Primary Research -Give the people what they want.
4 P’s of Marketing !
Product! Price! Place! Promotion
Secondary Research Gathering research that has already been produced
!
Quantitate + Qualitative Data
Individual Version of S.W.O.L S-Multi-Generational + Multi -Cultural Target Market, Decoding News WAdvertising,Costing,Travel,Distribution, Funding O- Libraries, Student Unions, Galleries,Museums, Art Stores, Book Stores,Waterstones T- BuzzFeed,Super injunction,Digital,Liable
Group S.W.O.T