ARCHER Kira Wedel | 2018
5 4 8
6 9
2
ball terminal
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7
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz wide upper serif
a font created in 2001 originally for Martha Stewart Living Magazine
ARCHER humanist slab serif low thick and thin contrast use of straight lines very readable
no brackets
T
Jonathan Hoefler & Tobias Frere-Jones Jonathan Hoefler has been designing typefaces for nearly thirty years. He was born August 22, 1970 in the New York, New York. Through his work at Hoefler&Co, the company he founded in 1989, his lifelong love of typography has found countless avenues: he has both designed typefaces and worked with his team of fun designers to create them, and has designed type specimens, mobile experiences, and websites, including the Cloud typography web font platform, the App typography service, and the amazing award-winning Discover typography. He writes and illustrates the H&Co blog, and in 2016 created a film about typeface design.
Tobias Frere-Jones is a son of Robin Carpenter Jones and his wife, the former Elizabeth Frere, and a brother of music critic Sasha Frere-Jones. He is a grandson of Alexander Stuart Frere-Reeves, the former chairman of the board of William Heinemann Ltd a great-grandson of the writer Edgar Wallace, who wrote the screenplay for the film King Kong and a nephew of the Vice Admiral Sir Richard Tobias Frere KCB. Tobias was born August 28, 1970 in New York City, NY. After attending Saint Ann’s School in Brooklyn and receiving a BFA in 1992 from Rhode Island School of Design, Frere-Jones joined Font Bureau, Inc. in Boston. As Senior Designer for over seven years, he created a number of the typefaces that are Font Bureau’s best known, among them Interstate and Poynter Oldstyle & Gothic. He joined the Yale School of Art faculty in 1996 as a critic. In 1999, he left Font Bureau to return to New York, where he began work with Jonathan Hoefler. While
Hoefler’s many type designs are very graceful
working together, the two collaborated on projects
and thoroughly rooted in typographic heritage.
for The Wall Street Journal, Martha Stewart Living,
Even his experimental Types-Fetish, Gestalt, and
Nike, Pentagram, Esquire magazine, The New Times,
Enigma-reveal his solid understanding of the
Business 2.0, and The New York Times Magazine.
proportions and rhythms of the Roman alphabet. Hoefler says that he sees his work as an investigation
Frere-Jones has designed over seven hundred
into the circumstances behind historical forms. In
typefaces for retail publication, custom clients,
each of his designs, he attempts to interpret the
and experimental purposes. His many clients have
critical and aesthetic theories that precipitated
included The Boston Globe, The New York Times,
a particular style of letter, and to spin this internal
the Cooper-Hewite, National Design Museum,
logic into the foundation for a family of original
the Whitney Museum, The American Institute of
designs. He also says that it helps that he collects
Graphic Arts Journal, Neville Brody and more. He
antique type specimen books, which provide
has lectured at Rhode Island School of Design,
additional inspiration. There, Hoefler learned the
Yale School of Art, Pratt Institute, Royal College of
difference between completing a class assignment
Art, and Universidad de las Americas. His work has
and solving a client’s real world design problems.
been featured in HOW, ID, Page, Print, and Graphis Inc., and is included in the permanent collection
Interstate and Hoefler Text are great commercial
of the Victoria & Albert Museum, London. In 2006,
fonts available to anyone who wants to purchase
Frere-Jones received the Gerrit Noordzij Prize, an
them, but Frere-Jones and Hoefler specialize in the
award given by The Royal Academy of Art to honor
design of custom and original typeface designs. In
innovations in type design.
fact, Hoefler’s studio, The Hoefler Type Foundry, was the first digital design office dedicated to custom typeface design. Only within the past few years has he begun to license his original fonts for general use. Frere-Jones and Hoefler have collaborated on projects for The Wall Street Journal, Martha Stewart Living, Nike, Pentagram, Esquire, and The New York Times Magazine. Some font the two have designed together other than Archer are Numbers, Mercury, Vitesse, Lever Sans, Chronicle and Sentinel.
slab serif width is slightly smaller than stroke width
We see type as the clothes that words wear. You have more than one outfit in your closet, because you don’t wear the same thing to the office that you wear to the beach. –TOBIAS FRERE-JONES
ball terminal
strokes get slightly heavier across the arches
no brackets
half serif on ascender
stroke is thinned at joint
v shape
slanted instead of straight strokes
high vertex
almost a perfect circle
ball terminal
The September 11 attacks (also referred to as 9/11) were a series of four coordinated terrorist attacks by the Islamic terrorist group al-Qaeda against the United States on the morning of Tuesday, September 11, 2001. The attacks killed ball terminal
2,996 people, injured over 6,000 others, and caused at least $10 billion in infrastructure and property damage. Additional people died of 9/11-related cancer and respiratory diseases in the months and years following the attacks. Four passenger airliners operated by two major U.S. passenger air carriers (United Airlines and American Airlines)—all of which departed from airports in the northeastern part of the United States bound for California—were hijacked by 19 al-Qaeda terrorists. Two of the planes, American Airlines Flight 11 and United Airlines Flight 175, were crashed into the North and South towers, respectively, of the World Trade Center complex in Lower Manhattan. Within an hour and 42 minutes, both 110-story towers collapsed. Debris and the resulting fires caused a partial or complete collapse of all other buildings in the World Trade Center complex, including the 47-story 7 World Trade Center tower, as well as significant damage to other structures. A third plane, American Airlines Flight 77, was crashed into the Pentagon (the headquarters of the U.S. Department of Defense) in Arlington County, Virginia, which led to a partial collapse of the building’s west side. The fourth plane, United Airlines Flight 93, was initially flown toward Washington, D.C., but crashed into a field in Stonycreek Township near Shanksville, Pennsylvania, after its passengers
thwarted the hijackers. 9/11 is the single deadliest terrorist attack in human history and the single deadliest incident for firefighters and law enforcement officers in the history of the United States, with 343 and 72 killed, respectively. The United States responded by launching the War on Terror and invaded Afghanistan to depose the Taliban, which had failed to comply with U.S. demands to extradite Osama bin Laden and expel al-Qaeda from Afghanistan. Many countries strengthened their anti-terrorism legislation and expanded the powers of law enforcement and intelligence agencies to prevent terrible terrorist attacks. The destruction of the World Trade Center and nearby infrastructure seriously harmed the economy of Lower Manhattan and had a significant effect on global markets, which resulted in the closing of Wall Street until September 17 and the civilian airspace in the U.S. and Canada until September 13. Many closings, evacuations, and cancellations followed, out of respect or fear of further attacks. Cleanup of the World Trade Center site was completed in May 2002, and the Pentagon was repaired within a year. On November 18, 2006, construction of the One World Trade Center began at the World Trade Center site. The building was officially opened on November 3, 2014. Numerous memorials have been constr ucted, including the National September 11 Memorial & Museum in New York City, the Pentagon Memorial in Arlington County, Virginia, and the Flight 93 National Memorial in a field in Stonycreek Township near Shanksville, Pennsylvania.
stroke is thinned at joint
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one story g
half serifs
wide counters