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Membership Growth Starts from Within
Despite advances in technology, word of mouth still belongs at the top of the list of effective golf membership promo ideas Members recruiting their friends, family, neighbors, and business associates is how clubs gain the best members. Relationships between Club members are crucial.
This form of membership recruitment brings former golfers back to the game Outdoor social activities were at a premium when the pandemic first hit, and clubs reaped the rewards of new members flocking to their Clubs. We saw individuals rediscovering the game after giving it up Royal Oaks still finds this trend and is re-engaging members who have left in recent years. Perhaps they weren't playing enough to justify their membership costs, but now that there is more demand to play the game, they want to get more involved.
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The Young Professional Memberships have been the top-selling membership at Royal Oaks and other clubs over the past year. It is important for a club to think about ways to lower the average age of their membership. With an eye towards the future, attracting younger members can boost a club's potential for sustainability for future success. Royal Oaks has seen this increase, and this increase is mostly due to our Young Professionals bringing in their friends and business associates
Equity Golf - $2,500
Equity Executive - $1,500
Young Professional (35-39) - $2,500
Young Professional (30-34) - $2,000
Young Professional (21-29) - $1,500
Equity Sports - $750
*These referring member credits do not apply to preview memberships and are credited upon the preview member joining the Club These new credits increased effective 1/1/2023.
For more information about membership and referring a friend, please contact Terri Kennedy at tkennedy@royaloakscc com or (281) 899-3207
If you should have a prospective member that you would like to refer, Royal Oaks will reward you for your efforts once they join the Club. Referring Member Spending Credits to the Sponsoring Member are as follows:
Terri Kennedy, Membership Director
