D E D I C AT I O N
For my Family and my boyfriend Stern. You always supported me no matter how hard it is. I will be always appreciate. I love you and thank you so much.
00
Table of Contents
01
Have a beautiful stay
02
From farm to your table
03
The fashion point of view
04
Throw the dice
05
Big Aussie’s thirst
06
Begin your journey with MUNI
07
Nike Energy
08
For and by the community
09
Every drop counts
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Have a beautiful stay.
[OBJECTIVE]
The assignment was to create a catalog for a traditional Korean hotel. The booklet showcases historical Korean architecture and society, and aims to give visitors a truly local experience and unique memory. [ A P P R OAC H ]
I choose to re-brand Shilla Stay because the hotel emphasizes experiencing traditional Korean lifestyle and culture. Nowadays, people often possess extraneous belongings that are not useful in their everyday life. Traditional Korean homes are about simplicity and comfort; Everything in the house, from interior elements to architectural structures, are made to harmonize with nature. Rooms are made with natural materials like stone and wood, and have windows made of paper. At Shilla Stay, old furniture, paper-pastedwindows, and props like soy jars add to the traditional ambiance. This makes for a unique cultural experience that many foreigners have never had. Even with almost no furniture in the room, people feel surprisingly comfortable and accomodated. [SEMESTER]
[TITLE]
[ I N S T R U C TO R ]
Spring 2017
Shilla Hotel Brochure
Estzer Clark
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Visual System2
Nanum Myeongjo Nanum Barunpen
Adobe Photoshop Adobe Indesign Adobe Illustrator
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From farm to your table.
[OBJECTIVE]
The assignment was to create an app that allows you to stay in healthy. It is to helps you to cook with fresh food.
[ A P P R OAC H ]
I choose to design Freshly to help people become a nutrition expert. Therefore they can get personal food recommendations based on their selection. The application focused on user’s personal tastes. It’s quickly access to all your favorite services, and a wide selection of service will help you to find any information you are looking for by using various services and quick scanning system. In addition, Freshly will give users all the information they might need such as expiration date, freshness and recipes etc.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2016
App Design
Michael Taylor
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Graphic Design 3
PT Sans Regular PT Sans Bold
Adobe Photoshop Adobe Indesign Adobe Illustrator
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P ROJ JECT 0 0 21
SHI I LLL LA A SS TAY T A Y BBRROO C H U RREE
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PROJECT 01
SHILLA STAY BROCHURE
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FRESH PLUS
SH PLUS
FRESH PLUS
FRESH PLUS
rosakr227
User name
rosakr227
************
Password
***********
rosakr227@gmail.com
Submit
Submit
Sign in Forgot password?
FRESH PLUS
Creat account
Forgot password?
ESH BEAM
Hold still for scan
Organic apples
Organic apples
Scan time : 09 / 21 / 2016 08 : 40 : 23 PM
Scan time : 09 / 21 / 2016 08 : 40 : 23 PM
Today’s Healthy News
Chemicals
Rating
Fresh Plus could help you monitor your intake of toxic chemicals. Stay within recommended limits. 12 days left Store in freezer
Milk
This goes in 5 days
Scan time : 09 / 21 / 2016 08 : 40 : 23 PM
Cook it now
12 days left Store in freezer
Store in Freezer
Chemicals
Rating
Fresh Plus can track your intake of essential vitamins and minerals, and help you ensure that you are getting the right amount.
Iodine
Mercury
Oranges Scan time : 09 / 21 / 2016 08 : 40 : 23 PM
Barcode must be upright avoide glare and shadows
12 days left Store in freezer
Keep in mind
Logout
Cancel
Submit
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Back
Main
To restore your folic acid levels, eat leafy vegetables, legumes, egg yolk, or sunower seeds.
PROJECT 01
SHILLA STAY BROCHURE
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SHILLA STAY BROCHURE
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The fashion point of view.
[OBJECTIVE]
Rebrand an existing retail store while exploring new possibilities in order to expand its target audience, extended product line from books to include all locally sourced food artisans, crafts, and clothing. [ A P P R OAC H ]
I choose to design Freshly to help people become a nutrition expert. Therefore they can get personal food recommendations based on their selection. The application focused on user’s personal tastes. It’s quickly access to all your favorite services, and a wide selection of service will help you to find any information you are looking for by using various services and quick scanning system. In addition, Freshly will give users all the information they might need such as expiration date, freshness and recipes etc.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2016
App Design
Megumi Kiyama
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Graphic Design 3
PT Sans Regular PT Sans Bold
Adobe Photoshop Adobe Indesign Adobe Illustrator
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Throw the dice.
[OBJECTIVE]
Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices. [ A P P R OAC H ]
I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2016
Packaging Design
Christine George
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Packaging 3
PT Sans Regular PT Sans Bold
Adobe Photoshop Adobe Indesign Adobe Illustrator
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aCk kNiGhT
gO bAcK 2
tItAnIc
oN lIpStIcK
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E 2 sHoTs
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lOvE sH
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Fuzzy duck
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BULL SHIT
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High or Low
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Bi g Aussie’s thirst.
[OBJECTIVE]
Created a beer design for an Australian brewing company called Victoria Bitter. The goal is to showcase Australian aboriginal culture in a friendly manner to the audience.
[ A P P R OAC H ]
I chose to rename Victoria Bitter to Victoria Beer.co in order to appeal to the young, urban upper middle class. By combining contemporary Australian aboriginal elements with brewery design concepts, I was able to make a uniquely Australian design. Victoria Beer.co will give consumers a strong beer with a patriotic spirit.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2017
Packaging Design
Christine George
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Packaging 3
Gipsiero Regular Chinese Rocks Ailerons Regular
Adobe Photoshop Adobe Illustrator
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Begin your journey with MUNI.
[OBJECTIVE]
Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices. [ A P P R OAC H ]
I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2017
Branding
Todd Hedgpegh
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Strategies for branding
Tex Cyre Adventor Regular Tex Cyre Adventor Bold
Adobe Indesign Adobe Illustrator
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RETURM ANYTIME DAY
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1ST CL ASS
SAN FRANCISCO to SUNNYVALE 21-jan-13 18:00 www.muni.com
San Francisco Muni Itʼs not the journey or the destination. Itʼs who you are travelling with. Life is a journey. Enjoy the ride.
www.muni.com
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The science of wine.
[OBJECTIVE]
Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices. [ A P P R OAC H ]
I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2016
Packaging Design
Todd Hedgpegh
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Packaging 3
PT Sans Regular PT Sans Bold
Adobe Photoshop Adobe Indesign Adobe Illustrator
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CHAPTER 01 _ FUNDAMENTAL
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Nike Energy.
[OBJECTIVE]
Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices.
[ A P P R OAC H ]
I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture .
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2016
Packaging Design
Todd Hedgpegh
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Packaging 3
PT Sans Regular PT Sans Bold
Adobe Photoshop Adobe Indesign Adobe Illustrator
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For and by the communit y.
[OBJECTIVE]
The assignment was to create an entirely new retail store with multiple choices of store brands for Guild. The design was considered the aesthetic of Guild while exploring new possibilities in order to expand its target audience. [ A P P R OAC H ]
I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2016
Packaging Design
Todd Hedgpegh
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Packaging 3
PT Sans Regular PT Sans Bold
Adobe Photoshop Adobe Indesign Adobe Illustrator
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MAIN BRAND
SUB-BRANDS
B O RO U G H
AN N E X
[ D E PA R T M E N T ]
[ D E PA R T M E N T ]
Apparel
Home
[ P RO D U C T S ]
[ P RO D U C T S ]
Men Women Babies
Kitchen Decor
[USP]
[USP]
Authentically and bespoke made clothing and accesories to give you a unique look.
One of a kind items to improve the look and comfortability of your home.
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R E C R E AT I O N
S O U RC E
ARVO
[ D E PA R T M E N T ]
[ D E PA R T M E N T ]
[ D E PA R T M E N T ]
Entertainment
Personal Care
Food
[ P RO D U C T S ]
[ P RO D U C T S ]
[ P RO D U C T S ]
Infant and Toddlers Children Teens and Adults
Hygience Cosmetics Health
Italian Cooking Chocolate
[USP]
[USP]
[USP]
Hand crafted toys for all ages. Great gifts for someone that deserves something special.
All natural products to help improve your day to day life
That home-made taste that your grandma used to make. Filled with flavor and nostalgia.
Cheese
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Extra Virgin
NET WT 16.9 FL OZ / 500 mL
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Every drop counts.
[OBJECTIVE]
The assignment was to create an entirely new retail store with multiple choices of store brands for Guild. The design was considered the aesthetic of Guild while exploring new possibilities in order to expand its target audience. [ A P P R OAC H ]
I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.
[SEMESTER]
[ C AT E G O R I E S ]
[ I N S T R U C TO R ]
Spring 2016
Packaging Design
Todd Hedgpegh
[CLASS]
[ T Y P E FAC E ]
[ P RO G R A M S ]
Packaging 3
PT Sans Regular PT Sans Bold
Adobe Photoshop Adobe Indesign Adobe Illustrator
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IN DESIGINING KOHO WATER TO BE THE BEST TASTING WATER, WE START WITH THE LOCAL WATER SUPPLY, WHICH IS THEN FILTERED BY REVERSE OSMOSIS TO REMOVE IMPURITIES. THE PURIFIED WATER IS THEN ENHANCED WITH A SPECIAL BLEND OF MINERALS FOR THE PURE, CRISP, FRESH TASTE THATS DELIGHFULLY KOHO WATER. EARN MORE IN OUR WATER QUALITY REPORT:
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I would like to thank everyone who supported me during the production of book.
Marry Scott Thomas McNulty Ariel Grey Estzer Clark Michael Taylor Christine George Todd Hedgpegh
Megumi Kiyama Stern Huang Francis Kong Vern Liu Ella Xu Fred DeJesus Sean Lee
Alex Son Chante Sneed Natalie Chiu Marcus Lee