Oli & Carol - Brand presentation

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INDEX

ABOUT OLI&CAROL

ABOUT OLI&CAROL .......................................................................................... 3-5

Oli&Carol is a young company from Barcelona specialized in designing cool natural toys for modern parents and their kids. The creative souls behind the brand are Olimpia and Carolina, two sisters who started the company 5 years ago when they were only 21 and 16 years old.

THE FOUNDERS .................................................................................................. 6-7 WHY OLI&CAROL? .......................................................................................... 8-11 MORE THAN TOYS ......................................................................................... 12-13 INTERNATIONAL BRAND ............................................................................... 14-15 THE COLLECTIONS ........................................................................................ 16-47 MARKETING TOOLS ............................................................................................ 48 THE COMMUNITY ............................................................................................... 49

Since the beginning of Oli&Carol we believe in taking care of the environment offering natural sustainable products that follow an artisanal handmade process. The brand offers baby rubber toys meant for teething, bath time and sensory play for kids 0+, and the Do It Yourself; a fun cotton activity meant to be handcrafted by children from the age of 6+. Olimpia and Carolina are in continuous innovation designing and expanding the brand around the world. Oli&Carol has a worldwide presence in more than 45 countries.

FLOOR DISPLAY .................................................................................................. 50 CARE INSTRUCTIONS .................................................................................... 51-52

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chewy-to-go

do it yourself

teethers

bath toys


“Since the beginning of Oli&Carol we wanted to act for the benefit of society. To do so, we help kids who can’t afford basic needs get an education.”

THE FOUNDERS Oli&Carol is a young company from Barcelona specialized in designing baby rubber toys meant for teething, bath time and sensory play for kids 0+, and the Do It Yourself; a fun cotton activity meant to be handcrafted by children from the age of 6+. The creative souls behind the brand are Olimpia and Carolina, who built the company 5 years ago when they were only 21 and 16 years old.

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OLIMPIA (CO-FOUNDER)

Oli&Carol products are targetted to cool parents who are looking for safe and natural toys for their kids. “Our goal is to create a better and safer world to live in. To do so, we needed to connect with parents. Natural rubber and with no hole; our products became a must for them.”

They appreciate products that are handmade and follow an artisanal process, and that take care of the environment by being plastic-free and with 100% natural raw materials.

CAROLINA (CO-FOUNDER)

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WHY OLI&CAROL do it yourself?

Crafting helps kids learn patience and concentration while developing fine & gross motor skills.

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Each DIY kit is handmade one by one by female artisans in north India.

We always choose natural. DIY is made with natural cotton from nature and is kids-friendly.

We want to give back to our planet by choosing 100% natural materials, fair trade practices and promoting these messages with our community.

While hand crafting their own toy kids will develop imagination, selfexpression and creativity.

The raw materials we carefully select, our packaging and our transportation system is completely plastic-free.

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WHY OLI&CAROL natural rubber toys?

Made with 100% Natural Rubber from Hevea Trees. Flexible and soft, easy to grasp, squeezable and safe to chew. Little gums love the texture of Hevea rubber.

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Hand painted with food grade dyes. It’s not a synthetic, plastic toy! It is completely safe for babies to chew on.

Biodegradable, sustainable and environmentally friendly.

Non toxic. Highly hygienic. They have no holes preventing the creation of bacteria inside.

PVC, BPA, Phthalates and Nitrosamines free. Completely safe for kids. Certified eco-friendly and non-toxic.

Oli&Carol offers more than toys. They introduce kids into important messages, such as following healthy habits and respecting the Earth.

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MORE THAN TOYS The brand as a whole wants to introduce its community into using plastic-free products made from 100% natural raw materials. Aswell, with each collection the sisters want to transmit a powerful message. With the Do It Yourself collection, they take a step back to the traditional toys, to life essentials, and to spending quality family time while leaving technology aside.

INTRODUCING KIDS INTO A HEALTHY LIFESTYLE RAISING AWARENESS TO RESPECT THE OCEAN

The natural rubber teethers and bath toys introduce kids into a healthy lifestyle from a young age with the Fruits&Veggies collection & the H2Origami natural toys introduce kids into respecting our oceans by donating benefits to Oceana Organization, who cleans marine biodiversity around the world. Every little action counts and Olimpia and Carolina’s mission is to introduce families into such important messages and make a difference.

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scholarizing kids in northern india


International brand Oli&Carol is present in more than 45 countries, and has 30 exclusive distributors around the world. They not only offer their products in kids stores, but also in the following shops: Concept stores, Online portals, Museum shops, Department stores, Pharmacies, Garden Centers, Zoo stores, Aquarium stores and Wellness centers.

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chewy-to-go


Oli&Carol presents the chewy-to-go collection, the new chewing toy concept for newborns from Oli&Carol. Discover 4 different designs inspired by some of the fruits of nature with the perfect size to bring anywhere you go.

HAWAII THE FLOWER

ELI THE CLOVER

Ref: L-CHEWY-FLOWER

Ref: L-CHEWY-CLOVER

They have an ergonomic shape which makes them perfect for easy-holding for little ones while chewing on a 100% natural and safe soothie with a range of textures, such as raised spots or ribbing.

RAMONITA THE RADISH

ANITA THE BANANITA

Ref: L-CHEWY-RAMONA

Ref: L-CHEWY-BANANA


natural rubber teethers & bath toys


HAND PAINTED WITH NATURAL & SAFE PIGMENTS

Earthy the World Ball is the new ball-shaped Oli&Carol’s toy designed as the planet Earth.

Introduce kids into respecting, learning & discovering every corner of planet Earth, as well as appreciating human beings. No matter your skin colour, culture, location or preferences, the world is better when we are all united.

NO HOLE = BACTERIA FREE

EARTHY THE WORLD BALL Ref: L-WORLD-BALL

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Spread love with Oli&Carol x Agatha Ruiz de la Prada teether, bath and sensory play toy.

FOR EACH PURCHASE OF ONE OLI&CAROL X AGATHA RUIZ DE LA PRADA, WE DONATE 10¢ TO KIDS’ CANCER RESEARCH.

This vibrant heart-shaped toy is the ultimate representation of love and friendship of Oli&Carol. It will help babies and kids learn how loving other human beings makes us stronger and better persons while placing it around the wrist.

also PERFECT AS A BRACELET!

OLI&CAROL X AGATHA RUIZ DE LA PRADA Ref: L-AGATHA-HEART

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IMMERSE INTO A FANTASY WORLD AT BATH TIME

WHO DARES TO SWIM WITH WATER SHARK? Introducing a new water toy concept. Meant for bath time with an integrated base for easy-floating on water. Water Lily & Water Shark are a new water toy concept! It’s a bath toy ready to float around during bath time fun! Kids will discover new textures in soft leaf ramifications and ocean waves.

WATER LILY

WATER SHARK

Ref: L-LILY-UNIT

Ref: L-SHARK-UNIT

ready to splash during bath time!

Flo The Floatie is the modern-twisted Oli&Carol duckie! Inspired in the classic lifeguard ring.

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FLO THE FLOATIE

FLO THE FLOATIE

FLO THE FLOATIE

Ref: L-FL-DUCK-UNIT-YELLOW

Ref: L-FL-DUCK-UNIT-RED

Ref: L-FL-DUCK-UNIT-MINT

FLO THE FLOATIE Ref: L-FL-DUCK-UNIT-NAVY


VITAMIN C RICH!

ALSO PERFECT FOR BATH TIME!

The Fruits & Veggies collection is meant to introduce kids into a healthy lifestyle from a young age and make them chew on the real fruit or veggie.

CLEMENTINO THE ORANGE

COCO THE COCONUT

MANOLO THE MUSHROOM

Ref: L-C-ORANGE-UNIT

Ref: L-CH-COCO-UNIT

Ref: L-M-MUSHROOM-UNIT

MERY THE CHERRY

PEPITA THE APPLE

RAMONA THE RADISH

Ref: L-M CHERRY-UNIT

Ref: L-P-APPLE-UNIT

Ref: L-R-RADISH-UNIT

Hand-painted natural rubber toys meant for teething, bath time, sensory play. Play time can also make kids learn healthy habits!

NO HOLE = MOLD FREE!


Looks like the real veggie!

ANA BANANA Ref: L-ANA BANANA-UNIT

WALLY THE WATERMELON

KENDALL THE KALE

Ref: L-WALLY WATERMELON-UNIT

Ref: L-KALE-UNIT

I’M A BRACELET!

EASY TO GRIP!

BRUCY THE BROCCOLI

ARNOLD THE AVOCADO

CATHY THE CARROT

Ref: L-BROCCOLI-UNIT

Ref: L-AVOCADO-UNIT

Ref: L-CARROT-UNIT


HAND PAINTED WITH NATURAL PIGMENTS!

CHEWABLE BRACELETS

Oli&Carol presents a new concept: animal shaped bracelets perfect for kids to chew on while placed around the wrist! All carefully hand painted one by one making each piece unique.

ZOE THE ZEBRA

STACY THE UNICORN

OLIVE THE DEER

Ref: L-ZEBRA-UNIT

Ref: L-UNICORN-UNIT

Ref: L-DEER-BRACELET-UNIT

SKY THE FLAMINGO

NELLY THE ELEPHANT

ROB THE FOX

Ref: L-ELEPHANT-UNIT

Ref: L-FOX-UNIT

WEAR ME ALL DAY LONG!

Ref: L-FLAMINGO-UNIT


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WELCOME O BOARD!

ORIGAMI BOAT Origami inspired sail boats ready to float around during bath time.

ORIGAMI BOAT WHITE

ORIGAMI BOAT PINK

Ref: L-OB-UNIT-WHITE

Ref: L-OB-UNIT-PINK

Their minimalistic design make them perfect as decorative objects as well!

I’m READY TO SAIL!

They have no hole which means they are completly safe during bath fun!

ORIGAMI BOAT VANILLA Ref: L-OB-UNIT-VANILLA

ORIGAMI BOAT MINT Ref: L-OB-UNIT-MINT

ORIGAMI BOAT NUDE Ref: L-OB-UNIT-NUDE


HAND-SPRAYED OMBRE EFFECT!

ORIGAMI INSPIRED DESIGNS!

This collection is an under the sea whimsical theme that stimulates babies’ imagination. Kids will dive into an ocean fun of living creatures during bath time. With the H2Origami collection, Oli&Carol donates 10¢ of every item to Oceana, who cleans the oceans and biodiversity around the world.

ORIGAMI BOAT VANILLA

ORIGAMI BOAT MINT

Ref: L-OB-UNIT-VANILLA

Ref: L-OB-UNIT-MINT

ORIGAMI BOAT NUDE Ref: L-OB-UNIT-NUDE


vintage animals

i’m a teether and a bath toy

Designs from the 60s and 70s in soft colors will remind parents the toys they used to play with. Hand painted one by one with safe natural pigments, making each toy unique. No 2 are alike!

LOLITA THE BIRDY Ref: L-OB-UNIT-VANILLA


NO HOLE = 100% SAFE!

elvis the duck Elvis the Duck is the classic rubber duck ready to splash in water with babies! They have no hole which makes them 100% safe and clean for kids to play with during bath time.

ELVIS THE DUCK MINT

elvis the duck yellow

ELVIS THE DUCK PINK

ELVIS THE DUCK WHITE

Ref: L-DSM-UNIT-YELLOW

Ref: L-DSM-UNIT-PINK

Ref: L-DSM-UNIT-WHITE

Ref: L-DSM-UNIT-MINT

READY TO SPLASH!

ELVIS THE DUCK NUDE

ELVIS THE DUCK DOTS PINK

ELVIS THE DUCK DOTS GOLD

ELVIS THE DUCK DOTS BLUE

Ref: L-DSM-UNIT-NUDE

Ref: L-DSW-UNIT-PINK

Ref: L-DSW-UNIT-GOLD

Ref: L-DSW-UNIT-BLUE


BEEP, BEEP, BEEP!

carlito Carlito and Carl the Car are retro beetle cars both in small and XL size. Their bright monochrome colors make kids want to splash and play around all day long. Perfectly teethers, bath toys, sensory play and decorative objects.

PINK BEETLES CARS

VANILLA BEETLES CARS

PURPLE BEETLES CARS

Ref. XL: L-XLBV-UNIT-PINK Ref. S: L-BC-UNIT-PINK

Ref. XL: L-XLBV-UNIT-VANILLA Ref. S: L-BC-UNIT-VANILLA

Ref. XL: L-XLBV-UNIT-PURPLE Ref. S: L-BC-UNIT-PURPLE

LET’S RIDE TOGETHER!

teether & bath toy

ORANGE BEETLES CARS

GREEN BEETLES CARS

WHITE BEETLES CARS

Ref. XL: L-XLBV-UNIT-ORANGE Ref. S: L-BC-UNIT-ORANGE

Ref. XL: L-XLBV-UNIT-GREEN Ref. S: L-BC-UNIT-GREEN

Ref. XL: L-XLBV-UNIT-WHITE Ref. S: L-BC-UNIT-WHITE


MARKETING TOOLS flyers

the community press

95k followers +16K people have used #oliandcarol

image bank

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packaging&display

Follow our story @oliandcarol!

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floor display BENEFITS OF OUR FLOOR DISPLAY:

CARE INSTRUCTIONS natural rubber toys

1. INCREASE SALES: Increase 20% basket sizes. 2. BRAND AWARENESS: Messages explaining the product & brand values. 3. EYE CATCHING: Including cool drawings and craft designs. Attractive for parents and kids! 4. IMPULSE PURCHASE: Better chances to sell on impulse. 5. FUNCTIONAL: Only 50 cm width! Lighweight and easy-to-build. 6. SELLING BECOMES EASIER: Avoid having to explain the product every time. Little messages are displayed all over it and you will be able to place flyers on the shelves.

To clean, simply wipe your toy with soapy water and a damp cloth. Do not sterilize.

RETAILERS HAVING OUR DISPLAY WILL BE:

Our toys must be stored in a dry place. As any natural product, toys might start to mold if left on a wet or moist environment. Air drying between use is recommended.

Do not leave on direct contact with sunlight or artificial light for long periods of time, color may fade.

Featured in Oli&Carol social media. Official Brand Ambassador in our website map. Get free flyers. Get free window stickers.

GET YOUR FLOOR DISPLAY FREE OF CHARGE WITH ORDERS +800€! 46

Every toy is different. Our products are handmade one by one, so small imperfections are what makes each product unique.

Variations in temperature may affect the product’s shape and volume.

Remove packaging and all tags before giving the toy to your child.

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warning instructions diy collection Recommended for kids aged 6+. Not suitable for children under 3 years. Contains small parts. To be used under the direct supervision of an adult. This product has sharp points that could cause injury to the user. Keep for future reference. Instructions inside.

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info@oliandcarol.com | www.oliandcarol.com | +34 622 864 221


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