Smarter home selling

Make smart home selling even smarter

Take advantage of smart home technology to increase property marketability.

Gone are the days when controlling your lights with voice activation was a futuristic dream. Smart-home technology is not only a common real estate upgrade, but it’s a necessity for sellers looking to gain a competitive edge.

Of course, it’s not just the homeowners that benefit from understanding how to market a smart home. Being able to speak to this technology intelligently can help to set an agent apart. Here are three ways to market smart home technology effectively:

Smart homes sell faster

Smart technology delivers added marketability of the property. When a buyer looks at five similar homes, the one with the smart-home lock and garage door opener leaves a lasting impression. A buyer is going to choose the home that offers more. You can entice buyers who have yet to physically view the home by creating a compelling video demonstrating how the devices work.

Smart homes save money

A smart home may not automatically boost resale value, but it will save the homeowner money down the road. The opportunity to slash heating and cooling costs by 10-15% with a smart thermostat is going to impress any buyer. By showcasing this on your single property listing, or adding placards on smart-home amenities, such as smart lighting, smart dishwashers or smart laundry machines, you’ll help the buyer better understand the cost savings involved.

Smart homes make life easier

Smart technology gives the opportunity to increase efficiencies and therefore improve quality of life. The ability to schedule lights so they activate on a timer not only saves money, but it also offers an added element of security. Away on vacation? Not even the neighbours can tell, thanks to your automated porch light. A video doorbell lets you speak to visitors without needing to answer the door – whether or not you’re even home. Plus, it detects and records unexpected action.

By understanding how to properly identify and market smart home characteristics, you’ll be in a position to offer added value to sellers and buyers alike. It’s time to make smart home selling even smarter.