BRAND INTRODUCTION & GUIDELINES 2018
Version1 (May 2018)
TABLE OF CONTENT
INOEO BRAND INTRODUCTION & GUIDELINE | Table of Content | 2
About INOEO
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3
Core Values
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4
Our Mission
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5
Target Market
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6
Brand Positioning
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7
Logo Branding
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8 - 14
Colour Palettes
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15
Typefaces
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16 -17
Design Approaches
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18
Product Classes
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19
Our Products
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20
ABOUT INOEO™
IN-O-EO [IN-UH-EY-0] 1) Innovation, noun [mass noun] The action or process of innovating. [count noun] a new method, idea, product, etc.: technological innovations designed to save energy. 2) Neo, combining form new: neonate. A new or revived form of: neo-Georgian. The name “INOEO” originated from the idea of “INNOVATION” and “NEO” Innovation is at the heart of INOEO. Our name represents our purse and passion on continuous innovation and creating stylish, beautiful and high quality tech-related products with personality and enhancing everyday living. Trademark of INOEO has been applied.
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“CONNECTION TO GROWTH” We believe our tech-related products should more than just functional that they enhance your life and enable people to grow and thrive.
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CORE VALUES
TIMELESS ATTENTION TO DETAILS DESIGN-CONSCIOUS QUALITY-FOCUS INOEO BRAND INTRODUCTION & GUIDELINE | Core Values | 4
TARGET MARKET We target at high-end consumers who admire and appreciate stylish and beautifully design objects. Our products will be selling to worldwide through distributors, retailers and online.
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BRAND POSITIONING EXPENSIVE
ORDINARY
SOPHISTICATED
AFFORDABLE
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LOGO BRANDING FULL LOGO | Primary Identity (Name inside fetus icon) As the main identity of the brand, the INOEO primary logo is used in all branding, development, promotional, marketing, recruitment and outreach materials including, but not limited to, print, web, social media and online communications.
INOEO Black
INOEO White
C0 M0 YO K100 R35 G31 B32 #231f20
C0 M0 YO K0 R255 G255 B255 #ffffff
INOEO Gray
INOEO Dark Gray
C35 M28 28 K0 R170 G170 B170 #AAAAAA
C67 M60 Y59 K43 R68 G68 B68 #444444
The INOEO Gray logo is used only after an introduction of the INOEO black or INOEO white logo has occurred
The INOEO Dark Gray logo is only for limited use only on applications such as form and reports
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LOGO BRANDING FULL LOGO | Secondary Identity (Vertical)
FULL LOGO | Secondary Identity (Horizontal)
As the secondary identity for the brand, the name can be placed at the bottom or next to the fetus icon, depends on the the spacing in diffrent situtations
NAME LOGO | Teritary Identity
TAGLINE LOGO
The name logo should be used only when full logo with fetus primary and scondary logo hascw be occurred.
The tagline INOEO logo with the quote - “Connection to Growth” was used as mainly in social media for promotion and marketing purposes.
Connection to Growth
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Connection to Growth
CLEAR SPACE Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement “X” as shown. This measurement is equal to the height of the letter O in the word mark.
x x x
0.5x x x
x
x
x
x x x x
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x
x
0.5x
x
LOGO PROPORTIONS & USAGE LOGO SIZE The Inoeo logo is restricted to 0.5” for print and 30px for digital applications. Violating this standard compromises the integrity and legibility of the logo.
Digital 0.5” width (12.7 mm)
30px width
0.5” height (12.7 mm)
30px height 1” width (25.4 mm)
0.79” height (20.1 mm)
1” width (25.4 mm)
0.72” height (18.2 mm)
72px width
59px height
1.65” width (41.9 mm) 0.5” height (10.1 mm)
52.1px height
118.8px 31.3px width
1.65” width (41.9 mm) 0.56” height (14.1 mm)
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118.8px 31.3px width
72px width
LOGO APPLICATION AREAS This quick reference guide is meant to assist in selecting the appropriate logo to use for a specific application. The applications listed in the far right column can use either logo version — tagline or stand-alone logo — as space allows. When using the tagline logo, consider the vertical orientation the default, and attempt it first; however, the horizontal version can be used as needed or as space allows.
INOEO tagline logo used
INOEO stand-alone logo used
Online and offline advertising
Products, packaging
Catalog covers
Data sheets, white papers
Retail environments (interior)
INOEO website pages
Videos
Internal emails, intranet sites
INOEO home page
Facilities signage (interior and exterior)
Email Mrarketing
Stationery, PowerPoint
INOEO home page
Event collateral (name badges, interior/exterior signage, programs ...) Co-branded materials/sponsorships Other logo lockups
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IMPROPER LOGO USAGE Any modification of our stand-alone or tagline logos confuses their meaning, diminishes their impact, and is not allowed. Precise logo artwork has been created to accommodate any usage need. Never redraw, translate or otherwise alter our logo in any way. The followings are some of the examples of incorrect usages must be avoided to maintain the integrity of our brand.
Rotated
Stretch
3D Effect
Grow
This is incorrect usage Changed Colour
Run through text
Drop Shadow
Added Graphics
Filled with colours
Repeated on the same layout
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Outlined
Placed logo on a background with high contrast content
LOGOS ON BACKGROUND The INOEO black logo should only be used on white and light Gray backgrounds, while the INOEO white logo should be used only on approved brand colors and on imagery where the logo is clear and unobstructed.
Incorrect use Logos should never be used on complex imagery or on a background other than solid white. The INOEO Gray and INOEO Dark Gray logos should never be used on colored backgrounds.
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COLOURS PALETTE
Color name
Pantone ®
CMYK
RGB/HEX
It is essential that our use of color be consistent across all applications.
INOEO Gold
--
C 23 M34 Y50 K0 (coated value)
23-34-50 #c6a684
INOEO Gray
Pantone® Cool Gray 5
C 15 M9 Y8 K22
170-170-170 #AAAAAA
White
--
C 0 M0 Y0 K0
255-255-255 #FFFFFF
INOEO Black
Pantone® Black 3C
C73 M60 Y69 K67
37-44-38 #252c26
INOEO Dark Blue
Pantone® 275 C
C100 M100 Y75 K56
17-3-76 #11034c
INOEO Purple Blue
Pantone® 271 PC
C 49 M44 Y0 K0
136-139-196 #888bc4
We have identified precise INOEO colours specifications for CMYK, RGB and solid ink. The accompanying chart lists the values that should always be used when rendering our principle colour palette.
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TYPEFACE VARIATIONS
Digital Sans Light
Digital Sans Italic Light
Digital Sans Medium
Digital Sans Italic Medium
Digital Sans Bold
Digital Sans Italic Bold
INOEO INOEO CONNECTION CONNECTION TO GROWTH TO GROWTH INOEO BRAND INTRODUCTION & GUIDELINE | Typefaces| 16
TYPEFACE FAMILY The typeface Digita Sans has been primarily used in All English headlines, such as advertisements, text on products, packaging and display. Digita Sans is also our font on promoting our brands, including website, social media asserts and newsletter. The typeface Ping Fang (蘋方) has been chosen to be the Chinese font with all branding materials. All Chinese headlines, such as advertisements, text on products, packaging and display. Ping Fang (蘋方) is also our font on promoting our brands, including website, social media asserts and newsletter.
DIGITAL SANS - BOLD (PRINT & WEB)
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 DIGITAL SANS - MEDIUM (PRINT & WEB)
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
蘋方／繁 - SEMIBOLD
DIGITAL SANS - REGULAR (PRINT & WEB)
日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
蘋方／繁 - MEDIUM
DIGITAL SANS - REGULAR ITALIC (PRINT & WEB)
日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
蘋方／繁 - REGULAR
DIGITAL SANS -LIGHT (PRINT & WEB)
日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
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OUR DESIGN APPROACHES
DESIGN INNOVATIONS - Keep pushing for innovative products that suit the needs of people - Be adaptable and bring new ideas to consumers - Innovation through design, materials and technology - Aspire for quality design that is built to last
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BEYOND FUNCTIONS - Create products that can express itself and your style - Not compromise fashion with functionality - Attention to details
PRODUCT CLASSES UNDER TRADEMARK Designated Countries: Australia, Switzerland, China (PRC), European Union, Japan, Russian Federation, Singapore, USA CLASS 9 - COMPUTERS, SOFTWARE, ELECTRONIC INSTRUMENTS, & SCIENTIFIC APPLIANCES Apparatus for recording, transmission or reproduction of sound and/or images; high fidelity audio apparatus and/or high fidelity video apparatus; data processing equipment; point-to-point communication equipment and apparatus; telecommunication apparatus and equipment; telephones; mobile phones; smartphones; headphones; loudspeakers; converters (digital to analog to digital); portable media players; optical disc players
CLASS 35 - ADVERTISING, BUSINESS CONSULTING Retail and wholesale services, including online or via other communication networks, relating to apparatus for recording, transmission or reproduction of sound and/or images; high fidelity audio apparatus and/or high fidelity video apparatus; data processing equipment; point-to-point communication equipment and apparatus; telecommunication apparatus and equipment; telephones; mobile phones; smartphones; headphones; loudspeakers; converters (digital to analog to digital); portable media players; optical disc players
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PRODUCT CLASSES UNDER TRADEMARK Countries: China (PRC), Hong Kong, European Union, Australia, Switzerland, Japan, Russian Federation, Singapore, Taiwan, USA CLASS 9 - COMPUTERS, SOFTWARE, ELECTRONIC INSTRUMENTS, & SCIENTIFIC APPLIANCES AC travel chargers, DC car chargers, desktop chargers, battery pack chargers, induction chargers, solar chargers; battery packs, external battery packs, universal battery packs, battery pack cases, battery packs with solar panels; USB charging cables, USB data cables, charging cables, data cables, data and charge cables, audio cables, HDMI cables, video cables, Firewire cables, computer cables, USB to micro USB connectors, USB to mobile phone connectors, HDMI A to HDMI D connectors; screen protectors, silicon cases, TPU plastic cases, PC plastic cases, aluminium cases, aluminium/PC combination cases, natural leather cases, natural leather pouches, PU leather cases, PU leather pouches, notebook sleeves, tablet sleeves, notebook and tablet sleeves, docking stations, cradle and holders for car use, desktop cradles, the afore-mentioned products specifically adapted for size and/or measurement; in-ear headsets, in-ear headsets with microphones for use with mobile phones, out-ear headsets, wired desktop speakers, wireless speakers (Bluetoothenabled and battery powered); SIM card adapters, micro SIM card adapters, nano SIM card adapters, memory cards, memory card adapters, USB memory sticks, wireless memory cards, wireless memory boxes; video and audio accessories, namely, splitters, couplers, and cable connectors; computer hardware routers, hubs and switches; computer network hubs, routers and switches; electrical and electronic connectors; connection cables; electronic cables; power wires; telephone wires; digital transmission wires and cables; electrical and electronic plugs; TV and video converters; cable adapters and switches; modular electrical, electronic and telephone plugs; cable adapter plugs; headphone extensions; stereo headphone cords; speaker wires and speaker cables; electrical surge protectors; USB and Ethernet adapters, connectors, controllers, switches, cables and plugs; extension cords; mobile power cords; telephone headsets and hands-free kits for use therewith; cables for electrical or optical signal transmission; all afore-mentioned products for use with computers, computing devices, smartphones, mobile phones, tablets, electronic notebooks, photo cameras, video cameras, MP3 devices, gaming devices, GPS devices, and portable mobile media devices; all the afore-mentioned products intended for and advertised for use with computers and computing devices (excluding printers of any kind) and for use with smartphones, mobile phones, tablets, electronic notebooks, photocameras, video cameras, MP3 devices, gaming devices, GPS devices and for use with portable media devices (excluding printers of any kind).
CLASS 18 - LEATHER AND SUBSTITUTE GOODS Bags (included in this class), travelling sets (leatherware).
CLASS 35 - ADVERTISING, BUSINESS CONSULTING Retail and wholesale services, including online or via other communication networks, relating to peripherals, accessories and replacement parts of computers, computing devices, smartphones, mobile phones, tablets, electronic notebooks, photocameras, video cameras, MP3 devices, gaming devices, GPS devices, and portable mobile media devices; excluding retail and wholesale services relating to printers of any kind; administration of the business affairs of retail and wholesale stores; presentation of gods on communication media for retail and wholesale purposes; excluding such services relating to printers of any kind. INOEO BRAND INTRODUCTION & GUIDELINE | Product Classes| 20
Design 01 Portable Battery Packs with Wooden Rechargable Base
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Design 02 Detachable Smart Watch
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Design 04 Detachable Smart Watch
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THANK YOU 2018
Version1 (March 2018)