Fitted Furntiure Selling Guide

Page 1

FITTED FURNITURE SELLING GUIDE

Designed by us, tailored by you.
1
2 CONTENTS 3 What is fitted furniture? 4 Step by step build 13 The Roper Rhodes difference 14 Fascia styles 15 Fascia finishes 16 Elan range 17 Burford range 18 Aruba range 19 Colour trends 20 Fitted furniture trends 21 Our guarantee 22 Product testing 23 Fitted furniture sales 24 Run pricing comparison 25 Unit pricing comparison 26 Apex collection 27 Customer service 28 Full marketing support 29 Display deals

WHAT IS FITTED FURNITURE?

A flexible format of furniture designed to maximise storage and use of space made up of the following components.

WORKTOPS

CARCASS

I nside cupboard

FASCIA / CLAD-ON DOORS & PANELS

HANDLES

CAN BE PLANNED IN 9

SIMPLE STEPS

3
Sold in conjunction with basins, w.c.’s, taps, mirrors and cabinets

BUILDING

STEP BY STEP Step 1

CARCASS

Select your carcass. Carcasses are the building blocks of fitted furniture. Almost every run will start with a semicountertop (SCT) basin unit, and a back-to-wall unit (BTW) which houses the cistern.

Key Features

• Standard (353mm) or slim (218mm) depth.*

• 50mm plumbing void at back.

• Removable back panel on SCT for ease of plumbing.

• Wall hangers for support.

• Height adjustable feet (removable for wall hung run).

• Adjustable shelves in base units with doors.

*Overall depth once fascias installed.

SCT unit are used to house whichever basin is chosen and provides storage.

Almost every run will include a back-to-wall unit which houses the cistern.

4
SCT Semi-countertop BTW Back-to-wall

BUILDING

STEP BY STEP Step 2

FILLER / CLADON PANELS

Filler / Clad-on Panels hide the carcasses at each end. They can also be used in between carcasses for a framed look.

Key Features

• Choice of standard thickness (18mm) or design panel thickness (30mm).

• Ability to create a framed furniture look by adding panels between all units.

• Burford panels include tongue and groove effect for the classic look.

Installer Tasks

5
Possible scribing of panels to suit unlevel walls. 1 Fit panels to carcass side panels. 2 Cut
finished
3 Any cuts
should
water ingress. 4
panels in half if using between carcasses to save cost. Front facing end is
end.
made
be resealed to prevent

BUILDING

STEP BY STEP Step 3

CISTERN AND FLUSH BUTTON

Remember to select a cistern. The cistern is important as it provides flushing water to the pan. The cistern is housed inside the BTW carcass.

Key Features

• Cistern options for side / bottom inlet.

• Cistern options for standard height or comfort height pans.

• Pneumatic valve with 17 flush button options.

• 6 / 3L output.

• Insulation jacket for sound insulation and condensation prevention.

Installer Tasks

Fix the cistern either to back brace in furniture or to a wall. It may be necessary to remove the back brace depending on flush button chosen. It may be necessary to remove the back brace depending on flush button chosen.

2 Attach all plumbing inlets to cistern.

6
1

SEMI-COUNTERTOP UNIT (SCT) FASCIA PACKS

These panels create the front look of fitted furniture.

Key Features

• Removable top fascia. Held in place by clips on carcass.

• Soft close quick release hinges offer ease of installation and quiet closure in use.

• Doors provided undrilled to allow selection of handles.

• Same pack used for standard or slim depth carcass.

Installer Tasks

Attach all hinges and clips to the panels using pilot holes / pre-drilled holes.

Attach doors to hinge plates on carcass using quick release clip mechanisms and adjust where necessary for alignment.

Any other fascia packs such as floor cupboards, drawer units should be done at the same time following instructions provided.

7
BUILDING STEP
Step
BY STEP
4
1
2
Fix the top panel in place using the clips.
3
4

BACK TO WALL (BTW) FASCIA PACKS

These two panels mask the back-to-wall carcass and cistern

Key Features

• Removable top fascia provides maintenance access to cistern. Held in place by clips on carcass.

• Bottom panel fixed in place by vertical clips (slide up to remove).

• Same pack used for standard or slim depth carcass.

Installer Tasks

all clips to the panels and carcasses.

Cut hole in top fascia for flush button. Template for this is provided with flush button.

Cut hole for pan inlet / outlet spigot in lower panel. No template provided but British Standards dictates approximate size and location from floor. Hidden from view after installation of pan.

Attach flush button pneumatic tubes to cistern and fix flush button in place.

8
STEP
STEP Step
BUILDING
BY
5
2
3 Seal any cuts to prevent water ingress. 4 Attach
1
5

BUILDING

PLINTH

These mask the plumbing gap below the carcasses. They are optional and are not required for a wall mounted run.

Key Features

• Plinths are available in 1000, 1500 and 2000mm lengths and are cut to size depending on the length of the run.

• Plinths attach to the legs of the carcass using clips that are provided in the carcass pack.

• Burford plinths have an extra decorative rail at the top. Aruba and Elan plinths are flat.

Installer Tasks

Cut plinth to the desired length.

Cut end must be sealed using suitable waterproof sealant to prevent water ingress. Especially important at vulnerable floor level.

Attach clips to the back of the plinth and lock into place.

Note: No plinth is required behind the back-to-wall panel. A 1000mm plinth can be used for a 600 semi-countertop unit and the 300 Floor cupboard with 100mm spare.

9
STEP BY STEP
Step 6
2
3
1

WORKTOP AND SCT FASCIA CUT

A wide range of worktop options add to the custom feel of fitted furniture. Slim and standard depth in a variety of lengths and patterns.

Key Features

• All worktops are available in standard and slim depth (with exception of 3000mm only standard).

• Post-formed laminate worktops available in 1500, 2000 and 3000mm lengths.

• Strata solid surface worktops are available in 680, 1280 and 1880mm lengths.

• Strata worktops are homogenous and 100% waterproof.

Installer Tasks

1

2

Cut to length – we recommend a 5-10mm overhang at each end of the furniture to prevent water dripping onto furniture.

Aperture must be cut for basin in the worktop and top fascia of SCT unit. A template is provided with each basin.

3

4

Both strata and laminate worktops can be cut with power tools. Ideally a router or jigsaw using a guide.

Any cuts made in laminate worktops and fascias should be resealed.

10
STEP
BUILDING STEP BY
Step 7

BASIN AND PAN

We offer basins and pans which slot perfectly into our fitted furniture ranges.

Key Features

• There are a wide range of ceramic basins available in slim and standard depth and which work in 500, 600 and 700 width SCT units.

• We also offer one-piece strata basin and worktop options that can be chose in place of the SCT basin and worktop.

Installer Tasks

all plumbing necessary to the pan and SCT basin.

Attach the chosen tap to the basin and connect plumbing.

Locate the basin in place and fix with silicone sealant. This should also be applied around the edge of the basin to prevent water ingress.

Locate the pan in place and fix using floor fixings. Again use silicone sealant around all applicable joints.

11
STEP BY STEP
BUILDING
Step
8
2
3
4
1
Attach

HARDWARE

We offer a wide range of handles, mirrors, cabinets and accessories to complement all our fitted furniture ranges.

Key Features

• Handles are available in a range of colours, sizes and materials to suit all tastes.

• Matching brassware, mirrors, cabinets and toilet seat fixings are available to complement your choice of handles.

12
Step 9
Drill hole(s) in doors in desired location. 1 Install handles using screws provided. 2 Installer Tasks Enjoy using your Roper Rhodes fitted furniture! 3 BUILDING
STEP BY STEP

THE ROPER RHODES DIFFERENCE

Designed in the home of bathing

PROVENANCE

Family-founded, Roper Rhodes has been in operation for over 45 years. All of our products are designed from our home in the historic spa city of Bath. We understand the unique demands of the Irish & UK markets.

Designed by us, tailored by you

CHOICE

Bathrooms that are built to last

QUALITY

We prioritise customisation, giving choices in colour, style, finish, and hardware. This benefits both consumers and retailers, catering to different preferences and personalised designs.

Our products are supported by robust guarantees across several categories. We invest in quality materials to create durable designs. Our quality is also reflected in our customer service, operations and the high standard of our marketing materials.

13

FASCIA STYLES

14
Burford Elan Aruba

FASCIA FINISHES

Spanning 17 finishes and 26 variations, we offer an extensive choice of colourways. With wood finish options or matt and gloss painted finishes, this well-rounded provision is carefully curated to the changing tastes of the market and in tune with consumer demand.

Elan

15
Juniper Green Powder Grey Mussel Derwent Blue White Gloss Dark Clay Terra Oak Coniston Blue Black Terra Dusk Blue Juniper Green Sage Green Manor Green Coniston Blue Derwent Blue Slate Grey Pebble Grey Chalk White Mocha Black Terra
Aruba 5 Finishes 12 Finishes 9 Finishes
Powder Grey Juniper Green Coniston Blue Burford

Fascia Finishes ELAN

This refined furniture design marries traditional elegance with contemporary flair, showcasing a sleek, clean-cut thin Shaker frame. With endless configurations to choose from, Elan offers a versatile solution for maximising storage and utility. Available in a tasteful palette of finishes, with a wide range of handle & hardware options.

16
Powder Grey GUARANTEE Furniture, Taps, Mirrors & Cabinets GUARANTEE Ceramics
YEAR 20 YEAR Powder
NEW FOR 2024 Terra NEW FOR 2024 Black NEW FOR 2024
10
Grey
NEW FOR 2024
Coniston Blue
NEW FOR 2024
Juniper Green

Fascia Finishes BURFORD

For those who appreciate the classic charm of traditional design, Burford fitted furniture brings a touch of old-world elegance. Clever detailing, ornate hardware, and rich finishes lend a luxurious and inviting atmosphere to any space.

17
Terra GUARANTEE Furniture, Taps, Mirrors & Cabinets GUARANTEE Ceramics
Mocha Pebble Grey Chalk White Slate Grey
Dusk Blue NEW FOR 2024 Black NEW FOR 2024 Terra NEW FOR 2024 Juniper Green Sage Green NEW FOR 2024 Manor Green NEW FOR 2024 10 YEAR 20 YEAR
Coniston Blue Derwent Blue

Fascia Finishes ARUBA

This slab-fronted furniture features seamless joinery in a versatile range of matt and gloss finishes to add depth to your bathroom scheme, while infinite options in brassware and handles offer ample space for personalisation. A simple, ultra modern style for effortless cool in 9 on-trend finishes.

18
Coniston Blue GUARANTEE Furniture, Taps, Mirrors & Cabinets GUARANTEE Ceramics White Derwent Blue
NEW FOR
Coniston Blue 2024
NEW FOR
Terra 2024 Oxford Oak Mussel
10 YEAR 20 YEAR NEW FOR
Juniper Green Powder Grey 2024 Dark Clay GLOSS

COLOUR TRENDS

ROPER RHODES FASCIA FINISHES

PAINT COLOURS OF THE YEAR 2024

19
TERRA BLACK DUSK BLUE CONISTON BLUE SAGE GREEN MANOR GREEN By Lick RED.03 By Behr CRACKED PEPPER By Rust Oleum SATIN FRENCH BLUE By SherwinWilliams UPWARDS By Graham & Brown VIRIDIS By Dutch Boy IRONSIDE

FITTED FURNITURE TRENDS

BLUE BATHROOM

20%

PINTEREST TRENDS

64,670 GOOGLE SEARCHES

BLACK BATHROOM

30%

PINTEREST TRENDS

78,630 GOOGLE SEARCHES

GREEN BATHROOM

50%

PINTEREST TRENDS

211,

770 GOOGLE SEARCHES

20
Increase in
Increase in
Increase in searches YOY
searches YOY
searches YOY

2 years H i B

5 years

21 We offer a GUARANTEE ON OUR FITTED FURNITURE vs... 10 year
years UTOPIA
5
CALYPSO

PRODUCT TESTING

Components

HINGES

are high end Italian brand – Salice

Tested to BS EN 15570 –including 80,000 cycle testing

DRAWER RUNNERS

are high end German brand – Hettich

Tested to BS EN 15338 –including 80,000 cycle testing

FASCIA CLIPS

are German brand – Keku

CARCASSES

can be wall hung for ease of installation

Wall hanging mechanisms are tested to BS EN 15939 – Up to 125Kg overload test per pair.

BASE UNITS

are supplied with adjustable legs to level and support on the floor. These also have plinth clips for ease of installation and maintenance.

Finish testing

1 PAINT ADHESION

ACTION:

Testing the minimum tensile stress needed to detach the paint through cutting the surface and applying and ripping of sticky tape to BS EN ISO 2409:2013.

PASS REQUIREMENT:

Limited or 0 paint peel on sample area

2 PAINT HARDNESS

ACTION:

BS EN ISO 15184:2012 Test consists of using pencils of increasing hardness to make marks at a 45-degree angle on the paint until the pencil which doesn’t damage the coating is found.

PASS REQUIREMENT:

Robust to HB or harder with 0 indentation

3 SALT SPRAY

ACTION:

Accelerated corrosion test in a humidity controlled salt solution chamber. This allows an evaluation of the coating suitability as a protective finish.

PASS REQUIREMENT:

Achieve 0% corrosion

22

4300 sold in 12 months of all fitted orders have one of these 54%

4700 sold in 12 months of all fitted orders have one of these 81%

4200 sold in 12 months of all fitted orders have one of these 76%

23
SEMI-CT UNITS
BACK-TOWALL UNITS
FLOOR CUPBOARD

1200 VS 1500 LAMINATE RUN

PRICING COMPARISON

1200

Includes

1500

Includes

£ £500 £1000 £1500 £2000 £2500 £3000 CALYPSO Pentland CALYPSO Brecon Q4 Zanetti Slab UTOPIA Original ROPER RHODES Aruba ROPER RHODES Burford SCUDO Modern VANITY HALL VH2 Fitted JJO Tempo R2 Stow ATLANTA Slab £1816 £3197 £1750 £3130 £1739 £2784 £1684 £3164 £1655 £3013 £1646 £3022 £1562 £2721 £1539 £2702 £1324 £2305 £1232 £2374 £1199
RUN
600 SCT, 600 BTW, cistern, 1000mm plinth, 1500 laminate worktop, x2 end panels.
RUN
600 SCT, 600 BTW, cistern, 300 FC, 1500mm plinth, 1880 solid surface worktop, x2 end panels, SCT basin, BTW pan and seat. £2590 24

KEY UNITS (STD DEPTH)

PRICING COMPARISON £ £200 £400 £600 600 SEMI-COUNTERTOP CALYPSO Kentmere £589.00 CALYPSO Bowland £566.00 UTOPIA Original (Gloss carcass) £547.00 Q4 Zanetti Modern £543.00 CALYPSO Brecon £541.00 ROPER RHODES Aruba £536.50 UTOPIA Original (Matt carcass) £510.00 VANITY HALL VH2 Fitted £475.00 SCUDO Modern £460.00 JJO Image £433.00 R2 Muse £390.00 JJO Metro £382.00 ATLANTA Slab £337.04 £ £300 £600 £900 600 BACK-TO-WALL INCL. CISTERN 300 FLOOR CUPBOARD £ £150 £300 £450 CALYPSO Kentmere £829.00 CALYPSO Brecon £811.00 CALYPSO Bowland £781.00 UTOPIA Original (Gloss carcass) £742.00 Q4 Zanetti Modern £700.00 ROPER RHODES Aruba £694.00 UTOPIA Original (Matt carcass) £687.00 VANITY HALL VH2 Fitted £663.00 JJO Image £657.00 JJO Metro £623.00 SCUDO Modern £527.00 ATLANTA Slab £498.43 R2 Muse £390.00 CALYPSO Bowland £490.00 Q4 Zanetti Modern £409.00 CALYPSO Kentmere £392.00 CALYPSO Brecon £392.00 UTOPIA Original (Gloss carcass) £384.00 SCUDO Modern £369.00 ROPER RHODES Aruba £360.50 UTOPIA Original (Matt carcass) £351.00 VANITY HALL VH2 Fitted £325.00 R2 Muse £266.00 JJO Image £256.00 JJO Metro £238.00 ATLANTA Slab £221.74 25

Part of our APEX COLLECTION

As Apex customers you get access to our top of the range products called apex giving you the opportunity to provide more choice to those premium end consumers who are looking for a little extra, something which will elevate their new bathroom from the standard.

26

CUSTOMER SERVICE

FITTED FURNITURE SPECIALISTS

Our team of fitted furniture specialists bring a deep understanding of the complexities of fitted bathrooms and are available to guide you through the ordering process, offering technical solutions and hands-on assistance.

DISPLAY TEAM

We pride ourselves on our skilled showroom display team, who strive to ensure your furniture display is expertly fitted and presented to reflect the high standards we uphold across all our services.

WAREHOUSING & LOGISTICS

We continually invest in advanced supply chain planning to ensure our 200,000 Sq ft Portbury Distribution Centre is well stocked and our delivery service is fast and efficient.

SALES TEAM

Each member of our 40-strong sales team is committed to providing dedicated sales support, guidance, and up-to-date information on our latest product offerings.

27

SPARES

From hinges to hangers, we carry a range of spare fitted bathroom parts, ensuring any repairs or replacements can be made quickly and efficiently.

Our full suite of fitted furniture SKUs are available within the Virtual Worlds design platform, allowing you to build, visualise and price our fitted bathrooms with ease.

DISPLAYS

Our expertly built showroom displays not only showcase our furniture but also enhance the overall consumer experience. Our displays are supported with dedicated handle samples and furniture swatches for convenience.

An invaluable resource for retailers and consumers, our dedicated fitted furniture brochure clearly illustrates the choice, design and versatility of our fitted collections - with helpful tips and guides along the way.

REFRESHED WEBSITE MARKETING

Bringing 200,000 visitors through to our stockist page every year, we have made significant enhancements to our website’s user experience, making it easier and more engaging for consumers to discover our products.

We have supported our fitted furniture launch with an extensive marketing campaign, covering multiple consumer touch points - from paid promotions across Pinterest and Google Ads, to influencer collaborations and print advertising.

28
VIRTUAL WORLDS DEDICATED BROCHURE
29 T&C’s: 85% discount will be applied to all products ordered within the fitted furniture runs, i.e. brassware, sanitaryware, mirrors and cabinets. To qualify for discount, Elan must be one of the display choices.
ELAN ARUBA BURFORD Black Black Terra Terra Powder Grey Dusk Blue Terra Juniper Green Sage Green Oxford Oak Coniston Blue Manor Green Coniston Blue NEW COLOUR FINISHES
85%
Discount on 2 fitted furniture runs and free installation DISPLAY DEAL 1
30
T&C’s: 75% discount will be applied to all products ordered within the fitted furniture runs, i.e. brassware, sanitaryware, mirrors and cabinets. To qualify for discount, Elan must be one of the display choices.
ELAN ARUBA BURFORD
75% Discount on any new fitted furniture run and free installation DISPLAY DEAL 2 NEW DRAWER UNIT NEW TALL STORAGE
Black Black Terra Terra Powder Grey Dusk Blue Terra Juniper Green Sage Green Oxford Oak Coniston Blue Manor Green Coniston Blue
NEW
COLOUR FINISHES

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.