Email Marketing Trends Ebriks

Page 1

email just  do  it!


our clients

Discover More @ brandmail.com.au


THE stats * * it wouldn’t be a presentation without them, would it?


Attitudes to email are changing... 73% in 2006 63% in 2008 59% in 2010 52% in 2012

Fewer customers are deleting emails without reading them...


of online adults use  email

61% on a daily basis

92%


74%

of online adults prefer to receive email over social media, direct mail text or phone calls...


89.2%

Of marketing managers state email remains a key  element to their marketing strategy


renewal campaign explanation

2.9 billion Accounts

Perspective


The number of Facebook & Twitter messages sent combined in comparison to emails sent*

* NOT including SPAM

0.02%


In 2012 More business leaders plan to increase spending in email marketing than any  other  channel


charlie chaplin once came third in a CHARLIE CHAPLIN lookalike Competition!


Buyers  2.0


OLD

vs.

NOW

Sales Holds The Power

Customer Holds The Power

Sales Answer ALL The Questions

Endless Research Options

Sales Enter Process Early

Fluid Movement When Buying

Staged Movement Thru Buying

Sales Enter Process Late

Buyer Research Difficult

Customers Find Most Answers


People change... “Now I’m a LAMP”


more CHOICES

and MUCH LESS time...


ATTENTION

comes in SMALL quantities...


ACTION

needs INSPIRAtION & IMMEDIATE Satisfaction


the TERMS

are NOT YOURSanymore...


we are ALL

in the FASHION business...


is  invisible...


remove ALL distraction


things TO Know...


1. MARKETING Owns the PIPELINE! The success or failure of your business depends entirely on the quality and quantity of sales-­ready leads you generate.


2. MARKETING Owns INNOVATION! “Marketing is a tightly integrated effort to discover, arouse, create and satisfy customer needs.”


3. MARKETING Owns the INFORMATION! “It’s often the most important part of the product, or the product itself. Your information has become one of the most important differentiator in competitive markets”


why?

is it so hard for people to make email campaigns happen?


perceived technical ability no reward

no ownership

varied systems no conversion plan no measurement

no strategy

no specific campaign tech/marketing cross over

no support/expertise


content


EVERYTH...


“Fundamentally it’s not just about content. it’s about identity, relationships and content ”

INCREASED visibility

55% 97% 37%

Blogs on company sites result in 55% more visitors. Companies with blogs get 97% more inbound links than others

WORD of Mouth

Thought Leadership

white pa pers s g 37% of marketers say blogs are o l b esentations most valuable form of marketing pr ARTICLES infographics ts s a c d o p case s tudies eB oo ks g u id es INCREASE reach with blogs

434% 97%

This is the primary factor behind 50% of buying decisions. Interesting content is the TOP 3 reason why people follow brands in social media.

6 out of 10 Twitter or Facebook users are more likely to recommend a brand they follow.

IMPROVES Social Interaction Compelling content drives successful social media campaigns - cited by 3 out of 4 marketers as a factor in closing sales.

more indexed pages more indexed links

Blogs give sites: More pages + more links = bigger slice of the search results for your business.

70% 60%

Of consumers prefer “getting to know” a company via articles rather than ads. Of consumers feel more positive about a company after reading custom content on its site.


22

ways to create content


1. CURATE: list your favourite blog posts 4. GUEST: Ask someone to you want to connect with

2. SUCCESS: Share your successes 5. MASH UP: “What Batman Can Teach You About Success”

7. MEMORIES:

8. INTERVIEW: Speak

Revise and revive

to your database

old content

and customers

3. BRAIN STORMING: Ask your friends, off and online 6. ASK: Speak to your database and customers 9. REVIEW: Pick a product/service and review it


10. CHALLENGES: Share your Challenges 13. MOVIES: Characters & stories trigger ideas 16. TV: Choose popular shows with your audience

11. CASE STUDIES: Things that work and don’t for you 14. WATCH A PLAY: This is incredibly stimulating and better than watching a movie! 17. TRENDS: Use Google trends it will boost your hits!

12. BOOKS: Using popular book names or titles “50 Shades of Email” 15. COMICS: Super heroes make great article themes

18. CELEBRITY: Any one will do!


19. GET PERSONAL: Personal stories ALWAYS connect

21. RECYCLE: Take your old information and recycle them!

20. TAKE A WALK: This will restart your brain!

22. STEREOTYPES: Deal with you industry stereotypes head on


We ASSUME too much...

i.e. Frankenstein was a nice guy trapped in a monsters body!


^ e g d e l w o Kn



Thought is the ENEMY of...

Action


THE CONFUSED MIND ALWAYS SAYS...

“NO”


Educate your prospects to be Better customers!


THIS IS NOT About BLOWING your TRUMPET!



REMoving the BARRIERS...


9 steps to keeping it simple 1. GIVE one person SOLE ownership and time to complete the task 2. GRAB your contacts (EVERYTHING from EVERYWHERE) 3. DEFINE what your business wants to be known for (3 words) 4. FIND OUT what your customers biggest problems are 5. WRITE OUT a lot of headlines and bullet points to solve it 6. ORGANISE them based on related products & services 7. OUTSOURCE your brief to a writer (you WON’T do it!) 8. ADD & LINK your articles to your email & hit send! 9. RECORD your results and improve on them next time




JV + Action


Value Trade + Traffic


start here...


your website must 1 capture data 2 create a position of expertise 3 create top of mind brand recognition 4 sell


your database must 1 be in a centralised location 2 captures from every media 3 segmented to drive relevance 4 communicate with purpose & value


your content must 1 be relevant 2 be valued & shareable 3 position your business as experts & experience emotion, provide 4 education


blog

Email

X50

content sales page site home

awareness interest DESIRE action


people thinking about “summer fashion”

“online betting”

“succession planning”

“facebook”

“good diet”

“new tyres”

“self-publishing” “custom printing” “grocery shopping” “online agency” “blu ray player” “driving instructor” “business consultant”

“nights out”

PROMOTED

web site

shared

clicked page qualified lead

“designer”

“getting fit”

SEARCHED

sale page


Choose  Your  Weapons... website

database

email

content marketing

joint ventures

seo / sem

social media

pr


choose 3 AT MOST and...

BE EXCELLENT!


THANK Â YOU! Discover More @ brandmail.com.au


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.