EXPERIENCE Retail and design Freelancer October 2015 – Present Milano - El Salvador Activities: Retail and visual merchandising. Design, space planing, construction and supervision of comercial, residential and institutional projects.
Rossana ARTIGA MARKETING /RETAIL / VISUAL
Executed projects: • Altea 903 Apartment Interior design • Forte Fitness gym layout • Remodeling of San Francisco veterinary, pet store USA embassy in El Salvador: • • • •
Beautification project USAID remodeling and branding, El Salvador Offices DOJ/OPDAT office design remodeling Redesign and space planning for agricultural office
PROFILE Responsible, energetic and ambitious person, qualities that along my academic and working environment I have used successfully. A team player with good communication and design skills, with 9 years of working experience in the retail and design industry. Extensive knowledge in retail management and visual merchandising in international luxury brands.
Regional Coordinator Color Marketing and Design Sherwin-Williams / August 2017 – May 2019 www.sherlinca.com / El Salvador HQ Part of the marketing group HQ El Salvador, in charge of Color Marketing and Design and management of team in Central American Region. •
design development •
Deployment and roll-out plan for Color Pro Certification Program, which consists in training sales force to
CONTACT
increase sales in stores
e-mail rossana.artiga@gmail.com
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Phone + 39 3896947313
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Nationality Italian / Salvadoran
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Milan, Italy
Marketing plan and strategies for color marketing and
Planning of events and workshops for all distribution channels. Including COLORMIX Color Forecast event Store design and layout for stores and distributors, including visual merchandising and POP material. Active participation in Color Marketing Group Conferences and international summits
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Part of multidisciplinary group in charge of LEED certification projects (Green Building Council).
Marketing - Creative Lab Braccialini SPA / October 2014 – October 2015
Rossana ARTIGA MARKETING /RETAIL / VISUAL
www.braccialini.it / Florence, Italy Part of the Creative Lab team in charge of multidisciplinary activities for the brands: Braccialini, Francesco Biasia, Gherardini and Mr. Gherardini. •
Marketing campaigns and unconventional marketing strategies for all the brands
SKILLS
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Visual merchandising and window displays for own stores and distributors. (Florence, Milan, Russia, etc)
Operative System: Windows and MAC Adobe package: Photoshop, Illustrator, Indesign, Adobe Acrobat Reader 2D drawing: Autocad 3D drawing and rendering Sketchup, Podium
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and Milano Mipel. In charge of concept development, budget and supervision •
LANGUAGES Mother tongue: Spanish
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Photo-shoot for Biasia campaign: set backgrounds and model styling
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Content for social media for all of the brands, such as still life pictures and graphics design
Visual Merchandiser Siman/ July 2013 – January 2014 www. siman.com/ El Salvador Head 6 people team, working in the In-store visual merchandising for department store SIMAN in La Gran Via Shopping Center. •
Other Languages English Profesional proficiency, Toefl Italian Profesional proficiency, level C2
Co-branding with Ducati and Scrambler Ducati. Development of new products and displays for fairs
Office: Word, Power Point, Excel Others: Team work Management Retail Visual Merchandising
Design of stands for fairs such as Pitti Uomo Firenze
Weekly schedule of all the activities in the shopping center, delegating work and areas to each team member.
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Creating and maintaining visual displays in store windows and on the sales floor
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Coordinating outfits and styling mannequins for each department in the store: kids, women, men, teens, jewelry, underwear and sports.
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In charge of coordinating in-store events and marketing campaigns
Interior Designer Ambiance Studio/ November 2010 – January 2014 www. ambiance-studio.net/ El Salvador Shop design, store planning and visual merchandising for ADOC retail group and franchises in El Salvador and Central America. Retail Brands: The North Face, Caterpillar, Nine West, Hush Puppies, Tennis, Steve Madden, and ADOC stores. •
Adequate store franchisees in central american region: floor planning for each and visual merchandising of
Rossana ARTIGA MARKETING /RETAIL / VISUAL
COURSES Color Marketing Group Latin-American Conference Panama 2018
INTERSHIP Design and Administrative Ambiance Studio September - October 2010 El Salvador
the products to display, 2D and 3D drawings •
In charge of budget and supervision of furniture and store execution
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Christmas Decoration for most important shoppingcenters in Central America and Panamá. In charge of budgets, logistics, design and supervision.
Strategic Designer Punto Cardinal/ February 2011 – September 2011 El Salvador Graphic and interior design for internal communication of textile factories in El Salvador and Central America. Such as: Hanes brands and Textufil Communication campaigns and visual/graphic material
EDUCATION January 2014 - December 2014 Milano Fashion Institute (consortium Bocconi, Catolica di Milano and Politecnico di Milano) Fashion Direction: Retail and Brand Experience Management Milan – Italia January 2006 - December 2012 Universidad Dr. José Matías Delgado Interior Architecture San Salvador, El Salvador
Rossana ARTIGA MARKETING /RETAIL / VISUAL
Biasia Campaign SS15 Develpment of the concept of the campaign. In charge of the casting, styling and and shooting for Francesco Biasia spring summer campaign.
Francesco Biasia shoot Product photoshoot for social media
Braccialini Carina Bag Campaign On the occasion of the 60 years, Braccialini decided to create a new pvc proposal of the iconic bag of the brand. We hired the blogger from the Fashion Fruit Veronica Ferraro. Location: Milan, Italy
Mr. Gherardini Product catalogue SS16
Mr. Gherardini Develpment of the new brand for men, Mr. Gherardini. Stile Life Photoshoot, material for social media and press.
Mr. Gherardini Stand Concept, design and execition of Mr. Gherardini stand for Pitti Uomo fair in Florence, Italy.
Mr. Gherardini Oraganzation of Brand launch event for Fashion Week 2015 Location: Serre Torrigiani, Florence, Italy
Ducati/ Scrambler Stand Braccialini Co- branding with Ducati for Pitti Uomo Fair in Florence Italy. In charge of design and visual merchandisign of the products
Giada Window Design Window concept and design proposal for Giada store in Milano
Steve Madden Panama Design and visual merchandising for new Steve Madden store in Panama
Rossana ARTIGA MARKETING /RETAIL / VISUAL e-mail rossana.artiga@gmail.com Phone +503 7202-3493 Nationality Salvadoran -Italian