BRAND MANUAL DESIGN GUIDELINES
ADDRESS:
RCStudio Inc.
Free Toll: +0274-32-456
Email: info@yourwebsite.com
171 Apache Trail, Toronto,
Phone: +0274-65-291
Support@yourwebsite.com
ON M2H 2J3, Canada
Fax: +0274-65-291
Web: www.yourwebsite.com
A ROYALCROWN PRODUCTION
TABLE OF CONTENTS
1.0 INTRODUCTION
PAGE | 04
2.0 BRAND LOGO
PAGE | 06
2.1 LOGO COLOR VARIATIONS
PAGE | 07
2.2 LOGO CLEARSPACE
PAGE | 08
2.3 LOGO SIZE
PAGE | 09
3.0 BRAND TYPOGRAPHY
PAGE | 10
3.1 TYPO HIERARCHY
PAGE | 12
4.0 PRIMARY COLORS & CODE
PAGE | 14
4.1 SECONDARY COLORS & CODE
PAGE | 15
5.0 BRAND STATIONARY
PAGE | 16
6.0 LOGO CORRECT PLACEMENT
PAGE | 18
6.1 GRID LINE SYSTEM
PAGE | 19
7.0 BRAND PHOTOGRAPHY
PAGE | 22
8.0 BRAND ICONOGRAPHY
PAGE | 26
Brand Manual
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1.0 INTRODUCTION The brand manual is the guide that keeps all of your design on the straight and narrow. It’s the document that shows you what your ‘house fonts’ are, which palette of colours best represent your business.
Our brand is so much more th colors. It define who we are, w It’s how we see yourselves, and to see us.
Brand Manual
The Dotcom brand is the core of who we are—it is the foundation from which we tell meaningful, relevant stories about our solutions, products, and services. Collectively, our brand is both the way we look and the way we sound; it’s how we express who we are as a company and it represents Dotcom’s unique combination of reliable and innovative Brand is our audience’s perception of what we do, what we stand for, and what makes us relevant.Dotcom, originally named Dotcom Labs and then known as Dotcom Networks, was founded in 2016.
5
The name Dotcom is taken from the global scale of ratings for internet intensity, where Dotcom is the most intense. Our Dotcom red ball glows brightly from our hardware that’s housed in data centers across the globe. When the elements of our brand identity—how we look and how we sound—are aligned with what we do and what we say, we can connect with our audience in a way that is authentic and meaningful.
han a logo, a tag-line or a set of what we say, and how we act. d how we want other people
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2.0 BRAND LOGOS
Our primary logo is used for most applications and contains two basic elements: the wordmark and the crest. They should never be separated or adjusted. Contact the Office of Communications and Marketing to request digital files for the logo. Because our logo represents us at the very highest level, it is vitally important. Together, the wordmark and the crest act as a signature, an identifier, and a stamp of quality. To maintain consistency and professionalism as we use our logo, follow the few simple guidelines in this section.
A. THE SYMBOL Consists of a powerful element evoking the culture of design services. This symbol is a polygon shape that resembles the letter “D” with yellow in the edge and black in the center.
A
B
B. THE LOGOTYPE Consists of a powerful element evoking the culture of design services. This symbol is a polygon shape that resembles the letter “d” with yellow in the edge and black in the center. Consists of a powerful element evoking the culture of design services. This symbol is a polygon shape that resembles the letter “d” with yellow in the edge and black in the center.
B
C. THE LOGO As a general rule, third parties may not use the Dotcom logo (“logo”). On this page are the limited circumstances under which third parties may use the Dotcom logo. The logo must always be used pursuant to the specifications on this page to identify Dotcom Corporation, or Dotcom products or services. Any use that falls outside of these specifications is strictly prohibited.
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2.1 LOGO COLOR VARIATIONS
The logo is in Dotcom Band Dark Gray on a yellow background. Only use solid black or gray versions when color is not an option. The yellow logo is our most universally recognized asset, and to aid comprehension, we use that version wherever possible. The correct logo has a capitalcase under foreground circle “D�. The full-color logo is the
A
most common version, consisting of the primary Bethel colors. If printing restrictions are an issue, use the simpler one-color version. One-color versions of the logo should be used only if printing restrictions demand it. When placing the logo on a colored background, it should be reversed out in one of the ways shown at right.
B
DARK BACKGROUND VERSION
YELLOW BACKGROUND VERSION
As much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise.
As much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise.
C
D
GRAY BACKGROUND VERSION
WHITE BACKGROUND VERSION
As much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise.
As much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise.
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2.2 LOGO CLEARSPACE All clear space and minimum size rules ensure that the logo is clearly visible for print and web scenarios. The Dotcom logo and adjoining signatures follow simple rules to allow their integrity to be respected in all situations. The logo is always surrounded by a minimum amount of buffer space in which no other graphic element may intrude and where its legibility must be at a minimum, regardless of the background used. The around of buffer space required is proportional to the height of the logo and the logotype together.
1
/2 x
1
/2 x
1.5 x
1.5 x
1
/2 x
1
/2 x
In order to preserve the integrity of the Primary Logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace around the logotype is equivalent to 0.5 of the height of the logotype.
CLEARSPACE
CLEARSPACE
Full Logo
Logo Symbol
SYMBOL
LOGO TYPE
In print materials, the preferred amount of clear space around the logo is equal to the height of the initial “DC.”
In print materials, the preferred amount of clear space around the logo is equal to the height of the initial “DC.”
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2.3 LOGO SIZE PRIMARY LOGOTYPE Minimum print size 20 mm x 7.33 mm
A logo lockup refers to the formalized position/relationship of the brand’s logo (symbol) and its wordmark (logotype)
Minimum digital size 56 px x 20 px
50 MM
30mm x 20mm
30mm x 20mm
30mm x 20mm
SQUARE LOGOTYPE Minimum print size 6.98 mm x 10 mm Minimum digital size 20 px x 29 px
SYMBOL AND FAVICON A logotype refers to words or the name of a business that is designed in a special way. Examples include Pinterest, eBay or Google. 3x2
3x2
3x2
LOGO DON’T A logotype refers to words or the name of a business that is designed in a special way. Examples include Pinterest, eBay or Google.
• DON’T rotate the logo
• DON’T outline the logo
• DON’T stretch the logo
• DON’T use over a busy image.
• DON’T create a gradient logo
• DON’T add a drop shadow to the logo
• DON’T use non-approved colors
• DON’T create a logo lockup with text
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3.0 BRAND TYPOGRAPHY The typeface family “Montserrat” has been selected for the lettering of the logo and the company name, and is also the typeface for all stationery and for headlines and titles on printed materials such as covers and posters. “Montserrat” is available in a range of weights and works well in text and display sizes. Extensive use of
PRIMARY FONTS
this typeface enhances and strengthens the Dotcom identity and is anintegral part of the corporate visual system. The “Montserrat” family can be purchased online from the Fontsquirrel site Type Library at www.fontsquirrel.com/ Montserrat type and is available for PC and Mac.
Our primary typeface for any web materials is Montserrat. We use the Light weight for standard copy and the Medium weight for anything more important than that.
MONTSERRAT Regular
A B C D E F G H I J a b c d e f g h i j
Bold
A B C D E F G H I J a b c d e f g h i j
Numbers
1 2 3 4 5 6 7 8 9 0
Glyphs
$ # € £ { } !
For More Details
https://www.fontsquirrel.com/fonts/download/montserrat
@ ¤ ¥
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The Secondary typeface family “Source Sans Pro” has been selected for the lettering of the logo and the company name, and is also the typeface for all stationery and for headlines and titles on printed materials such as covers and posters. “Source Sans Pro” is available in a range of weights and works well in text and display sizes.
SECONDARY FONTS
Extensive use of this typeface enhances and strengthens the Dotcom identity and is anintegral part of the corporate visual system. The “Source Sans Pro” family can be purchased online from the Fontsquirrel site Type Library at www.fontsquirrel.com/Source Sans Pro type and is available for PC and Mac.
Our primary typeface for any web materials is Montserrat. We use the Light weight for standard copy and the Medium weight for anything more important than that.
SOURCE SANS PRO Regular
A B C D E F G H I J a b c d e f g h i j
Bold
A B C D E F G H I J a b c d e f g h i j
Numbers
1 2 3 4 5 6 7 8 9 0
Glyphs
$ # € £ { } ! @ ¤ ¥
For More Details
https://www.fontsquirrel.com/fonts/download/montserrat
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3.1 TYPO HIERARCHY Text Hierarchy is an essential part of the Dotcom brand. Used consistently, typography plays a significant role in reinforcing the brand. Dotcom’s corporate typefaces are Source Sans Proand and Montserrat; these should be used for all print materials, events, and copy set in online graphics when possible. Source Sans Pro is sometimes used as the titling face for Bigbang. Bigbang only uses the Bold weight Source Sans Pro. It is choosen because it is contemporary, simple and dynamic. Montserrat choosen as the text face of Bigbang. This family is available in different fonts and weights, some of which are institutional used.
BODY TEXT
BODY TEXT
& HEADLINES
DOTCOM Montserrat Regular - Capital Letters 18pt Type / 20pt Leading
HEADLINES TEXT
DOTCOM Montserrat Regular - Capital Letters 18pt Type / 20pt Leading
HEADLINES TEXT
DOTCOM Montserrat Regular - Capital Letters 18pt Type / 20pt Leading
HEADLINES AND TITLES
BIG HEADLINE AND TITLE
DOTCOM Montserrat Bold - Capital Letters 40pt Type / 32 pt Leading
BIG HEADLINE AND TITLE
DOTCOM Montserrat Bold - Capital Letters 30pt Type / 32 pt Leading
BIG HEADLINE AND TITLE
DOTCOM Montserrat Bold - Capital Letters 30pt Type / 32 pt Leading
Brand Manual
Dotcom™ Brand Templates. Often Imitated, Never Duplicated
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4.0 PRIMARY COLORS & CODE Yellow is our hero color. We use yellow to clearly signify the presence of Dotcom in people’s lives, and to help our users immediately identify us. Use this color generously for our type, charts and as a background. We have a select set of supporting neutral colors which help yellow to sing.
In the majority of uses, we want strong contrast between all of the colors used. Solid colors work best in printed applications and for text. The gradients are best applied in digital applications like our website and email.
PRIMARY COLOR
PRIMARY COLOR YELLOW
In the majority of uses, we want strong contrast between all of the colors used. Solid colors work best in printed applications and for text. The gradients are best applied in digital applications like our website and email.
CMYK
: C5 M15 Y100 K1
RGB
: R241 G205 B17
Web
: #f0cc10
COLOR TONES 100%
80%
COLOR GRADIENT 60%
40%
20%
Yellow Gradient
SECONDARY COLOR
SECONDARY COLOR YELLOW
In the majority of uses, we want strong contrast between all of the colors used. Solid colors work best in printed applications and for text. The gradients are best applied in digital applications like our website and email.
CMYK
: C5 M15 Y100 K1
RGB
: R241 G205 B17
Web
: #f0cc10
COLOR TONES 100%
80%
COLOR GRADIENT 60%
40%
20%
Yellow Gradient
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4.1 SECONDARY COLORS & CODE
100%
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90%
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20%
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10%
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0%
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PRIMARY
DARK GREY
MID GREY
LIGHT GREY
CMYK
CMYK
CMYK
CMYK
C000/M000/Y000/K000
C000/M000/Y000/K000
C000/M000/Y000/K000
C000/M000/Y000/K000
Web #000000
Web #000000
Web #000000
Web #000000
RGB R000/G000/B000
RGB R000/G000/B000
RGB R000/G000/B000
RGB R000/G000/B000
Pantone Pantone Name
Pantone Pantone Name
Pantone Pantone Name
Pantone Pantone Name
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5.0 BRAND STATIONARY The basic stationery items shown were carefully developed into a system. The typing format is an integral part of the total design and, when followed, complements and completes the design of the stationery items. Templates for all stationery items are available in the Bigbang Tagline Portal on Sharepoint. Please be thoughtful about the item on which you’re putting our brand.The best items are original and useful in their form and quality. Folks already have multiple water bottles, pens, and mugs; try to think outside of the box. If you’d like some help brainstorming ideas please contact the Bigbang Team.
LETTERHEAD This is the corporate letterhead template. Notice the use of the twin bands. It is an element that introduces the brand colors effectively. This template can be downloaded from Dotcom Brand Central. All text should be in Source Sans regular if the document will be printed for distribution. In the case that the document is to be distributed electronically, use the alternate typeface, Montserrat. Size - 210 mm x 297 mm - A4/US letter
Paper Weight - 300 Gm Opset - White/Black
Print Options -CMYK
RCStudio Inc.
Aquatur sunt,
171 Apache Trail, Toronto,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500.
ON M2H 2J3, Canada
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when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet.. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum. Dotcom Templeton Project Manager
Email: info@yourwebsite.com Support@yourwebsite.com Web: www.yourwebsite.com
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BUSINESS CARD
Size
Paper Weight
Print Options
This is the Doctom business card template. Notice the consistent use of Source Sans as the typeface for all information.
- 210 mm x 297 mm
- 300 Gm Opset
- 300 Gm Opset
- A4/US letter
- White/Black
- White/Black
ROBERT GIBSON Senior Creative
The Big Building 1 Main Street Central London London, W1A ABC
T. +1 020 7800 8000 F. +1 020 7800 8800 info@yourwebsite.com www.yourwebsite.com
ENVELOPES Window envelopes have a hole cut in the front side that allows the paper within to be seen.[1] They are generally arranged so that the receiving address printed on the letter is visible, saving the sender from having to duplicate the address on the envelope itseWlf
Size - 210 mm x 297 mm - A4/US letter
Paper Weight - 300 Gm Opset - White/Black
Paper Weight - 300 Gm Opset - White/Black
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6.0 LOGO CORRECT PLACEMENT Try to make sure that the Dotcom logo should appear in the lower left-hand corner, in full color, on a white background. The proper placement in this location for communication purpose helps to build Dotcom brand-awareness. How do you measure the proper clearspace? Clear space from the bottom and right or left edge is
THE LOGO PLACEMENT Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These guidelines should help you think.
HOW TO USE IT 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only
minimum 1� as illustrated in the demo below. If the logo placement is not applied in the lower right corner, an alternate placement can be applied in the top right corner. Please make sure that it have clear spaces to breath.
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7.0 GRID LINE SYSTEM The standard Dotcom document page is divided into 12 columns. Two columns may be combined to create a grid with one wide column and one narrow column. Do not combine all three columns. This makes the line length too wide for a comfortable reading experience. The Dotcom logo should be positioned in the upper
A4 PAPER GRID SYSTEM The standard Dotcom document page is divided into 12 columns. Two columns may be combined to create a grid with one wide column and one narrow column.
HOW TO USE IT 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only
right corner of the first page of Dotcom documents. If the logo persists in interior pages, it should also appear at the upper right. The Dotcom logo with the tagline should be positioned in the lower right corner of the final page of Dotcom documents.
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MULTIPLE SCREEN Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These Guidelines should help you think about images,
TAB & TABLET Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces.
HOW TO USE IT 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only
but they cannot cover every decision you have to make. You need to use your judgment and discretion. In particular, avoid clipart or any other prefabricated images from the internet.
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PHOTOGRAPHY Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These guidelines should help you think about images, but they cannot cover every decision you have to make. You need to use your judgment and discretion. In particular, avoid clipart or any other prefabricated images from the internet.
COMPUTER SCREEN The standard Dotcom document page is divided into 12 columns. Two columns may be combined to create a grid with one wide column and one narrow Column.
HOW TO USE IT 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only
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8.0 BRAND PHOTOGRAPHY Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These guidelines should help you think about images, but they cannot cover every decision you have to make. You need to use your judgment and discretion. In particular, avoid clipart or any other prefabricated images from the internet. These suggest a lack of effort and imagination, and can risk looking like a crude ‘cut and paste’, rather than careful selection. The quality of such images, like that of other illustrations, can also be hard to control.
COLOR IMAGES Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces.
HOW TO USE IT - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike
Brand Manual
Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These guidelines should help you think about images, but they cannot cover every decision you have to make. You need to use your judgment and discretion. In particular, avoid clipart or any
BLENDING IMAGES Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces.
HOW TO USE IT - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike
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other prefabricated images from the internet. These suggest a lack of effort and imagination, and can risk looking like a crude ‘cut and paste’, rather than careful selection. The quality of such images, like that of other illustrations, can also be hard to control.
Brand Manual
Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These guidelines should help you think about images, but they cannot cover every decision you have to make. You need to use your judgment and discretion. In particular, avoid clipart or any
BLACK & WHITE IMAGES Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces.
HOW TO USE IT - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike
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other prefabricated images from the internet. These suggest a lack of effort and imagination, and can risk looking like a crude ‘cut and paste’, rather than careful selection. The quality of such images, like that of other illustrations, can also be hard to control.
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Brand Manual
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9.0 BRAND ICONOGRAPHY The Dotcom brand has a set of graphic tools that create a unique look and make our communications recognizable. These elements add visual interest and enhance our storytelling, and they can be emphasized or scaled back individually, depending on the-audience. This set of icons, created to help communicate the Dotcom brand, visualizes our core values and messaging strategy through a set of simple illustrations. Contact the Office of Communications and Marketing to obtain the current approved set.
EXAMPLE OF ICONOGRAPHY Dotcom brand have a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than others graphic elements & image. Requirements: - High contrast - Use with background - Minimus size of stroke to be - Using placeholders of black or given color
Brand Manual
Dotcom brand have a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than others graphic elements & image.
EXAMPLE OF ICONOGRAPHY Dotcom brand have a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than others graphic elements & image. Requirements: - High contrast - Use with background - Minimums size of stroke to be - Using place-holders of black or given color
27
FOR MORE INFO.
ADDRESS:
RCStudio Inc.
Free Toll: +0274-32-456
Email: info@yourwebsite.com
171 Apache Trail, Toronto,
Phone: +0274-65-291
Support@yourwebsite.com
ON M2H 2J3, Canada
Fax: +0274-65-291
Web: www.yourwebsite.com