3 minute read
Engage and Attract Players with Neezy’s Lotto API for Sportsbooks
Globally recognised and locally approved, Neezy Technologies’ Lotto Betting API offers simple intuitive integration with sportsbook operators’ existing platforms. Using a lightweight iFrame and specialised security features Neezy enables effortless integration for operators and a seamless and rich experience for players.
ROBERT J. Warrington, Chairman of Neezy Technologies explains: “Neezy’s Lottery Betting API was built specifically with the knowledge that sportsbook operators have limited integration time and resources. By providing a lightweight iFrame and taking responsibility for wallet integration, Neezy takes pressure o¡ the operator and their respective dev teams.”
“Our subdomain integration also makes use of tokens and unique ID’s to place punter bets, ensuring that all sensitive data is held only by the operator. Finally, endpoints for regulatory reporting consolidate directly into the operator’s core system thus mitigating the need for multiple reporting platforms,” adds Warrington.
The Neezy Lottery Betting Engine
Neezy o¡ers a model that makes commercial sense from both an acquisition and retention perspective for Sports Book Operators.
Participating in the lottery as a main game or complementing existing sports betting games, players can place their bet using either manual number selection or a quick pick selection utilising SANS approved MG technology.
Players can view previous transactions in the Transaction History Section and results of all lotteries can be viewed under the Latest Lottery Results section.
Value Added Offerings
In addition to Neezy’s lottery software, the technology engine makes provision for sweepstakes gaming as well as the use of unique and lifestyle jackpots as prizes.
Unique & Lifestyle Jackpots
Neezy enables the evolution of fixed odds lotteries through Lifestyle Jackpots which allow operators to o¡er physical or non-cash based prizes such as cars and holidays to create more relatable prize attraction.
Sweepstakes
A free to play product which allows operators to attract new unique visitors. Neezy’s Sweepstakes allows operators to monetise using free to play games, where players can enter via a low value recurring subscription, enabling remarketing.
Front End
Powered by an iFrame that is embedded on the operator’s site, players can enjoy the same look and feel through a seamless experience while accessing both the operator’s native system and Neezy’s Lotto Betting API.
This is not to mention the exceptional user experience that Neezy has prioritised in the development of the user interface. “Our User Interface is intuitive and user friendly, allowing punters to select the products they wish to purchase, change their personal data (when used as a standalone system), view their full transaction history, and download their transactions in PDF format.
Customised Lotteries for the Operator
Further to the custom look and feel, Neezy o¡ers operators the option to tailor make flagship branded lotteries unique to their operation. For example an operator could create their own lotto which could be set at a certain amount and frequency as long as players are betting on the outcome of an o cial draw - for example the USA Powerball Draw.
Back End
Communication and authentication to the backend are done via API and JWT. The Neezy backend processes bets, records financial data and provides account reconciliation in line with required SANS reporting.
Security Features
Neezy’s security is state of the art with subdomain integration which makes use of tokens and unique ID’s to place punter bets, ensuring that all sensitive data is held only by the operator.
A Cloudflare Firewall prevents Webapp attacks and DDOS mitigation. Bcrypt password encryption o¡ers state of the art encryption which is more secure than SHA1 or other hashes.
Abstraction ensures the frontend is completely ring fenced from the backend ensuring that any attacks on the frontend are isolated from the back end and player data. IPSEC Backend technology only allows certain IP addresses to access the back end. Lastly CSRF token technology prevents cross domain requests.
Reporting
Neezy’s backend contains a user friendly management portal where authorized team members can view, manage and attend to customer queries.
Endpoints for regulatory reporting consolidate directly into the operator’s core system thus mitigating the need for multiple reporting platforms.
About Neezy Technologies
Operational for over 15 years, Neezy holds a global presence powering some of the worlds’ leading lotto brands. Neezy’s Lottery Betting API for Sportsbooks is SANS accredited and now approved in South Africa, allowing local sports betting operators to tap into the same expertise, research and development that global lotteries have benefitted from for years.
