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With Mapped Listings, a Fresh Home Page, And Volumes of User-Friendly New Features, www.royallepage.ca Becomes Better Than Ever

You’ll experience some dramatic changes when you visit the Royal LePage Web site in 2010

With all-new map-view listings, a vibrant new design and streamlined navigation, the redesigned site will make finding real estate information easier and more intuitive. In addition, key new site features will include detailed neighbourhood information, new ways to search for agents and offices, and easy access to home buying educational material.

Unique new map-based listing search

While the home page will continue to feature a simplified quick search to quickly view property listings by area, you can now see them in context to other points of interest – proximity to schools, for example.

For the first time, buyers will be able to zero in on homes in their most desirable neighbourhoods, and then narrow their searches by proximity to the community assets they want most.

While the quick search forms a major part of the home page revamp, listing search navigation will appear on every page. New “always there” search links mean no dead ends. No matter where your interests take you, you will quickly and easily access the property listings from every page of the Web site.

New ways to find agents by certifications and specializations

Redesigned with usability in mind, as well as visitor involvement, the site will provide a number of engaging, new options when searching for an agent.

Visitors will be able to search for agents using an expanded list of specializations and certifications. A simple, intuitive search will allow them to find agents in an area with a specific, desired specialty; such as NAGAB, SRES® and the Royal LePage Shelter Foundation supporters.

This new search capability will benefit REALTORS® in a big way. Agents will stand out and be noticed for their efforts and areas of expertise by potential new clients searching for a REALTOR® .

An all-new colourful look with new content and links

The redesigned site – the result of extensive research, and client and agent feedback – will feature not only new architecture for easier navigation and access to information, but also new content and links.

In addition, a very visible change to the new site will be the addition of much more vibrant colours. Using the expanded secondary colour palette to full advantage, there’s a bright, modern look throughout.

More intuitive access to information and content

Many of the updated features are about giving users more choices in how they access content. Here are just a few examples of new site enhancements:

The Royal LePage Shelter Foundation, Canada’s largest public foundation dedicated exclusively to funding women’s shelters and violence education programs, has more exposure. With an expanded and more visible presence, we can proudly promote all of the charitable work the foundation is doing with the support of our great brokers and agents.

Information and Advice

For visitors looking for tips and howto information about buying or selling a home, the site content is being reorganized so that finding information is more intuitive. They will be able to quickly access Royal LePage TV videos and real estate advice through easy-to-find, relevant links.

Real Estate Career

Visitors considering a career in real estate will have easy access to Royal LePage’s free Personal Orientation Profile™. This interactive tool has been enhanced to provide useful career management feedback and information about becoming a Royal LePage REALTOR® .

More value added benefits

Bottom line, look for a great new Royal LePage site that’s easier to navigate than ever before, streamlines the search process, and enhances the entire experience for home buyers and sellers.

In addition, the redesigned Web site’s content will be updated easily and frequently. It will continue to evolve, creating an even more seamless and engaging experience for visitors, and offering more value-added benefits to clients, brokers and agents.

Visit www.royallepage.ca to see and experience all the exciting changes.

Joanne Geridis is Royal LePage’s Director of Operations. Joanne manages royallepage.ca, rlpNetwork and our Customer Care team, and can be reached at joannegeridis@royallepage.ca.

Exceptional People

From REALTORS® who champion community initiatives to those who go above and beyond to place families in homes, our network of approximately 14,000 real estate professionals continues to make Royal LePage the real estate company of choice.

At Royal LePage we’re committed to attracting and retaining exceptional people. We offer unparalleled sales, marketing, training and technology tools to ensure our talented real estate professionals maximize their entrepreneurial potential.

Your success is our success.

Visit www.royallepage.ca to join our network of exceptional people.

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