City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
MESSAGE FROM THE MANAGER
It gives us great pleasure to present the City of Brampton’s first Annual Report on Arts and Culture.
For over 10 years, the Rose Theatre has brought the world to Brampton’s doorstep. Since its revitalization, Garden Square is increasingly becoming a popular gathering space for families and visitors; providing year-round programming free to all.
The last few years have been transformative in many ways. We’ve had opportunities to rethink our approach to arts and culture programming and services. More recently we’ve had opportunities to begin meaningful collaboration with the local cultural sector and with our key partners including the Brampton Library, Peel Archives (PAMA) and the new downtown BIA and community groups.
Increasingly, there is a feeling that we don’t always have to go elsewhere to be entertained, to experience cultural events or to be wined and dined. The Recreation and Culture team is hard at work building new and interesting cultural programming, collaborating, promoting and reaching out to the community.
What we’re finding is that there’s convergence and palpable excitement about downtown vibrancy – there’s a growing tremendous eagerness to play a strategic role in Brampton’s creative sector.
However, our successes belong to the community. We have been blessed to have loyal and vocal patrons, subscribers, sponsors, volunteers and community partners. Not much is possible without collaboration and cross-promotion. For these important relationships we are extremely grateful and appreciative.
This report provides only some insight into that growing vibrancy through highlights of the City’s 2015 arts and culture programs and services. We are excited to share some goals for 2016, and to provide a glimpse of some wonderful cultural initiatives to come.
Sincerely,
Brampton’s unique blend of cultures and assorted spaces where arts and culture grows is distinctive. Besides the many parks and gardens, such spaces as Garden Square, Gage Park, and the Rose Theatre have hosted local and world-class entertainment for residents and tourists alike to enjoy through the years.
Bernice Morrison Manager, Arts and Culture City of Brampton
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City of Brampton
VISION
ARTS AND CULTURE ARTS AND CULTURE 2015 ANNUAL REPORT 2015 ANNUAL REPORT
A home where local and global arts and culture is passionately inspired, created and experienced. MANDATE The City’s arts, culture and theatres are a major source of diverse entertainment, providing arts and culture to Brampton residents and neighbouring communities. The Rose Theatre serves as an economic catalyst and anchor use in the downtown core. Brampton theatres are a key part of the City’s brand and operate under the principles of financial transparency, accountability and sustainability.
CORE OBJECTIVES • Support the creative economy by providing an anchor
• Promote the Rose Theatre as a world-class facility, a primary source for arts and entertainment in Brampton, and a key component of the creative economy;
for creative placemaking in downtown Brampton;
• Leverage key partnerships and strengthen the fabric of the cultural community;
• Present diverse, inclusive and community
responsive programs for all ages. Engage youth through community outreach, education and school programs, cultivating a lifelong interest in the arts and enriching the audience base for the future;
• Operate in a sustainable, transparent, and fiscally responsible manner; and,
• Be a valued and strategic business partner to the
cultural sector, while providing quality and excellence in customer service to the community.
• Showcase and support the local arts and culture
community, providing an accessible venue of choice for their work; 03
City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
HIGHLIGHTS OF 2015
HIGHLIGHT
ENGAGING AND SUPPORTING YOUTH
Engaging and supporting youth is essential for the future. 2015 saw the introduction of holiday camps which were a huge hit along with the regular summer camp programming. This year’s Centre Stage Youth Concert & Awards Gala was also revitalized by converting it to a free event (with the donation of a non-perishable food item to the Brampton Food Sharing Network), that saw huge spikes in attendance to cheer on Brampton’s talented youth. The “Shake it Up!” Student Shakespeare Festival also continued this year with 4 schools returning along with the addition of 4 new schools. Overall, we have built on last year and fortified our efforts to engage and support youth within the community.
HIGHLIGHT
CELEBRATING 10 SEASONS AT THE ROSE THEATRE BRAMPTON
The Rose Theatre Brampton has been a proud source of performing arts since 2006. Over the years we have presented amazing world-class entertainment on the Main Stage. This milestone season had an abundance of special performances and celebrations catering to audiences of all ages! We have seen an increase in attendance, revenue and subscriber base. The theatre lobby has been refreshed and programming diversified.
HIGHLIGHT
REVITALIZATION OF GARDEN SQUARE
After re-opening in mid-June 2015, Garden Square offers a variety of weekly artistic, cultural and theatrical events which provide entertainment for all ages. Garden Square’s revitalization project included the addition of an impressive LED screen in the heart of our downtown.
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City of Brampton
GOALS FOR 2016
ARTS AND CULTURE ARTS AND CULTURE 2015 ANNUAL REPORT 2015 ANNUAL REPORT
GOAL 1
ENGAGE WITH CULTURAL AND OTHER COMMUNITIES IN BRAMPTON
• Continue to develop meaningful relationships with Brampton’s creative industries • Create new opportunities for networking, collaboration, promotion and cross-promotion with community groups, key partners (PAMA, Library, BIA) • Adapt communication tools to strategically promote and connect the creative sector • Creative Exchange • Engage more closely with the arts community with the closing of the Brampton Arts Council (BAC).
GOAL 2
PAINT THE PICTURE OF CULTURE IN BRAMPTON
• Contribute to the Arts Panel on a vision for arts in the City • Work with the community and key partners to develop an arts and culture opportunities and programs for Brampton • Promote culture in Brampton • Contribute to the definition of the image of culture in Brampton • Develop innovative, creative marketing and promotion strategies to connect Brampton’s citizens with culture and spread the word about the City’s growing cultural vibrancy.
GOAL 3
ADD TEXTURE AND DIVERSITY TO THE CULTURAL EXPERIENCE
• Develop experiential cultural programs • Add tangible elements to culture allowing patrons to experience culture not just view it • Get involved with the community and arts groups to support and activate diverse cultural experiences.
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City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
SUMMARY OF CULTURAL SERVICES
CORE SERVICE AREAS GARDEN SQUARE
THEATRES
RENTALS
$107,950
Community grants awarded in total
$35,300 In-Kind Grants
$72,650 Cash Grants
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CULTURE & COMMUNITY ENGAGEMENT
City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
COMMUNITY ENGAGEMENT
Volunteers are essential to most communities and arts and culture is no exception.
15,613
Representing a value of
$193,230
Hours volunteered
188
Active volunteers
108
Annual hours per volunteer (average) 07
City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
Brampton is home to a growing network of artists, artisans and committed community groups dedicated to the development and preservation of the arts in Brampton - who want to remain in the community. With the closing of the Brampton Arts Council in 2014, the City of Brampton committed to creating regular opportunities for the arts community to come together to network and promote their businesses. In 2015 the Creative Exchange networking event debuted; a platform for like-minded individuals to come together on a regular basis. Supporting this initiative is the monthly Creative Exchange e-newsletter providing an opportunity for the arts community to highlight what they’re doing and for the City to spread the word about what’s happening in arts and culture across the city.
CREATIVE SECTOR & OUR CULTURAL NETWORK
20
REPRESENTING
Arts and culture affiliate groups
1,200 Individuals
$85,700 Cash revenue
Total revenue received through corporate sponsorships in 2015
$319,800 In-kind revenue
12
Corporate sponsors support City of Brampton arts programs
08
361
Creative businesses mapped via Brampton Culture Map
City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
CULTURAL DEVELOPMENT
30
Total of public art instillations
5
Murals commissioned in 2015
24
Local arts exhibitions at the Rose Theatre and City Hall
09
City of Brampton
PERFORMING ARTS
ARTS AND CULTURE
2015 ANNUAL REPORT
The City of Brampton offers one major performing arts centre and two smaller centres situated in various locations throughout the City: • The beautiful Rose Theatre opened in September 2006 and is a state of the art performing arts centre - an anchor facility located in the heart of the City’s downtown with 865 seats. This remarkable theatre brings world-class entertainment to residents and visitors from September to May. This theatre also hosts many corporate and community rentals throughout the year. • The Lester B. Pearson Theatre with 451 seats provides a home for many local community groups and dance schools located beside Bramalea City Centre, and • The Cyril Clark Library Lecture Hall is a boutique venue located in the Heart Lake area of the City offering a wonderful space for community rentals, children’s programming and lectures. In 2015, the Rose Theatre Brampton, Lester B. Pearson Theatre and Cyril Clark Library Lecture Hall combined host more than 119,000 patrons. From a rental perspective, 102,385 tickets were sold across these three venues. Through countless efforts including delivering professional entertainment at competitive prices, arts education and serving as a home for community groups, among other exertions, these three performing arts spaces are integral to the Arts and Culture experience within the City of Brampton.
102
Seniors activated through the Ride to the Rose program
69
Patrons participated in the Supergroup program
102,385
732
Patrons participated in a Group Sales offer
$887,000
Rental event tickets sold, an increase of 4,974 over 2014
In rental revenue, an increase of $75,000 over 2014
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City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
PERFORMING ARTS
PERFORMANCE TYPES
139,694
$23,836
Patrons attended one of the three venues in 2015, an increase of 10,000 over 2014
Donations received in 2015 from 16 donors
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City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
Arts education within the City of Brampton had a record breaking year in 2015. The City focused on involving youth in arts and culture activities at a younger age than in previous years. These programs are housed at City owned properties, such as the performing arts centres and recreation centres. In 2015, 520 in-class workshops were oered to more than 13,000 students.
ARTS EDUCATION
255
Summer camp registrations (LBP/Cyril)
134
Holiday camps registrations (NEW in 2015)
520
55
March break registrations (Rose Theatre)
13,000
In-class workshops oered for the 14/15 school year
Students, an increase of 6% from the last school year
12
City of Brampton
GARDEN SQUARE
ARTS AND CULTURE
2015 ANNUAL REPORT
Garden Square leverages arts and culture and key partners to promote community and economic development in the downtown core. With the addition of the big screen located right at the four corners, in the summer of 2015, the activity in Garden Square surpassed all expectations. Peaking at an attendance of more than 20,000 patrons, Garden Square established itself as the home to many major Recreation, Culture and Sports programs such as: Community Showcases, Culture Days, Movie Nights, National Youth Week and National Youth Arts Week, Youth Nights as well as national and international professional sporting events, among a variety of other programs. More specifically, the City of Brampton has partnered with CBC and Sportsnet to showcase world-renowned events such as the FIFA Women’s World Cup, the Pan Am and Para Pan Am Games and the Toronto Blue Jays regular season and postseason games. On top of regular programming offered, Garden Square has created 110 single opportunities for local community artists.
ATTENDANCE
Music
6,000
Movies
10,500
Sports
2,700
Miscellaneous
698
Movies as part of the Movies Under the Stars program
$25,000
Sponsor dollars received in 2015, 150% over target from 2014
20,000
PROGRAM ATTENDANCE OF PROGRAMS ORGANIZED BY GARDEN SQUARE STAFF BY CATEGORY
CATEGORY
32
Patrons attended an event in Garden Square
110
Opportunities created for local community artists 13
City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
ROSE THEATRE PRESENTS
2006 marked the opening of the City of Brampton’s prized performing arts centre, the Rose Theatre, the start of a new era. Since the inaugural Rose Theatre Presents (RTP) season in September of that year, the variety and caliber of talent and performances has provided memorable entertainment year over year. A prime example of this is the 2015/2016 season which featured more than 50 performances, and multipule sold-out shows, from a variety of genres to reach all audiences. Performances included: comedy, concerts, cultural performances, dance, family-oriented, magic, theatre, tributes and youth. In 2015, world-renowned performers such as April Wine, Colin James, Jann Arden, Jose Feliciano & Pavlo, Jus Reign and Rick Mercer have performed at The Rose in front of capacity crowds. The 2015 calendar year featured 16 sold-out performances and 37,309 individual tickets sold along with total revenue (net of tax) of $1,287,000 (Rose Theatre Presents).
$1,287,000
37,309
Total revenue (net of tax) from the Rose Theatre Presents season, an increase of 291,000 over 2014
11 Arts Adventures professionally programmed shows for educators and students
Tickets sold as part of the Rose Theatre Presents season, an increase of 4,900 over 2014
1,154
9,171
Subscribers (up by 10%)
Tickets sold as part of the Arts Adventures season
$92,177
139,694
Gross revenue from the Arts Adventures season
Tickets sold combined (Rose Theatre Presents season, Arts Adventures season & rentals) 14
City of Brampton
ARTS AND CULTURE
2015 ANNUAL REPORT
ROSE THEATRE PRESENTS
36
$3,193,475
Total South Asian rentals (Up 6 from 2014)
Total combined gross revenue (Rose Theatre Presents season, Arts Adventures season & rentals)
13.5%
1,500
Increase in unique website page views
New social media fans/followers
15