6 minute read
Supercharge your business
Supercharge your business
A powerful tech ecosystem to fuel your business today and in the future
*REAL Trends & Inside Real Estate - The Keyes Company Study 2018
Learn more about rlpSPHERE's
• Smart CRM
• Marketing Autopilot
• Lead Engine
• Web & IDX
At Royal LePage, we believe there’s a better way to do real estate. We connected all the tools you need to increase your productivity and operate your business in a world-class technology ecosystem.
Royal LePage leveraged the highly-popular kvCORE platform to develop rlpSPHERE – a fully integrated, Canadian custom business solution, for Royal LePage REALTORS ® . Unique to our brand, rlpSPHERE is the first of its kind in Canadian real estate. More to the point, it automates and supercharges your business.
Powered by kvCore Platform
What is rlpSPHERE?
WHAT IS technology ecosystem that provides Royal LePage professionals with critical business features in a bilingual, mobile-ready environment:
Lead generation tools
• Branded brokerage, agent and team websites
• Unlimited custom landing and squeeze pages
• DIY or agency SEM, social advertising and retargeting options
• Advanced lead distribution systems
Marketing and CRM tools
• Automated listings marketing with social boosting options
• Robust, opportunity-defining smart CRM
• Branded print, web and social marketing templates
• CRM and Open House apps
• Top-to-bottom business analytics
Integration with relevant, preferred Canadian suppliers*
• For brokers: integrations with front desk, electronic document management and back office accounting solutions
• For agents: integrations with optional travel time search, school search and neighbourhood content vendors
• For all: integrations with Royal LePage Directory and Financial Reporting Systems
rlpSPHERE powers your business through every career stage and business model, from individuals to teams. Imagine yourself as Nathan Newcomer, Valerie Veteran or Randy Rainmaker – no matter where you are in your career, rlpSPHERE is designed for you.
Nathan Newcomer
The cornerstone for Nathan is his rlpSPHERE website. It ensures he has plenty of listings including his own, competitor listings via a Data Distribution Facility (DDF) and sold information from his Virtual Office Website (VOW) feeds, where available.
He can easily personalize his website by adding widgets for Royal LePage’s proprietary consumer search features, such as School and Lifestyle Search, for a fee. Nathan’s website leverages behavioural automation to add leads to his database and to kick off automated smart nurturing campaigns.
To generate even more lead opportunities, Nathan uses special landing pages and lead capture forms with value-added reports to gather new prospect email addresses. These tactics help Nathan to target prospects, generate organic leads, build relationships and boost his database. Nathan also leverages affordable paid lead campaigns that are just a click away within rlpSPHERE.
Valerie Veteran
As a seasoned and experienced sales professional, Valerie appreciates how rlpSPHERE automates her stay-in-touch processes for clients, contacts and new leads. When visitors land on her listings on her own website and on royallepage.ca, all of her new leads are automatically added to her Smart CRM, kicking off automated nurturing campaigns, just as they do for Nathan.
For veterans like Valerie, positioning herself as a local expert is important. She can generate and share local market and seller reports to keep her clients informed and engaged.
From her Dashboard, Valerie can track all of her activities, calls, tasks and calendar appointments so she is always on track. In time, she may decide to purchase additional upgrades from rlpSPHERE’s Marketplace to further customize her experience. In Marketplace, she will find PropertyBoost and ListingMachine (social media advertising) as well as CorePrint. These tools will boost her brand through social media campaigns and listing integrated marketing templates.
After downloading the rlpSPHERE CRM app, Valerie is ready to work on the go. The app immediately lets her know what she needs to do each day to nurture new leads and keep in touch. The app highlights the biggest opportunities among her contacts based on engagement from her sphere and past clients. All calls made from the app are updated in her contacts, ensuring she is tracking towards that important close.
Randy Rainmaker
Randy has chosen to upgrade to rlpSPHERE for Teams, at preferred pricing. He knows rlpSPHERE can deliver what his large team needs for success. rlpSPHERE will allow Randy to run his business within a business with full autonomy, giving him control of his operations.
Randy upgrades his team’s website with branded customizations to differentiate their services. Randy can also leverage his existing Wordpress website and integrate it within his rlpSPHERE team solution. This upgrade enhances his existing web assets and adds built-in lead generation and distribution tools with a roles-based CRM for his team.
Randy’s lead routing options allow him to effectively distribute leads among his agents and create the right visibility for each agent within the team. Depending on his team’s structure, he may use an Inside Sales Agent (ISA) or, choose to distribute leads directly to his agents. Routing is based on their role, specialties, price range, property type, farm areas, while setting standards to improve response time. Either way, rlpSPHERE provides options to build out and increase agent accountability and improve the client experience. Randy can set or create tasks and campaigns for the team’s leads as well as the entire database, ensuring every business opportunity is fully optimized.
Productivity is at its highest for Randy’s team. They are working effectively with tools that excite them and their clients. Meanwhile, Randy is using rlpSPHERE to access critical business intelligence and transaction management with brokerage participation improving efficiency, accuracy and cost effectiveness. Randy has more time to strategize, lead, coach and connect with his team.
rlpCAMPUS
Training is built into rlpCampus from day one. Training courses and in-platform coaching are both available so that you can execute and apply the concepts in real time.
Learn how to advertise online, set up landing or squeeze pages, manage your leads, deploy drip campaigns; or run an open house (and yes, rlpSPHERE has an app for that)! All of these tools are available to you via rlpcampus.com.
Advanced CRM & marketing solutions
Smart Campaigns: Email drip campaigns and e-blast templates triggered by specific lead behaviour. This automation sets the stage for effective follow-up and conversion
CorePrint: A print marketing centre with Royal LePage-branded marketing templates. Templates include listing data integrated feature sheets and postcards, brochures, business cards and lawn signs
PropertyBoost: Automated, geo-targeting Facebook campaigns and retargeting
ListingMachine: Easy to create single property websites that can be shared with leads and on social media
Mobile Dialer Assistant app: Intelligent mobile AI that keeps you on task by enabling calls to your database directly from your desktop or app, automatically syncing your daily tasks and follow-ups
Lead distribution systems
Landing Pages: Lead capture pages that appear in response to clicking on an SEO-search result, marketing promotion, marketing email, or an online advertisement
Squeeze Pages: Gather emails by inviting consumers to learn more about listings, whitepapers and reports
Smart Number: Your 10-digit phone number that tracks your contacts and leads with routing options for all incoming calls and text messages
Open House App: The app helps you gather visitor leads at your open houses
Front office systems integrations
Showing Time: Offers front-desk efficiency, allowing your staff to move beyond booking showings into higher value services for your agents and team.
EDM & eSignatures integrations
• EzMax**
• SkySlope
• Nexone
• Transaction Desk
• Docusign
Power the Possible
rlpNetwork.com/rlpSPHERE
* Note: Preferred rates have been negotiated for brokers and agents to pay for the 3rd party services directly. These services are integrated within the platform.
**Coming in September 2020
