MARKETING LISTING CONSULTATION
PREPARED EXCLUSIVELY FOR:
Thomas & Georgianna Hanrahan 3 Keeler Avenue NORWALK, CT 06854
The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.
DANIELLE ROWNIN
PREPARED BY:
126 Monroe Turnpike, Trumbull, CT 06611 Cell: 203.767.3512 | Office: 203.400.6413 Email: Danielle@CTHomeSales.com Website: www. CTHomeSales.com.com
SELLING YOUR HOME
October 21, 2015 Dear Mr. & Mrs. Hanrahan: Thank you for taking the time to speak with me regarding your home at 3 Keeler Avenue in Norwalk. I look forward to meeting with you tomorrow and discussing how I can sell your home quickly and for more money than you would on your own, or with another Realtor. What am I going to do differently? SELL YOUR HOME AND FOR MORE MONEY THAN ANYONE ELSE. It is my hope that when we talk, you will clearly see that I am not your typical Realtor, in fact I often dub myself the “Anti-Agent.” I will get straight to the point discussing your personal and financial goals and my ability to help you reach those goals. In lieu of the “dog and pony” show most Realtors rely on to sell themselves, I will provide facts, share my experience, and review market statistics so you can make a GREAT business decision. I choose to only work with people who are willing to commit to me and I have no desire to pursue you as a seller if I don't think I can sell your home. To that end, I have enclosed my marketing plan to further demonstrate that I am very sincere… what you see is what you get. Of course I will go above and beyond that plan to get your home sold and we will talk more about that tomorrow. Should you have any questions or need to reach me, my number is 203-7673512. I appreciate the opportunity to earn your business and will see you tomorrow at 12 noon. Sincerely, Danielle Rownin
126 Monroe Turnpike, Trumbull, CT 06611 Cell: 203.767.3512 | Office: 203.400.6413 Email: Danielle@CTHomeSales.com Website: www. CTHomeSales.com.com
Danielle Rownin, Realtor® Co-President of Rownin Associates Keller Williams Realty
Allow me to introduce myself, I am Danielle Rownin and I have been selling real estate in Connecticut since 2002. Keller Williams Realty has been my home since 2007 and I can’t imagine being affiliated with any other company. I have closed 38 transactions so far this year and have 4 pending. My current business is 60% listings40% buyers, and I service all of Fairfield County, lower New Haven County, and the Naugatuck Valley in Connecticut. NOW is a GREAT time to sell your home!
DANIELLE ROWNIN Rownin Associates
I was born into the real estate business and know first-hand how important it is to build relationships on a foundation of trust and integrity. Before pursuing real estate full-time, I honed my public relations and marketing skills at some of the world’s top marketing firms (FleishmanHillard, Ketchum) and brought that valued experience to my real estate career. I offer full-time attention and dedication to my clients’ home buying and selling efforts and am an artful negotiator, providing first-rate representation. I completed my bachelor's degree in Mass Communication at Boston University and have also completed graduate studies in the fields of marketing and business. In my spare time, you can find me “shaking it up” at a Zumba class or volunteering at my childrens’ school as president of the PTO. I lives in Monroe with my husband (and business partner Matt) and our two children.
126 Monroe Turnpike, Trumbull, CT 06611 Cell: 203.767.3512 | Office: 203.400.6413 Email: Danielle@CTHomeSales.com Website: www. CTHomeSales.com.com
Client Testimonials
Matt & Danielle are the MOST knowledgeable real estate agents we have ever had and they found our buyer in three short days! Corrine & Tom Salerno, Monroe, CT
RAVING FANS
Matt & Danielle were easy to trust and found my buyer in one month’s time, during the winter holiday season! Andrew Baklik, Ansonia, CT Matt & Danielle found our buyer the first week we put it on the market! Blake & Alison Neri, Stratford, CT Matt & Danielle go above and beyond for their clients and I am so grateful! Sandra Marsilius, Newtown, CT Matt & Danielle’s professionalism and attention to detail displayed throughout the listing period was extremely impressive. Sandy & Carlos Silva, Bridgeport, CT Working with Matt & Danielle on both our sale and purchase made the process smooth and easy. The Kovacs Family, Seymour, CT Matt & Danielle have a thorough knowledge of the real estate market and are always willing to go to the distance in finding their clients the perfect home. The Camiglio Family, Stratford, CT As a real estate rookie, I learned a lot from them and had a lot of fun in the process. Jill Newman, Stamford, CT Matt & Danielle are five star professionals and I would never hesitate to recommend them to God and country. John Petrino, Bridgeport, CT
MARKETING STRATEGY
INTERNET MARKETING
EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
PROFESSIONAL PHOTOGRAPHY
PROPERTY FLYERS
EXTENDED MARKET REACH
TECHNOLOGY DRIVEN MARKETING
•
Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure.
POSTCARD MAILINGS
WEBSITE EXPOSURE
www.CTHomeSales.com
SOCIAL MEDIA
”
www.Facebook.com/RowninAssociates
STAGING
We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.
WHY KELLER WILLIAMS
Keller Williams is not your traditional Real Estate company. That is why it is not surprising that we are the #1 Real Estate Franchise in the World, by agent count. Our phenomenal growth is only part of the story: •
A network of over 112,000 real estate consultants with a projected growth of 300,000
•
700+ offices in the US and Canada (50 Major Markets), including International presence in Costa Rica, Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey, Spain, the UK and Vietnam.
•
Excellence in cutting-edge real estate training, real estate coaching and real estate education
•
Most Innovative Real Estate Company – Inman News
WHY KELLER WILLIAMS
Technology • Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge • Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Track Record • I’m proud to work for #1 Real Estate Franchise in the World, by agent count! It’s proof that when you offer a superior level of service, the word spreads fast.
WHY KELLER WILLIAMS
•
Keller Williams offices all located all across the United States, which serves as the location of our international headquarters.
WHY KELLER WILLIAMS
•
•
Keller Williams Realty is WORLDWIDE. Our international presence includes offices in Canada, the United States, Costa Rica, Dubai, Indonesia, Mexico, Portugal, Spain, South Africa, Turkey, and the United Kingdom.
WHY KELLER WILLIAMS
•
Keller Williams Realty is the Largest Real Estate Franchise in the world, by agent count.
CONSUMER-CENTRIC.com
KELLER WILLIAMS AWARDS & HONORS
MARKET STATISTICS
INFORMATION SOURCES USED IN HOME SEARCH
VALUE OF WEBSITES
WHAT BUYERS WANT MOST FROM THEIR AGENTS
HOW BUYERS FOUND THEIR AGENT
PRICING
PRICE RIGHT – ATTRACT BUYERS
•
Pricing your property competitively will generate the most activity from agents and buyers.
•
Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
PRICING MISCONCEPTIONS
•
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.
•
Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
PRICE AHEAD OF THE MARKET
PRICE AHEAD OF THE MARKET
PRICE RIGHT – TIME ON THE MARKET WORKS AGAINST YOU
WHAT SELLS – PRICE RIGHT
•
To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL
STEP-BY-STEP MARKETING PLAN FOR YOUR HOME
Purpose: To establish a marketing plan with the ultimate goal of selling your home for the highest price that the market will allow in the shortest period of time possible. The following is a sampling of services and actions we take to successfully market your property. We will: • Price your home strategically so you're competitive with the current market and current price trends. • Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal. • List your home on BOTH the Consolidated Multiple Listing Service (CMLS), the Fairfield County Regional multiple listing service AND the Connecticut Statewide MLS (CTMLS). Listing your home on 2 separate MLS services exponentially increases your exposure to prospective buyers. • Place "For Sale" signage on your front lawn with our direct phone number (not the office’s) so that we can effectively manage all buyer inquiries, provide accurate information, and personally invite them to take a private tour of your home. • Conduct a broker’s open house to introduce your home to the brokerage community, distributing marketing materials and obtaining feedback from the attending Realtors. This extra service provides brokers ample time to view the features of your home and allows time to review the benefits with each agent. • Optimize your home's internet presence by posting information in the Keller Williams Listing System (KWLS) as well as Realtor.com, Trulia, and Zillow. Zillow is quickly becoming the number one website for buyers. Other websites where your home will be featured include, but are not limited to, Craigslist, Facebook, FrontDoor, HotPads, Oodle, Twitter, Vast, Yahoo Real Estate, and Google. • Conduct Public Open Houses (at the seller’s discretion) and publicize them on KW.com as well as multiple other real estate website including, but not limited to, Realtor.com, Craigslist, Facebook, FrontDoor, HotPads, Oodle, Twitter, Vast, Yahoo Real Estate, Zillow, and Google.
STEP-BY-STEP MARKETING PLAN FOR YOUR HOME
• Design color information flyers for all potential buyers and their Realtors who show your home, listing key sales points to maximize their showing of your home. • Professional photography and virtual tour (as appropriate) of your home and place it on multiple websites to attract both local and out-of-town buyers. • Distribute "just listed" notices to neighbors to all neighboring streets as well as our extensive Buyer Database. Phone calls will also be made to the families in your neighborhood providing information on your home’s features. • Pre-qualify all buyers who present an offer. We make it a requirement that all offers are accompanied by a pre-approval from a lender whose reputation we know and trust. Prior to presenting you with an offer, we will proactively contact the buyer’s lender to ensure their purchasing ability. • Provide constructive feedback from brokers who show your home. We will continually evaluate the overall market situation and review this with you. • Target our marketing to active real estate agents who also specialize in selling homes in your neighborhood. • Advertise your home in our newsletter as well as direct-mail campaigns, email campaigns and social media. • Provide you with weekly updates detailing our marketing efforts, including comments from the prospective buyers and agents who have visited your home. • Prospect 3 Hours a Day through door-knocking and phone calling to neighbors, our past and present clients, brokers, attorneys and local business people that we regularly network with to generate maximum exposure to your home. An emphasis will be placed on out of town brokers (i.e. lower Fairfield County) who cannot find a property of this size and quality, for this price in their market. One-on-one contact is our strongest marketing tool. This list is not in order of importance. We are driven by a single goal - to make your home transaction as easy and stress free as possible, and to do it with honesty, integrity and fairness.
WHY HIRE DANIELLE?
Danielle Ability to determine my needs and goals
√
Set clear mutual expectations for our partnership
√
Demonstrates superior market intelligence using local economic data
√
Global exposure of my property to attract the best buyer
√
Practices Fiduciary Representation (asks instead of tells)
√
Masterful skill in negotiating to protect my equity and serve my interests
√
Experienced to troubleshoot ANY issue, some before they even happen!
√
Employs full service so no detail gets overlooked
√
Proven track record to get my property to CLOSE
√
SCORE:
100%
BONUS: Overall Nice Gal!
110%
Agent A
FREE REAL ESTATE TIP: Hire Danielle today and consider your home SOLD!
Agent B
WHAT YOU NEED TO KNOW ABOUT MY HOME
In order to represent your home at its maximum best, we want to gather come additional information. What special feature(s) of your home do you want us to be sure to photograph?
Tell us what you have enjoyed most about your home.
Garbage pick-up day
Company
Mail delivery approximate time School Bus Stop:
Elem
MS
HS
Septic Maintenance Company Oil Company
Gas Company
Water Company
Security System Company
Approximately monthly operating costs: Oil
Gas
Water
Electricity
Preferred means of communication: Phone E-Mail In Person
IS YOUR HOME SALEABLE?