Suspiro light pink petals fill any space with gentle beauty and grace. Their light color makes them perfect for creating a serene atmosphere.
05 A Message from our CEO
Global Reach
Valentine’s Day with Rosaprima
Rosaprima’s Journey Through 2024’s
Floral Trade Shows
14
Sustainability
Biochar: A Sustainable Rose Solution
Rosaprima’s Reading Project: “Leyendo Aprendo”
Vermiculture Produces Lush Roses 06
22
New Varieties
Rosaprima’s Year of New Releases
Spray Rose New Addition
Brilliant Stars Leo
28 Projects
Growth & Innovation The New Era for Rosaprima
Effective Data Loss Prevention at Rosaprima
Experience RP: Rosaprima Merchandising Launch
36
Our Team
Equality in the Rosaprima Workplace
40
Wrap Up: 2024
44 Snapshots
Statistics
Rosaprima in Numbers
Editorial Team
Michelle Jibaja
Nicholas Chang
Susan Poats
Marian Moncayo
Natasha Viedt
Contributors
Magaly Cadena
Juan Martín Gómez
Rubén Farias
Andrés Herrera
Pamela García
Stay Connected
www.rosaprima.com
Address
175 SW 7th Street, Suite 2301
Miami, FL 33130
Join Our Team
LinkedIn: Rosaprima Press marketing@rosaprima.com
Become a Distributor
New Addition
Wave
Bellalinda Glee
Known for its vibrant color, Bellalinda Glee has a distinctive ruffled form that adds a wild charm to floral displays. With each bud taking center stage, it infuses arrangements with a whimsy personality.
A Letter From Ross Johnson
It is central to our culture that everyone with whom we interact has a positive and enriching experience. From our employees and neighboring communities to our suppliers and customers from around the world, we strive to be a positive actor and to build longlasting relationships that create value.
Our purpose is to provide people from all walks of life with the opportunity to celebrate life’s extraordinary moments with our beautiful flowers, grown with care and passion. Therefore, our flowers must first and foremost be grown in a sensible and responsible manner, and our business practices must align with our philosophy and culture. To this end, we remain committed to fair and sustainable business practices that are kind to the environment, beneficial to our employees, and good for society at large, particularly our neighboring communities.
I am pleased to share that we have made significant progress toward achieving our 2030 sustainability goals, and we remain committed to furthering our leadership in growing and distributing clean, responsibly-grown flowers. Last year, we implemented the UN Sustainable Development Goals as a guideline to measure our progress. These are a collection of seventeen interlinked objectives designed to serve as a shared guideline to help organizations and individuals work together towards a more sustainable future. You can read more about this in our 2022-2023 Sustainability Report on our website at www.rosaprima.com.
I would like to thank our employees, partners, and customers for inspiring us and supporting our commitment to a more sustainable world.
Sincerely,
Ross Johnson Founder & CEO, Rosaprima Iconic Roses for Life’s
Extraordinary Moments!
Valentine’s Day with Rosaprima
Traditionally, Valentine’s Day has been synonymous with red roses. However, at Rosaprima we believe in breaking away from convention and embracing a vibrant, colorful approach to this special celebration. Join us as we capture the essence of a colorful Valentine’s Day with our stunning array of roses.
A Burst of Color for Valentine’s Day
This year, we challenged the traditional red rose narrative by introducing a mix of red roses with other vibrant hues from our curated collection. We aimed to inspire florists to let their creativity flourish, adding excitement and a fresh perspective to Valentine’s Day arrangements. By offering an array of colors, we invited everyone to celebrate love in all its beautiful forms.
Behind-the-Scenes: Crafting the Finest Roses for Valentine’s Day
Have you ever wondered how our roses are grown and prepared to meet the global demand for Valentine’s Day?
At Rosaprima, we take pride in sharing an exclusive glimpse into the intricate process of crafting some of the world’s finest roses. With over three decades of industry experience, we have refined the art of creating exquisite blooms for special occasions. From soil preparation to plucking petals, each detail matters when it comes to Rosaprima roses.
Preparation for 2024 Valentine’s Day
Valentine’s day is one of the most important dates in the flower industry, and at Rosaprima we understand
its significance. Our preparations began in October, ensuring our fields were ready to grow the most beautiful roses for this special day.
Our talented artisans inspect each petal daily to ensure they reach the perfect cutting stage before post-harvest. Everything we do is to guarantee that we deliver nothing but the best luxury roses in the world.
Global Distribution of the Finest Roses: A Tale of Artisan Craftsmanship
For this past Valentine’s Day, Rosaprima worked diligently to send beautiful blooms worldwide. Our team of 1,700 people worked tirelessly to deliver only the finest flowers to every customer we serve. From our 450+ acres under greenhouses, more than 9+ million stems were shipped to over 25,000 florists and wholesalers.
Rosaprima has elevated the flower industry to new heights. Our high-quality roses have graced homes and special occasions across four continents: America, Europe, Australia and Asia. We are proud of our team’s hard work in producing the highest quality roses for Valentine’s Day.
We understand that flowers are a symbol of life, and we strive to ensure that each beautiful rose reaches its destination with the utmost freshness. Our years of experience have taught us how to deliver only the best roses for this special day. None of this would be possible without the support of our customers, whom we consider partners.
In Numbers
9+ million
Thank you for your continued trust in us and our brand. We hope you all had a fantastic Valentine’s Day, and we look forward to sharing many more memorable moments with you in the future. stems sold countries customers florists
40 450+
25,000+
Less than 0.12%
quality claims
Rosaprima’s Journey Through 2024’s Floral Trade Shows
The first half of 2024 has been a whirlwind of excitement, connection and inspiration for Rosaprima. As a luxury brand dedicated to cultivating the most beautiful roses in the world, trade shows provide the perfect stage to share our passion and showcase our varieties.
We participated in remarkable events this year, including Next Gen Live, WFFSA, and Profit Blast Cleveland. Each of these gatherings offered unique opportunities to connect with our valued customers and the most talented floral designers in the industry.
Experience WFFSA On Instagram
Next-Gen Live: A Hub of Innovation and Emerging Talent
Held in San Diego, California, during the last days of February, Next Gen Live was a dynamic platform for industry innovation, perfectly timed after a busy Valentine’s Day season. This event brings together emerging talents and seasoned experts from the floral industry. The interactive educational sessions led by floral experts and “up-and-coming” Next Gen members provided a fertile ground for learning and growth. Here, we had the pleasure of showcasing the Rosaprima and Floraprima 2024 new varieties to a captivated audience of floral designers.
Regina Mancini from Rosaprima’s Miami Sales Team took center stage during the Pitch Perfect Session. Her invaluable insights and experiences, particularly on approaching a sales pitch, resonated deeply with other industry experts. With so many promising projects and innovations on the horizon for the floral industry, we eagerly anticipate the exciting journey ahead and the new talents rising from the younger generations.
WFFSA: Celebrating Passion and Connection in Miami
Shortly after Next Gen Live, we gathered in Miami for WFFSA 2024 where most of our North America Sales Team came together to share this incredible experience. The event was a delightful opportunity to reconnect with some of our cherished customers, share insights and celebrate our passion for flowers. One of the highlights was The Bloom Together Party, adorned with an incredible tree installation design created by Jena Gizerskyi, our North America Sales Manager. This stunning display symbolized our unity and commitment to excellence.
These fulfilling events allowed us to showcase this year’s new treasures and highlight the exciting opportunities and improvements we’re implementing to provide our customers with the best possible service. Your feedback is invaluable to us, and the energy and enthusiasm at WFFSA were palpable, reinforcing our dedication to fostering strong relationships within the floral community.
Profit Blast Cleveland: Ending the Half-Year on a High Note
The perfect way to conclude the year’s first half was at Profit Blast in Cleveland, Ohio, organized by SAF and Kennicott Brothers. This event was a whirlwind of inspiration and innovation, bringing together talented florists who continually inspire us to expand our offerings. An unforgettable evening at the Cleveland Botanical Garden with Kennicott and Smithers-Oasis was filled with knowledge, insights and uplifting conversations.
Participating in Profit Blast – Cleveland was an amazing experience that left us energized and ready for the challenges and opportunities of the second half of the year. We are happy to have been part of such an event and look forward to continuing our journey of growth and innovation.
As we reflect on these incredible experiences, we are more than ready to make new connections and grateful for the inspiration we’ve gained. We are prepared to embrace the future and can’t wait to see what the rest of the year holds. See you at Expoflor 2024!
Champagne Majolika
Its creamy hue embodies the subtle allure of understated beauty. Renowned for its long vase life, Champagne Majolika can complement any design.
Biochar: A Sustainable Rose Solution
Rose cultivation constantly faces challenges related to soil health, resource efficiency and environmental sustainability. In this context, biochar emerges as an innovative and promising solution. But what is biochar? Biochar is a type of charcoal obtained from plant remains and agricultural waste through pyrolysis. Unlike traditional charcoal used as fuel, biochar is applied to the soil to enhance its properties.
At Rosaprima, we are at the forefront of pioneering
sustainable practices in floriculture. This year, we have taken a significant step by incorporating biochar into our rose cultivation projects, recognizing its numerous benefits. With its ability to improve soil fertility and structure, promote microbial activity and enhance water retention, biochar is a game-changer in sustainable cultivation practices, leading to increased productivity and higher-quality roses.
The incorporation of biochar into our operations is a meticulous and rigorous process. We ensure that we
use only high-quality biochar, produced from organic raw materials without contaminants, and possessing a porous structure ideal for nutrient and water retention. Our dedicated operations team has developed specific processes for its effective application, ensuring that the roots have optimal contact with the soil-biochar mix, thereby maximizing its benefits.
One significant advantage of biochar is its ability to reduce the need for chemical fertilizers. Enhancing the soil’s natural fertility can decrease our reliance on synthetic inputs, promoting a more natural and resilient growing environment. Additionally, biochar’s properties help improve plant resistance to diseases, contributing to healthier and more robust roses.
As research and practical experience continue to expand, biochar promises to be a key component in future agriculture. At Rosaprima, integrating biochar into our cultivation practices not only enhances our soil health but also aligns with our mission to produce iconic roses for life’s extraordinary moments sustainably.
Biochar is not just a tool for today but a significant step towards a greener, more sustainable future in agriculture. By investing in innovations like biochar, we are not only leading the way in sustainable floriculture but also ensuring that our roses remain a symbol of beauty and environmental stewardship for generations to come.
Read Our Sustainability Report
Rosaprima’s Reading Project: “Leyendo Aprendo”
Rosaprima’s ‘Leyendo Aprendo’ Project is more than just a reading initiative, it’s a transformative journey for the children in our neighboring communities. By instilling the joy and habit of reading, we are not only promoting education but also sowing the seeds of a brighter future for these communities, including the families of our employees.
Childhood is a crucial stage of human development. Understanding the profound impact we can achieve by enhancing the learning environment for children in communities near Rosaprima, we have decided to focus on this cause, ensuring a brighter future for these young minds.
Reading is a gateway to knowledge and one of the best habits to foster. The educational gap in Ecuador makes this initiative one of the main goals for our sustainable efforts.
Rosaprima’s ‘Leyendo Aprendo’ initiative was a collective endeavor meticulously executed in four communities: San Luis de Guachalá, La Josefina, Tupigachi and La Espiga de Oro. We created dedicated reading spaces, each featuring a reading station, comfortable seating cushions, and a collection of books donated by our collaborators and others.
During the launch events in these communities, experts in children’s reading engagement led fun activities designed to spark attendees’ interest and excitement about reading. By establishing these reading stations, we aim to enhance educational centers and promote reading among children in our zone, allowing these children to discover new world perspectives. These initiatives align with and support the Rosaprima Sustainable Development Goals managed by the ESG team.
Rosaprima’s commitment to fostering the habit of reading and learning is resolute. We are steadfast in our dedication to ensuring that children in our communities have the resources and support they need to thrive, not just today but for the foreseeable future.
Key Statistics
Ecuador has a 3.7% illiteracy rate, according to INEC
With this initiative, over 1,000 children are benefited
Rosaprima delivered four equipped reading stations at the neighboring schools
The Rosaprima team donated over 100 used books in good condition
Educational experts selected more than 25 new books for this bookstation
Vermiculture Produces Lush
Roses
When it comes to cultivating roses, the key is to adopt agricultural practices that promote growth and sustainability. In this pursuit, vermiculture, a form of worm farming, emerges as a unique and innovative technique that can significantly enhance soil quality and productivity in rose cultivation. This article delves into Rosaprima’s experience with vermiculture in our fields, offering a compelling case for its adoption in the industry.
Vermiculture involves breeding and using worms to produce vermicompost, a high-quality organic fertilizer resulting from the decomposition of organic matter by
worms. This process creates nutrient-rich humus, known as worm humus, which significantly enhances soil health and fertility.
At Rosaprima, our journey with vermiculture begins with a careful selection of the most suitable worm species. We’ve found that the red Californian worm (Eisenia fetida) is particularly effective, thanks to its high reproduction rate and efficiency in decomposing organic matter. We create bedding with organic material from post-harvest waste and place it in a shaded and well-drained area, setting the stage for a successful vermiculture process.
The vermicomposting process takes 3-6 months, during which the worms transform the organic matter into dark, earthy humus. To harvest the humus, we separate the worms using techniques like lighting (worms move to the bottom when exposed to light) or sifting the material.
We then incorporate the humus into the soil by mixing it well to ensure an even distribution of nutrients. We apply a layer around the base of the plants and renew it every 2-3 months to maintain a constant supply of nutrients.
Recent research has shown that using worm humus in rose cultivation improves soil health and plant growth and increases roses’ resistance to diseases and pests. Field studies have demonstrated a significant increase in flowering and quality in roses treated with humus compared to those receiving only chemical fertilizers.
For Rosaprima, the integration of vermiculture has proven to be a game-changer. This eco-friendly practice not only enhances soil fertility and promotes healthier plant growth but also contributes to a more sustainable and environmentally friendly floriculture. By embracing vermiculture, we are not only enhancing the quality of our roses but also making a firm commitment to a greener and more sustainable future in rose cultivation. The benefits are clear, and the path forward is green.
Vermiculture is a testament to how traditional farming methods can harmonize with modern sustainable practices, ensuring our roses grow beautifully and sustainably.
Read Our Sustainability Report
Be True
Renowned for its subtle garden-like aperture, where the outer edges boast a soft, light pink hue that gradually transitions into a bolder shade towards the center.
Rosaprima’s Year of New Releases
As we embarked on our 2024 journey, Rosaprima was delighted to unveil a year filled with exclusive new releases and captivating varieties. Our unwavering passion for flowers drives us to conduct cutting-edge research and curate the most exquisite roses, each one a unique masterpiece that captivates viewers and inspires floral designers worldwide. The artistry of nature bestows the most sought-after varieties, which are meticulously selected for your most memorable occasions, ensuring a truly one-of-a-kind experience.
Discover all of our launches
Introducing Peach Wave
One of our most impactful releases this year was Peach Wave, a creamy peach rose variety that embodies elegance and grace. Its stylized petals create a mesmerizing wave-like effect, enhancing its natural beauty and captivating color. With buds that tantalize the senses, the Peach Wave rose has quickly become a favorite among floral designers and enthusiasts, setting a new standard for elegance and sophistication in floral design. This variety symbolizes the warmth and charm of the peach fuzz color trend of the year, helping to make every arrangement a work of art.
Let Your Personality Bloom with the New Spray Roses
Our latest launch featured the new spray roses added to our collection, a result of our collaboration with top florists across the USA. This launch was accompanied by the second part of the ‘Let Your Personality Bloom’ campaign, celebrating the latest additions to the Rosaprima spray roses collection. The campaign delved into each color’s unique personality, highlighting varietal individuality and charm.
With varieties like Be True, Bellelinda Glee, Shining Star and Splendid Roserver, Rosaprima celebrates diversity and beauty in all forms and colors. Each spray rose is crafted with the unparalleled quality that Rosaprima is known for, ensuring that our varieties meet the highest standards of excellence.
Discover
the Levante Collection: Floraprima’s Newest
We were thrilled to invite everyone to explore the new Levante Collection, recently added to Floraprima This collection features pink, red, white, lavender and fuchsia colors and is designed to pair seamlessly with Rosaprima roses or stand alone as a centerpiece. The Levante Collection anemones are a testament to duality in floral design. Their delicate petals embody softness and elegance, while their vibrant colors and bold presence reflect a wild, modern spirit.
The Levante anemones aim to evoke emotions of magic and contemporary excitement, showcasing how these flowers can transform any floral composition into a stunning piece. Authenticity and self-expression are at the heart of this collection, bringing a rebellious touch to floral designs. These anemones are perfect for modern compositions, which offer delicacy and boldness, creating a harmonious blend of traditional beauty and contemporary flair.
Our Approach to Product Launches
At Rosaprima, launching new products is a meticulous process designed to satisfy customer needs and exceed expectations. Our approach involves:
• extensive market research,
• active listening to customer feedback, and
• collaborating with industry experts to identify trends and preferences. This comprehensive process ensures that each new variety we introduce is beautiful and resonates with our customers.
Our team of experts tirelessly cultivates the perfect flowers for the most important events worldwide. From the Oscars to the Kentucky Derby and the Bol d’Or, our curated collection of roses graces the most prestigious occasions. We are committed to expanding our collection each year, offering new exclusivities that reflect the latest trends and our unwavering dedication to quality. This dedication to quality is evident in each new variety we introduce to our collection.
Looking Ahead
As we look forward to the rest of 2024, we are excited about upcoming releases and opportunities to share our passion for flowers. We are honored to accompany you on your most memorable occasions, providing roses that inspire and captivate. Stay tuned for more exciting announcements and new releases as we continue to elevate your floral experience.
Saona
Saona’s vivid orange hue and strong stem add a splash of color to any floral arrangement. This spray rose is celebrated for its ability to add texture, versatility, and volume to a variety of compositions.
Growth & Innovation: The New Era for Rosaprima
In a strategic move set to redefine the flower market, Rosaprima, a leader in growing high-quality roses, announced the acquisition in February of Ecuatorian Flowers, a company renowned for its focus on rose cultivation. This acquisition expands Rosaprima’s production capacity and represents a significant investment in technology, sustainability and production capabilities, reaffirming the company’s commitment to excellence and innovation in rose cultivation.
The acquisition not only allows Rosaprima to expand its presence and strengthen its position in established markets but also brings a host of benefits for our stakeholders. Leveraging Ecuatorian Flowers’ extensive distribution network and commercial relationships, we can now offer a broader range of rose varieties, combining Rosaprima’s exclusive and traditional
varieties with Ecuatorian Flowers’ innovative selections. This synergy promises to deliver a richer and more diverse selection to customers, enhancing Rosaprima’s competitive edge and reassuring our stakeholders about the bright future of our company.
The new facilities are not just about expanding our production capacity; they are a testament to our unwavering commitment to sustainability. Designed to focus on resource efficiency and business sustainability, the facilities incorporate advanced technologies such as rainwater harvesting and on-site composting. These initiatives significantly reduce our carbon footprint and align with our goal of contributing to a greener future, meeting the industry’s growing demand for sustainable practices.
Juan Martin Gomez, COO of Rosaprima, expressed his
excitement about the potential this acquisition brings, and the dedication to continuing our legacy of producing the finest roses while embracing sustainable practices. He stated:
“The inauguration of these new facilities marks a significant milestone in our mission to innovate and lead with sustainability. These investments allow us to increase our capacity and quality and reinforce our commitment to the community and our customers. We are excited about the potential this acquisition brings, and we are dedicated to continuing our legacy of producing the finest roses while embracing sustainable practices. We are confident that this strategic move will lead us to new heights and we look forward to sharing this journey with our stakeholders.”
This acquisition enhances Rosaprima’s production capabilities and positions the company at the forefront of sustainable floriculture. By integrating Ecuatorian Flowers’ expertise and innovative practices, Rosaprima is set to lead the industry into a new era of quality, sustainability and customer satisfaction.
With this bold move, Rosaprima reaffirms its vision of a future where our roses remain the gold standard in the industry. Our strategic focus includes growth and innovation, further strengthening our position and ensuring our long-term success.
Effective Data Loss Prevention at Rosaprima
At Rosaprima, we thrive on constant change and diverse initiatives. In this dynamic environment, robust Data Loss Prevention (DLP) measures are not just necessary but crucial to secure the information of our employees, suppliers and customers. DLP is a set of tools and policies designed to prevent and detect the leakage of sensitive organizational data, ensuring its security, integrity and availability.
Sensitive data can take many forms, including personal, financial, health, and intellectual property information. Implementing a DLP is essential to safeguard this data and comply with legal and ethical obligations. Here are key aspects to consider for a successful DLP implementation.
To implement an effective Data Loss Prevention (DLP) strategy, we start by identifying and classifying sensitive data. This helps us determine which information needs protection and categorize it based on sensitivity levels. We then develop comprehensive protection and response policies, outlining actions for safeguarding data and handling incidents. By implementing these policies using appropriate tools and technologies and continuously monitoring their effectiveness, we ensure the security, integrity and availability of our data. Regularly reviewing and updating the DLP policy is also crucial to reflect changes in the data landscape and evolving business needs.
Implementing a DLP not only reduces the risk of data loss or leakage but also enhances our organization’s
competitiveness. It demonstrates our commitment to information security, privacy protection and regulatory compliance, which are crucial aspects in today’s business landscape.
A successful DLP implementation requires a comprehensive vision aligned with the organization’s business strategy. It involves more than just technological tools; it encompasses people, processes and policies. The DLP system must identify, classify, monitor and control the flow of sensitive data, preventing potential leaks, thefts or losses.
Adapting to specific organizational needs while considering context, objectives, risks and resources is crucial. Support and commitment from all levels of the organization—from senior management to end users, functional area managers, system administrators and security experts—are vital.
Our goal at Rosaprima is to continue providing the best service to our customers through continuous improvements across various areas of the company. Implementing a robust DLP system not only ensures our customers’ information remains secure but also reinforces their trust in us, maintaining our competitive edge in the market.
Experience RP: Rosaprima Merchandising Launch
This year, Rosaprima is excited to unveil our new merchandise collection, a unique assortment of products designed with our valued customers in mind. Each item in this collection is a testament to our commitment to providing useful, high-quality items that seamlessly integrate into your daily life. These products are more than just merchandise, they are a tangible expression of our appreciation and a way to extend the Rosaprima experience into your daily routines.
Enhancing Everyday Life with Rosaprima
Our new merchandise collection is a significant part of our brand loyalty program, a venture we proudly launched this year. This program is a collaborative effort of our entire Commercial Team, with substantial
contributions from both Sales and Marketing. Our aim is to become a part of your daily life, acknowledging and celebrating your remarkable work every day.
The Power of Branded Merchandise
Rosaprima branded items are more than just products, they are a way for customers to feel a deeper connection to us. We want our customers to use Rosaprima merch and be reminded of the quality and experience they associate with our unique bond.
Our merchandise is meticulously designed to be functional and beautiful, a constant reminder of the exceptional quality and elegance that Rosaprima embodies. By incorporating these items into your everyday life, we hope to accompany you on your journey and offer practical yet stylish items.
Our team continuously seeks innovative ideas and develops products that meet your needs while celebrating the artistry and passion that define Rosaprima.
Stay tuned for updates and get ready to experience Rosaprima in new and exciting ways. Whether you are looking for a hoodie to keep you warm or a chic tote bag for your everyday essentials, our upcoming merchandise will surely delight and inspire you.
A Heartfelt Thank You
As we launch this new collection, we want to extend our heartfelt thanks to you, our valued customers. Your dedication and passion for flowers drive us to innovate and improve continually. We are honored to be a part of your daily life and look forward to sharing many more beautiful moments.
Thank you for choosing Rosaprima. Together, let’s make every day extraordinary.
Explore the Store
Brilliant Stars Leo
This stunning spray rose showcases a glorious yellow hue. Its vibrant garden-like buds imbue any arrangement with a pop of color.
Equality in the Rosaprima Workplace
At the beginning of 2024, the National Assembly of Ecuador promoted two laws that represent significant advancements in labor matters. In this context, Rosaprima ensures our management complies with these legal provisions, focusing on the benefits and best practices this new legislation can bring.
The Violet Economy, a term coined to describe economic activities and policies that promote gender equality and empower women in the workplace, is a cause that Rosaprima is deeply committed to. We are dedicated to creating opportunities for women, ensuring equal pay, and fostering inclusive practices that benefit all
employees. By adopting principles of the Violet Economy, companies can enhance productivity, innovation and overall workplace satisfaction, and this is a commitment we fully embrace.
With the arrival of January 2024, the Organic Law to Promote Equal Pay between Men and Women and the Organic Law to Promote the Violet Economy, aimed at guaranteeing equal employment opportunities for women, came into effect. Even before these laws took effect, Rosaprima has been at the forefront of championing social justice practices, particularly for women. We have long been committed to ensuring equal opportunities and fair treatment for all our employees.
The requirements outlined in these laws, which we have reviewed and adjusted our policies to comply with, include:
• Implementing remuneration policies that promote internal equity.
• Designing and implementing an equality plan that measures and promote equal treatment and access to opportunities for men and women.
• Conducting campaigns and training sessions to foster equality among employees.
Throughout the year, Rosaprima has diligently reviewed and ensured that our compensation policies and management are based on technical criteria, avoiding any inequities due to factors unrelated to the work and responsibility of each position. We have also created awareness and training spaces for our employees on these topics. We are currently developing the equality plan, a significant step that will allow us to document,
evaluate and continuously improve the management of these aspects, instilling confidence in our stakeholders about our commitment to ongoing improvement. Our initiatives, both those already implemented and those in progress, were not just a response to a regulatory framework. They were a continuation of our long-standing commitment to social justice practices. These initiatives have allowed us to evaluate our management and reaffirm the appropriate manner in which we operate. Undoubtedly, this has allowed us to implement best practices that bring us closer to our employees and make Rosaprima an excellent workplace.
Rosaprima’s commitment to these initiatives demonstrates our dedication to fostering an inclusive and equitable work environment. By embracing the Violet Economy principles, we are complying with legal requirements and contributing to a more just and balanced society.
Hot Desire
Hot Desire fiery red petals capture immediate attention. This red spray rose exudes boldness, its deep hue shines brilliantly in any floral project.
Wrap Up: 2024
Client Visits
David Austin Visit
David Austin Visit
Client Visits
Valentine’s Day Lunch
Valentine’s Day Lunch
WFFSA
Jet Fresh Visit
Jet Fresh Visit
WFFSA
WFFSA
Jet Fresh Visit
Wrap Up: 2024
Leyendo Aprendo Project
Home Decor Event Quito
Home Decor Event Quito
Leyendo Aprendo Project
Home Decor Event Quito
Home Decor Event Quito
Bol D’Or Switzerland 2024
Blooms of Kindness Event
Blooms of Kindness Event
Open House
Open House
Open House
Rosaprima in Numbers
150+ rose varieties
Est. 1995
1,600+
100+ awards received employees
50+ countries
450+ acres under greenhouse
100+ million stems sold/year
500+ distribution and logistics partners worldwide
100% organic waste recycled
25,000+ florists reached weekly
150+ acres of protected trees
100,000+ trees planted
Brilliant Stars Sagitta
Known for its subtle elegance and long-lasting freshness. It adds a serene touch to bouquets, centerpieces, and floral arrangements, maintaining its vibrant appearance over time.
