A Primer on Strategic Planning

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STRATEGY DEVELOPMENT AND COURSES OF ACTION

STRATEGY DEVELOPMENT AND COURSES OF ACTION WRITTEN BY MARIEL CAPULONG

Strategic planning in Open and Distance Education is a crucial function of the administration and leadership (Smith, 1998). Strategy Development. It is a process wherein the administration researches, identifies, and selects from the list of the most appropriate and promising strategic options. The administration then decides how will they allocate the resources and funds across the whole organization or institution to achieve their key objectives (CMI, 2020). Courses of Action. After generating potential solutions, the administration decides courses of action to follow.

Strategy Development and Courses of Action (COA) for Distance Education. As part of the strategic planning process model, the strategy development and courses of action phase starts with the integration of the results and data gathered from the SWOT analysis conducted in Phase 3. After which, the tentative courses of action (COA) will be developed by analyzing the “strengths and external opportunities” of the SWOT analysis. These COA must also be aligned with the mission and vision and ensure consistency. Once the COA becomes acceptable to the planners, stakeholders, and administrators, they start refining and expanding the COA before coming up with a decision (Pisel, 2008).

STRATEGY DEVELOPMENT AND COURSES OF ACTION

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