MAN LING HUANG PORTFOLIO selected works 2012-2016
CONTENTS
01
COLORGY UI ֛ UX
pg. 4
02
GOLDRUSH Brand Identity/ Web/ UI ֛ UX
pg. 10
03
04
UI ֛ UX
Web/ UI ֛ UX
JUMPER
pg. 18
WISH WELL
pg. 24
05
06
07
08
Brand Identity/ Packaging
Brand Identity/ Packaging / UI
Packaging / Illustration
Illustration/
pg. 32
pg. 42
pg. 50
pg. 58
09
10
11
12
Poster/ Book Illustration
Illustration/ Book/ Brand Identity
Typography/ Poster
Brand Identity
pg. 64
pg. 70
pg. 76
pg. 82
HOBBI
CHIAYI 23.5
GREY GOO
COOK FOR LOVE
SWEET HARVEST
WEAVE
INTEGRATE
LOGOTYPE
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
01/12
COLO RG Y Colo r yo u r co l leg e
COM M U N I T Y STUD E N T ACT IVIT Y Sc op e /
UI Ö› UX Te a m / M ant a Wu
pg. 4
CH / 01
CO LORGY pg. 5
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
A College student’s best associate, Colorgy app. Our 3 main features are table, activity wall, and Colorgy chat. Help you fulfill your academy, relationship, and student activities. We provide multiple and interesting interactions, you can discover new and interesting people in your campus or from other schools. Colorgy undertakes your requirement in college and provides information you must know.
pg. 6
CH / 01
CO LORGY pg. 7
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
3 main features: - Table, - Activity wall - Colorgy chat
pg. 8
CH / 01
CO LORGY pg. 9
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
02/12
G O LDRU SH E - co m m erce p l a t fo r m
SHARE CO M M U N I T Y MOD E R N Scope/ Brand Identity Web UI Ö› UX
pg. 10
CH / 02
G O LDRUSH pg. 11
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E It is CIS design for a start-up company named Goldrush. This company's main business model is an e-commerce platform that based on social community. The core value of the company is share and sincerity.
APPROAC H The logo is derived from the images of people and gold coin. For three people can be seen as a group, I use three circles to represent a group of people. Besides, I use star shape to stand for gold coin, which means wealth. Combining these two objects, Goldrush logo is born.
pg. 12
CH / 02
G O LDRUSH pg. 13
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 14
CH / 07 02
G O LD LDRUSH RUSH
pg. 15
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 16
CH / 02
G O LDRUSH pg. 17
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
03/12
J U M PE R E x p l o re yo u r n ew wo r ld
L IVE S TR E A MIN G S OCIA L COMMU N IT Y G A MIFICATION Scope/
UI Ö› UX Te a m / D en i s e Ten g Leo Wu Yu - Ch i a Wu %BWJE $IFOH &WFMZO $IFO
8FJ )VOH $IFO :BP .JOH )TJFI
pg. 18
CH / 03
JU MP ER pg. 19
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E Have you ever imagine that what you see can be seen by other people? Or you can ask someone to take a video of some place where you want to visit but have no chance to go? Now, Jumper can help you do all of these requests.
APPROAC H Jumper is a live streamimg app which provides user a simple and instinctive way to explore world. Using map, you can see all Jumpers in the world. If they are available to take a live stream video, ask them to do so! And you can start your wonderful Jumper journey. As a navigator, who take video, sharing what you see can let you reassess your life. Any simple thing to you can may be a surprise to others.
CO NNE CT
pg. 20
CH / 08
IN T EGRAT E pg. 21
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
Search Navigator Pin a location on the map, and choose an available navigator to take video for you.
pg. 22
CH / 03
JU MP ER
Immediate Exploration
Simple Communication
Navigator open 1 on 1 live streamimg. Audience can experience the immediate scence from screen.
During live streaming, you can use simple stickers to communicate with your navigator.
Fill Jumper Energy As an audience, you can also be a navigator. Take a video for others and fill your Jumper energy.
pg. 23
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
04/12
WI SH WE LL Make a wish, and your dream may come true.
S OCIA L CO M M U N I T Y E VE N TS Scope/ Web UI Ö› UX
pg. 24
CH / 04
W ISH W ELL pg. 25
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E Feel confused when you want to buy a gift for someone? Or you don't want to receive a gift you don't like? Wish Well is an app that can help you create your wish list. Besides, you can make a wish list for the special event.
APPROAC H Connecting with social media, all of your friends are conneected. You can create your wish lists and let your friends know your preferences. Wish Well has another special fuciton. As an event holder, you can create a gift list for event, and all participants can join to add wish list. Wish Well also has web version, all data can sync between each devices.
pg. 26
CH / 04
W ISH W ELL pg. 27
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 28
CH / 04
W ISH W ELL pg. 29
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 30
CH / 04
W ISH W ELL pg. 31
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
05/12
HO BBI Th e Fl a vo r of H o m et ow n
D el i ci o u s N u t r i ent & H ea r t y Scope/ Brand Identity Packaging Idea Development/ Shun-Han Wu Hong-Ching Chen
pg. 32
CH / 05
HOBBI pg. 33
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E It is our goal to lead this product to overseas market. Our target audiences are those people who live aboard or live far from their hometown. Holding the purpose of bringing the traditional flavor of hometown to customers, we want to let people feel the warm of love.
APPROAC H We re-brand AGV's traditional cuisine series and rename it. The name " HOBBI 㼪㄂ " derives from Taiwan folk language, and it means delicious. The logo come from pattern of cucumber's cross-section and sieve which is used to drain water when making pickled cucumbers. In order to attract more young customers, we keep the simple and unsophisticated figure of traditional cuisine, and we want to make the brand identity looks modern and high quality.
pg. 34
CH / 05
HOBBI
Chinese traditional food: Porridge with pickled cucumber
pg. 35
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 36
CH / 05
HOBBI pg. 37
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 38
CH / 05
HOBBI pg. 39
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 40
CH / 05
HOBBI pg. 41
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
06/12
GREY GOO F E NG SHU I DE SI G N CO N S U LTA N T S
D E S IG N FE N G S H U I G OOD L IFE Scope/ Brand Identity Packaging UI Te a m / G ua n-Ru C hen Xi ng-Yua n H ua ng C hua n-Yun H si eh Yi -Ti ng C hen
pg. 42
CH / 06
G REY GOO pg. 43
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E Chinese people consider Feng Shui seriously when designing house interior. However, Feng Shui and interior design are separated jobs and arranged by different people mostly. The result is that harmonious interior design made by the designer will be upset by strange Feng Shui purposes. As a result, in order to avoid this problem, we want to establish an interior design consultant which integrates Chinese Feng Shui and interior design.
APPROAC H Grey Goo is a Chinese Feng Shui design consultants. Integrating Feng Shui with interior design, we provide fine service and professional design. It is our core value that everyone can have good Feng Shui house by spending little money. Furthermore, it is our vision to spread Feng Shui concept to the world.
The design concept of our logo derives from Yijing Hexagram Symbols. And we use Yijing's elements to create the figure of Chinese words "Grey Goo 뇏� ".
pg. 44
Feng Shui
Interior Design
CH / 06
G REY GOO
GU I- G U X IAN S HE N G The brand name "Grey Goo" came from a Chinese Numerology master. According to lots of speculations, Guigu Xiansheng is the fountainhead of yin and yang theory.
pg. 45
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 46
CH / 06
G REY GOO pg. 47
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 48
CH / 06
G REY GOO pg. 49
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
07/12
SWE E T HARV E ST R i ce & H o n ey G i ft b ox
SATIS FACTION S WE E T-FIL L E D H E A RT Scope/ Packaging Illustration
pg. 50
CH / 07
S W EET HARVEST
pg. 51
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E Young people will not prefer agricultural products when they are choosing gifts. Many agriculture products' branding and packaging identities seem old-fashion, which might be the reason why their products keep away from the young customer. However, these excellent products are so healthy that they should be extent to the young generation. As a result, "Sweet Harvest" was created. It is an agricultural product brand, and our target audience is young people.
APPROAC H Incorporate rational modern line with perceptual blooming color water. Use modern way to project the image of the simple countryside. In order to create a new rural illustration style, and attract more young people to buy agricultural products. Use layer engraving machine to carve out the shape of rice and bee. With sunlight shining, the shadow of the previous shape appears on top of the products, providing the user a surprising visual experience.
pg. 52
CH / 07
S W EET HARVEST
pg. 53
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 54
CH / 07
S W EET HARVEST
pg. 55
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 56
CH / 07
S W EET HARVEST
pg. 57
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
08/12
INTEGRATE I NT E G R AT E Wh en A Ch r i st i a n m eet s Ta i wa n s e Tem p les
DAO IS M CATH OL IC S Y MB OL S Scope/ Il lu st ra t i o n
pg. 58
CH / 08
IN T EGRAT E pg. 59
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E I am a devout catholic. Paradoxically, I love Taiwanese temples. Since I was a child, my father, a junior high school history teacher, has brought my family to explore many Taiwan historical sites. And many of them are old temples. I really enjoy admiring those beautiful and exquisite decoration of temples. Each of the decoration has their own meaning. As a person who has connection between these contrastive religions — Daoism and Catholic, I decide to create a series of symbols.
APPROAC H These symbols integrate Taiwanese temples' decoration with Catholicism objects. The symbol's left side resembles the Daoism object and the right side resembles Catholic. I choose an oriental blue and a faint yellow to represent eastern and western images. I divide these symbols into two sorts — relative to objects and relative to meaning.
pg. 60
M E ANINGS — The meaning of different objects is similar in religions. CH / 08
IN T EGRAT E
Vase and pigeon both mean to save and hope. Dragon and holy icon both mean the figure of God. Symbol ⼵ and cross are both religion's symbol. Eight diagrams and God's hand both mean the control of world system.
O B J ECT S
— Two relative objects in each religion have different meaning
Peony is kind of flower to represent rich and wealth. Lily is used to symbolize innocent and pureness of a person's mind. Censer and Holy Grail are bowl-shaped containers. Censer is a container which used to place incense. Holy Grail is used to contain wine and bread in Mass. Pagoda and church are both buildings. Pagoda is where god and ancestors lived. Church is the place where God lives and where people worship God.
pg. 61
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 62
CH / 08
IN T EGRAT E pg. 63
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
09/12
CHIAYI C HI AY I 2 3 . 5 Ch i a yi Ci t y, Ta i wa n
TH E B E S T LOCATION TH E B E S T D E G R E E Scope/ Poster Book Illustration
pg. 64
CH / 09
CHIAYI 23.5 pg. 65
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E I want to introduce my hometown, Chiayi Taiwan to everyone. Chiayi, crossed by the tropic of cancer , is most suitable for living , tourism and vacation. Relaxing sunshine of tropical weather and fresh air, you can enjoy the scenery here. As a result, to me, tropical of cancer is a very iconic symbol of Chiayi, and I want to use it as a main element to make people recognize Chiayi.
APPROAC H I use the latitude of tropical of cancer, 23.5°N, to develop a series of graphics. In order to make people memorize 23.5 and connect it with Chiayi, I come up with six objects and use 23.5 to interpret them. For instance, I interpret the angle of squint eye as 23.5°. All objects I choose are positive and joyful, and that is the Chiayi's image I want to convey.
pg. 66
CH / 09
CHIAYI 23.5 pg. 67
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 68
CH / 09
CHIAYI 23.5 pg. 69
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
10/12
CO O K F O R LOV E Lo o k Co o k B o o k
R E CIP E S FOR 3 MOOD S - E CS TATIC - H E A RTB ROK E N - S U R P R IS E D Scope/ Illustration Book Brand Identity Te a m / Ch i a -yu n Ch a n g Shun-Han Wu Chia-En Lee
pg. 70
CH / 10
CO OK FOR LOVE
pg. 71
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
OBJE C TI V E When it comes to a recipe, what can we do to make it fun and easy to understand? Our team creates a recipe for entertainment purposes. This recipe is designed for the girl who likes fancy and enjoys unrealistic object.
APPROAC H We set up three different moods for cooking — ecstatic, heart-broken, and surprised and each of them are designed by the different art style. Cook for ecstatic mood is filled with love and girly decoration. Cook for heartbroken mood is in gray-tone. And cook for surprise is illustrated with geometric style because of its fantasy. Cuisines in the cookbook are the company with story plot and some of them can not be made, actually. However, unlike other recipes, our product positioning is to amuse readers and make them smile after reading our recipe.
pg. 72
CH / 10
CO OK FOR LOVE
pg. 73
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
老公晚回家，也不碰我 ，
被喝 醉的 他壓 在牆 上...
是我變成黃臉婆嗎？
酒後 吐真 言，
還是他在外面偷吃？
我才 終於 能瞭 解他 的心
下酒菜•豆干炒小魚
人妻誘惑•人體壽司
ingredients
豆干 5個
ingredients
小魚
紅椒
150g
5條
小
蒜
綠椒
蔥
8條
適量
5個
糖
鹽
1大匙
1/2小匙
適量
2. HEART-BROK E N MOOD 3. SURPRI SED MOOD
pg. 74
3
1個
適量
1
30ml
1
1. ECSTATI C M OOD
1條
1/2個
25g
4g
適量
我 的 男 友 ... 是吸血鬼！！！ 男友別吃我• 涼拌生牛肉 ingredients
椒 12 ounce
1.05
蔥 2個
1/2個
3條
小 1/2個
鹽
2
3
pg. 75
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
11/12
WE AV E
TYPOGRAPHY CO LO R F U L G E OME TR IC Scope/ Typography Poster
pg. 76
CH / 11
W EAVE pg. 77
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
APPROAC H This typography originates from a craftwork using colorful string and nails. Using these materials, I create some geometric-shaped font. After this work done, I put those fonts in the computer and make a set of digital typography, which possesses same elements — colorful and geometric. The type looks graceful and likes diamond. The colorful gradient weakens the sharp feeling caused by geometricshaped and makes it more emotional.
pg. 78
CH / 11
W EAVE pg. 79
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
pg. 80
CH / 11
W EAVE pg. 81
PORTFOLIO / S E L E CT E D WOR KS OF ROSA HUA NG
12/12 LO G OT Y PE
B ra n d Id ent i t y Co l lect i o n
pg. 82
CH / 12
LO GOT YP E
COLLECTION SHOP
Ann’s
BAKE SHOP
pg. 83