2 minute read
Destination Africa for FSB
Leading Sportsbook & White Label Gaming Solutions Provider FSB Expands into Africa
Rob Wheeler, Business Development Director at FSB talks about the company’s plans for Africa and how it is helping operators leverage the tremendous opportunities available across the region
AFRICA IS a land of tremendous opportunity for gambling operators and at the time of writing we are already live with partners in Kenya, Uganda, Tanzania, Mozambique and Ghana, with more set to launch in Nigeria soon.
FSB recognizes the importance of the African market and is committed to expanding its presence across the continent. To this end we are pleased to announce that we have recruited Bukola Joloasho as our new Business Development Manager for Africa and opened our office in Nigeria on July 1.
The flexibility in the FSB platform, enabling operators to deploy the right platform with the right tax metrics, is key to our success in Africa.
Operators working across more than one country are able to deploy multiple platforms across multiple territories to meet specific incountry legislation. We can also react quickly as legislation changes, as recently required with the sudden changes to the tax law in Kenya.
From a product and services perspective, FSB has a truly bespoke and modular approach, tailoring the solution to the operators’ specific requirements.
FSB provides a customizable UX, driven by a comprehensive and dynamic Content Management System in the back office. Operators also have the option of taking ownership of the UX development; FSB will then provide the APIs to plug in to that toplevel site and mobile app.
FSB’s trading team is led by Mark Wilson, who has been with FSB since 2013 and brings unrivalled experience. Mark and is his team work with our operators on a 24/7 basis to provide a fully managed trading service including pricing (odds) and risk management.
FSB provides full transparency and comprehensive reporting in the FSB Custodian back office, allowing operators to interrogate the system at any time to get a true picture of their operation.
There is a customizable dashboard where operators can view their key P & L stats with 49 different reports to choose from, allowing them to mine their player data. If an operator wants a bespoke report that is not currently available, FSB will be build it for them at no extra charge.
Providing the right localized offer to operators in Africa is key to FSB’s success going forwards. We want to make sure we are facilitating the most popular bet types and offers as we work with operators to ensure we have the most compelling product and deliver the absolute best player experience.
FSB works with its operator base to create true partnerships in order to drive successful, long term business relationships. You will find us to be a responsive partner, deliver on customer requests as enhancements and changes are required and support you in order to maximize the business opportunity together.
By taking this approach and working with us, operators can truly maximize the potential in Africa and position themselves for longterm success in what is fast becoming one of the largest betting markets in the world.
