Routledge
New Titles and Key Backlist
Marketing
2009
www.routledge.com/business
www.routledge.com/business
Welcome to the Routledge
Marketing Catalogue New Titles & Key Backlist 2009
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INSPECTION COPIES Textbooks marked ‘Available as an Inspection Copy’ can be sent to lecturers considering adopting them for relevant courses. See the order form at the centre of this catalogue for more information.
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CONTACTS MARKETING ENQUIRIES For all territories excluding the Americas: Alex Robinson Marketing Manager Email: alex.robinson@tandf.co.uk Gemma Walker Marketing Co-ordinator Email: gemma.walker@tandf.co.uk
For USA, Canada, Latin America: David Wilfinger Marketing Manager Email: david.wilfinger@taylorandfrancis.com
EDITORIAL ENQUIRIES For all territories excluding the Americas: Terry Clague Senior Editor Email: terry.clague@tandf.co.uk
For USA, Canada, Latin America: John Szilagyi Publisher - Business and Management Email: john.szilagyi@taylorandfrancis.com
Trade customers’ representatives, agents and distribution For a list of all trade customers’ representatives, agents and distributors for UK, Rest of World, North America and South America visit: http://www.routledge.com/representatives
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MARKETING FORTHCOMING IN 2010
FORTHCOMING IN 2010
2ND EDITION
TEXTBOOK
Revealing the Corporation
Worldwide Cases in Marketing Management
Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing Edited by Stephen Greyser, Harvard Business School, USA and John Balmer An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area.
Luiz Moutinho, University of Glasgow, UK and Kun-Huang Huang, Feng Chai University, Taiwan The case-study method has been one of the most important ’backbones’ and teaching tools in business management education for many decades, particularly since the generalization of its use at Harvard Business School in 1908. This breakthrough text moves away from the Anglo-centric tradition which has sometimes undermined this tradition to provide a truly global perspective, exploring the different realities of marketing management in a range of environments.
Fully revised and updated with the original contributions contextualized by the editors’ analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations.
Examining a range of specific local business environments, cultural make-ups, population fabrics, and management styles, this text explores key issues that call for effective marketing decision-making in a particular setting. The challenges faced by different countries in the EU are thoroughly examined, and chapters focus on a selection of important commercial organizations.
This new edition features
This book illuminates the commercial context that has evolved from a number of important political developments in recent years. It will prove engaging reading to all students of marketing and international business
• a new introductory section to branding and public relations, contextualizing the rest of the volume • new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined
January 2010: 246x174: 352pp Hb: 978-0-415-45888-7: £80.00 Pb: 978-0-415-45889-4: £27.99
US $160.00
US $55.95
• new readings and an updated Harvard style case study • revised and updated commentary and analysis from the editors. January 2010: 246x174: 352pp Hb: 978-0-415-77345-4: £80.00 Pb: 978-0-415-77346-1: £27.99
US $160.00
TEXTBOOK
Essentials of Marketing Management
US $55.95
FORTHCOMING IN 2010 2ND EDITION TEXTBOOK
Qualitative Research Methods in Public Relations and Marketing Communications Christine Daymon and Immy Holloway January 2010: 234 x 156: 304pp Hb: 978-0-415-47117-6: £80.00 Pb: 978-0-415-47118-3: £24.99
FORTHCOMING IN 2010
US $160.00
US $49.95
Geoffrey Lancaster, London School of Commerce, UK and Lester Massingham, City College of London, UK Selected Contents: 1. Development of Marketing 2. Consumer and Organisational Buyer Behaviour 3. Segmentation, Targeting and Positioning 4. Product and Innovation Strategies 5. Price: Methods and Responsibilities 6. Channels of Distribution 7. Logistics 8. Advertising 9. Sales Promotion 10. Selling and Sales Management 11. Public Relations 12. Direct Marketing and e-Marketing 13. Customer Care, Service Marketing and Relationship Marketing 14. Sales Forecasting 15. Marketing Information Systems and Research 15. Strategic Marketing Implementation 16. Analysing the Marketing Environment 17. Strategic Marketing Evaluation and Control 18. International Marketing February 2010: 246x189: 560pp Hb: 978-0-415-55346-9: £85.00 Pb: 978-0-415-55347-6: £29.99
US $140.00
US $56.95
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MARKETING
FORTHCOMING
FORTHCOMING
Global Marketing
2ND EDITION
The New Realities
TEXTBOOK
Michael R. Czinkota and Ilkka A. Ronkainen, both at Georgetown University, USA
Public Relations Cases and Readings International Perspectives
Global Marketing: The New Realities alerts every business to the window of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas. The book demonstrates how to strike back when world competitors move into one’s territory trying to shrink one’s markets. It also explains all the strategic alternatives for going global – from exporting and licensing to distributorships and joint ventures. The authors illustrate how to present, promote, and price products and services to appeal to multiple world markets. Finally, Global Marketing: The New Realities equips readers to ride out the risks and reap the rewards of world-class entrepreneurship.
Edited by Daniel Moss, Barbara DeSanto, Washington University, USA and Melanie Powell
December 2009: 229x152: 220pp Hb: 978-0-415-80194-2: £31.99 Pb: 978-0-415-80195-9: £27.99 eBook: 978-0-203-87510-0
• corporate identity change and management
This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include:
US $59.95
• global reputation management
US $49.95
• crisis management in the oil and shipping industries • exploiting strategic alliances between voluntary and private sector organizations
RELATED JOURNAL Journal of Marketing Communications Editor: Philip J. Kitchen, University of Hull, UK Volume 15, 2009, 5 issues per year Print ISSN: 1352-7266 Online ISSN: 1466-4445
• public relations support for international branding and market entry • the importance of internal communications during international mergers • the integration of public relations and marketing communications • business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs. November 2009: 246x174: 288pp Hb: 978-0-415-77336-2: £80.00 Pb: 978-0-415-77337-9: £24.99 eBook: 978-0-203-08898-2
US $160.00
US $39.95
INSPECTION COPIES Textbooks marked ‘Available as an Inspection Copy’ can be sent to lecturers considering adopting them for relevant courses. See the order form at the centre of this catalogue for more information.
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MARKETING NEW
NEW
Trade Marks, Brands and Competitiveness
Boomer Marketing
Edited by Teresa da Silva Lopes, Queen Mary, University of London, UK and Paul Duguid, University of California, Berkeley, USA
Ian Chaston, University of Plymouth, UK
Selling to a Recession Resistant Market Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
Series: Routledge International Studies in Business History Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition. Selected Contents: Preface Jack Keenan Introduction Teresa da Silva Lopes & Paul Duguid Part One: Trademarks and National Competitiveness 1. Is Britain Good for Trade Marks? Tim Ambler 2. Trade Marks and Performance Mark Rogers & Christine Greenhalgh 3. Brands and reputation Mark Casson and Nigel Wadeson 4. Brands and Country Image Per Hansen Part Two: Trade Marks and the Law 5. The Uneasy Relationship between Trade marks and brands Jennifer Davis 6. Trade marks, brands and Competition Spyros Maniatis 7. Brands in Chains Paul Duguid 8. The General Problem of Trade Mark Infringement David Higgins 9. Marks and Registration John Mercer, Teresa da Silva Lopes, Paul Duguid Part Three: Building Brands 10. Unilever and its Brands since the 1950s Peter Miskell 11. Operations versus Branding Giulliano Maielli 12. Turning Trademarks into Brands Stefan Schwarzkopf 13. Branding Shell Michael Heller July 2009: 229x152: 288pp Hb: 978-0-415-77693-6: £70.00
Key topics covered include: • marketing errors made by UK banks in the current global crisis • market research • customer targeting • marketing strategies and pricing innovation • promotion and distribution. A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for moneyoriented marketing. June 2009: 234x156: 280pp Hb: 978-0-415-48962-1: £85.00 Pb: 978-0-415-48963-8: £24.99 eBook: 978-0-203-87639-8
US $153.00
US $44.98
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RELATED JOURNAL RELATED JOURNAL Journal of Strategic Marketing Increasing to 6 issues per year in 2009 Editors: Nigel F. Piercy, The University of Warwick, UK and Carolyn Strong, University of Bath, UK Volume 17, 2009, 6 issues per year Print ISSN: 0965-254X Online: 1466-4488
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The International Review of Retail, Distribution and Consumer Research Editors: Leigh Sparks, University of Stirling, UK and John A. Dawson, University of Edinburgh, UK Volume 19, 2009, 5 issues per year Print ISSN: 0959-3969 Online ISSN: 1466-4402
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MARKETING
Global Public Relations
Brand Management
Spanning Borders, Spanning Cultures
Research, Theory and Practice
Alan R. Freitag and Ashli Quesinberry Stokes, both at University of North Carolina at Charlotte, USA
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre, all at Copenhagen Business School, Denmark
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: • foundational theories, and factors that shape the discipline • communication across cultures • trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. Selected Contents: Section 1 Part 1: Common Ground Part 2: Evolution of the Profession Part 3: Theories and Methods Section 2 Part 4: Comparative Cultural Metrics Part 5: Structural Comparisons Part 6: State of the Profession Section 3 Part 7: South and Southeast Asia Part 8: China, Japan, and South Korea Part 9: The Middle East Part 10: Sub-Saharan Africa Part 11: Latin America Part 12: Central and Eastern Europe Part 13: Western Europe and Legacy Countries Part 14: Future of Global PR 2008: 246x174: 328pp Hb: 978-0-415-44814-7: £90.00 Pb: 978-0-415-44815-4: £28.99 eBook: 978-0-203-89018-9
US $180.00
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Management: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: ’What is a brand?’ Selected Contents: Part One: Setting the Scene Part Two: Seven Brand Approaches Part Three: Taxonomy 2008: 234x156: 288pp Hb: 978-0-415-44326-5: £80.00 Pb: 978-0-415-44327-2: £24.99 eBook: 978-0-203-99617-1
US $160.00
US $47.95
Concise Encyclopedia of Professional Services Marketing Kenneth E. Clow, University of Louisiana at Monroe, USA and Robert E. Stevens, Southeastern Oklahoma State University, USA
US $55.95
2008: 229x152: 180pp Hb: 978-0-7890-3690-2: £60.00 eBook: 978-0-203-88471-3
US $110.00
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MARKETING Cross-Cultural Marketing Theory, Practice and Relevance Dawn Burton Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including:
Successfully Doing Business/Marketing In Eastern Europe Edited by V.H. Kirpalani, College of Business, Bloomsburg University, USA, Lechoslaw Garbarski, Warsaw School of Economics, Poland and Erdener Kaynak, The Pennsylvania State University at Harrisburg, USA Series: Routledge Studies in International Business and the World Economy Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. 2008: 229x152: 244pp Hb: 978-0-7890-3272-0: £60.00 eBook: 978-0-203-88570-3
US $95.00
5TH EDITION TEXTBOOK
• cross-cultural consumer behaviour
International Marketing
• cross-cultural management practice
Strategy and Theory
• promotional strategies
John Shaw, Providence College, USA and Sak Onkvisit, San Jose State University, USA
• product development • distribution • marketing research methods. Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field. Selected Contents: Introduction 1. Cross-Cultural and Multicultural Marketing: Integrated or Parallel Discourses? 2. Defining the Cross-Cultural Market 3. Theoretical Approaches to Cross-Cultural Marketing 4. Ethics and Social Responsibility in Cross-Cultural Marketing 5. Cross-Cultural Consumer Behaviour 6. Cross-Cultural Marketing Research 7. Intercultural Marketing Communications 8. Space and Place in Cross-Cultural Marketing 9. Cross-Cultural Product Policy 10. Cross-Cultural Pricing Policies 11. Cross-Cultural Aspects of Relationship Marketing 2008: 234x156: 328pp Hb: 978-0-415-44892-5: £80.00 Pb: 978-0-415-44893-2: £27.99 eBook: 978-0-203-88934-3 • AVAILABLE AS AN INSPECTION COPY US $160.00
US $53.95
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Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecodotal or descriptive. A companion website provides additional material for lecturers and students alike. 2008: 246x189: 736pp Hb: 978-0-415-77261-7: £95.00 Pb: 978-0-415-77262-4: £34.99 eBook: 978-0-203-87193-5
US $185.00
US $66.95
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MARKETING
TEXTBOOK
TEXTBOOK
Strategic Marketing
The Retailing Reader
An Introduction
Edited by John Dawson, Anne Findlay, University of Stirling, UK and Leigh Sparks, University of Stirling, UK
Tony Proctor, University of Chester, UK Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: • marketing strategy • analyzing the business environment • the customer in the market place • targeting and positioning • marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. Selected Contents: 1. Marketing Strategy: Introduction and Overview 2. Portfolio Analysis 3. Analysis of the Business Enterprise 4. Industry Analysis 5. Market Analysis 6. Analysing Competition 7. Analysing the Business Environment 8. Analysing the Customer in the Market Place 9. Sustainable Competitive Advantage and Generic Strategies 10. Segmentation, Targeting and Positioning 11. Marketing Mix Strategy 12. Growth Strategies: Product-Market Expansion 13. Facilitating the Implementation of Strategies 14. Planning and Implementing Marketing Strategies 2008: 246x174: 352pp Hb: 978-0-415-45816-0: £95.00 Pb: 978-0-415-45817-7: £33.99
US $185.00
US $66.95
Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: • consumers and shoppers • retail branding and marketing • merchandising and buying; • strategy, power and policy • international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management. Selected Contents: Part 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing 2008: 246x174: 488pp Hb: 978-0-415-35638-1: £110.00 Pb: 978-0-415-35639-8: £39.99
US $215.00
US $74.95
INSPECTION COPIES Textbooks marked ‘Available as an Inspection Copy’ can be sent to lecturers considering adopting them for relevant courses. See the order form at the centre of this catalogue for more information.
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MARKETING Facets of Corporate Identity, Communication and Reputation
Market Segmentation Success
Edited by T.C. Melewar, Brunel University, Bristol, UK
Sally Dibb, Open University, UK and Lyndon Simkin, University of Warwick, UK
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business. Selected Contents: Contents: Part 1: Corporate Identity 1. Explicating Relation between Identity and Culture: A Multi-perspective Conceptual Model 2. An Epiphany of Three: Corporate Identity, Corporate Brand Management, and Corporate Marketing 3. Non-Traditional Expressions of Organizational Visual Identity: Reaching Consumers through Alternative Means 4. Illustrations of the Internal Management of Corporate Identity Part 2: Corporate Communication 5. Corporate Communication and Corporate Reputation: Understanding how (best) Practices make a Difference 6. How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR 7. Corporate Communication: Reputation in Action 8. Employing Effective Leadership in a Crisis: A Case Study of Malden Mills, Corporate Reputation, and the Limits of Socially Responsible Public Relations Part 3: Corporate Reputation 9. Projective Corporate Character in the Branding of Business Schools 10. Creating better Corporate Reputations: An Australian Perspective 11. An Attitudinal Measure of Corporate Reputation 12. Corporate Reputation Building: An Asian Perspective 2008: 234x156: 256pp Hb: 978-0-415-40527-0: £90.00 Pb: 978-0-415-40528-7: £28.99 eBook: 978-0-203-93194-3
Making It Happen!
Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success. 2008: 229x152: 204pp Hb: 978-0-7890-2917-1: £65.00 Pb: 978-0-7890-2918-8: £27.50
US$100.00
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Managing and Marketing Radical Innovations Marketing New Technology Birgitta Sandberg, Turku School of Economics, Finland This book focuses on customerrelated proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms. Selected Contents: 1. Introduction 2. Proactiveness in the Firm 3. Proactiveness Towards Customers 4. Developing Radical Innovations 5. Customer Related Proactiveness in the Case Innovations 6. A Modified Framework of Customer Related Proactiveness During the Development Process 7. Conclusions 8. Summary. Bibliography. Appendix 1: Glossary of Key Concepts as Defined in this Study. Appendix 2: List of Interviews, Discussions and Correspondence. Appendix 3: The Most Important Publications Utilized to Complement the Case Descriptions. Appendix 4: The Most Important Publications Utilized in the Case Selection 2008: 234x156: 288pp Hb: 978-0-415-43307-5: £80.00 eBook: 978-0-203-93048-9
US $160.00
US $175.00
US $52.95
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MARKETING
2ND EDITION
TEXTBOOK
TEXTBOOK
Marketing the Sports Organisation
Marketing the e-Business Lisa Harris, University of Southampton School of Management, UK and Charles Dennis, Brunel University, London, UK Series: Routledge eBusiness E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: • mobile marketing
Building Networks and Relationships Alain Ferrand, University of Lyon, France and Scott McCarthy, The British Judo Association, UK Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organisations, and offers practical, step-by-step advice for sports organisations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: • a practical framework for implementing relationship marketing throughout the product and service range • an in-depth examination of tools and methods that increase the value of the product for the consumer
• social networking and blogging
• a genuinely international approach, applicable in all countries
• e-segmentation
• detailed international case studies from the world of sport.
• customer relationship marketing online.
Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.
Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students. Selected Contents: 1. History, Definitions and Frameworks 2. The e-Business Environment 3. e-Marketing Research 4. e-Marketing Strategy 5. Consumer Behaviour and e-Segmentation 6. Customer Relationship Marketing 7. Multi-channel Marketing 8. Online Branding 9. Online Marketing Communications 10. e-Retailing: from ‘Clicks’ To ‘Clicks And Bricks’? 11. Strategic Planning for e-Marketing 12. The Future of e-Marketing 2007: 229x152: 368pp Hb: 978-0-415-96500-2: £95.00 Pb: 978-0-415-96501-9: £26.99
Selected Contents: Introduction 1. Sports Organisation Marketing: A Review 2. Relationship Marketing in the World of Sport 3. Strategic Analysis for Relationship Marketing 4. Implementing the Relationship Marketing Strategy 5. Conclusion and Perspectives 2008: 234x156: 320pp Hb: 978-0-415-45329-5: £100.00 Pb: 978-0-415-45330-1: £27.99 eBook: 978-0-203-89303-6
US $190.00
US $54.95
US $165.00
US $47.50
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MARKETING NEW
FORTHCOMING
Deception In The Marketplace
Language and the Market Society
The Psychology of Deceptive Persuasion and Consumer Self-Protection
Perspectives from Critical Discourse Analysis
David Boush, Marian Friestad and Peter Wright, all at University of Oregon, Eugene, USA This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer selfprotection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and selfesteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults?
Gerlinde Mautner, Vienna University of Economics and Business Administration, Italy Series: Routledge Critical Studies in Discourse In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as ’service providers,’ universities draw up ’market-driven’ curricula, and job seekers are asked to ’package themselves’ more effectively.’ And it is not only word choice that is affected; higher-level linguistic patterns, such as genres and discursive practices (witness, for example, the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatizes of market society, and critical management studies. September 2009: 229x152: 208pp Hb: 978-0-415-99814-7: £65.00 US $120.00
Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare. May 2009: 229x152: 264pp Hb: 978-0-8058-6086-3: £34.95 Pb: 978-0-8058-6087-0: £19.95 eBook: 978-1-4106-1437-7
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US $59.95
US $29.95
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MARKETING
FORTHCOMING IN 2010
Higher Education Marketing A Professional’s Guide to Strategic Theory and Practice Edited by David Roberts, The Knowledge Partnership, UK Effective marketing, recruitment and retention of students is imperative for university funding.This is the first book to provide practical strategic guidance for those implementing and managing higher education marketing. Built upon original research this informative book provides practical guidance to marketers and senior managers who have responsibility for developing and then executing marketing strategies. Higher Education Marketing challenges the uncritical adoption of mainstream marketing theories and tools, questioning their ready application in the education and introduces a range of new tools, models and concepts that have been specifically developed for education; some are adaptations of mainstream approaches (based on lessons from consulting and contributors in senior management roles), others based on original research of both an academic and professional nature. Illustrated by useful case studies this book covers all aspects of design, implementation and management of HE marketing. Key topics include: • creating the marketing strategy • internal analysis & competitor (and collaborator) analysis • internal marketing and communications • reputation, branding and positioning • how to position a university, department or course • retention and relationship marketing • new course development • costing and pricing • marketing academic research. Selected Contents: Section 1: Evolution of Education Markets and Marketing Section 2: Creating the Marketing Strategy Section 3: Internal Marketing and Communications Section 4: Reputation, Branding and Positioning Part 4 Managing the Product and Service Portfolio Section 5: Pushing the Boundaries June 2010: 229x152: 272pp Hb: 978-0-415-42051-8: £75.00 Pb: 978-0-415-42052-5: £22.99
MAJOR WORK: 4-VOLUME SET
Marketing Research Edited by David F. Birks and Tim Macer Series: Critical Perspectives on Business and Management The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown aro und this principle, so the subdiscipline – and industry – of marketing research has flourished. This new four-volume collection in the Routledge Major Works series, Critical Perspectives on Business and Management, meets the need for an authoritative, up-to-date, and comprehensive reference work synthesizing its voluminous literature. Indeed, the sheer scale of the growth in related research output – and the breadth of the field – makes this collection especially timely and welcome. Marketing Research provides the most comprehensive collection of classic and contemporary contributions on the subject to date. It facilitates ready access to the most influential and important works across the field, combining theoretical and practical perspectives to encourage a broader appreciation of marketing research and the mutual influences within it. Drawing on expertise garnered in both the academy and in practice, Marketing Research has been co-edited by David Birks, a leading scholar in the field (and co-author of the Europe’s most successful marketing research textbook, now in its third edition), and Tim Macer, an international marketing research consultant and commentator. The collection is fully indexed and has a comprehensive introduction, newly written by the editors, which places the material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students – as well as practitioners in the field – as a vital one-stop research resource. Selected Contents: Part 1: The Nature and Scope of Marketing Research Part 2: The Grounding and Applications of Marketing Research Part 3: Qualitative Marketing Research – Approaches and Techniques Part 4: Quantitative Marketing Research – Approaches and Techniques Part 5: Quantitative Data Analysis and the Generation of Insight 2008: 234x156: 2480pp Hb: 978-0-415-44912-0: £725.00
US $1272.00
US $150.00
US $45.95
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MARKETING
Routledge Interpretive Marketing Research Series
11
FORTHCOMING
Interpreting Consumer Choice Gordon Foxall, Cardiff University, UK
Stephen Brown, University of Ulster, UK This series brings together the most innovative work in the burgeoning interpretive marketing research tradition.
This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. August 2009: 229x152: 288pp Hb: 978-0-415-47760-4: £75.00
FORTHCOMING
NEW
Interactive Marketing
Interpretation in Social Life, Social Science, and Marketing
Revolution or Rhetoric? Christopher J. Miles, Eastern Mediterranean University, Turkey Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems. This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities, and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the saviour of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of commercial persuasion? Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
John O’Shaughnessy, Columbia University, USA ’Finally an authoritative book that places marketing research firmly within a comprehensive social science framework by recognising the centrality of social relationships and the dynamics of the inter-personal, of perspective, and of meaningmaking in a phenomenal world. Professor O’Shaughnessy draws the topic into a rich applied focus and careful reading of this book will reward by inspiring and catalysing valuable research in the field, thus opening the minds of students and researchers alike’ – Dr Richard J Varey, Professor of Marketing at The Waikato Management School, New Zealand This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions. April 2009: 229x152: 236pp Hb: 978-0-415-77758-2: £75.00
November 2009: 229x152: 244pp Hb: 978-0-415-80171-3: £60.00
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12
MARKETING
Explorations in Consumer Culture Theory
Marketing Discourse
Edited by John F. Sherry, University of Notre Dame, USA and Eileen Fischer, York University, Canada
Per Skålén, Stanford University, USA, Martin Fougère, and Markus Fellesson, both at Swedish School of Economics and Business Administration, Helsinki, Finland
’This book is an exploration of new ideas, new topics, new ways of thinking and writing. It will bring bright light and some heat to the debate. Exploring Consumer Culture Theory is an important step forward.’ – Grant McCracken, Industry Consultant, Author, Leading Consumer Behavior Theorist, and Anthropologist ’This second installment (of what one hopes will be many) of Consumer Culture Theory (CCT) conference papers delivers on CCT’s promise of pluralism – in directions, inclusions, articulations, applications, theoretics and poetics. It is a must-read for marketers or social scientists with an eye on consumption. This volume invites and incites.’ – Rita Denny, Founding Partner, Practica Group, LLC
A Critical Perspective
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing. Selected Contents: Introduction 1. Previous Research and Analytical Framework 2. Method 3. The Chronology of Marketing Discourse 4. Early Marketing Thought (c. 19001960) 5. Marketing Management (c. 1950-1985) 6. Service Management 7. Discussion: Customer Orientation, ’Depth’ and SelfRegulation 2007: 234x156: 208pp Hb: 978-0-415-41669-6: £70.00 eBook: 978-0-203-93299-5
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual’s relationship with the market. 2008: 234x156: 240pp Hb: 978-0-415-77640-0: £70.00 eBook: 978-0-203-88680-9
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