Hello … @_lisabaxter
My core purpose is to inspire and equip arts organisations with the competencies to design genuine strategic value for and with the people and communities they serve.
The audience experience is the end-to-end interaction between an arts organisation and a customer … It is a blend of the organisation’s physical, artistic and human performance, the senses stimulated, the emotions evoked, the learnings, meanings and impacts created …
… each intuitively measured against audience expectations across all moments of contact.
The process of experiencing
Sensory perception
Emotion
Experience
Meaningful experience
Meaning making
Albert Boswijk, Thomas Thijssen and Ed Peelen The Experience Economy – A New Perspective
Audience Experience Design FOCUS
MAP
ACT
1. Define the Journey
4. Touchpoint Mapping
7. Optimise and Innovate
2. Develop Personas
5. Customer Journey Mapping
8. Prototype and Prioritise
3. Organisational Priorities
6. Analyse the Results
9. Test and Implement
Audience Experience Design FOCUS
1. Define the Journey
2. Develop Personas 3. Organisational Priorities
Audience Experience Design FOCUS
MAP
1. Define the Journey
4. Touchpoint Mapping
2. Develop Personas
5. Customer Journey Mapping
3. Organisational Priorities
6. Analyse the Results
Audience Experience Design FOCUS
MAP
ACT
1. Define the Journey
4. Touchpoint Mapping
7. Optimise and Innovate
2. Develop Personas
5. Customer Journey Mapping
8. Prototype and Prioritise
3. Organisational Priorities
6. Analyse the Results
9. Test and Implement
Practical Applications New builds and redevelopment Interior design & ambiance as brand experience UX Journeys through curated spaces and time • Customer interactions • Facilities & services • Retail & catering • New product & service design • Loyalty building • Audience engagement • Income generation initiatives • Fundraising