Brand Guidelines 1
Table of Contents
Brand overview................................3
5 Shop..............................................0
About Venad...................................4
5.1 Interior.....................................0 5.2 Front of the shop.......................0 5.3 Buffet table setup......................0
1 Logo............................................5 1.1 Logo elements..........................6
6 Signages......................................0
1.2 Logo colours.............................7 1.3 Usage of colours.......................8 1.4 Logo Placement & Size..............9 1.5 Logo for Special Occasions.....10 1.6 Other usage of logo elements.. 11 1.7 Improper Uses of Logo............12 2 Brand elements.........................13 2.1 Complementary colours..........14 2.2 Typography.............................15 2.3 Photography...........................16 2.4 Preferred paper stock..............17 3 Stationery..................................19 3.1 Business card..........................20 3.2 Letterhead..............................21 3.3 Envelope (Small).....................22 3.4 Envelope (A4).........................23 4 Uniform.....................................19 4.1 T-shirt.....................................20 4.2 Apron.....................................21 4.3 Chef’s cap..............................22 4.4 Waiter’s cap...........................23
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About Venad
Venad is a gateway to the delicious world of Asian cuisines. Venad provides a vast variety of Indian, Sri Lankan and Malaysian foods. Ita digeniet magnit, aut dolore, ius perumqui nus et que optatiate moditas quia perumquis audis rerem remque culluptas et modi test atempor sa dit ute nem voloriatur? Quia con rem quunti velistotatem nist, cullam ipidit autem que esciis molupicae. Hicaes essumenim nos nem quis dunt min conse vellore velit, tem aut facia non re reici dolupta eseque maximus apictem ipic temporp oriost delitae nistiam, optis simagnimaior rerempe llorrori te parum Ustiae soluptate pa qui auditis autem. Pietumquiam fugitat emporiberis dolum voluptaqui utaspitis et pa sectaep editatiis esectis inctoriore, nobitas pernam quosae velit harumet ute sinus, offic tem quae nim ipit unt quam rescit et ut vent aspisti issusci tatiber ciaspienima dolupic aborumq uatur? Hendigeni ut rerferro iur, nis nonsequundae qui ipicidunt aut dolorum aliquis id eaque verumqu iatur? Nate simet hit occaborrum alis que que imustrunt, simporerrum rero molorem
1 Logo Venad has a single-colour design and type treatment. The colour of the logo is Violet and the background is Golden yellow, which means a magical delicious cuisine in a welcoming atmosphere. The following pages present guidelines and specifications defining the logo—its elements, arrangement and colour.
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1.1 Logo Elements
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1.2 Logo Colours
The Venad logo is composed of three
The Venad logo is based on a single-
elements:
colour format and a double colour
1. The main ‘V’ shape artwork that
theme. Violet and Golden Yellow are
represents the first letter of ‘Venad’
primary colours of Venad brand. The
and in reverse a shape of a spoon.
Venad logo should appear in Violet on
2. The ‘venad’ typeface shows the name
Print colours: Pantone 527 C
Violet
Golden yellow background or vice versa.
of the brand 3. The typeface ‘taste the best’ shows
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the interest of the brand, is the default
Vertical logo
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taste of Venad cuisines.
Golden Yellow
tagline. When the logo is used by itself, all the
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73 100 0 0
Pantone 7406 C
Violet stands for the magical delicious
Golden yellow stands for the welcoming, 1
C M Y K
C M Y K
0 18 100 0
friendly atmosphere in Venad.
three elements should be used together as it is and proportionally.
It is important that the mentioned
Web colours:
Pantone should be used for best results Vertical logo should be used for vertical
and consistency. When spot colours
format and horizontal logo for horizontal
cannot be printed the shown CMYK
format.
values should be used to get the nearest
Hexadecimal #6a2d91
Violet
R 106 G 44 B 145
colour of the logo. Hexadecimal #ffcf06
For website and other online projects
Horizontal logo
the shown RGB values should be used to
Golden Yellow
maintain the exact logo colours.
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R 255 G 207 B 1
1.3 Usage of colours
1.4 Logo Placement & Size
The logo should be used in violet colour
Logo Placement:
on Golden yellow background or vice
The Venad logo could be placed on
versa as shown.
top left, bottom right or centre of a format according to the design. But
The Venad logo can be used in black
the minimum space (width of the ‘V’
and white, should only be used in the
shape) should be maintained from other
case of faxes, or other documents that
design elements and from the edge of
cannot be printed in colours. Otherwise,
the format as shown, to enhance the
the colour version should be used
importance of logo.
Vertical logo centered to the format
wherever possible.
Vertical logo aligned to the top left, in a ‘2/12’ size of the width of the format
Calculating the size of the In some exceptional cases, if only one
logo:
colour could be used, violet colour could
The Venad logo is designed to place
be used on white background.
proportionally to the format. The width of the format should be divided into 12. Horizontal logo should be placed in the size of 5/12 width of the format in which the size of the ‘V’ shape will be equal to
Horizontal logo centered to the format
1/12 of the width of the format. Vertical logo should be 1/12 of the width of the format. As per the requirement of the design, the logo can be reduced or enlarged proportionally related to the format (i.e: 1.5/12, 2/12 or 6/12 and so on).
Horizontal logo aligned to the top left, in a 5/12 of the width of the format
Size of the logo: The standard size of the Venad logo for all printed collateral (brochures, letterheads, etc.) is 1 inches. The
1”
preferred minimum reproduction size
0.75”
of the logo is 0.75 inches. However, this size can be scaled down further
Optimum size: 1 Inch
for specific applications such as pens, stamps, etc. 8
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Preferred minimum size: 0.75 Inch
1.5 Logo for Special Occasions
allowed gradient effects:
1.6 Other usage of logo elements
In special occasions (i.e: anniversary,
Apart from a single logo, the three
festivals, product launching and so on.)
elements of Venad logo can be used
the Venad logo can be used in shown
separately as graphic elements. (For
variants to enhance the rich feel and
example, the ‘V’ shape can be used in
mood of the event.
artwork as a graphic element which help to create an identity of the brand.)
These elements can be used widely in all communications of special occasions to
In all artworks at least one of the three
create a special feel.
logo elements should be used as a graphic element, to create the brand
The colours should be violet and Golden
identity and maintain consistency in
yellow only. Gold and violet gradient
artworks.
Indian
effects or gold and violet metalic ink are allowed to be used to print logo. No
malaysian
other colours can be used.
Sri Lankan Logo in gold and metalic ink:
The ‘V’ Shape of the Venad logo is used here as a graphic element.
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1.7 Improper Uses of Logo
In order to preserve its status as a trademark and its value as a corporate asset, the Venad logo must not be altered in any way. Changing the logo minimizes its impact and detracts from a consistent brand image. The examples show common ways the logo may be incorrectly used. The examples shown here are applicable to both vertical and horizontal logos.
2 Brand elements Apart from Venad logo there are additional brand elements that could be used for all communications related to the brand. The following pages present guidelines and specifications of additional colours apart from primary logo colours, typography, photography and preferred paper stock.
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2.1 Complementary Colours
Print colours: Pantone 7409 C
Yellow Orange
C M Y K
0 30 95 0
Dark Gray
Medium Gray
Ubuntu tilting bold is the primary brand
been developed to balance and enhance
font as well as display font that should be
the primary colours of the brand. These
used in all artworks.
as a background and for typefaces.
Ubuntu Tilting bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Futura BK BT is secondary font, and could be used as a body font in artworks
0 0 0 80
In Golden Yellow Background Pantone
and for official documents. The hierarchy
425 C could be used for body text and
variations in artworks should be shown
secondary elements, instead of 100%
by making size differences and/or by
black.
using all capital fonts. Using other styles
Futura Bk BT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
of the same font is not desirable. In the case of Violet background Pantone
Pantone C Gray 7C C M Y K
The palette represented on the left has
are secondary colours and can be used
Pantone 425 C C M Y K
2.2 Typography
0 0 0 50
427 C could be used for body text, not
For official documents Futura MD BT
pure white.
style can be used for heading and for Futura md BT
highlighting important matters.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Pantone 427 C
Light Gray
C M Y K
0 0 0 20
Web colours: Hexadecimal #fdb825
Yellow Orange
R 253 G 185 B 36
Hexadecimal #adafb2
Medium Gray
Hexadecimal #5f6062
Dark Gray
R 88 G 89 B 91
R 147 G 149 B 152
Hexadecimal #d1d2d4
Light Gray
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R 209 G 211 B 212
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3 Stationery Stationery and official communication materials are designed to maintain the overall look and feel of the brand identity. The following pages present guidelines and specifications of all stationery items.
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3.1 Business Card
Business card unfolded (inside)
3.2 Letterhead
Size: Fold 1-68mm X 54mm,
Size: 210 mm width X 285 mm height
Fold 2-92mm X 54mm Paper stock: Type: Foldable Process: Screen Printing or Digital Process: Screen Printing or Digital
Printing
Printing Logo centred to the format and a space of a width of the ‘V’ shape had been given around.
210 mm 1x
Fold 1
Laloo Joseph
Futura Bk BT 8 pt.
Venad Catering & takeaway Pvt. Ltd. 369 high Street, Lalor VIC 3075 t 04 30209378 d 04 94644843 m 04 99009900 e laloojoseph@venad.com.au W www.venad.com.au
Futura Bk BT 7 pt.
managing director
285 mm
Business card folded (Outside)
Fold 2
Catering & takeaway Pvt. Ltd.
Space of 1x that is 1/12 of the width of the format has been given
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369 high Street, Lalor VIC 3075 04 30209378, 04 94644843 www.venad.au
Catering & takeaway Pvt. Ltd.
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3.3 Envelope (Small)
3.4 Envelope (A4)
Size: 228.5mm X 101.5mm
Size: 229 mm X 324 mm
Type: Self-adhesive
Type: Self-adhesive
Process: Screen, digital or offset printing
Process: Screen, digital or offset printing 229 mm
1x
228.5 mm 1x
Venad Catering & takeaway 369 high Street, Lalor VIC 3075
04 30209378, 04 94644843
324 mm
101.5 mm
0.5x
www.venad.au
Venad Catering & takeaway 369 high Street, Lalor VIC 3075
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04 30209378, 04 94644843
www.venad.au
Brand Overview
The Venad core brand message and attributes are carried through all communication mediums through use of color, typography, photography and
Indian
other brand elements. Correct and
malaysian
consistent usage is vital to ensuring the quality and integrity of the Venad brand. Sri Lankan
These guidelines are designed to unify our communications and help maintain a clear, strong and consistent
Catering & takeaway Pvt. Ltd.
message across all advertising, posters, stationaries, Venad shops, buffet setups, direct mail and web marketing executions.
Venad Catering & takeaway 369 high Street, Lalor VIC 3075
04 30209378, 04 94644843
www.venad.au
Catering& take Away 24
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