2 minute read
New Campaign “Little Things”
OUR INSPIRATION
Little Things Power Big Outcomes for Patients and Our Team
Our big breakthroughs in community oncology mean that patients across Florida can enjoy more of the little moments that make life special. Capturing this powerful insight is the core of our newest brand campaign, “Little Things.” By showcasing Florida Cancer Specialists’ unique benefits, we build connections with potential patients. And by highlighting our commitment to compassionate, comprehensive care, we nurture relationships with our current patients.
Launched in August, this campaign has been featured across TV, social media, print, outdoor billboards and digital banners. These platforms work together to raise brand awareness and push prospective patients to a landing page that acts as a central hub for our “Little Things” messaging. The campaign captures our position as a brand leader in both quality and expertise, focusing on how our patients have access to advanced care near their homes, friends and families, every step of the way.
Across a variety of media, this campaign captures the little moments of joy that FCS patients live for. Moving past the shock and worry of a diagnosis to a place of acceptance and resilience, we hope to inspire newly diagnosed patients, or those struggling to choose a cancer treatment provider, to take the necessary steps forward with us.
Viewers of the TV campaign get an inside look at our labs, facilities and technologies as we share how top-ranked experts provide the most advanced, personalized treatment based on patients’ unique genes. Filmed locally at an FCS clinic location in Sarasota, the campaign sparked internal interest and excitement. Team members across a range of departments were able to show off their skills behind the scenes and in front of the camera.
While this work puts the spotlight on patients and their needs, we were, and continue to be, inspired by you. Your stories of care, expertise and compassion helped guide us. Every member of the FCS team plays a vital role in ensuring that our patients have more of the little things that matter most. We hope this work helps audiences remember that life can continue, even after a cancer diagnosis.
Close to patients.
Closer to what matters most.
From decoding DNA for genetic screening to connecting patients to leading clinical trial research organizations, we are delivering the most advanced innovations to more communities across Florida. By enabling patients to stay close to friends, family and their homes, we give them more of the time they need with the people that they love.
