SCORPIO® Database Services

SCORPIO® DATA SERVICES

WHAT MAKES IT DIFFERENT

SCORPIO® Data Services is a combination of a data repository along with the critical database-modeling and analysis capabilities.

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SCORPIO® DATA SERVICES

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GATHER DATA

Most of our clients allow SCORPIO® direct access to their data (VPN, API, etc.), but it can also import independent data files. This information is organized, indexed and stored for optimal marketing usage and future automation.

STRATEGY + MODELING

SCORPIO® identifies not only your best customers, but also which customers require marketing efforts to reach their greatest potential. SCORPIO does this data-mining by utilizing the most recent data science techniques and tactics. Some common data science schemes are cost-per-acquisition and lifetime-value models that successfully guide many marketing programs.

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IMPLEMENT

SCORPIO® initiates a variety of marketing programs via direct mail, telemarketing, email and online/digital efforts. These methods extend a variety of offer and reinvestment strategies to steer the recipient into the desired purchasing behavior. In addition, each initiative requires reliable tracking capabilities for proper performance evaluation.

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SCORPIO® DATA SERVICES

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ANALYZE

Response, behavior, profitability and incremental lift measurements represent our core analysis efforts. Standard reports are available, but most clients enjoy the option of customer report generation to ensure each marketing effort is analyzed against its specific goals.

MEASURABLE RESULTS

Evaluating each marketing campaign against its performance goals enables SCORPIO® to properly determine the success of each marketing effort, and to adjust accordingly for future endeavors. This ability to continually learn and pivot highlights SCORPIO’s greatest advantage.

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