE: Take your old information and recycle them!
20. TAKE A WALK: This will restart your brain!
22. STEREOTYPES: Deal with you industry stereotypes head on
We ASSUME too much...
i.e. Frankenstein was a nice guy trapped in a monsters body!
^ e g d e l w o Kn
Thought is the ENEMY of...
Action
THE CONFUSED MIND ALWAYS SAYS...
“NO”
Educate your prospects to be Better customers!
THIS IS NOT About BLOWING your TRUMPET!
REMoving the BARRIERS...
9 steps to keeping it simple 1. GIVE one person SOLE ownership and time to complete the task 2. GRAB your contacts (EVERYTHING from EVERYWHERE) 3. DEFINE what your business wants to be known for (3 words) 4. FIND OUT what your customers biggest problems are 5. WRITE OUT a lot of headlines and bullet points to solve it 6. ORGANISE them based on related products & services 7. OUTSOURCE your brief to a writer (you WON’T do it!) 8. ADD & LINK your articles to your email & hit send! 9. RECORD your results and improve on them next time
JV + Action
Value Trade + Traffic
start here...
your website must 1 capture data 2 create a position of expertise 3 create top of mind brand recognition 4 sell
your database must 1 be in a centralised location 2 captures from every media 3 segmented to drive relevance 4 communicate with purpose & value
your content must 1 be relevant 2 be valued & shareable 3 position your business as experts & experience emotion, provide 4 education
blog
X50
content sales page site home
awareness interest DESIRE action
people thinking about “summer fashion”
“online betting”
“succession planning”
“facebook”
“good diet”
“new tyres”
“self-publishing” “custom printing” “grocery shopping” “online agency” “blu ray player” “driving instructor” “business consultant”
“nights out”
PROMOTED
web site
shared
clicked page qualified lead
“designer”
“getting fit”
SEARCHED
sale page
Choose  Your  Weapons... website
database
content marketing
joint ventures
seo / sem
social media
pr
choose 3 AT MOST and...
BE EXCELLENT!
THANK Â YOU! Discover More @ brandmail.com.au