WHEN ANUPAM FROM ROOH CHALLENGED COVID WITH MUSIC
After a breathlessly hectic 2019, where we were the most sought-after music bands for hire in Dubai, we were a live music band that enthralled the audience in more than 100 shows across 7 countries. After being a really busy, live band for hire, COVID was a sudden break. As wedding entertainment in Dubai came to a screeching halt, we all were hurt and bruised like anyone whose bread and butter comes from shows. Like different entertainers in Dubai, I stop floundered in the "why me" perspective….till my trademark strength made me set out to think critically. As a life coach, I did a mental SWOT of ROOH as a live music band and realized that our core strength- MUSIC cannot be touched by the virus. So, was my AUDIENCE! They were all there but the meeting ground or venue had been compromised due to the virus. So, I began to explore alternate venues for my events and abracadabra! The thoughts of online shows sparkled like lightning through the foreboding shadows of COVID-actuated gloom. I had my music and I had my crowd! Presently, nothing's going to stop me! I reached out to my old clients for virtual events and the shows started as a trickle and in a while, it snowballed into a gushing stream. I began to do online shows for corporates, milestone events, and virtual shows, etc I added a twist to my shows by putting in a quiz, a game, a musical bingo and soon I had my audience dancing with my tunes. I utilized green screen innovation to make my shows outwardly engaging, making an honest effort to give my fans an encounter that they could always remember.
I missed the proximity of the audience but it was compensated by some “aha” moments. In one of my shows, I was pleasantly surprised to see Anup Jalota ji whose songs I had sung as a child; I also had the opportunity to hear the super versatile Satish Shah who joined me in a song! Today things are coming back to normal and wedding entertainment in Dubai is looking up after a long hiatus our reputation as one of the best wedding music bands. And Music bands for wedding India is looking up once again. In some time, the COVID and the lockdown will turn into a memory, however as far as I might be concerned, it will consistently be an example that should not be taken lightly – that in the everchanging material of life it is your capacity to rethink and adjust that is long-lasting and it is your flexibility that decides whether you are a survivor. Book musicians in Dubai now!