CONTEXT
THE BIG IDEA
CREATIVE CONCEPT
EXECUTION
CONTEXT
MACRO TRENDS Feminism
Minimalism
Natural
Personalization
Healthy Living
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100 % NATURAL Why Choose this? 60% of what you put on your skin is absorbed and flows into the bloodstream. People are becoming conscious on how perfume can have health implications. Higher demand for natural products and a gap in the market for this.
THE BIG IDEA
PRIMARY RESEARCH
PRIMARY RESEARCH
PERCEPTUAL MAP
INITIAL IDEAS
Stuck with the 100% natural concept. Opted out of British colour scheme, as it looked tacky. Aimed to target at a higher market and include a higher price point.
Changed consumer. Widened spec, consumer based on behaviour and values rather than a specific age group or location. Appreciative of British culture.
Logo has been edited to match our product by graphic designers. Stuck with the tea caddy idea however only if perfumes are being sold as a set.
CREATIVE CONCEPT
BRAND ONION
EXECUTION
Bottle & Packaging
ÂŁ70 PER 60ml
GIFT SET ‘tea caddy’
£120 PER Gift Set
FRAGRANCE
White Tea Cucumber
Black Tea English Rose
Green Tea Forest Fruits
PLACES
PRINT ADVERT SKETCHES
PRINT ADVERT SKETCHES
PRINT ADVERT SKETCHES
PRINT ADVERT IDEAS
Maximalist to Minimalist Use the graphic for each specific scent
PRINT ADVERT IDEAS
Use Ingredients for maximalist page
FINAL DPS PRINTS
FINAL DPS PRINTS
FINAL DPS PRINTS
DIGITAL ADVERT
VIDEO ADVERT STORYBOARD
Behind the Scenes ‌