2016 Leading Edge Magazine | Royal LePage by Royal LePage Canada

2016

LEADING EDGE

Maximizing your earning potential

royallepage.ca Rated the #1 tool by Royal LePage Realtors

©iStock.com/ mediaphotos

royallepage.ca

100,000 leads generated/year

MESSAGE FROM THE CEO It’s always a perfect time to embrace change

FULLY MOBILE & GOOGLE SEARCH OPTIMIZED royallepage.ca works double-duty for consumers and agents

RESTORING HOPE AND REBUILDING LIVES Royal LePage professionals give back and help strengthen their communities

TWO GREAT WAYS TO LEVERAGE ROYAL L e PAGE COMMERCIAL Earn referral income or establish your commercial business

GO BIG WITH SINGLE PROPERTY WEBSITES Impress clients with a customized website for each of your listings

ASPIRE TO MORE WITH CARRIAGE TRADE Establish yourself as a luxury expert

YOUR REPUTATION, YOUR BUSINESS, YOUR FUTURE Insights from Leader’s Edge Training to put your career on track

THE ALL NEW RED MARKET eSTORE Greater selection and improved pricing

PRICED RIGHT AND READY FOR BUSINESS Royal LePage ClientClick websites make it simple WE’VE GOT GOOGLE WORKING FOR YOU! rlpNetwork: Fully integrated with Google Apps for Work®

INDUSTRY-LEADING TRAINING Accelerate your performance and grow your business

CONNECTING WITH MORE CANADIANS The power of social media

SERVICES ADVISORY COUNCIL 30 YOUR Feedback and opinions

TOP PERFORMANCE CELEBRATED Chairman’s Club members earn recognition as the top 1% in Canada

IT’S ABOUT THE PEOPLE How demographics are driving housing demand

PUBLICITY POWERHOUSE Our media reach is an amazing 122.5% greater than our closest competitor

TOP TRENDS TO WATCH Mobilize your business

UP AND BE RECOGNIZED 33 STAND Our top performers receive meaningful recognition

CANADA’S REAL ESTATE COMPANY 2015 was an exceptional year of growth at Royal LePage

YOU HAVE A QUESTION, 34 WHEN WE HAVE YOUR ANSWER

THREE EASY WAYS TO GET MORE REFERRALS Tips from Brian Buffini. Founder and CEO of Buffini & Company™

Customer Care now helping you with a new chat service IN YOUR WORDS... Inspiring words from across our network

Leading Edge Magazine is published annually by Royal LePage Canada. 39 Wynford Drive, Toronto, ON M3C 3K5. Please contact us by email at marketing@royallepage.ca or by phone at (416) 510-5800. Cover: ©iStock.com/ Yuri_Arcurs

3 million visitors/month

Many thanks to our contributors: David Bradshaw, Brian Buffini, Patricia Burton, Lucie Brusse, Carolyn Cheng, Joanne Geridis, Jocelynne Haslett, Roseline Joyal-Guillot, Chris Leader, Fred Lee, Iona MacBeth, Kelly McCain, Christine Nattrass, Linda Nazareth, Heidi Noel, Yvonne Ratigan, Kate Soper, Phil Soper, Shanan Spencer-Brown, Meera Trivedi, Lisa Webb, Sandra Webb and Mike Wrobel. And our sponsors: Atlas Canada, Genworth Canada, Rogers Communications and TD Canada Trust. All Royal LePage products and services are subject to change. For the most up-to-date information, please visit rlpNetwork.com or royallepage.ca. ©2016 Brookfield Real Estate Services Manager Limited.

2016 | ROYAL L E PAGE LEADING EDGE

It’s always a perfect time to

EMBRACE CHANGE

Real estate lessons from Tesla and Uber

s 2015 drew to a close, two wildly successful, famously disruptive companies were making a splash. Tesla Motors customers got an unexpected gift. Overnight, the electric vehicle pioneer sent them a self-driving car. For free. A day’s drive due north of Tesla’s California headquarters, a related and by now familiar scene was unfolding: the Uber ride hailing service had opened in the Calgary, Alberta market. And traditional taxi companies and the politicians who tax them were pounding their chests and screaming, “stop the progress!” (read more on my LinkedIn blog at: linkedin.com/pulse/tesla-uberfruitless-war-change-phil-soper)

As industry leaders, it is our job at Royal LePage to detect and seek to understand the waves of technological and societal change sweeping real estate brokerage and the business world as a whole. We must bravely experiment with the new, and not be afraid to fail. We must embrace change.

Tesla and Uber illustrate with great clarity how change can quickly disrupt the economic balance of an entire sector. Long-dominate firms can find themselves struggling to remain relevant. Yet it doesn’t have to be that way. There are examples of enduring success like Royal LePage all over the world; companies that understand what Harvard’s Reeves and Deimler call the ability to foster rapid adaptation: “Instead of being really good at doing some particular thing, companies must be really good at learning how to do new things.”

People, and particularly young people, those digital natives who are the housing industry’s first time buyers, have already voted. They want information and convenience. As Janna Anderson, a professor at Elon University and writer on the future of the internet has said, “people have proven that they will give away personal information for something as small as a free cup of coffee.”

To fight change because it is not good for us today is a fool’s game. It is the buggy whip manufacturer protesting the automobile as too dangerous to be allowed on city streets. Change that benefits the consumer must be embraced, even if it is initially perceived as a threat to the service provider; to the status quo.

The pace of change in the real estate industry over the last decade has increased rapidly. Last year, writer Stefan Swanepoel published the D.A.N.G.E.R. report (Definitive Analysis of Negative Game-changers in Real Estate) – a comprehensive undertaking

commissioned by the National Association of Realtors®, dangerreport.com. The report provides us in organized real estate with a sobering list of the most significant threats to our industry. CREA President Pauline Aunger, broker/owner of Royal LePage Advantage in eastern Ontario, has commissioned Stefan to produce a similar report for the Canadian market. Looping back, what is the message for us in the Tesla, Uber story? If the owners of cab companies can’t adjust to a disruptive competitor like Uber, how are they going to survive in a world of safe, clean and nice smelling robot taxis? The road ahead is always littered with roadblocks and daunting challenges. What fun it will be to find new ways to satisfy and delight tomorrow’s real estate buyer! I believe these are incredibly exciting times in real estate industry and that Royal LePage has the people, the brand, and the resources to grow and succeed. Throughout the coming year, I will speak frequently on change in our industry. I invite you to join me in bringing the future one giant step forward. Please share your ideas at future@royallepage.ca.

PHIL SOPER President and CEO of Royal LePage Real Estate Services president@royallepage.ca

THE FUTURE IS ALREADY HERE:* World’s largest taxi company owns no taxis (Uber)

Largest accommodation provider owns no real estate (Airbnb Inc.)

*Source: ibmforentrepreneurs.com

2016 | ROYAL L E PAGE LEADING EDGE

Largest phone companies own no Telco infrastructure (Skype, WeChat, Viber)

World’s most valuable retailer (IPO initially raised US$21.8 billion) has no inventory (Alibaba Group)

Most popular media owner creates no content (Facebook)

Fastest growing banks have no actual money (SocietyOne)

World’s largest movie house owns no cinemas (Netﬂix)

Largest software vendors don’t write the apps (Apple and Google)

Fully mobile

“Within six days of receiving a DDF lead from Royal LePage’s national website, I had a firm offer and a deal sealed. The lesson learned is to act quickly when receiving an online lead and to know that leads coming from Royal LePage are indeed of top quality.” — BRYAN WATKINS Royal LePage Advance Realty

GOOGLE SEARCH OPTIMIZED

100,000 leads

royallepage.ca works double-duty for consumers and agents

3 million

generated/ year

tool by Royal LePage Realtors®

visitors/month

New features available:

Rated the

• Calculate commute times from any neighbourhood • Keyword search to bring up specific home attributes. For example, search “Fully-fenced yard,” or “hardwood ﬂoors” or other features outlined in the remarks section of the listing

Watch for these new features coming soon: • Neighbourhood match: Match your clients’ lifestyles to specific neighbourhoods or choose a neighbourhood with features similar to another. Perhaps you are looking for a neighbourhood with similar features to one you know and love but at a lower price point. Likewise, if clients are moving to a new city, they can search neighbourhoods similar to their current location

With both consumers and our agents in mind, Search Engine Optimization (SEO) was the focus of the rebuild of royallepage.ca when it was relaunched in April of 2013. Since that time, we have made continuous improvements to maximize SEO, culminating with the latest enhancements in mobile responsiveness. Mobile is a top priority and we’ve delivered with recent enhancements that go hand-in-hand with SEO.

2016 | ROYAL L E PAGE LEADING EDGE

©iStock.com/fatido, ©iStock.com/cretolamna

• Robust neighbourhood information including schools, shops, services, walkability scores and information about the types of people who live there (eg. education, lifestyle and family formation)

For consumers, it’s often about researching to narrow down choices based on price and neighbourhoods. Providing the tools to do just that gives homebuyers and sellers

confidence when it comes time to reach out to an agent. We delivered with keyword search features; an option to create an account to save searches and receive updates, and; detailed neighbourhood information including our recently-added commute calculator. For you, it’s about lead generation resulting from SEO and opportunities to present yourself as a professional who is capable and ready to help. Your updated profile on royallepage.ca helps you put your best foot forward. Be sure you review and update your profile in rlpNetwork.

A technology asset as important as Royal LePage’s national website means we continually evolve features and functionality. Three million visitors per month and a feature-rich website coupled with an award-winning iPhone® app, put you in a very good position to do business with Royal LePage.

QUESTIONS? Contact Customer Care at 1-877-757-4545 or email help@royallepage.ca.

2016 | ROYAL L E PAGE LEADING EDGE

Your reputation, your business,

your future INSIGHTS FROM LEADER’S EDGE TRAINING TO PUT YOUR CAREER ON TRACK

Two great ways to leverage Royal LePage Commercial RESIDENTIAL AGENT?

COMMERCIAL PRACTITIONER?

Earn referral income by referring commercial business.

Validate your commercial practice with an iconic and respected brand.

Talking about Royal LePage Commercial services to prospects and clients could lead to lucrative referral income. Let your clients know you belong to a full-service brokerage and can help with services that go beyond selling their home. Those services include that you can help with investment options and business solutions. Mentioning Royal LePage Commercial services can generate for you as much as 25 per cent on a closed commercial transaction, often a substantial amount of money.

Royal LePage helped pioneer the growth and development of commercial real estate in Canada. Establish your commercial business with one of the most trusted and respected brands in commercial real estate.

Keep in mind: • You never know where a mere mention can lead so always include information about your brokerage’s Commercial agents in your listing presentations

LOOKING FOR A ROYAL L e PAGE COMMERCIAL PRACTITIONER? Visit royallepagecommercial.com or email info@royallepagecommercial.com.

2016 | ROYAL L E PAGE LEADING EDGE

The Royal LePage Commercial program provides: • National exposure and reach through a network of 275 Commercial agents practicing in 73 locations across Canada • eMarketing promotion of your listings to a database of Commercial practitioners across all brands included at no-charge with your Commercial membership • A variety of Commercial-only networking events and educational opportunities

• Commercial transactions may take longer to close, but the payoff is often greater

• Comprehensive and continually evolving platform of tools and services

• Be aware that most Commercial agents will want to handle the deal themselves due to the intricacies and nuances of commercial real estate

• A dedicated Commercial property website: royallepagecommercial.com

Ask any top salesperson and they’ll tell you their reputation is crucial for their success. Your reputation precedes you; it helps get you in the door with new clients, and; it greases the wheels of your deals. It’s easy to lose if you don’t take care of it.

1 LEVERAGE YOUR BRAND – People will be as familiar with Royal LePage as they will be with you. A lot goes into branding and marketing to lay the foundation for you. Use it! 2 PROVIDE THE BEST SERVICE – Whether it’s great client communication, strong negotiation skills, sophisticated marketing, architectural and market knowledge, or amazing after-sale care, be the best at what you do. A reputation for being sloppy is hard to shake. 3 TREAT EVERYONE LIKE ROYALTY – You never know where business will come from. Today’s barista could be tomorrow’s homebuyer. The grump in the checkout line could be a mortgage rep with 10 deals. That little old lady who took your parking spot might have a million dollar home to sell. Be nice. 4 KEEP LEARNING – Rest on your laurels and your reputation will slip away. Markets constantly change. It’s your job to keep up. Leader’s Edge Virtual Training increases your productivity with a 12-week training program designed to help you master a wide range of sales skills.

ASK YOUR BROKER OR MANAGER to contact Royal LePage Learning Services at learningservices@royallepage.ca to take advantage of discounts exclusive to Royal LePage.

“I referred my client and friend, whose company was looking to lease new office space, to a Royal LePage Commercial agent in my office. The result was a very satisfied client and a substantial referral cheque for me.”

1 LEVERAGE YOUR BRAND

2 PROVIDE THE BEST SERVICE

3 TREAT EVERYONE LIKE ROYALTY

4 KEEP LEARNING

CHRIS LEADER President of Leader’s Edge Training chris@leadersedgetraining.com

— ERIC MANHERZ Royal LePage Performance Realty, Brokerage

©iStock.com/prosiaczeq, ©iStock.com/Tony Tremblay, ©iStock.com/Izabela Habur, ©iStock.com/Stuart Jenner

©iStock.com/michaeljung

2016 | ROYAL L E PAGE LEADING EDGE

Industry-leading training

TRAINING STREAM SALES TRAINING

to accelerate your performance

— BARB COOK, Admin Royal LePage Parkway Realty, Brokerage

Royal LePage has a well-deserved reputation for offering exceptional training. Each year, our team of trainers travel the equivalent distance of the circumference of the world more than three times over to deliver insights to Royal LePagers across Canada. The live workshops delve into the latest trends available to Realtors®, exploring, for example, unique ways to leverage social media and how to use the latest marketing tools offered by Royal LePage.

Over 24 hours

e a r ni n g our L , 5 2 01 In

S e r v ic e s C o nsu l

ta n

of video from sales skills to marketing and technology

ts t

r av

e ll

ER 00 4,0 12 k m , d e live r in g w o r k s h o

94% satisfaction rating*

New agents, experienced agents or those looking to broaden and refresh their skills, are well-served by Royal LePage’s myriad of training options. We’ve partnered with industry experts to deliver a series of ongoing webinars to enhance sales and technical skills.

MARKETING & TECHNOLOGY TRAINING

Our Realtors® can also earn special industry designations at preferred rates to help them better serve certain niche markets and stand out from the competition. DESIGNATIONS

From in-person workshops; to live webinars; to on-demand training online, Learning Services has helped countless Royal LePage agents achieve their career goals to deliver the very best in service to Canadian consumers while growing their business.

“Our agents love being able to access a full library of recorded webinars on a variety of topics, ranging from sales training to marketing and technology. This allows them to sharpen their skills on a schedule that works for them.”

ORIENTATION TRAINING

— STEPHANIE BRISCOE, Trainer Royal LePage Team Realty, Brokerage

Over 2,800 hours

ps n ea

of training videos watched by Royal LePagers this year

ou *Overall attendee satisfaction rating for the Fall 2015 Realtor ® Marketing Workshops.

WHEN

WHERE

Leader’s Edge Virtual Training: Master trainer Chris Leader delivers core sales skills training

Ask your broker/owner or manager for details

Available at your brokerage, where subscribed

Bufﬁni & Company™ Peak Producers: Broker/owners and managers certify to facilitate training, coaching and accountability

Ask your broker/owner or manager for details

Available at your brokerage, where subscribed

Sales Success Webinars: Sales training by Leader’s Edge Training, Buffini & Company™, Institute for Luxury Home Marketing®, Genworth Canada and others

Monthly

Live webinars*†

Realtor ® Marketing Workshops: Hands-on workshops on current trends, business tools and best practices

Every spring and fall in regions across Canada

Live and in-person at a location near you*

Building Your Tech Toolkit Webinars: Explore technology opportunities and how to apply them to build your business

Monthly

Live webinars*†

eLeader Training: Understand, nurture and close your online leads

On demand*

rlpNetwork

Social Marketer: Learn how social media can help you to grow your business

On demand*

rlpNetwork

Senior Real Estate Specialist (SRES®): Differentiate yourself to uniquely serve homebuyers and sellers over 50

On demand (via Royal LePage/National Association of Realtors®)

Available for a special rate in rlpNetwork

Certiﬁed Luxury Home Marketing Specialist (CLHMS®): Become the real estate professional of choice for afﬂuent buyers and sellers

On demand (via Royal LePage/Institute for Luxury Home Marketing®)

Available for a special rate in rlpNetwork

Accredited GreenAgent™ and GreenBroker™: Meet the needs of a growing number of clients seeking energy-efficient options for their homes

On demand (via Royal LePage/ National Association of Green Agents and Brokers)

Available for a special rate in rlpNetwork

New Agent Onboarding Program: Five-week orientation about your brokerage and our collective services, people and processes

When joining Royal LePage

At your brokerage*

Royal LePage Welcome Webinar: Introduction to our unique tools, services and resources

Monthly

Live webinar*†

Getting Started with the Marketing Centre: An overview of our marketing platform coupled with how-to training

Monthly

Live webinar*†

*Offered at no additional cost to the Realtor ®. †

©iStock.com/sengulmurat, ©iStock.com/Rawpixel Ltd, ©iStock.com/Popartic, ©iStock.com/Spiderstock

“With each season’s workshop we always learn something new, or a tip on how to do things more efficiently or productively.”

WHAT

Past recordings available on demand via rlpNetwork.

LEARN MORE at my.rlpNetwork.com/training or email learningservices@royallepage.ca.

2016 | ROYAL L E PAGE LEADING EDGE

CONNECTING

WITH MORE CANADIANS The Power of Social Media

MOMENTUM

Global Social Media Growth, 2015: Social Selling, leveraging your social networks to find prospects, build relationships and achieve sales goals, generates

100M

2B+

users

400M 6M* 284M

almost ¹/³ of the world population

1.55B

100M Worldwide counts for monthly active users

40% more qualified leads than cold calling

REACH

For Realtors , social media can be an important resource for potential clients and a way to stay top-of-mind.

Royal LePage is a social media leader, surpassing our competition. Our extensive reach builds brand awareness and drives business to our Realtors®.

93% 18M 75%

2.5x more followers

of Canadians are online

11,000+ likes

Canadians use social media at least once a month

14,000+ followers 300,000+ views 4x more followers

of Canadians aged 35 to 44

6x more followers

are on Facebook or Twitter; prime house buying age!

Performance

Celebrated Chairman’s Club members earn recognition as the top 1% in Canada and enjoy an annual ‘bucket list’ retreat

ENGAGEMENT ®

Top

130,000+ views

facebook.com/royallepage

facebook.com/groups/rlpevents

@royal_lepage @philsoper

plus.google.com/+royallepage

pinterest.com/rlpcanada

@royal_lepage

linkedin.com/company/royal-lepage

youtube.com/royallepagecanada

EXCLUSIVELY FOR OUR TOP PERFORMERS:

The Royal LePage National Chairman’s Club

Connect with Royal LePage Events:

Every year since 1985, the Royal LePage National Chairman’s Club has served to recognize an elite group of top performers. The very best from across the country are inducted into this exclusive club, representing the top 1 per cent in Canada. In addition to the recognition, only Royal LePage offers all new inductees, along with the previous year’s members, an invitation to join a special retreat curated exclusively for them. This March, our 2015 Chairman’s Club members will make lasting connections and enjoy a special one-of-a-kind celebration of their success in Rome and Sorrento, Italy. National Chairman’s Club members are announced each December during a live broadcast where offices gather in eager anticipation to watch as the inductees are revealed.

“As a first-time attendee to the Chairman’s Club Retreat in 2015 to Costa Rica, I was delighted to experience such a welcoming atmosphere among such a distinguished group of real estate professionals. We truly enjoyed ourselves and will definitely join this retreat again!”

VISIT royallepageevents.ca to register and receive event updates. JOIN the Royal LePage Events Facebook Group to be in the know about upcoming events: facebook.com/groups/rlpevents

FOR MORE INFORMATION on sponsorship and trade fair opportunities, contact Christine Nattrass, at cnattrass@royallepage.ca. For Award events, contact Sharon Promm, at sharonpromm@royallepage.ca.

— JONATHAN FERRIER Royal LePage Real Estate Services Ltd., Brokerage

Sources: Facebook Q3 2015 Results, Hootsuite Blog, Instagram Press Page, lifehack.org, LinkedIn Q3 2015 Results, Pinterest Blog, Simply Measured, Statistics Canada, Statista.com, Twitter Q3 2015 Results, wearesocial.sg. *Based on a study by Edward Morbius from Business Insider.

2016 | ROYAL L E PAGE LEADING EDGE

©iStock.com/Alex Belomlinsky, ©iStock.com/Artizarus, ©iStock.com/Alexander Gatsenko, ©iStock.com/SaimonSailent, ©iStock.com/incomible

©iStock.com/aleksandarvelasevic, ©iStock.com/Issaurinko

2016 | ROYAL L E PAGE LEADING EDGE

Canada’s

PUBLICITY

POWERHOUSE

REAL ESTATE COMPANY

Royal LePage’s media reach is an amazing 122.5% greater than our closest competitor

Powerful referral network

2015 was an exceptional year of growth at Royal LePage, the largest national real estate firm.

of more than 16,000 Realtors®

122.5% HIGHER

than our closest competitor*

News stories about or quoting Royal LePage were seen an incredible 1 billion times in 2015.

$ 40

Royal LePage is the Voice of Canadian Real Estate, publishing reports and surveys, and sharing insights and opinion to make us the most quoted real estate company in Canada. We are the go-to resource for inﬂuential reporters, across all media channels nationally, and have earned the valued position as one of the most rational, insightful and educational voices in the real estate industry. Consumers from coast-to-coast know and trust the Royal LePage name, and that gives you instant credibility and opens doors for you.

BILLION

THE NEWLY EXPANDED ROYAL L E PAGE HOUSE PRICE SURVEY • Provides information on the three most common types of housing, in 53 of Canada’s largest real estate markets.

OTHER ROYAL L E PAGE REPORTS: • Recreational Property Report

• Housing values are based on the Royal LePage National House Price Composite, produced quarterly, extrapolating company data in addition to data and analytics from our sister company, Brookfield RPS, the trusted source for residential real estate intelligence and analytics in Canada.

• First-time Buyers Report

• Condo Report

100 markets nationwide*

• Female Buyers Report

“The quarterly Royal LePage House Price Survey serves consumers with insights and commentary on area housing markets. In doing so, our Realtors® are positioned as leaders and experts in their field.” — ALAN STEWART, Royal LePage Sussex

INCREDIBLE MOMENTUM

©iStock.com/Aldo Murillo, ©iStock.com/kupicoo, ©iStock.com/Bruno Monteny, ©iStock.com/Tony Tremblay, ©iStock.com/4x6, ©iStock.com/mantosh, ©iStock.com/Neustockimages

• Now in its 42nd year, the first survey of real estate prices was published by A. E. LePage in 1974

• Luxury Property Report – Inaugural, published in Q1 2016

©iStock.com/aleksandarvelasevic

• Commentary on housing and forecast values is provided by Royal LePage residential real estate experts, based on their opinions and market knowledge.

in almost

“Advertising is what you pay for. Publicity is what you pray for.”

in transactional $ volume

WATCH FOR OUR MOMENTUM TO CONTINUE IN 2016.

*Measured across print and online media, in 2015.

2016 | ROYAL L E PAGE LEADING EDGE

*Based on Agent count, in 2015. In 2015.

2016 | ROYAL L E PAGE LEADING EDGE

Easy Ways

to Get More Referrals THIS YEAR

Royal LePage Realtors® know the value of referred leads. One of the best ways to ensure a great year is to make sure you’re generating just those kinds of high-quality leads. What’s the best way to do that? By tapping into your database of current and past clients.

Staying connected

IS WHAT WE DO We make searching for homes anywhere, anytime — easy. With the exclusive Draw-and-Search feature, buyers can zero in on the exact areas they are interested in.

Whether you’re a new real estate agent or a seasoned pro, there are many ways to encourage your clients and contacts to refer you.

Download Royal LePage’s award-winning iPhone® app today and become an expert on all of the great features.

PROVIDE VALUE. Give them the information they’re hungry for each month with an informative marketing ﬂyer. This not only reinforces your role as an expert, it also keeps you top of mind. When someone mentions that they’re thinking of buying or selling, they’ll immediately think of you!

FIND A NEED. When you spend time with your clients, make sure you listen. They will offer clues to help you serve them better, whether it’s allaying a concern they might have, or connecting them with a home service professional in your network.

ASK. Yes, it’s that simple. Whenever you contact your clients, remind them that you’re “never too busy for any of their referrals.” When you’re providing them with great service and going above and beyond, they’ll be encouraged to refer you to their friends and family.

royallepage.ca/realestate/iphone

©iStock.com/Dean Mitchell, ©iStock.com/andresr, ©iStock.com/fatihhoca

Practice these tips as often as possible and soon you’ll have a steady stream of referred leads all year long.

BRIAN BUFFINI Founder and CEO of Buffini & Company™ bufﬁniandcompany.com

2016 | ROYAL L E PAGE LEADING EDGE

Maximize your earning potential

IS WHAT WE DO Royal LePage Realtors®, some of the best in the industry, are strongly supported by a national brand, a culture based on community and collaboration, innovative technology, and outstanding leadership. Leverage the Royal LePage Toolkit for Success to build your skills with powerful business tools, best-in-class training, and access to leads and referrals to fill your sales pipeline.

Choose Canada’s real estate company.

rlpNetwork.com

YOUR EARNING POTENTIAL

MAXIMIZE

LEADS

#1 in almost 100 markets nationwide* The largest national real estate company in Canada An iconic brand that generates access to more clients and business opportunities Home to some of the best, most productive Realtors® Over 1 billion media impressions in 2015. 122.5% higher than our closest competitor§ Doubled in size and tripled market share† The real estate brand consumers trust the most Work faster, smarter and more efficiently with leading edge technology Proudly 100% Canadian. Canadian employees, owners and values Over 16,000 Realtors® and growing, connecting you from coast-to-coast

UNPARALLELED

COMMUNITY #1 NATIONAL NATIONAL AFFILIATION ICONIC INNOVATION UNPARALLELED NATIONALTRAINING REACHMOMENTUM LEADERSHIP MOMENTUM TRUSTED SUPPORT INNOVATION TRAINING RECOGNITION CANADIAN CANADIAN CONNECTED INTERNATIONAL COLLABORATION LEADS REFERRALS

TRUST

ICONIC

#1 NATIONAL ICONIC UNPARALLELED REACH MOMENTUM TRUSTED INNOVATION CANADIAN CONNECTED LEADS REFER LEADERSHIP RECOGNITION COLLABORATION COMMUNITY TRAINING INTERNATIONAL MARKETING AFFILIATION SUPPO UNPARALLELED REACH MOMENTUM TRUSTED INNOVATION CANADIAN CONNECTED LEADS REFERRALS EXPOSURE LEA

INTERNATIONAL

rlpNetwork.com

©iStock.com/IPGGutenbergUKLtd *Agent count, 2015. † The Canadian residential real estate market since 2002. Hotspex survey, 2012. § In 2015. Measured across print and online media.

Restoring hope and

rebuilding lives 6,500 women and children stay at an emergency shelter to escape domestic violence

100%

Raised over

of every dollar raised goes directly to the cause Every year, the Foundation provides funds to

200 emergency women’s shelters across Canada and programs that help women and children rebuild their lives after violence

ROYAL LePAGE PROFESSIONALS GIVE BACK AND HELP STRENGTHEN THEIR COMMUNITIES

Royal LePage brokers, agents and staff have raised

more than

$22 million to benefit women’s shelters in their communities

$2 million last year

On any given day in Canada, 6,500 women and children stay at an emergency shelter to escape domestic violence. To help, Royal LePage sales representatives support the Royal LePage Shelter Foundation, which was founded in 1998 to fund local women’s shelters and put an end to domestic violence.

Canada and programs that help women and children rebuild their lives after violence. In addition to supporting women’s shelters, the Royal LePage Shelter Foundation partners with provincial and national organizations to fund violence prevention initiatives and educational programs aimed at helping youth develop healthy relationships.

Since that time, Royal LePage brokers, agents and staff have raised more than $22 million to benefit women’s shelters in their communities. Sales representatives donate a portion of their commissions when they help their clients buy or sell a home. Fundraising events such as charity golf tournaments, fundraising dinners, live and silent auctions, and the annual National Garage Sale for Shelter bring Royal LePagers together to help bring safety and hope to abused women and children within their communities.

During 2015, sixty Royal LePage Realtors® and a few of their family members took part in the Machu Picchu Challenge for Shelter. Participants were required to raise at least $5,000 for the Royal LePage Shelter Foundation and cover their own travel costs, while preparing physically and mentally to face the high altitude and sub-zero temperatures while hiking to the famed “lost city of the Incas” in Peru. Half a million dollars was raised through this unique fundraising expedition.

Royal LePage – the only Canadian real estate company with its own charity – covers all the operating costs of the Royal LePage Shelter Foundation, so 100 per cent of every dollar raised goes directly to the cause. Every year, the foundation provides funds to 200 emergency women’s shelters across

The Royal LePage Shelter Foundation raised over $2 million last year, making it the largest public foundation in Canada dedicated exclusively to funding women’s shelters and eradicating domestic violence. Through its charitable foundation, Royal LePage is recognized internationally for creating safer homes and safer communities.

SHANAN SPENCER-BROWN Executive Director and President of the Royal LePage Shelter Foundation shelterfoundation@royallepage.ca royallepage.ca/shelter

Photo credit: Shanan Spencer-Brown

2016 | ROYAL L e PAGE LEADING EDGE

GO BIG WITH SINGLE PROPERTY WEBSITES

RESPONSIBLE AND AFFORDABLE HOMEOWNERSHIP

IMPRESS YOUR CLIENTS AND BUILD YOUR BUSINESS WITH A WEBSITE FOR EACH OF YOUR LISTINGS This latest feature in the Royal LePage Marketing Centre allows you to create stand-alone property websites that can be easily shared with prospective buyers and through your digital and social channels.

Understand the benefits of mortgage insurance and help your clients turn dreams into reality

• Auto-populate with your listing photos and details

There comes a time in someone’s life when it starts to make sense to buy a home. It might coincide with a wedding, a new job, or a new baby. Whatever the reason may be, it’s important to understand what is driving your client’s decision to buy a home and guide them in the right direction. There are some key questions you should encourage your clients to ask themselves before they embark on their house hunt. How is their financial situation? Do they have a steady income stream to support ongoing mortgage payments? How much have they saved for a down payment? How secure is their employment? Are they self-employed? Do they work in a volatile or seasonal industry? What are they looking for in a home and neighbourhood? Do they have a realistic wish list? Are they in a buyer’s or seller’s market? Are they in this for the long-term?

After discussing these and other questions around affordability and goals, you will be better positioned to guide prospective buyers on the right path. You will also be able to determine if they should consider mortgage insurance in order to achieve their homeownership dream sooner. Genworth Canada offers several programs that can help make homeownership more accessible. The most popular among these programs are the following: Homebuyer 95: Gives homebuyers the opportunity to purchase a property with as little as 5% down; offers competitive interest rates; lets borrowers choose a fixed, variable or adjustable rate mortgage. Energy-Efficient Housing: Offers savings to Genworth-insured mortgage holders who renovate their home to energy-efficient standards; up to 10% savings on mortgage insurance premium, and enhanced qualifying based on energy-efficient heating costs.

• Email marketing campaigns • Print and e-newsletters

• Responsive design for optimal viewing on mobile

• Signage and riders

• Auto-generated Google Map of the property address

• ‘Just listed’ and ‘Open house’ postcards

• Add videos, ﬂoor plans, a property brochure and more

• Personal brochures

• Option to buy a custom domain

• Greeting cards and personal note cards

• Option to publish unbranded

Purchase Plus Improvements: Allows homebuyers to renovate their property immediately after taking possession, with access to up to four lender advances on their mortgage.

• Social media and web banners

Learn how to create your own. Watch the webinar at my.rlpNetwork.com/mcwebinar.

• Stationery and business cards

Vacation/Secondary Homes: Offers homeowners the ability to purchase a second home with an affordable monthly payment and as little as 5% down payment.

MARKET YOUR LISTING LIKE A PRO! visit: my.rlpNetwork.com/marketingcentre.

First-time buyers are looking for more than just help finding a new home. Providing added value throughout the homebuying process will help you better service your clients and build long lasting relationships. To find out more about how Genworth Canada can help your customers achieve their homeownership dreams, visit www.genworth.ca.

Auto-populate with your listing photos and details

Responsive design

Genworth.ca

Homeownership.ca

Genworthsmartshopper.ca

Genworthmobile.ca

©iStock.com/TARIK KIZILKAYA

Up to 50 photos viewable at full screen resolution

Auto-generated Google Map

for optimal viewing on mobile

800.511.8888

• Single property websites and slideshows • Feature sheets, property cards and brochures

• Up to 50 photos viewable at full screen resolution

New to Canada: Makes it possible for newcomers to Canada to secure a mortgage with as little as 5% down; available for up to 60 months after arrival in Canada.

LEVERAGE THE MARKETING CENTRE Establish yourself as an effective marketer with a comprehensive set of professionally-designed digital and print templates at no additional cost to you, including:

Add videos, ﬂoor plans, a property brochure and more

of the property address Option to buy a

custom domain

Option

to publish unbranded

Professionally-designed digital and print templates

2016 | ROYAL L E PAGE LEADING EDGE

ASPIRE TO

WITH CARRIAGE TRADE Establish yourself as a luxury expert. Carriage Trade is Royal LePage’s exclusive luxury home marketing and training resource. The program comes with four great offerings to help you to elevate your personal brand:

1. Qualiﬁed listings are automatically identiﬁed Qualified listings are automatically identified based on list prices in specific regions. Luxury listings are automatically published on carriagetradeproperties.ca, our exclusive luxury property website, and carry the distinctive Carriage Trade banner on royallepage.ca.

2. Market yourself and your listings Carriage Trade marketing tools include stunning single property websites and a full suite of print and digital templates designed to reach and impress prospective buyers and sellers. Use these tools to win listings and to showcase your luxury properties.

+ 527% Listings on

THE ALL NEW

carriagetradeproperties.ca since the program relaunched in 2014.

eStore

3. Luxury advertising reaching high-net-worth buyers The Carriage Trade advertising program available through RobbReport.com, Robb Report Collection and Home & Style magazines helps you to reach international buyers while saving up to 60 per cent off posted advertising rates.

4. Become a Certiﬁed Luxury Home Marketing Specialist® Enjoy an exclusive 15 per cent savings when you earn the CLHMS® designation online. With this designation you receive a unique two-year membership with the Institute for Luxury Home Marketing providing exposure to promote your listings and network internationally.

Greater selection. Improved pricing.

Realtors® with the CLHMS® designation earn

$100,000 more than

Get a running start on building your brand with a visit to the all new Royal LePage Red Market eStore! Browse an expanded selection of unique and in-demand promotional items and enjoy a more streamlined shopping experience. Plus, take advantage of competitive pricing and shipping rates.

those without the designation, on average*

There are plenty of products ready to be personalized to keep you top-of-mind with prospects and clients, including:

*Source: Institute for Luxury Home Marketing. luxuryhomemarketing.com/real-estate-agents/home.html

2016 | ROYAL L E PAGE LEADING EDGE

• Bags

• Pop-by and client gifts

• Drinkware

• Signage

• Tech products

• Lock boxes

• Golf items, and more.

• Apparel

VISIT my.rlpNetwork.com/carriagetrade.

• Stationery and printed materials

Watch for deep discounts on monthly promotional items.

A portion of all proceeds supports the Royal LePage Shelter Foundation.

VISIT rlpredmarket.com.

2016 | ROYAL L E PAGE LEADING EDGE

We’ve got

PRICED RIGHT AND

READY FOR BUSINESS

working for you! rlpNetwork: Fully integrated with Google Apps for Work®

Royal LePage ClientClick websites make it simple

92%

of home buyers use the Internet in some way in their home search process*

*Source: NAR 2014

Looking for a website that will do a lot for you, without you having to do a lot for it? ClientClick websites include a free live support session to get you set up quickly, plus you’ll receive ongoing support.

Start your 60-day free trial today. Choose from a variety of professional, fully-customizable templates, including the ‘Elite’ premium website, featuring:

Equally important is lead-generating technology that works to capture the 92 per cent of homebuyers who use the internet in their home search process. ClientClick websites are equipped with the technology you need at a price you won’t find anywhere else.

• Listings integration

• Fully responsive templates for mobile • Lead capture forms and widgets • Custom banners • Google Maps search

“The support I received in setting up my website was excellent. My questions were answered right away and I had the support of a friendly and courteous person to guide and assist me in refreshing my website.”

rlpNetwork helps you work faster and smarter. Royal LePage’s Intranet is your hub for all things Royal LePage – and your access point to a powerful suite of collaboration and productivity tools from Google Apps for Work®. Even if you use an alternate address for email, everyone has direct access to Google Apps through rlpNetwork. Sign in with your free royallepage.ca email address to access all your Google tools. In addition, rlpNetwork places these tools at your fingertips:

— LAURANCE NAIM Royal LePage Tradition

• SEO-specific listing page

• Access to branded marketing materials

• Full social media integration

• Sales and marketing training

2016 | ROYAL L E PAGE LEADING EDGE

— MARC DOUCET Royal LePage Atlantic

• Access to our network across Canada for advice, referrals and best practices

• Networking and events with peers QUESTIONS? Call 1-866-315-0142, email support@jumptools.com or visit my.rlpNetwork.com/clientclick.

“We have increased our productivity and cut third-party costs by utilizing the Google Apps suite for a multitude of purposes. Our agents love the collaboration features and easy access to these tools through rlpNetwork.”

VISIT rlpNetwork.com QUESTIONS? Contact Customer Care at 1-877-757-4545 or email help@royallepage.ca.

2016 | ROYAL L E PAGE LEADING EDGE

Royal LePage + Atlas Equals Excellence

We put your clients first. Atlas Canada and our family of moving companies across Canada are proud to be Royal LePage’s recommended van line for over 20 years and a dedicated Royal LePage Shelter Foundation sponsor.

We put customers first. When you refer a client to Atlas we will customize the move to meet each family’s unique needs. We stand behind the service provided by our 150 agents across Canada through our Quality in Motion program which requires mandatory actions from our moving consultants, packers, van operators and agents on every move. Atlas personnel who provide exceptional service receive quarterly and yearly rewards and recognition.

Moving is a time when many people will have access to your client’s home and possessions. Atlas was the first van line in Canada to roll out a national back check program for our drivers, loaders, packers and moving consultants. Today, we have 4,000 individuals back checked and cleared for Atlas service. Atlas’ President’s Gold Leaf Department specializes in move management and they are there to answer any questions a relocating family may have. Every aspect of a move is measured and monitored to ensure a happy customer and compliance to our quality standards. If a problem should arise, Atlas will be there to resolve it with your client. And, to make it easy for you and your clients we have a number of ways to contact us: Online: Instant quote page on the Royal LePage website under the About Us section/ Our partners www.royallepage.ca/ourpartners. Call: 1-800-268-5051 Email: rlp@atlasvanlines.ca

The Royal LePage Home Magazine is a powerful marketing tool designed to enhance your professional reputation and quality service, and it’s available exclusively to you. National property listings showcased alongside engaging articles that embrace Canadian style, local culinary tastes, travel and interior design. To order the Royal LePage Home Magazine, visit my.rlpNetwork.com/homemagazine.

my.rlpNetwork.com/homemagazine

IT’S ABOUT THE

Feedback and Opinion

People

HOW DEMOGRAPHICS ARE DRIVING HOUSING DEMAND By Linda Nazareth, Principal of Relentless Economics and Royal LePage Economist

anada’s “Millennial” population is currently reaching the prime age to become first-time homebuyers, which will provide strong support to the housing market over the medium term.

Your Services Advisory Council is your voice at the table

As the boomer population continues to age we simultaneously have a large cohort of ‘Millennials’, born since the 1980s, reaching their late 20s and early 30s and looking to get into the housing market.

The Council offers a forum for broker/owners to provide valuable feedback on new and existing services that result in direct changes or improvements to Royal LePage’s overall value proposition and services offering. Our sincere thanks go out to all past and current members for their time, ideas, insights and contributions. NEW MEMBERS To continue to generate fresh ideas and new perspectives while maintaining a level of continuity, the first year members stay on the Services Advisory Council for an additional year whereas second year members complete their term. Each year, in December, we invite brokers to submit their candidacy to fill those newly vacant positions. The new Council is announced in January of every year.

2016 | ROYAL L E PAGE LEADING EDGE

OUR 2015 COUNCIL MEMBERS: Craig Blanchard, Royal LePage Atlantic Homestead René Brouillette, Royal LePage Haut-Richelieu Marc Doucet, Royal LePage Atlantic Denis Gauvin, Royal LePage Tradition Peter Hoffman, Royal LePage Triland Realty Ryan Johnstone, Royal LePage Niagara Real Estate Centre Matt Miller, Royal LePage Saskatoon Real Estate Al Orlando, Royal LePage Real Estate Services Ltd. Jamie Schreder, Royal LePage Wolstencroft Realty Tom Shearer, Royal LePage Noralta Real Estate Cora Toth, Royal LePage West Real Estate Services Jackie Townshend, Royal LePage Community Realty Desmond von Teichman, Royal LePage Locations North Eric Wittenberg, Royal LePage Alliance Andrew Zsolt, Royal LePage Terrequity Realty

Established in October 2006, the Royal LePage Services Advisory Council is comprised of 15 broker/owners and/or their manager delegates, representing different geographies, market sizes, company sizes and technological proficiency.

Studies have suggested that the typical first-time buyer is 29 years old, so let’s take a deeper look at that segment specifically. For about a decade, as Millennials started to reach that age, the number of 29-year-olds among the country’s population has been steadily increasing. After falling in number in the early 1990s, 2004 saw 428,000 29-year-olds in Canada. In contrast, that figure grew to 495,000 by 2014 – an increase of 16 per cent.

The potential impact of Millennials does much to dispute any suggestion that Canada has a housing bubble that will burst anytime soon. What we have seen in recent years is demographically-driven demand which boosted home sales and prices. Looking to the future, population projections suggest that the first-time buyer age segment will continue to grow for at least another decade, which means housing demand will grow along with it.

The average person checks their phone 110 times/day, or

STAND UP

per hour

AND BE RECOGNIZED

of smartphone users say they have used their phone to make progress towards a long-term goal such as buying a home

“Nearby” searches have doubled in the last year

FOR AN INSIGHTFUL EXAMPLE from Google on how micro-moments play out in the purchase of a home visit: thinkwithgoogle.com/ micromoments/one-step-at-atime-moments.html

2016 | ROYAL L E PAGE LEADING EDGE

s consumers go about their day, they often squeeze in progress toward major goals – like choosing a school; finding a car, or; buying a home via their mobile phones. As the rate of smartphone usage reaches 80 per cent*, it’s easy to imagine the opportunities for marketers who use mobile effectively. Imagine waiting in a queue at the passport office over your lunch hour. Chances are you’ll decide this is a good time to check your phone. It might even cross your mind to check for homes for sale in the area, particularly if you found the passport office to be a convenient commute from your workplace. A search for “homes for sale nearby” delivers results direct to your phone. Behind each of those listings is a Realtor®. If you’re an agent specializing in the neighbourhood, you’d be smart to be ready for any online interaction, as described above, with timely and relevant information about your area. And, if you’re a Realtor® who is watching trends, you’d have a blog

Royal LePage Award of Excellence: attaining the Royal LePage President’s Gold Award or any higher award level, five out of seven consecutive years;

Royal LePage Lifetime Award of Excellence: attaining the Royal LePage President’s Gold Award or any higher award level, 10 out of 14 consecutive years.

Refreshed logos and guidebook The Royal LePage Awards program has a new look with contemporary designs for all logos and an enhanced Awards & Recognition Guidebook that includes updated criteria, qualification periods and usage guidelines for each award.

post that details perhaps “10 top reasons to move to this neighbourhood”. You’d have mobile prospects on your radar – thereby, fulfilling consumer micro-moments with relevant information.

The 2016 ‘Shining Stars’ Award Galas:

People are continually filling idle moments during their day to perform small tasks and quick research on their mobile devices, such as watching a video or completing a simple mortgage calculation. And, technologies such as podcasts and Virtual Reality (VR) are seeing a resurgence as consumers can listen or watch while performing other activities. Podcasts provide another channel to share expertise in a medium that is easy to consume. VR technology has recently matured enough to be marketable as a consumer product rather than just a novelty.

“There is great value in recognition by your Royal LePage peers. That’s why thousands of award winners gather in separate regional events across Canada each year to enjoy and celebrate their success.” — YVONNE RATIGAN, Vice President Network Service, Royal LePage

Royal LePage continually watches trends and translates them into engaging training opportunities for our Realtors®, while exploring ways to advance the technologies we offer to you.

*eMarketer.com, Jan. 2015. Smartphone usage reported among those 18 to 34 years of age. emarketer.com/Article/Over-Half-of-Canadas-Population-Use-Smartphones-2015/1011759

Overall, the awards program recognizes the top 25 per cent of our Realtors®. In December 2015, we introduced the Royal LePage Top Tier status. This new recognition provides those who have attained the Royal LePage Director’s Platinum Award and above with a suite of VIP benefits.

MOBILIZE YOUR BUSINESS

90%

Royal LePage’s unique and distinctive awards program recognizes the top 1 per cent of the network in Canada as the Royal LePage National Chairman’s Club. In addition, we offer two awards to recognize sustained performance over time:

TOP TRENDS TO WATCH

Our top performers receive meaningful recognition

January 23, 2016

Marriott Harbourfront, Halifax

East Coast

February 5, 2016

Le Crystal, Ville Saint-Laurent

Quebec

February 16, 2016

Sheraton Centre, Toronto

Ontario

February 18, 2016

Fairmont Hotel Vancouver

British Columbia

February 20, 2016

Fort Garry Hotel, Winnipeg

Manitoba

February 24, 2016

Marriott River Cree, Edmonton

Alberta

February 26, 2016

Hotel Saskatchewan, Regina

Saskatchewan

To register, visit royallepageevents royallepageevents..ca ca..

VISIT my.rlpNetwork.com/awards for more information.

2016 | ROYAL L E PAGE LEADING EDGE

Live chat now available

A bilingual team to assist you

“Hi, I need help resetting my rlpNetwork password.”

“No problem, let’s get started.”

“Thanks for your help.”

Since 2004, the Customer Care team has handled close to 420,000 requests

Leveraging our national scale

WHEN YOU HAVE A QUESTION, WE HAVE

IS WHAT WE DO

YOUR ANSWER. — DAVID BRADSHAW, Manager, Customer Care

NEED HELP? Contact Customer Care at 1-877-757-4545 or email help@royallepage.ca.

2016 | ROYAL L E PAGE LEADING EDGE

Answers to all things Royal LePage are readily available through Royal LePage Customer Care. Patient, proactive and friendly, the bilingual Royal LePage Customer Care team provides support for all Royal LePage systems including: • rlpNetwork (Intranet) • royallepage.ca • Google Apps for Work® Our 1-800 support line was introduced in 2004 – the first of its kind in the industry. Today, the team fields nearly 150 requests each day, via phone, email and now live chat.

“Your team should be commended for all the help you provide. I work in an office of 70 agents and I know you deal with many more requests from across the country each day. The patience, knowledge and the humour you provide serves to make my job that much easier.” — HEATHER WEISSKOPF, Office Administrator, Royal LePage Team Realty, Brokerage

Royal LePage partners with brand leaders to offer exceptional products and services to support your business. Our suppliers offer value that is unique and often exclusive to Royal LePage, including reduced pricing and/or value-added benefits.* ©iStock.com/Tuomas Kujansuu, ©iStock.com/Julynxa

“There’s nothing we can’t help you with. If we don’t know the answer, we know who does. Our goal has always been to elevate your experience and to arrive quickly at solutions.”

my.rlpNetwork.com/suppliers *Partners, suppliers and their offerings are subject to change.

Now Royal LePage employees can get a break on their phone plans. “They have the tools and support I need to be successful and competitive. They are leaders in providing their agents with the latest technology and training. Moving to Royal LePage was the best decision. I’m proud to have my name on their signs.”

“Phenomenal resources like royallepage.ca and lead generation, coupled with ongoing training are a big part of the products and services offered. Fantastic conferences including the National Sales Conference and the Chairman’s Club Retreat all provide

terrific opportunities for networking and are a great source of referrals.” — JOHN HRIPKO Sales Representative Royal LePage Benchmark, AB

— BARB NEWMAN Sales Representative Royal LePage Kelowna, BC

T:11”

B:11.25”

S:10”

In your words...

Get exclusive employee pricing on a Rogers Share Everything plan. TM

“Thank you Royal LePage for letting me and my clients into your home and being part of your great family.

• Royal LePage employees will get a 30% discount when you sign up for a Share Everything plan.1 TM

• Plus, you can use your phone like you do at home with Roam Like Home for just $5/day 2 when roaming in the U.S. and $10/day 2 when roaming in all other eligible countries around the world.

I’m proud of the care and generosity exhibited by my fellow Realtors and their relentless support of the Royal LePage Shelter Foundation. And who can forget the amazing conferences, friends among friends. Helping us is really what you do.” — GLENIS MAHANEY Sales Representative Royal LePage Gardiner Realty, NB

Contact Uptown Wireless, your authorized Rogers Dealer, at (905) 731-7318 to get started.

Our agents love the collaboration features and easy access to these tools through rlpNetwork.” — MARC DOUCET Associate Broker/Manager Royal LePage Atlantic, NL

“It is no wonder that Royal LePage is one of the most trusted brands in Canada. A national forward-thinking, socially-conscious company with a powerful referral network that is second-to-none.”

A Connection Fee of $20 per line also applies (to first invoice, applicable to new line/ device only) to activate your service on the Rogers network. Where applicable, additional airtime, data, long distance, roaming, options and taxes are extra and billed monthly. A device savings recovery fee applies in accordance with your service agreement. If, for any reason, you downgrade to a lower tier plan category during your term, then you will be charged a one-time price plan downgrade fee as set out in your service agreement. 1 The discount is a pre-tax discount off of the Monthly Services Fee (MSF) for the primary Individually Paid Line associated with any such price plan. Rogers reserves the right to request proof of employment from each Individually Paid Employee at the time of activation and throughout the duration of the Line Term, and any Individually Paid Employee who ceases to be an employee of the Customer may be subject to price increases or other restrictions. 2 Taxes extra. The fee is a Pay-Per-Use rate and subject to change without notice. Fee is charged per line (in addition to your Share Everything plan monthly fee) and applies for 24 hours from first use while in an eligible country. Roaming charges apply when outside the eligible country. Data: Usage exceeding your plan allotment charged in increments rounded up to the next MB or GB (as applicable based on your plan). Texts: Includes texts sent to a local wireless number while in an eligible country or to a Canadian wireless number. Sent/received premium texts, sent international texts to countries other than the eligible countries charged at applicable rates. Calls: While in an eligible country, includes unlimited calls to local numbers or Canadian numbers. International long distance rates apply to calls made to other countries while in an eligible country. See rogers.com/terms for full terms and conditions and list of eligible countries. Rogers, Rogers & Design, Roam Like Home, Share Everything and related brand names and logos are trademarks of Rogers Communications Inc. or an affiliate, used under license. © 2015.

“We have increased our productivity and cut costs by utilizing the Google Apps suite.

— PAULA LANGILLE Realtor ® Royal LePage Atlantic, NS

2016 | ROYAL L E PAGE LEADING EDGE

Spectacular events

IS WHAT WE DO 2016 National Sales Conference September 19 – 21, 2016 Las Vegas, Nevada

Join the best Realtors® in Canada to connect, learn, network, and be inspired. Conference tickets are selling fast, register today!