ROSEMARY WATSON productions
CLIENT SERVICE GUIDE
LOGO
P A C K A G E - $2,000
INCLUDES
- INSPIRATION BOARD | Based on your questionnaire and your Pinterest Board ideas in
the New Client Homework Assigned to you a color palette and inspiration board will be created to ensure the brand development is inline with the vision before moving onto the next step. Two revisions are included.
- LOGO VARIATIONS | Once palette/style is finalized the project will move onto the 4 (four)
logo variations. Each logo will be completely different and include various font/type/layout and styles. You will receive them on one page side by side so you can see the differences. (2 revisions)
- BRAND STYLE BOARD | Once the logo has been finalized, the next step is a brand board
which will include the logo, color palette, a secondary logo option, a submark or brand element, 2 font recommendations, and 2 pattern recommendations. (1 revision)
- FINAL FILES | Clients receive the logo, secondary logo, and submark/elements in .jpg,
.png, .png transparent background, .eps, and a watermark. You also receive a color guide which includes the color names in RGB, CMYK, and HEX. You will also receive the patterns in 12�x12� at 300dpi JPEG. Fonts are not included and any design files are an additional charge of $250.
BRAND
INSPIRATION
BOARD
CLIENT style me a lady
P A C K A G E - $2,500
INCLUDES
- LOGO DESIGN | See package above for details.
- BUSINESS CARD | Custom designed business card based around your brand identity.
BRAND
BOARD
CLIENT
Additional card setup $50 each.
STYLE
style me a lady
- STATIONERY | Choose either a letterhead/envelope or a notecard/envelope design.
Designed around your business card and brand.
- STAMP/STICKER | Design of either a stamp or a sticker design of your choice. Can include
logo, submark, address, etc.
- FACEBOOK PAGE | Design of a facebook page cover, graphic profile picture, and 3
buttons of your choice. Option to purchase a .psd template for $125.
- TWITTER PAGE | Design of your twitter page background, header photo, and profile
picture.
- OTHER SOCIAL MEDIA | If additional Social Media profile images are requested, they can
be included in Brand Package at $30 each.
- NOTES | Each item receives 1 (one) round of revisions,. You will receive PDF file for each
print piece (business card, stationery, sticker/stamp), and .jpg file for the facebook and twitter
BUSINESS
CARD
CLIENT style me a lady
designs. Print quote available and all illustrator files are an additional cost.
SIMPLE
LOGO
D E S I G N - $1,000
INCLUDES
If you have a good idea of what style/type of logo you want, then the simple logo design
could be a good fit for you. It includes a custom logo based on your questionnaire and pinterest board, a brand style board, and necessary filles (see above for more info). Two total revisions are included. Additional revisions are billed at the current hourly design rate.
BRAND
STICKER
CLIENT style me a lady
STATIONERY CLIENT style me a lady
DESIGN
A
LA
CARTE
F A C E B O O K
BUSINESS
SOCIAL
PAGE
PAGE
MEDIA
|
|
$ 1 5 0
$ 1 2 5
PROFILES
CARD
|
|
$ 5 0
$ 3 0 0
STATIONERY DESIGN MEDIA
WEBSITES 1.
FILES KIT
HOURLY
W E B
|
|
$ 1 5 0
CLIENT
CARE
$ 2 5 0
ONLINE
PUBLICATION
|
DESIGN
| |
$500 $750+
$600
RATE
|
$80
D E S I G N
- starts at $4500
HOMEPAGE
DESIGN
- Can include customized slider of 3 - 5 images, widgetized call to action buttons, social icons, blog feed snippet,
testimonials, widgetized footer sections, etc.
- INCLUDES 1 mockup of design and 1 round of revisions (additional revisions billed at my hourly rate of $80)
- All sites are user friendly and created for all basic wordpress function to create an easy and editable end-user experience.
2.
INTERIOR
PAGES
Includes the design and content import of 5 (five) interior pages. Ex: About, Services, Gallery, Contact (customized
contact form to match).
- NOTE | Extra page designs and content import are billed at hourly rate. (Ex, Press/Praise, teams, gallery will have a designed landing page and 1 interior page of either 1 testimonials or
1 gallery group of 15 images).
- INCLUDES | 1 mockup of the 5 pages together, and 1 round of revisions. (additional revisions billed at my hourly rate of $80). All interior pages are designed and coded and easily
editable for the end-user. 3.
BASIC
BLOG
Includes a custom built blog to match your website with a full post blog feed. Can include either left or right sidebar, with up to 4 customized sidebar widgets (ex: about/bio, social icons,
call to action button, etc). Blog also includes a clean and easy to navigate archives and categories page. 4.
ALSO
INCLUDES
- COMING SOON PAGE | A coming soon page will be loaded before site goes fully live, revisions on hidden pages before going live on navgiation bar.
- TUTORIAL | Included in the web package is a 30 minute tutorial. We will discuss how to create blog posts, edit content, add pages, update widgets, update slider, galleries, etc, and
basic wordpress knowledge.
- EXTRAS | Each site will be installed with your google analytics code, an SEO plugin, and other plugins to optimize your site.
WEBSITE
1.
A
EXTRA
LA
CARTE
PAGES/CONTENT
Any extra designed pages or content placement is needed beyond the five pages included will be billed at an hourly rate. This may include extra team/about pages, praise/testimonials,
press pieces, gallery pages, portfolio pieces, faqs, etc. - $80/hr
2
CUSTOMIZED
BLOG
ADD-ON
Beyond the basic blog, clients may select a customized blog with a specialty designed header, featured post slider on post feed, a customized featured image for post excerpts, related
articles, custom widgets,etc. - $1,500
3.
E
COMMERCE
ADD-ON
If interested in adding an e-commerce shop, please contact me for a custom quote.
BLOG
1.
D E S I G N - starts at $2500
BASIC
BLOG
Includes a custom built blog on the Wordpress Management System. Designed around your logo/brand and design style. The blog landing page (post feed) can include a customized
slider for featured/popular posts, customized post excerpts, share icons, and custom designed archives/categories page. Can include either left or right sidebar, with up to 4 customized sidebar widgets (ex: about/bio, social icons,call to action button, etc). Please note that any custom built widgets or add-ons will be quoted separately. 2.
ALSO
INCLUDES
- COMING SOON PAGE | A coming soon page will be loaded before site goes fully live, revisions on hidden pages before going live on navgiation bar.
- TUTORIAL | Included in the web package is a 30 minute tutorial. We will discuss how to create blog posts, edit content, add pages, update widgets, update slider, galleries, etc, and
basic wordpress knowledge.
- EXTRAS | Each site will be installed with your google analytics code, an SEO plugin, and other plugins to optimize your site.
ITEMS
1.
OF
NOTE
CONTENT All content is required and finalized before implementing to site. All gallery/portfolio images (up to 15) need to be sized accodingly (max 900px wide). If content is not ready prior to test
site, project will be delayed and each additional week of delay will be billed for.
2
HOSTING/DOMAIN Domain name and hosting services must be purchased by client. Rosemary Watson | Productions is not responsible for server downtime, software issues or any other compatibility issue
that may arise after the launch of the site. We recommend that you use godaddy.com for your domain purchase and hosting services. This contract does not include future Wordpress CMS compatibility issues for your site, but I do offer website maintenance for an additional fee. (CMS updates, plugin updates, etc) After the launch of the site, all additional work and updates to the site will be quoted and billed at our hourly rate {currently $75 per hour + subject to change}
3.
REQUIREMENTS Before starting your website design we will share a dropbox folder for content, images, passwords, etc. I also ask
for your hosting information (user/password), wordpress login (if you have one already), domain info (if needing a transfer), disqus login (for the blog), and all of your social links. I will send you over the homework information, Client Welcome Package upon booking.
P H O T O G R A P H Y & V I D E O
PROFESSIONAL
P O R T R A I T S - $1200
INCLUDES
- HAIR & MAKEUP | I work with my team of beauty pros to make you ready for your close up. At your consultation we will take snapshots of you to determine your color palette, and will
collaborate on a group Pinterest board to narrow down the perfect looks for your photoshoot.
- WARDROBE STYLING | A separate wardrobe consultation will be scheduled with our wardrobe stylist to select up to 6 outfits for your photoshoot. A questionnaire and style guide will
be sent to you based on the questionnaire information. The wardrobe stylist is also available for personal shopping at her hourly rate.
- ONLINE CLIENT GALLERY | A gallery of 20 images from your shoot will be included with an initial round of post processing, all available to clients as high resolution downloads.
STYLED
BRAND
PHOTOSHOOTS
- set of 5 images $500
- set of 10 images $750
- set of 20 images $1000
- exclusive license $30/image
INCLUDES
- INITIAL CONSULTATION
- PROP SOURCING & STYLING
- PHOTOSHOOT & POST PROCESSING
- ONLINE CLIENT GALLERY
- NOTE | All props purchased to be invoiced to client. Any hair & makeup or wardrobe styling for models to be invoiced at an additional cost to client. One reshoot date is included to
make any changes a client requests. Any additional reshoots will be charge at the current hourly rate ($80).
INSTAREEL
VIDEO
- set of 3 reels
$1000
- set of 6 reels
$2000
- set of 12 reels
$4000
- a la carte
$400 each
COLLECTIONS
INCLUDES
- INITIAL CONSULTATION
- MUSIC SELECTION
- PROP SOURCING & STYLING
- VIDEO SHOOT & POST PROCESSING
- LICENSED MUSIC PURCHASE
- NOTE | Instareels are 15 seconds in length. Longer cuts up to 30 seconds to be included for client to post to other social media platforms or website. All props purchased to be invoiced
- VIMEO POSTING AND SOCIAL SHARING
to client. Any hair & makeup or wardrobe styling to be invoiced at an additional cost to client.
VIDEO
SHOWREEL
- starting at $1200
INCLUDES
- INITIAL CONSULTATION
- MUSIC SELECTION
- STORYBOARDS
- PROP SOURCING & STYLING
- TALENT SELECTION
- VIDEO SHOOT & POST PROCESSING
- VIMEO & YOU TUBE POSTING, AND SOCIAL SHARING
- NOTE | Video showreels range from 30-1:30 seconds in length. All props purchased to be invoiced to client. Any hair & makeup or wardrobe styling to be invoiced at an additional cost
to client.
- LICENSED MUSIC PURCHASE
COMMUNITY
M A N A G E M E N T - starting at $1800/month
INCLUDES
- INITIAL CONSULTATION | Before we begin, clients are sent questionnaires to see where they need the most help and we will hold an in person or google+ chat to review answers and
come up with a consultation schedule.
- CONTENT STRATEGY SESSION | Up to two in person or google+ chat consultation sessions will be held based on your clients’ needs. Any additional sessions will be quoted at current
additional rates ($75)
- WORDPRESS WEBSITE UPDATES & OPTIMIZATION | Client’s current wordpress site (if needed) will be reviewed and plugins, spam filters, or any updates will be performed as needed.
- EDITORIAL CALENDAR | After the Content Strategy Sessions are held, an editorial calendar will be developed and delivered to client outline the posting dates and content shared on
all platforms.
- WEBSITE CONTENT CHANGES | New copy, photographs, video and other content will be added to website pages as requested by client in the strategy session and scheduled on
edtorial calendar.
- BLOG POSTS | Two (2) blog posts per week will be developed for client per the strategy session and scheduled on edtorial calendar.
- SOCIAL MEDIA PLATFORMS | Five (5) content posts per week on Two (2) different social media platforms are included the strategy session and scheduled on edtorial calendar.
- EMAIL NEWSLETTER CAMPAIGNS | One (1) campaign per week on the Mailchimp platform will be scheduled. Initial mailchimp setup and list development strategy will also be included
and discussed at Content Strategy Session.
- CONTENT DEVELOPMENT | Content development (including graphic design, stock photography, custom photography, and videography) will be discussed at Content Strategy Session
and will be billed hourly after exceeding 3 hours per week. Models, hair & makeup, wardrobe styling, and any props required for photography will be quoted separately. A custom quote for each project will be created and submitted to client after Content Strategy Session and before Editorial Calendar is finalized.
- NOTE | After consultations, clients will receive a custom quote based on project specifics. Posting frequency, social media platform additions, increased content creation, etc. are
factors resulting in an increased quote.
MARKETING
CAMPAIGN
D E S I G N - $750
INCLUDES
- CAMPAIGN CONSULTATIONS | Through an in person or google+ chat we will discuss campaign goals, and important tasks needing to be executed.
- CUSTOM CAMPAIGN GUIDES | A multi page campaign guide pdf will be sent to the client detailing a schedule of tasks, budgets, and promotional efforts (Ex. email campaigns, social
media, website updates, print marketing, business partnerships, charity, etc).
- GRAPHIC PRINTED DESIGN | Up to three promotional printed pieces to be designed, additional designs to be invoiced at an hourly rate @ $80/hr.
- EMAIL CAMPAIGN DESIGN | Mailchimp email templates to be designed and installed in Mailchimp campaign account and scheduled for sending.
- GRAPHIC DIGITAL DESIGN | All images for website and social media to be designed and installed on platforms, and scheduled for posting (where applicable).
CAMPAIGN
STRATEGY
&
EXECUTION
- starting at $300/mo
INCLUDES
- INITIAL MAIL CHIMP SET UP | A set up of your Mailchimp account with a tutorial video included walking you through how to use your accounts.
- CONSULTATION | A google+ chat detailing your goals and messages you want sent to your audience.
- EDITORIAL CALENDAR DEVELOPMENT | A schedule of tasks and campaigns to be sent
- TEMPLATE DESIGN & CONTENT ADDITION | Client to be responsilble for all copy & images, unless a separate photography/videography/graphic design plan quoted. Sending of
campaigns will be scheduled ahead of time to ensure optimal engagement.
INTERIORS
S T Y L I N G - $1,200
INCLUDES
- SPACE CONSULTATIONS | Our initial consultation will require a walk through of the proposed space and a layout measurement for accurate layout proposals.
- INSPIRATION BOARDS | Based on our consultation and questionnaire, a color palette and inspiration board will be created to put together our ideas based on Pinterest boards we
collaborate on.
- LAYOUT PROPOSAL | After palette and style is decided, the next step is a layout proposal with measurements of space.
- PRODUCT SOURCING | Decor and furnishings will be sourced and added to the proposed project budget for client to select and order.
- DELIVERY & STYLING | Once products are purchased by client, installation and styling of physical pieces are included. It’s like being on your own makeover show on HGTV
EVENT
STYLING
&
PROMOTION
- starting at $1500
INCLUDES
- CONSULTATION | A google+ chat detailing your goals & event date
- INSPIRATION BOARDS | Pinterest boards will be created to collaborate and share ideas for the vision of the event
- EVENT GUIDE | A pdf workbook sent to you detailing the tasks, event palette, timelines, image lists, budgets, etc.
- PROMO PHOTOGRAPHY | A promotional photoshoot will be styled and executed specifically designed for event.
- VIDEO REELS | If requested by client, a video showreel or instareel can be added on a la carte to your event promotion.
- GRAPHIC DESIGN | Any design elements required for websites, print, social media, email, etc. will be included
- NOTE | Models, hair & makeup, wardrobe styling, and any props required for photography or video will be quoted separately. A custom quote for each project will be created and
submitted to client after consultation and before booking a start date. BUSINESS
C O N S U L T I N G - starting at $600
INCLUDES
- INITIAL CONSULTATION | Before we begin, clients are sent questionnaires to see where they need the most help and we will hold an in person or google+ chat to review answers and
come up with a consultation schedule.
- TWO 2 HOUR CONSULTATION SESSIONS | In person or google+ chat consultation sessions will be set based on clients’ needs. Any additional sessions will be charged hourly at the
current rate ($80).
MINI
TRAINING
S E S S I O N S - starting at $150
INCLUDES
- INITIAL CONSULTATION | Before we begin, clients are sent questionnaires to see where they need the most help and we will hold an in person or google+ chat to review answers and
come up with a priority list.
- ONE TWO HOUR TRAINING SESSION | We will spend time training in any areas the client needs help (Ex. creating workflows, improving mobile photography, creating blog posts, using
your desktop or mobile device, etc)
- NOTE | Addtional hours training will be invoiced at the current hourly rate ($80)
GROUP
E D U C A T I O N - custom quote upon request
- If you are a business owner, a salon suite manager, a team leader or anyone else that would like to share education will multiple people, contact me for a custom quote on group
education. Some of the classes I have offered in the past are Visual Marketing, Social Media for Stylists, Facebook & Instagram Marketing, etc.
THANK All
pricing
and
not
limited
to
YOU
project the
list
FOR
YOUR
details above
are
please
CONSIDERATION subject contact
to
change
Rosemary
| |
I
CAN’T
this
WAIT
pricing
Watson
for
a
TO
sheet
GET is
a
STARTED! quote
customquote
on
only
services
are
your
project.
Any
additional revisions not included in the original package are billed separately at the hourly rate of $80. Please
note
that
any
project
delays
will
be
charged
accordingly,
if
client
is
holding
up
project
due
to
response and content turntimes weekly charges will incure due to delays. Rosemary Watson | Productions accepts payments by paypal or check made out and mailed to Rosemary Watson. Payment for packages and projects are split into two parts, 50% being paidat project booking, with the remaining balance due before any final files are delivered to client/website is launched {other payment plans available}. Rosemary Watson | Productions retains the copyright on all work and reserves the right to display and market all work completed as a result of project agreement.