Abercrombie & Fitch Apparel Design Project Fall 2015 Ross McNaughton
s h t u o Y e g t a n i V
T Amerhi e can lea gue
t p e c n o C & n io t a In s p ir Abercrombie & Fitch is heavily youth orientated and sports influenced. An essence of summer nights, spring break and forever young, the brand is a fashion and lifestyle icon. Playing with this idea of iconic youth, this collection is inspired by the past youth of America. Particularly from the era of the teenager and birth of youth culture, the 1950s is a key part in this research. Mid-Century America paved the way for popular culture. ‘The A&F League’ uses influential figures and aspects of this exciting time in history, to create a vintage inspired yet trend aware collection. Embodying the Abercrombie style with full attention to detail creating the everyday luxury all fashion should have.
rich romantics
Warm Neutrals
M isso ni
LV
straight leg The Fifties Beatneck Youth
‘1 5 ll a F r u lo o C & d n e r T
The Devil is in the Detail Rainbow screen print
Jersey and Stretch Stitches
Heavy detailing, stitches and finishes create a more luxurious feel and high quality garments that A&F strive for.
Technical F Range Plan lat
All of the garments are traditional in shape and modernised through colour and application. As a heavily cohesive collection outfits can be mixed and matched and worn in multiple ways. Style, durability and ambiguous wearability are key features and important in creating a desirable yet purposeful wardrobe. Giving an outfit a strong sense of purpose as well as fashion creates brand longevity.
ONE
OUTFIT ONE: Classic staples layered in different colours. Multiple denim jacket options coordinates with cohesive colour schemes. Heavy top stitch detailing and simple t-shirt print on a classic block coloured t-shirt with rolled sleeves.
TWO
OUTFIT TWO: A more sports influenced piece, this outfit keeps a more simplistic blue colour palette, rich indigo classic fit jeans with turn ups add to the vintage feel. Jeans should age with the wearer, so no wash or effect is added, just heavy stitching and a lasting feel. T-shirt and shirt layering help keep this outfit more diverse with a smart/preppy feel.
THREE
OUTFIT THREE: Following outfit two with a varsity vibe this much warmer palette outfit uses subtle finishes and detailing to create a customized effect. Back vents, side zips and tack stitch pockets give an additional luxury to an iconic look.
FOUR
OUTFIT FOUR: Incorporating sweaters, this outfit is comfortable, climate appropriate and smart with a casual edge. Colour variation is interchangeable and cohesive with one another mixing warm and cool tones. The coat is the key piece in this outfit, heavy in detail and quality it has a back vent for air flow and high/thick collar for warmth as well as additional storage. Following the continued vintage stylizing the colours and mainly coat push it forward with rich trend aware palette.
FIVE
OUTFIT FIVE: This additional outfit plays with more print in both shirt and lining, staggered layering is used with the cropped roll sleeve jumper, shirt and gilet. This creates warmth and comfort but allows easier movement and venting for varied climates. Neutral colour palette is enhanced with the pop of primary red. The inclusion of the joggers shows variation for outfit change, the use of a chino smartens the silhouette.
References Stylesight.com Tumblr.com Abercrombie.com Abercrombie & Fitch Flagship Store Savile Row (Visit 10/06/14) Arena Homme + Publication (Various Issues) Rollercoaster Publication (MAN Issue a/w ‘13) Jamesrmcnally.com (I would hit that blog) Drapers.com Fashiontrendsetter.com Goole.com/images (various images) Instagram.com/abercrombie (Abercrombie and related profiles) Facebook.com/abercrombie