THE WORK S/M/L/XL/EX
S/ SMALL THOUGH USUALLY NOT AS AWE INSPIRING AT MASS LEVEL; THESE “SMALL” CREATIVE PROPOSALS ALLOW FOR HIGH DETAIL AND OBSESSIVE BUT SUBTLE STORYTELLING. ONE HAS TO GET INTIMATELY ACQUAINTED WITH THE OBJECTS TO DISCOVER THE BREAD CRUMB LIKE NARRATIVE DEVICES CREATING A FEELING OF PRECIOUSNESS WITH THE END USER.
NIKE BASKETBALL KD8 PRESS KIT
1 0 .1 7.1 6
THE WORK
MADEWELL NEW STORE SIGNAGE
N IKE G FB COPA BA LL PRESS KIT
NICHOL AS D. ROSS
5 / 20
M/ MEDIUM A COLLECTION OF OBJECTS GEARED TOWARDS GENERATING EXCITEMENT AND ANTICIPATION TOWARDS PRODUCT LAUNCHES, BRAND IDEALS, OR ETHOS. THE FOLLOWING ARE PART SCULPTURE, PART DISPLAY, PART WEIRD SCIENCE BUT ALL CONCEIVED TO ELEVATE THE EXPERIENCE OF A BRAND OR PRODUCT IN UNEXPECTED AND PROFOUND WAYS.
NIKE DTC NTNY KD8 L AUNCH
J O R DA N A L L S TA R 2 0 1 4
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
6 / 20
M/ MEDIUM
HOUSE OF MARLEY CES 2015
1 0 .1 7.1 6
THE WORK
R E J U V E N AT I O N AT L S TO R E N A R R AT I V E WA L L
NICHOL AS D. ROSS
7 / 20
L/ LARGE RETAIL STRATEGY AND DISPLAY ELEMENTS COMPOSE THE BULK OF WHAT FOLLOWS; RANGING IN SCALE FROM A KIT OF ELEVATED NARRATIVE RISERS TO COMPLETE RETAIL DIRECTIVES FOR GLOBAL EXECUTION. SHOWN HERE: IN 2014 NIKE RE-IMAGINED ITS MOST EXCLUSIVE RETAIL LOCATIONS UNDER THE NEW SUB BRAND; NIKELAB. FIVE LOCATIONS LAUNCHED SIMULTANEOUSLY IN NY, MILAN, LONDON, PARIS, AND SHANGHAI GEARED AT PROVIDING PREMIUM SPORTSWEAR PRODUCT THROUGH A FINE ART LENSE. THESE BOUTIQUE DESTINATION SPACES PROVIDE THE ABSOLUTE PINNACLE OF SERVICE, COMMUNITY, PRODUCT, AND STORYTELLING. A COLLABORATION BETWEEN PARTNERS ON BRAND, DESIGN, MATERIALS, AND EXPERIENCE SIDES BRINGS TOGETHER NIKELABS COUTURE OFFERINGS IN NEXT LEVEL SPACES.
NIKEL AB GLOBAL L AUNCH
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
8 / 20
L/ LARGE A DEEP PARTNERSHIP WITH THE JORDAN BRAND LED TO THE SUCCESSFUL DESIGN AND DIRECTION OF RETAIL ELEMENTS FROM WINDOWS TO FWW WALLS AND ALL DEVICES IN BETWEEN. SELECTED IMAGERY SHOWN REPRESENTS A VERY SMALL GLIMPSE INTO THE 32+ FULL RETAIL DIRECTIVES COMPLETED OVER THE HO14 - FA16 SEASONS. THIS ONGOING COLLABORATION BETWEEN AGENCY AND BRAND ALLOWED FOR STREAMLINED METHODS AND DESIGN EXPERTISE TO RAISE THE BAR; BRINGING MORE SOPHISTICATED AND POIGNANT PRESENCE TO JORDAN RETAIL.
J O R DA N G LO B A L R E TA I L D I R E C T I V E S H O 1 4 - S P 1 6
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
9 / 20
L/ LARGE FOR THE HIGHLY ANTICIPATED LAUNCH OF THE AM95 ULTRA NIKE CHOSE TO AUGMENT THEIR DTC PRESENCE THROUGH ELEVATED ACTIVATIONS AT THE BOUTIQUE SNEAKER RETAILERS UNDEFEATED AND EXTRA BUTTER. A SERIES OF DIGITALLY INTEGRATED FIXTURES AND SCULPTURAL ARTEFACTS WAS CONCEIVED; PLAYING ON THE ANATOMICAL DESIGN LEGACY OF THE AM95.
N I K E A I R M A X 9 5 U LT R A R E L E A S E U N D F T D L A & E X T R A B U T T E R N YC
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
1 0/ 20
L/ LARGE CONFIDENTIAL UNRELEASED INITIATIVE EARLY IDEATION. WITH THE UPCOMING LAUNCH OF THE ADIZERO DIPPED COLLECTION THE BRAND SOUGHT TO CREATE A “WOW” MOMENT IN THE FORM OF A CENTER STORE FIXTURE CELEBRATING THE MONOCHROMATIC COLORWAY SPECTRUM. THESE IDEAS WERE PARALLEL TRACKED WITH STATIC DISPLAYS TO BE RELEASED THROUGH DICK’S SPORTING GOOD BRICK AND MORTAR.
ADIDAS ADIZERO DIPPED COLLECTION LAUNCH
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
1 1 / 20
XL/ EXTRA LARGE THE OVEN; NIKES INNOVATION FACILITY IN FORT WORTH TX HOUSES THE DRIVING FORCE BEHIND CUTTING EDGE DESIGN AND ENGINEERING FOR THEIR GOLF OFFERINGS. WHILE THE INNOVATION AND MANUFACTURING SPACES ON SITE ARE STATE OF THE ART, WORK SPACES NEEDED UPDATES. IMBUING THE ART AND SCIENCE OF GOLF INTO EVERY SURFACE A KIT OF FUNCTIONAL SPACES BLEND LOCAL FLAVOR WITH SCIENTIFIC INNOVATION.
NIKE GOLF THE OVEN
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
1 2/ 20
XL/ EXTRA LARGE WORKING WITH FACEBOOK AND THEIR FAMILY BRAND INSTAGRAM TO CREATE A LAID BACK AND FUN ENVIRONMENT AT SXSW 16 PRODUCED A CASUAL EVENT COMPLETE WITH SOCIAL AMENITIES.
SOCIAL MEDIA OUTPUT:
AT THE CENTER OF THIS EVENT A PLAYFUL RE-IMAGINING OF THE CLASSIC PHOTO BOOTH ALLOWED GUESTS TO DEFY GRAVITY ON SOCIAL MEDIA.
FACEBOOK SXSW 16
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
1 3/ 20
XL/ EXTRA LARGE WHEN INVITED TO RESPOND TO AN RFP FOR AN EVENT CENTRED AROUND THE LAUNCH OF THE GALAXY 7; THE GOAL WAS TO CREATE A BRANDED EXPERIENCE PLATFORM THAT WOULD BE MEMORABLE AND SHAREABLE. AN IMMERSIVE, EXPLORATORY, AND PERSONAL EXPERIENCE WAS CREATED TO DEFY EXPECTATIONS IN UNIQUELY CONTAGIOUS MOMENTS. THE EVENT HIGHLIGHTED THE PRODUCT SUITE THROUGH IMAGINABLE VIGNETTES HIGHLIGHTING CREATIVITY AND JOYFUL DEFIANCE.
ANTICIPATION WE BUILD ANTICIPATION AROUND THE SHOWCASE THROUGH STARK ATMOSPHERE OF “SET THE STAGE”.
CURIOSITY CURIOSITY BUILDS AS THE AUDIENCE PREPARES FOR THE INEVITABLE WOW MOMENT.
AWE THE OVERALL ENVIRONMENT IS REVEALED AND TRUE AMAZEMENT TRANSCENDS FROM BUILT EXPERIENCE.
SPECTRUM. WHETHER IN LIGHT, SOUND, EMOTION OR LIFE, THE SPECTRUM DEFINES OUR EXPERIENCE AND GUIDES OUR NAVIGATION OF THE WORLD. FROM DARK TO LIGHT, LOUD TO SOFT AND EVERYWHERE IN BETWEEN WE ARE CONSTANTLY SELECTING THE MOMENTS THAT COMMUNICATE OUR STATE
A. B. C. D. E. F. G. H.
SAMSUNG
1 0 .1 7.1 6
CONNECTION A DEEP CONNECTION IS BUILT THROUGH ACTIVATION ENGAGEMENT.
DESIRE CAPITALIZE ON THE TRUE POWER OF THE PRODUCT BY GIVING THE CONSUMER THE OPPORTUNITY TO PURCHASE.
OF MIND. THE GALAXY SHOWCASE TAKES OUR AUDIENCE ON A JOURNEY ACROSS THE SPECTRUM. EACH ACTIVATION IS DESIGNED TO GIVE THEM CHOICE AND EMPOWER THEM TO CREATIVELY PUBLISH THEIR , EMOTIONS AND IDEAS TO THE WORLD AT LARGE.
SETTING THE STAGE ENTRY MOMENT HACK-OLOGY BAR BE TUNED IN BE EXTREME BE ACTIVE BE CREATIVE BE INDULGENT
GALAXY SHOWCASE
THE WORK
NICHOL AS D. ROSS
1 4/ 20
XL/ EXTRA LARGE
S E T T I N G T H E S TAG E
ENTRY MOMENT
1 0 .1 7.1 6
THE WORK
B E C R E AT I V E
BE ACTIVE
H A C K- O LO G Y B A R
BE EXTREME
BE TUNED IN
BE INDULGENT
NICHOL AS D. ROSS
1 5/ 20
EX/ EXTRA WHILE THE WORK THUS FAR EXPLORES THE EXPERIENTIAL; IT CAN FALL SHORT IN REVEALING THE LESS TANGIBLE ASPECTS OF UNDERSTANDING AND DESIGNING FOR A BRAND. HEAVY LIFTING AND INSIGHT GOES INTO THE IMAGINING OF A BRANDS VOICE AND IS THE JUMPING OFF POINT FOR ALL THE “THINGS.” BR A N D I DE N T I T Y
BUT SOMETIMES YOU JUST HAVE TO DESIGN A CONCEPT FOR “SNEAKERHEAD CHESS” PITTING BRAND AGAINST BRAND!...
02
BR A N D I DE N T I T Y
LOGO & TYPOGRAPHY
MAHINA
|
BRAND BOOK
|
9
|
11
1/2X 1/2X
KING
YEEZY BOOST
1 1/2X
X
1 1/2X
QUEEN AIR MAG
03
COLOR
1/3X
BISHOP AIR MAX
X
KNIGHT JORDAN 1
MAHINA
|
BRAND BOOK
|
17
ROOK
STAN SMITH
1/2x
PAWN
X
CHUCK TAYLOR
02
LOGO & TYPOGRAPHY EXCLUSION ZONE
MAHINA
|
BRAND BOOK
1/4X
I n o r d e r to m a i n t a i n t h e i n te g r i t y o f t h e b r a n d l o c k u p, i t i s i m p o r t a n t t h a t n o g r a p h i c e l e m e n t o r o t h e r o b s t r u c t i o n i n f r i n g e o n t h e s p a ce a ro u n d t h e M a h i n a l o g o .
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
A B C D E F GH I J K L M N O P Q R S TUV W X Y Z
abcdefghijklmnopqrstuvwxyz
abc def g h i j k lm n opqr s t uvw x y z
Tracking: 200pt Kerning: optical
Tr ac k i n g : 1 0 0 pt Ker n i n g : opt i c al
Mueso Slab 700
PAT T E R N P a t te r n t i l e s h o u l d b e a m i n i m u m o f 1” t a l l
SNEAKERHEAD CHESS
1 0 .1 7.1 6
THE WORK
M u es o S ans 300
TYPOGRAPHY We u s e M u e s o S l a b 70 0 a s o u r p r i m a r y t y p e f a ce fo r h e a d l i e s , a n d M u e s o S a n s 3 0 0 a s o u r p r i m a r y t y p e f a ce fo r s u b h e a d i n g a n d co p y.
MAHINA BRAND IDENTITY
NICHOL AS D. ROSS
1 6/ 20
EX/ EXTRA
SELECTIVE SATURATION
ANGLES & LENSES
... OR DRIVE A TEAM CULTURE BY SHOOTING A PHOTO EXPOSE FOR INKED MAGAZINE AND HIGHLIGHT A DIVERSE COLLECTION OF INDIVIDUALS AS EXEMPLARS OF THE NEW “MADMEN.”
HIGH CONTRAST
I N K E D M AG A Z I N E “ TAT TO O E D M A D M E N ”
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
1 7/ 20
EX/ EXTRA
I N K E D M AG A Z I N E “ TAT TO O E D M A D M E N ”
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
1 8/ 20
EX/ EXTRA AND THEN THERE IS THAT PART WHERE YOU CELEBRATE THESE GUYS... GOOD DESIGN IS GOOD BUSINESS AND CREATING THE TEAM THAT DELIVERS THE IDEA THAT RE-WRITES THE ASK TAKES SOMETHING ALL TOGETHER DIFFERENT. MENTORING, FOSTERING, AND BEING A LEADER TO YOUNGER DESIGNERS FORMS A LASTING TRUST AND BOND BETWEEN THEMSELVES AND THEIR PEERS. THAT ONES CALLED FAMILY.
1 0 .1 7.1 6
THE WORK
NICHOL AS D. ROSS
1 9/ 20
THANK YOU! NICHOLAS D. ROSS/ ROSS.NICHOLAS.DAVID@GMAIL.COM