Rob C Kershaw

Timo Lehto

Rob C Kershaw ARPS

Alternative Viewpoints

For several years now I have had a project taking photographs in high end furniture shops, here in Switzerland. The photos were taken with the consent of the shop management. Usually handheld and working in mixed ambient light, the pictures are not intended to be records of the objects in the shop or “marketing” shots. The idea was to look for interesting visual juxtapositions or subjects that lent themselves to a creative process, be that in camera or in post processing. Patterns, shapes and shadows often came into play. With the images in this article I am illustrating some of the concepts I have pursued.

My initial inspiration for this work was the modern lighting on show and its juxtaposition with other art in the background. “Target” is an example of this as are both “Light talk” which takes advantage of a shadow created by the shop lighting and “Marilyn” which has been manipulated to produce the final image.

“Heartlight” presents an interesting lighting concept with the light patterns enhanced by post processing. “Choice of Light” contrasts two lighting designs that were actually next to each other on display. “Lightstorm”, the central sphere of which was a globe shaped lighting structure. involved multiple imaging in Photoshop and Fractalius software to enhance the colours and patterns.

I hope that seeing my exploration of what is perhaps an unusual subject will encourage you to consider alternative locations and subjects for your photography.