ないブランドの品質の商品
“NO BRAND QUALITY GOODS”
社長からのメッセージ
A MESSAGE FROM THE PRESiDENT
金井政明 MASAAKI
KANAI
Continuing on with the mission we embarked on a year earlier as a specialty retailer dedicated to delivering lifestyle products that exude beauty, art and taste, in FY2013 we fortified initiatives in our domestic business, including “strategic product item rollouts,” “cross department sales promotions among our Garment, Household, and Food,” and “interior design coordination consultation events.” In particular, we implemented a company-wide effort to tackle the reconstruction of the housewares segment, which was an issue for us, and consequently saw an improvement in segment performance. In our stores, we installed new display fixtures, which improved sales floor presentation and made it easier for customers to select products. Moreover, we are seeing benefits from our internal certification system (interior design advisors, fashion advisors, etc.) as it has enhanced the customer service capabilities of our staff by arming them technical expertise. Moving forward, we aim to create a store environment that will facilitate a pleasant shopping experience. In addition, we plan to improve our dialogue with customers via the introduction of the “MUJI passport,” a new membership service that will closely link us to customers. Meanwhile, we posted a substantial growth in revenue from operations and operating profit in our overseas business. In particular, the sharp growth at the operations in China provided impetus for earnings performance in the overall overseas business. In China, we accelerated the pace of store openings, creating a network of 100
Elsewhere, we launched operations in Australia, a new market, by opening our first store in Melbourne. In the United States, we opened MUJI Hollywood, our flagship store in the region and which has the largest sales floor space in the United States. The store is drawing in a huge number of customers. Our company will continue to offer to our customers a pleasant life with products combining beauty, art and taste. Aiming to enhance the uniqueness of the MUJI brand and become a sustainable global company, we will work harder to contribute to society by offering goods and services trusted by our customers.
私 は 、株 主 の 皆 様 へ の 感 謝を表 したいと思 いますし、我々はあな た の 継 続 的 な 支 援を賜りますよ うお願い申し上げます。 I would like to express my gratitude to our shareholders, and we look forward to your continued support.
年次報告書 annual report 2013-2014 - 2
履歴レッスン
A HISTORY LESSON MUJI was founded in Japan in 1980 as an antithesis to the habits of consumer society at that time. On one hand, foreign-made luxury brands were gaining popularity within an economic environment of ever-rising prosperity. On the other, poor-quality, low-priced goods were appearing on the market, and had a polarizing effect on consumption patterns. MUJI was conceived as a critique of this prevailing condition, with the purpose of restoring a vision of products that are actually useful for the customer and maintain an ideal of the proper balance between living and the objects that make it possible. The concept was born of the intersection of two distinct stances: no brand (Mujirushi) and the value of good items (ryohin). MUJI began with three steps: selecting materials, scrutinizing processes, and simplifying packaging. MUJI’s concept of emphasizing the intrinsic appeal of an object through rationalization and meticulous elimination of excess is closely connected to the traditionally Japanese aesthetic of “su” –– meaning plain or unadorned –– the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury.
材料の選択 selection of materials Tasty and healthy foods. Comfortable clothing. Household goods that are, above all, easy to use. For MUJI, the materials we use to make such products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as materials discarded by others because of their appearance – items that can be acquired in bulk at low cost. The overriding selection criteria is always quality. These activities underpin our ability to create low-priced, high-quality products.
プロセスの合理化 Streamlining Processes The processes by which each product is manufactured are subjected to careful scrutiny at MUJI. Processes that have no bearing on a product’s quality such as sorting, sizing, and polishing are eliminated, leaving only these processes that are truly necessary. Even items that have been discarded because they do not meet certain standards of size and appearance are turned into products for sale. Focusing on true quality, MUJI’s manufacturing processes eliminate waste and reduce costs.
1 2
パッケージ化簡素化 Simplifying Packaging When packaging products, MUJI seeks not to adorn them but rather to highlight their natural colors and shapes. For this reason, we use bulk packaging and place products in plain, uniform containers. Faithful to our philosophy of simplicity, this approach is also in keeping with our policy of conserving resources and reducing waste. Thus the result, all MUJI products appear on store shelves in simple packaging, bearing only product-related information and a price tag.
3 年次報告書 annual report 2013-2014 - 4
ポリシー対策進行中
POLICY MEASURES PROGRESS Reconstructing the Housewares Segment and Strengthening Product 前の年に対して直接管理の既存店売上高の比較結果 Results of directly managed existing store net sales comparison against previous year first half
third quarter
fourth quarter
second half
annual
clothing and sundries
102.7%
104.9%
104.1%
104.5%
103.6%
houseware
100.3%
103.9%
105.8%
104.9%
102.5%
food
109.5%
125.3%
115.9%
120.0%
114.9%
directly managed stores
101.8%
105.7%
105.9%
105.8%
103.8%
number of constumers
100.0%
103.1%
100.6%
101.8%
100.9%
sales per custumer
101.8%
102.5%
105.2%
104.0%
102.9%
segment
結果のクロスプロモーション RESULTS OF CROSS PROMOTIONS PROMOTIONS
SALES
% TO PLAN
SHARE
LIVING WITH HEMP FABRIC
3400 mill. yen
105.3%
18.2%
MUJI TO GO
1930 MILL. YEN
107.5%
17.5%
ALWAYS A GOOD PRICE
1700 MILL. YEN
108.7%
16.7%
COTTON FROM HAND TO HAND
3310 MILL. YEN
117.6%
16.3%
Nature, Naturally, MUJI (wool)
3300 MILL. YEN
97.6%
16.8%
Nature, Naturally, MUJI (xmas)
5550 MILL. YEN
130.5%
30.2%
-Sales of clothing and sundries have showed strong performance. Sales of housewares also trended upward -The number of per-customer purchases rose owing to an increase in sales of houseware accessories (stationery, H&B).
年次報告書 annual report 2013-2014 - 5
戦略的な製品の結果 Results for strategic products
1H 2013
2H 2013
clothing and sundries
housewares
food
total
% to sales plan
96.1%
93.7%
107.7%
95.7%
sales share
53.2%
44.2%
45.6%
47.6%
%to sales plan
99.6%
99.7%
122.3%
101.2%
sales share
53.7%
43.3%
44.8%
49.4%
売上総利益率の構造 Gross profit margin structure
Gross profit margin change -2.6% [Individual] (2013.3 to 2014.2 cumulative) main factors
price reduction factors
currency factors
Converting overseas supplies into sales
cost reduction
total
first half
-0.4%
-0.8%
-1.4%
+0.5%
-2.1%
second half
+0.5%
-1.9%
-1.1%
-0.6%
-3.1%
fy2013
+0.2%
-1.5%
-1.2%
-0.1%
-2.6%
衣料品、家庭用製品では生産拠点シフトの継続強化 [Continued strengthening of production location shift for clothing and household products] -Inventory ratio from ASEAN in the 2H 2013: 20.3% (clothing: 30.6%; household: 11.1%)
直接販売比率の拡張 [Expansion of direct sales ratio] -Actual inventory ratio for 4Q 2013: 22.2% (clothing: 17.2%; household: 24.9%) -In tandem with the shift in production regions, promote based on an overall assessment, including sales in China and preferential customs duties.
年次報告書 annual report 2013-2014 - 6
事業の種類別セグメントの概要
business segment overview status of stores by region stores in japan
Kyushu / Okinawa
number
directly managed
269
licensed stores
61
stores in seiyo outlets
55
Chugoku
Hokkaido
22
10
7
13
7
1
3
1
5
Kansai
chubu
46
39
8
12
9
9
Kanto 138
4 24
年次報告書 annual report 2013-2014 - 7
total
385
*Licensed stores: Stores to which we sell products wholesale, except for Seiyu, FamilyMart and com KIOSK
Shikoku 7
asia thailand stores outside japan
number
directly managed
191
Licensed stores
35
managed by affiliates
29
total
europe sweden 7
norway
ireland
4
poland
1
1
france
11
7
1
taiwan 29
united kingdom
germany
10
Kuwait 255
2
indonesia
2
UAE 1
singapore
6
PHILIPPINES 6
7
HONG KONG 12
australia 1
china 100
italy
12
turkey
malaysia
9
spain 5
Licensed stores: Stores to which we sell products wholesale Stores managed by affiliates (Taiwan) *From January 6, 2014, MUJI TAIWAN CO., LTD. became a consolidated subsidiary (directly managed store)
portugal 1
U.S.A. = 8 EUROPE = 60 ASIA = 187 *Stores outside Japan by Region
年次報告書 annual report 2013-2014 - 8
直接日本に動機付け管理 directly managed business in japan Segment profit
133,680 million yen ( up 7.4% YOY)
Revenue from operations
11,771 million yen ( down 5.3% YOY)
60.6% *Percentage of revenue from operations
Retail sales business at directly managed domestic stores and online stores
Directly managed business in Japan saw strong growth with directly managed net sales recording an increase of 6.7% compared to the previous period and Web Business net salesrecording an increase of 13.9%. Major products drove sales. This included denim jeans line, including our new US cotton blend product, and the cotton silk knit series in the clothing and sundries segment, aroma diffusers and related essential oil series in the housewares segment, and do-ityourself confectionary kits for Valentine’s Day in the food segment.
国内供給の動機付け domestic supply business Segment profit Revenue from operations
27,425 million yen ( up 3.4% YOY)
12.4%
2,185 million yen ( down 10.4% YOY) *Percentage of revenue from operations
Wholesale business to domestic licensed companies
At our general supply destinations and our supply business to Seiyu, in-store sales grew 3.2% YOY. Accordingly, our net sales of supplies also grew from a year earlier.
Trend in number of stores (FY2013) # of store at end of previous term
openings
closings
total
directly managed business in japan
262
18
11
269
domestic supply business
117
3
4
116
年次報告書 annual report 2013-2014 - 9
財務ハイライト
financial highlights 2010/2
2011/2
2012/2
2013/2
2014/2
revenue from operations (million yen)
164,341
169,748
178,186
188,350
220,620
operating profit (million yen)
14 ,134
13,900
15,483
18,351
20,916
operating profit ratio (%)
8.6
8.2
8.7
9.8
9.5
ordinary profit (million yen)
14,608
14,229
16,135
19,760
23,047
ordinary profit ratio (%)
8.9
8.4
9.1
10.5
10.5
net income (million yen)
7,506
7,859
8,850
10,970
17,096
net income ratio (%)
4.6
4.6
5.0
5.8
7.8
Net assests per share (yen)
2,718.43
2,871.02
3,055.61
3,488.03
4,071.86
Net income per share (yen)
270.31
285.86
330.35
409.45
644.60
total assets (million yen)
99,831
97.481
102,293
119,360
140,229
net assets (million yen)
77,066
78,502
83,528
90,050
111,015
Capital adequacy ratio (%)
76.0
78.9
80.0
78.3
76.9
Return on equity (ROE) (%)
10.3
10.3
11.1
12.5
17.0
7.8
8.0
8.9
9.9
13.2
2,331
2,595
2,331
3,069
4,101
Return on assets (ROA) (%) number of employees
年次報告書 annual report 2013-2014 - 11
1
営業収益 Revenue from operations
2
営業利益及び営業利益率 Operating profit and operating profit ratio %
million yen
million yen
25,000
15
200,000
20,000
12
150,000
15,000
8
100,000
10,000
6
50,000
5,000
3
250,000
0
10/2
11/2
12/2
13/2
0
12/2
10/2
11/2
12/2
13/2
12/2
0
operating profit (left scale) operating profit ratio (right)
3
経常利益及び 経常利益率営業利益率 Ordinary profit and ordinary profit ratio
4
当期純利益及び所得率 Net income and net income ratio
25,000
15
%
million yen
20,000
10
20,000
12
16,000
8
15,000
9
12,000
6
10,000
6
8,000
4
5,000
3
4,000
2
0
0
million yen
0
10/2
11/2
12/2
13/2
12/2
%
10/2
11/2
operating profit (left scale)
operating profit (left scale)
operating profit ratio (right)
operating profit ratio (right)
12/2
3/2
14/2
0
年次報告書 annual report 2013-2014 - 12
コーポレート·ガバナンス
corporate governance Basic Policy on Corporate Governance
1
We aim to establish good relationships with all stakeholders (shareholders, customers, employees, society and client companies), to differentiate ourselves from other companies and win an overwhelming presence and the trust of customers toenhance our corporate value. We have therefore been making improvements in manufacturing, sales, and customer service inorder to enhance our reputation and strengthen the “MUJI (Mujirushi Ryohin)” brand image. We will demonstrate our reliability by improving our business performance, engaging in proactive IR activities, making fair and transparent disclosures, and increasing returns to shareholders. In our relationships with employees, we will provide a vector for our staff members to make efforts to achieve our company’s goals and establish an open and stimulating corporate culture so that employees can realize their full potential. Our organizational management processes ensure constant selfreflection and self-discipline, based on the lessons learned from a spate of corporate scandals seen in recent years.
Current status of Corporate Governance System for final decision-making, and of Managerial Organization for execution of decisions and supervision
2
1) The Payment Advisory Board (consisting of three directors outside the company (including one chairperson) and two directors within the company) advises the Board of Directors on the payment of directors. The Nomination Advisory Board (consisting of three directors outside the company (including one chairperson) and two directors within the company) advises the Board of Directors on the nomination of new directors. 2) Currently, taking into account the size of our company, its organizational status and staff mobility, the Board consists of six directors within the company (six directors doubling as operating officers) and three directors outside the company, who were appointed as independent directors in accordance with rules stipulated by the Tokyo Stock Exchange and who report to the TSE. The supervisory functions and managerial responsibility of the Board of Directors are clearly stipulated, and we also promote delegation of authority, including reviews of the board system and decision-making systems as appropriate, in order to accelerate the implementation of processes.
3) Our company has adopted an audit system. Currently, the Board of Auditors consists of four members (including one full-time auditing officer), all of whom are outside corporate auditors. Three of the four members were appointed as independent directors in accordance with rules stipulated by the Tokyo Stock Exchange and these members report to the TSE. The Board of Auditors audits the directors’ execution of their duties by attending Board meetings and checking important documents. In addition, the Board of Auditors regularly liaises with the Audit Department, which conducts internal audits, and with the accounting auditor, who conducts accountancy services. 4) The Audit Department (currently consisting of six members) conducts internal audits. The Department performs audits to determine whether business operations are being appropriately performed in accordance with our store management manual and Work Standard Sheets (MUJIGRAM) by our headquarters, as well as to determine whether problems have been solved. The audit results are reported to our representative directors on a weekly basis, as well as to our Board of Directors every half-term. 5) Accounting audits of our company are conducted by a team consisting of two certified public accountants with KPMG AZSA LLC, seven assistant certified public accountants, and eleven other members. Thus an environment for fair auditingis established. The team of certified public accountants with KPMG AZSA LLC consists of Mr. Akihiro Ohtani (with two years of continuous auditing service) and Mr. Takushi Miyashita (with four years of continuous auditing service).
年次報告書 annual report 2013-2014 - 14
会社情報
corporate info
company name location establishment captiol accounts settlement date
major buisness
RYOHIN KEIKAKU CO., LTD.
advisory board
4-26-3 Higashi-Ikebukuro, Toshima-ku, Tokyo, 170-8424
advisor
Kazuko Koike
advisor
Takashi Sugimoto
advisor
Kenya Hara
advisor
Naoto Fukasawa
June 1989 (registration: May 1979)
¥6,766,250,000
Last day of February every year Operation of exclusive MUJI stores / product planning / development / production / wholesale / retail
management: chairman & representative director
Tadamitsu Matsui
corporate auditor
Masaru Hattori
president & representative director
Masaaki Kanai
corporate auditor
Michio Shibuya
seinor manager director
Satoru Matsuzaki
corporate auditor
Kuniaki Hara
manager director
Takashi Kato
seinor executive officer
Junichi Tokue
manager director
Takashi Komori
executive officer
Hiroto Oki
director
Kei Suzuki
executive officer
Tetsuo Kameya
director
Hisashi Sakamaki
executive officer
Mitsuru Tanaka
director
Isao Endo
executive officer
Yumiko Hagiwara
director
Toshiaki Ito
executive officer
Satoshi Okazaki
corporate auditor
Hitoshi Matsui
年次報告書 annual report 2013-2014 - 15
株主総会 shareholders’ meeting directors
Board of Auditors
Six directors within the company. Three directors outside the company.
Four corporate auditors within the company (including one full-time auditing officer)
Accounting Auditor
Payment Advisory Board
Nomination Advisory Board
Two directors within the company. Three directors outside the company.
Two directors within the company. Three directors outside the company.
Representative Directors Work Standardization Committee Compliance & Risk Management Committee Helpline
audit department Management Committee
Operating Officers
[Committees]
sales meeting Merchandise Strategy Committee advisory board
•Management Strategy Committee •Personnel Committee • Personnel Training Committee • Advertisement Strategy Committee • Quality Improvement Committee • Safety and Health Committee • Overseas 400 Committee
Head of Each Department (person responsible for internal control)
Each Group Company
Employees 年次報告書 annual report 2013-2014 - 16
グループ企業
group companies RYOHIN KEIKAKU EUROPE LTD.
rk trucks co., ltd,
MUJI U.S.A. LIMITED
address:
Toshima-ku, Tokyo
address:
London, U.K.
address:
New York, U.S.A.
establishment:
March 1993
establishment:
March 1994
establishment:
October 2006
primary buisness:
Distribution
primary buisness:
Retailing of MUJI products
primary buisness:
Retailing of MUJI products
MUJI HOUSE CO., LTD.
RYOHIN KEIKAKU FRANCE S.A.S.
MUJI (HONG KONG) CO., LTD.
address:
Toshima-ku, Tokyo
address:
Paris, France
address:
Hong Kong, China
establishment:
May 2000
establishment:
April 1998
establishment:
March 2001
primary buisness:
Retailing of living space projectMujirushi Ryohin no Ie products
primary buisness:
Retailing of MUJI products
primary buisness:
Retailing of MUJI products
MUJI ITALIA S.p.A.
IDÉE CO., LTD.
MUJI (SINGAPORE) PRIVATE LTD.
address:
Toshima-ku, Tokyo
address:
PaMilan, Italy
address:
Singapore
establishment:
August 2006
establishment:
September 2004
establishment:
January 2003
primary buisness:
Planning, manufacturing and retailing of furniture, interior goods, etc.
primary buisness:
Retailing of MUJI products
primary buisness:
Retailing of MUJI products
MUJI EUROPE HOLDINGS LIMITED
MUJI (MALAYSIA) SDN. BHD.
MUJI Deutschland GmbH
address:
London, U.K.
address:
Düsseldorf, Germany
address:
Kuala Lumpur, Malaysia
establishment:
January 2007
establishment:
July 2005
establishment:
October 2011
primary buisness:
Oversight of European region buisness
primary buisness:
Retailing of MUJI products
primary buisness:
Retailing of MUJI products
年次報告書 annual report 2013-2014 - 17
MUJI Korea Co., Ltd.
MUJI RETAIL (AUSTRALIA) PTY LTD
address:
Seoul, South Korea
address:
Melbourne, Australia
establishment:
December 2004
establishment:
March 2013
primary buisness:
Distribution
primary buisness:
Retailing of MUJI products
MUJI (SHANGHAI) CO., LTD.
MUJI Global Sourcing Private Limited
address:
Shanghai, China
address:
Singapore
establishment:
May 2005
establishment:
April 2006
primary buisness:
Retailing of living space projectMujirushi Ryohin no Ie products
primary buisness:
Product development, procurement, import and export
MUJI TAIWAN CO., LTD.
MGS (SHANGHAI) TRADING CO., LTD.
address:
Taipei, Taiwan
address:
Paris, France
establishment:
August 2003
establishment:
April 1998
primary buisness:
Retailing of MUJI products.
primary buisness:
Retailing of MUJI products
MUJI ITALIA S.p.A.
MUJI Retail (Thailand) Co., Ltd. address:
Bangkok, Thailand
address:
PaShanghai, China
establishment:
November 2012
establishment:
October 2009
primary buisness:
Retailing of MUJI products
primary buisness:
Product development, procurement and wholesale in China
年次報告書 annual report 2013-2014 - 18
環境活動
environmental activities creating a pleasant life Ryohin Keikaku contributes to society through our business activities
In 1980, Ryohin Keikaku launched the MUJI brand under the catchphrase “Lower priced for a reason.” MUJI was created to promote low price and high value products, based on the in-house development experience of Seiyu GK, the umbrella group of Ryohin Keikaku. The basic principle of MUJI merchandise development is to create products that are fundamental, practical and really necessary in daily life, and to ensure efficient and minimal manufacturing processes. Based on this concept, we constantly review our materials and designs, streamline time and labor in the manufacturing process, and simplify our packaging. For manyyears our simple, elegant and functional products have earned the respect and appreciation of our customers.
Over 30 years has passed since the birth of MUJI, and we are still applying and developing our basic principles, responding to our customers, and ensuring the MUJI brand means pleasant (well-designed, well-made and environmentally-friendly) products and services; in this way we will offer the opportunity of a Pleasant Life ( harmony with our neighbors and our planet) to people throughout the world. Ryohin Keikaku believes that through our business activities we are able to satisfy our customers, offer simplicity, harmony and beauty, and contribute to the greater community. As a company that promotes a Pleasant Life we proclaim and implement three promises for corporate operation, three viewpoints for product development—the fundamentals of business operation—and three criteria for manufacturing.
コーポレート·オペレーションのための3つの約束
Three Promises for Corporate Operation
1. Take the challenges of global growth and development through fair and transparent business activities, and rise to these challenges. 2. Inquire into and offer new value and attractiveness of good products from the viewpoints of people. From the customers’ viewpoints, seek and offer new value and appeal. 3. To all age groups and various communities (customers, growers, manufacturers, etc.) connected with Ryohin Keikaku, offer the vision of a sustainable Pleasant Life.
製品開発のための3つの基準
会社の取り組みの結果
the result of company initiatives company creating a pleasant life conservation of natural resources waste elimination
Three Criteria for Product Development
1. Problem solving through design 2. Examination of materials and processes 3. Simplification of packaging
safety & security global warming
製造業のための3つの視点
Three Viewpoints for Manufacturing
respect & harmony
1. Ryohin Standards (Quality Standards) 2. Ryohin Keikaku Environment, Labor and Safety Management (The Code of Conduct for Business Partners) 3. Major materials not used or controlled
年次報告書 annual report 2013-2014 - 20
無印良品は40製品と株式会社西友 のプライベートブランドとして1980 年 1 2月に設 立され 、今日で 7 , 0 0 0 以 上 の 製 品とブランドに成 長しま した。良品計画株式会社は、製造、 流 通 開 発 、それ が 計 画し、製 造 業 者 / 小 売 店として1 9 8 9 年 に西 友 、 （ 株 ）から 独 立した 会 社 として 設 立され、衣類など、生活のあらゆる 面 の た め の 無 印 良 品 の ブ ランド を販 売した 。家 庭 用 品 や 食 料 品 。 MUJI was established in December 1980 as a private brand of The Seiyu, Ltd. with 40 products, and has grown into a brand with more than 7,000 products today. Ryohin Keikaku Co., Ltd. was established as an independent company from The Seiyu, Ltd. in 1989. As a manufacturer/retailer, it plans, develops, manufactures, distributes and sells the MUJI brand for all aspects of life, including clothing, household articles and food products.
memo take note
create
innovate