CV Silvia Castañeda

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SILVIA CASTANEDA WERTHERMAN Mobile (51) 992-70-6561 | silviacw@yahoo.com http://pe.linkedin.com/in/silviacastanedaw Finance Executive, CPA and postgraduate in Business Administration. More than 20 years of experience implementing finance departments in Latin America for multinational world class companies in the IT, logistics, pharmaceutical and fast-food industries. Strategic planning, execution and control business partner. Motivational leader and talent manager for high performance and/or virtual teams. Specialties: Corporate Finance & Accounting • Cost Management • Budgeting, Financial Planning & Analysis • Process Optimization • Cash Management • Business Intelligence • Project Management • Internal and External audit liaison • Risk and Compliance • Shared Services Center models • Outsourcing of non-value added activities • Business Channel Management • Tools as: Oracle Financial Analyzer and Others. RELEVANT EXPERIENCE BOEHRINGER-INGELHEIM

2011 - 2012 Pharmaceutical Company committed to furthering science that benefits the health of patients and their families. Finance & Administrative Manager • Partnered the CEO and Senior Management elaborating and supporting business plans that were successfully approved by the Board of Directors. • Project Manager in charge of setting up the company in Peru, including all the legal, administrative, and financial requirements to do so. • Successfully implemented the new office per corporate standards and indicators in a very effective way. • Worked on Multi projects: ERP Implementation of Axapta Microsoft Dynamics and different satellites (Cognos Reporting & Planning, Siebel, Ebuy place, Enterprise Portal Web). • Negotiated and signed a new logistics operator, after obtaining the quality audit approval. • Established the new banking structure and financing requirements with HQ. Long Term forecast. • Significant improvement of stocks, reducing inventory level in 40% and 73% reduction of days of inventory. SUN PERU SRL - Sun Microsystems – Equity Partner 2009 - 2011 Joint Venture of Sun Microsystems of California which offers hardware, software and Professional Services. Chief Financial Officer – CFO In charge of the company start-up, organization and implementation of all the financial matters and procedures, budgets, forecast, treasury, collections, financial reporting, tax, legal, human resources. Joint Venture Agreement and Business Ethics compliance. • Achieved the company’s business plans since the 1st year. • Excellent results in internal and external audits with Corporate IT & Finance. • Cash Management implementation and automation. Efficient cash collection process. • Ensured full tax compliance and transfer pricing analysis & study. • Timely and appropriate management of tax requirements of local tax entity. SISTEMAS ORACLE DEL PERU S.A. 2001 –2008 Subsidiary of Oracle Corporation, offering technology solutions, e-Business suites, fusion Middleware, business Intelligence. Database and CRM global market leader. Finance Director Responsible of the finance area and for co-coordinating the administrative and finance operations in the local go to market strategy, as well as facilitating compliance of Corporate Policies, ensuring fiduciary compliance and acting as Business Partners of the local Lines of Businesses (LOBs) objectives, as well as building strong relationships with key clients and partners to maximize revenue and customer satisfaction. • • •

Acting as Managing Director in conjunction with Sales Director, being responsible for company results: revenue growth and improve profitability by 40%. Developed and obtained the approval by headquarters of the Capitalization Project of debt by $ 5 MM, which improved our ratio of Capital/Debt structure, allowing us competitive advantages in the local market. Facilitated Executive Committee that periodically reviewed the strategy and business leadership.


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Proactive interaction with Sales Team in the forecast planning, analysis and reviews. Awarded as Business Partner of the Year. Built good relationship with our Sales Partner’s network, business review, due dilligence and training. Optimized by 60% the credit and collection processes and then migrated the process to the Costa Rica Shared Service Center. Improved the liquidity (Cash flow) of the Subsidiary by 100%. Led an Induction Program for new employees to train them in corporate policies and business ethics. Led the Virtual Team of Statutory, Accounting and taxes of Latin America, which improved the reconciliation process and communication between Latin America and Share Service Centers in US. Good relationship and effective problem solving with shared services centers of India (Bangalore), US (California), Latin America (Costa Rica, Argentina, Chile), which provided services to local Lines of business.

Financial Controller Manager • Organization of the finance area, which improved the productivity in 60%, increased people motivation and staff retention, becoming a high performance team. Award Recognition of Latin America. • Optimization and cleaning up of all past due accounts after systems migration and balance sheet reconciliation. • Established the Peruvian Local book which complied with local regulations. Best Practice in the Region. • Improved the communication and service level agreement with the US Shared Service Center. • Reinforced Internal Controls with the business units and trained the entire organization on corporate policies and procedures. • Led the finance team who migrated to one global single instance database in the US. • Implemented Cash Management with Citibank for mass payment. TRANS UNION | RIESGO S.A. 1999 - 2000 Subsidiary of Trans Union Corp, International Credit Bureau. Finance and Administrative Manager • Reorganized the finance area, clearly defining roles and responsibilities, increasing team motivation. • Improved the financial data reporting to headquarter in the US. • Improved the collection process by 50%. • Optimized the treasury process to ensure timely payment to our suppliers. MCDONALD’S 1998 - 1999 Worldwide fast-food leader, with more than 30,000 restaurants in 120 countries. Accounting and Finance Manager • Strategic planning, defining the Mission, Vision and Values of the organization and future development of the Business in Peru, supporting the long term financial planning. Obtained the approval from headquarters for the investment in Peru for the next five years. • Increased the productivity by 40% of the finance and accounting area, reducing the overtime by 50%. • Improved and simplified the book close reporting to headquarter (Chicago, US) from 7 to 4 working days. • Established good communication with the channel of restaurants and their Managers, providing finance support and closely monitoring the business & KPI. • Improved the Internal Controls of Treasury (cash management) and Inventory in Restaurants by 25%. DANZAS PERU S.A. 1996 - 1997


Subsidiary of Danzas Corporation, worldwide leader in logistics with presence in 150 countries. Financial Controller Manager • Organized and optimized the finance area, increasing the productivity by 60%. • Reorganized the credit and collection process and recovery of all past due accounts from 180 days to 30 days. Improved the collections process by 40%. • Successfully implemented the Corporate Policies in country, per Swiss guidelines. • Improved the reporting book close from 15 days to 3 days working days. LUCENT TECHNOLOGIES DEL PERU | AT&T - NCR 1993 - 1996 Corporate Telecommunication Company created in 1996, as a result of AT&T-NCR corporate restructuration Finance Manager • Successfully organized the new Lucent Technologies operations in Peru, in all the matters related to finance, administration, systems, HR and legal in close coordination with the Caribbean & Latin America Region. • Ensured accurate, timely and legal entity reporting of financial results. • Successfully implemented the corporate system which improved quality, integrity and efficiency of financial information (customized reports) by 30%. • Partnered the Managing Director and Business Units, supporting the operation and telecom project management. Treasury, Quality and Internal Controls Manager • Optimized the Cash Management of the company in coordination with Regional Treasury Office, allowing cost reduction by 50% and reducing the number of banks from ten to two banks, through negotiation of interest rates and best banking solutions. • Total Quality Management. Coordinated customer satisfaction surveys jointly with local CFO; developed strategies to ensure continuous improvements in response to results obtained. Ensured continuity in the integration efforts with NCR Company underway through Corporate Systems. • Business Partner of the Network Systems Business Unit. Provided Support on project profitability. Controller of Network Systems Business Unit • Finance and control of the first mobile installation project in Peru with BellSouth – Tele2000. • Financial reviews of profitability with Regional Controller in Miami, US. • Key member of the Integration Team that successfully implemented the corporate system that supported the integration process for AT&T Panama and AT&T Peru as a pilot for the region. • Successful negotiation and cash collection of the main project. BANCO DEL SUR DEL PERU 1991 – 1993 Operations Assistance Team member that launched the first debit card as a project for seven local banks. EDUCATION PAD Universidad de Piura – Programa de Alta Dirección ESAN – Post graduate in Business Administration 1997 - 1998 Universidad Ricardo Palma – CPA Certified Public Accountant SEMINARS AND OTHER STUDIES INCAE, Costa Rica – Communication Workshop 2008

2008 1993


Oracle Corporation - Virtual teams, Leading virtual teams, Development plans for employees 2008 INVEO, Peru – Change Management, Collaborative communication, Multicultural teams 2007 - 2008 HAY GROUP – Creativity & Innovation, Effective presentations, Conflict management. 2006


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