1 minute read
Overcome market disruption
Tackling the silent market disrupter
3 steps to improving customer service and keeping your pipeline full
Brian Buffini, Founder and Chairman Buffini & Company™
The real estate sector is currently undergoing a time of unprecedented change, and there are more challenges ahead. Yet much of the disruption we face starts with unhappy customers, not technology.
Agents who focus more on tech than relationships have caused clients to seek other ways to get the job done. This lack of customer satisfaction is the silent disruption happening in the industry today.
It is possible to overcome this silent disruption by taking a relationship-first approach. Follow these three steps to keep clients happy and your business thriving.
1. BUILD YOUR SKILLS
Constantly practice the timeless fundamentals of real estate. Tech solutions are meant to complement your business, not replace the core skills needed to effectively serve clients. Invest in real estate agent training to brush up on the essentials and move toward success.
2. OWN YOUR NICHE
It’s crucial to become an expert who’s well-versed in current events that may impact buyers, sellers and homeowners. In this digital era, people are drowning in information, but starving for wisdom. Become a total pro within your niche, and help your clients decipher fact from fiction!
3. PROVIDE SUPERIOR SERVICE
Great service is your secret weapon against disruption. Clients crave a human element that technology, try as it might, just cannot replace. Deliver excellent, attentive service to every one of your clients, and your pipeline will never run dry.
Learn more
buffiniandcompany.com
