Monday, February 14, 2011
Monday, February 14, 2011
Dexxter Digital is the premier developer of Digital Trading Cards and the social media, trading platform website DexxterDigital.com. With an international patent pending on this unique technology Dexxter Digital is positioned to revolutionize the entire trading card industry.
Monday, February 14, 2011
The Vision DexxterDigital.com is an online community that connects with kids and adults, and allows them to trade and sell their digital cards and collections. Digital trading cards include every sport, movie and entertainment industry icon. They are interactive, exciting and profitable for everyone.
Monday, February 14, 2011
It’s a web platform where... 1. Digital cards are bought, sold and auctioned 2. Paper cards are bought, sold and auctioned 3. People communicate via wall, in-mail and email 4. Fantasy teams are managed 5. An online community interacts 6. The value of the digital collection and individual cards are monitored and displayed in real time based on retail price, aftermarket price and number of times traded and for how much it was traded for. Monday, February 14, 2011
Monday, February 14, 2011
Features The card deck tab bar reveals 5 great functions: ‣ Real time and historical Stats ‣ Trade or Sell between users ‣ Autograph and Authentication ‣ Photograph ‣ Embedded Video Highlights
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Features: Look and Feel ‣Cards decks are easily navigable with a touch and flick of the finger. ‣Look-and-feel of cards and navigation give them a truly realistic feel. ‣Front and back are exactly like a paper card
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Features: Stats ‣Stats include all Major
league stat history from Rookie year on ‣Racing Stats could include all lap times, and pole positions
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Features: Real Time Stats ‣Stats include all current and
most recent game or event stats including injury and starting positions ‣Fantasy fans regularly check stats and pay a premium for this information
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Features: Autograph ‣Athletes can sign and verify their autograph with the touch of a finger.
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Features: Trade, Purchase ‣ Cards can be traded with any user anywhere in the world via Wifi or 3G and with in a 15 ft radius of each other. ‣ Cards can be sold from user to user by accessing personal accounts on line.
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Features: Embedded Video ‣ Cards on mobile devices
take fan devotion to a new level ‣ Video highlights of all your idols in your pocket, only available if you have their card.
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Features: Embedded Video ‣ Video highlights of all your heros displaying their once in a life time achievements
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Features: Personalized Collections ‣Cards can be organized by
individuals, teams, players, positions and / or years ‣ Cards can be collected within fantasy teams.
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Features: Packs and Individuals ‣ Cards will be sold in the online
stores of exclusive partners and within the original applications ‣ Cards will be sold in a variety of packs or as individuals and special editions ‣ Limited runs will allow for cards to increase in value over the years. Monday, February 14, 2011
Features: Trading Blocks ‣Trades made among users via the app’s Trading Outpost. ‣Users can create their own trading block, search other users’ blocks or barter with other users via in app messaging.
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Features: Full Search ‣Special attention will be
given to search functions to enable users to find the cards they want fast.
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On IPad
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The $ Win for Everyone Associations / League - Guarantees and Royalties Retailers - Partnerships that drive ppl to stores Manufactures - Revenue Share on Cards Sold Fans - a new experience, increased value of old cards and new ways to sell and trade both paper and digital assets Players and Entertainers - Royalties from Associations and Leagues Monday, February 14, 2011
Business Model Revenue share on all cards sold, with global sales of 10 million cards the first year Online purchasing includes the sale of individual cards, random packs, specified groups such as Rookies, Hall-ofFamers, 3D and Special Event packs License the Patent and Technology - est. $1 mill. per partnership App and per Card Development Fees of $10 per card Website advertising on all personal profile pages Monday, February 14, 2011
The Magic FUN - every kid and adult can have 25 free cards to trade, sell, or keep with every new account Interactive and Entertaining Capitalizes on Social Media and Marketing Infinitely Scalable, Flexible to meet Advertisers needs with multiple Brand-able assets Easily expandable for up-sale and cross-selling Opportunity for sponsorship and advertising
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FIRST YEAR INCOME REVENUE STREAM DIGITAL ASSET DEVELOPMENT $100.00 FEE PER CARD TOTAL CARDS DEVELOPED TOPPS UPPER DECK PANINI OTHER COST TO DEVELOP CARDS
REVENUE 50,000
$500,000
50,000
$500,000
50,000
$500,000
50,000
$500,000
50,000
@ $5 each
$1,000,000
TOTAL DEVELOPMENT REVENUE
$1,000,000
50/50 REVENUE SHARING ON ALL DIGITAL ASSETS SOLD PRODUCT
PRICE
# SOLD
50/50 REVENUE
INDIVIDUAL CARDS FIRST ADDITION SETS 20 MLB ALL STAR PACKS CELEBRITY PACKS
$1.00
2,000,000
$1,000,000
$1.99
1,500,000
$750,000
$1.99
125,000
$62,500
$2.99
125,000
$62,500
TOTAL DEXXTER SHARE
$1,875,000
$1,875,000
DIGITALDEXX WEBSITE ANNUAL REVENUE PER CLICK AND BANNER
1,000,000 @ $.25
SPONSOR AND IN PACK ADVERTISING Advertising Revenue
$250,000 $2,000,000.00
TOTAL ADVERTISING
TOTAL FIRST YEAR REVENUES Monday, February 14, 2011
$2,250,000
$5,125,000
PLAN OF PROCEEDS PLAN OF PROCEEDS Account
Type
12 month Start Up Cost
Opening Balance Equity
Equity
DEXXTER.COM Marketing / Promotion / Roll Out
Expense
$1,500,000
DEXXTER / App Development
Expense
$250,000
DEXXTER Website Development Maintenance
Annually
$850,000
Cloud Hosting Fees
Annually
$60,000
Members Salary
Annually
$300,000
Consulting
Annually
$120,000
Attorney Fees
Expense
$160,000
Travel Expense
Annually
$100,000
Computer and Internet Expenses
Annually
$25,000
Insurance Expense
Annually
$17,500
Rent Expense
Annually
$40,000
Office Supplies
Annually
$2,500
Utilities
Annually
$12,200
Miscellaneous Expense
Annually
$100,000
Sales Team
Annually
$500,000
Total Start Up Costs Monday, February 14, 2011
$4,037,200
Competition Old Industry Mindset The Sports Leagues and teams unwilling to participate and who might try to do it on their own
Monday, February 14, 2011
Marketing Partner with Retail Stores. In app coupons drive customers to retail shops with retailers encouraging the purchase of digital cards. Paper cards have inserts that give Digital Trading Card redemption Codes Venue advertising where announcers encourage fans to purchase the app and receive a coupon for complimentary concessions Utilize Social Media and web advertising Location based Marketing and Branding
Monday, February 14, 2011
Price Maximization Partnership with Beckett to value content Allow fans to vote on the value of the cards, teams and unique positions to determine value and interest In stadium release with geographic limitations creates a unique group of cards Real time response to events Imagine - it’s the first quarter of the Super Bowl and it’s a stretch catch for a touch down, it’s the first score of the game. By the fourth quarter the pack is available for everyone in the stands - brought to you by Pepsi. The Super Bowl pack is available that night with countdown ticker on Dexxter.com with real time releases. Monday, February 14, 2011
Security Each card has its own permanent digital id that allows for secure trading and feature functions that are verified for each transaction Every transaction is electronically recorded
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Potential Partners Partner with Sport Illustrated or ESPN to co-brand new cards Lease or purchase digital assets from Topps and Panini Sell Dexxter Digital to Topps
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Monday, February 14, 2011
‣Teen idols have followers in
the millions who are looking for new ways to connect and communicate with ‣Entertainers release new video and songs via cards
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‣Soccer is the planet’s most
popular sport, followed by an estimated 70% of world population. ‣Soccer merchandising generates billions of dollars every year.
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‣NHL is currently
experiencing a revival. ‣Upper Deck created 24 categories for their exclusive contract with NHL.
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‣ NASCAR is the #1 sport in brand
loyalty. Fans are three times as likely as non-fans to try and purchase sponsors’ products and services. ‣ NASCAR is the #1 spectator sport, with 17 of the 20 most attended sporting events in the United States and an average of nearly 120,000 spectators at each NASCAR Sprint Cup Series event. ‣ NASCAR is the #2-rated regularseason sport on U.S. television. ‣ NASCAR sanctions more than 1,200 races at 100 racetracks in more than 30 U.S. states, Canada and Mexico.
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‣With over 2.5 million young
people playing,trading and purchasing Pokemon Cards the Pokemon Trading card app is an essential to every child ‣Imagine new animation for each activity
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Monday, February 14, 2011
Monday, February 14, 2011