SNAPLAB Brand Introduction & Guidelines

Page 1

BRAND INTRODUCTION & GUIDELINES 2018

Version1 (April 2018)


TABLE OF CONTENT Who We Are

.........................................................................................

3

Target Market

.........................................................................................

6

Brand Positioning

.........................................................................................

7

Logo Branding

.......................................................................................

8

Typography

.......................................................................................

16

Colours

.......................................................................................

19

Name Card

.......................................................................................

21

Design Approach

.......................................................................................

23

Our Products

.......................................................................................

25

Product Packagings

.......................................................................................

42

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Table of Content | 2

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WHO WE ARE We are SNAPLAB. We create lifestyle-led, smart and innovative tech to keep you connected on-the-go. We develop beautiful, user-friendly and adaptable products that give you enjoyment, convenience and more.

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“CONNECTED SIMPLICITY” OUR BACKGROUND Founded by CEO Nils Neckel, SNAPLAB designs, manufactures and deliver simple, high quality and easy-to-use solutions for mobile accessories to people worldwide through retailers and online.

OUR PHILOSOPHY “Connected Simplicity” is what we pursue in our creations. By combining the finest and strongest materials, simple yet functional design and considered details, SNAPLAB creates beautiful products that is easy-to-use and make people’s lives more convenient and better.

OUR VISION We strives to be a leading brand of lifestyle and mobile technology products by focusing on user experiemce and revealing the spirit of innovation.

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OUR NAME “SNAP-LAB” [noun] The name “SNAPLAB” originated from the combination of idea of “SNAP" - simple and ease of use and “LAB” – insightful, exploration and experimentation. It represents our missions on striving to design and produce products and innovations that can improve people’s living and connect people with technology and experiences.

CORE VALUES

EXPLORE ON-THE-GO VERSATILE DESIGN-DRIVEN USER-FRIENDLY SNAPLAB BRAND INTRODUCTION & GUIDELINE | Who We Are | 5

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TARGET MARKET We focus on middle to high-end consumers for the tech-design market and target at young and mature professionals by enhancing their work environments and travel experiences. Our products will be selling to worldwidethrough distributors, retailers and online.

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EXPENSIVE

ORDINARY

SOPHISTICATED

AFFORDABLE

BRAND POSITIONING SNAPLAB BRAND INTRODUCTION & GUIDELINE | Brand Positioning | 7

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LOGO BRANDING SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 8

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FULL LOGO PRIMARY IDENTITY As the primary visual identifier for the company, the SNAPLAB name logo is used in all branding, development, promotional, marketing, recruitment and outreach materials including, but not limited to, print, web, social media and online communications.

“S” LOGO SECONDARY IDENTITY As the secondary visual identity for the company, the “S” logo used as an alternative when there is only limited space or not enough space for the full logo. It may stand by itself as long as SNAPLAB name is listed elsewhere.

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 9

SNAPLAB LOGO TAGLINE LOGO “CONNECTED SIMPLICITY” LOCKUP SOCIAL MEDIA IDENTITY The lockup of SNAPLAB logo with the hashtag quote “#CONNECTED SIMPLICITY” or tagline“CONNECTED SIMPLICITY” - was used as mainly in social media and speific promotion and marketing purposes respectively.

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CLEAR SPACE Clear space is the area that is required around the outside of our logo. The minimum clear space for SNAPLAB logo is determined by the width and height of the letter “S” by measurement “x” and “y” as shown. Items such as text, images or other graphic elements should be kept away from those measurements.

y

y

y

y

x

x

x

y

x

x 0.3x 0.3x 0.3x

CONNECTED SIMPLICITY

# CONNECTED SIMPLICITY y

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 10

y

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LOGO MINIMUM SIZE The minimum width should never drop below 39mm. All other uses of the logo are handled on a case-by-case basis.

PRINT

DIGITAL W 39mm

W 110.5px H 5mm

W 39mm

H 14.1px

W 110.5px

H 8mm

W 39mm

H 22.6px

W 110.5px

H 8mm

H 22.6px

H 5mm

H 14.1px

TRADEMARK The ™ mark should always be legible. When the logo is used at its minimum size, all ™ marks should be removed. Add the following legal copy: SNAPLAB and the SNAPLAB logo are trademarks of SNAPLAB inc.

SNAPLAB and the SNAPLAB logo are trademarks of SNAPLAB inc.

The above legal statement should visible on the same material.

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LOGO LOCKUPS DIFFERENT EDITIONS WITH LOGO LOCKUPS: Lockup elements with our logo with different editions or brand collaborations/crossover is only reserved for special ocassions or small groups of external partners. Creation of new lockups or logo is strictly prohibited.

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LOGOS APPICATION AREAS DIFFERENT EDITIONS WITH LOGO LOCKUPS: This guide is meant to assist in selecting the appropriate logo to use for different ocassions or applications.

SNAPLAB MAIN LOGO USED (primary)

LETTER “S” LOGO USED (secondary)

SNAPLAB TAGLINE/HASHTAGE LOGO USE (promotion)

Products

Products

Promotions

Packagings

Packagings

Online advertisment

Data sheets, Drawing

Gifts, give-away

Email newsletter

Presentation, Proposal, Powerpoint

etc...

Social media

Webpages, emails

Brochures, catalogues, posters

Print Advertisment

Videos

Retail environment

Display, Signage, installation, Booth

Display, Signage, installation, Booth

etc...

Event collateral (Gifts, installations, signages) Collaboration materials/ Sponsorships Other logo lockups etc...

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USAGE WITH BACKGROUND COLOR FOR BACKGROUNDS The SNAPLAB black logo should only be used on white and light background (e.g. light grey), white the SNAPLAB white logo should only be used on approved brand colours and on imgery where the logo is clear and unobstructed

INCORRECT USE Here are some of the incorrect examples with wrong backrground that should be avoided I.e. wrong colours, complex imagery

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IMPROPER LOGO USAGE The logo should not be distorted, reproportioned or modified in any manner. Do not apply any shadows, bevels, 3D effects, embosses, glows or outlines on the logo or any other visual elements on the logo.

DISTORTED

OUTLINE

3D EFFECT

INVERTED

GROW

MIRRORED

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 15

ALTERED COLOURS

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Aa TYPOGRAPHY SNAPLAB BRAND INTRODUCTION & GUIDELINE | Typography | 16

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TYPEFACE VARIATION San Francisco Thin

San Francisco Regular

San Francisco Medium

San Francisco Semibold

San Francisco Bold

SNAPLAB USER-FRIENDLY ADAPTABLE CONNECTED SIMPLICITY

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Typography | 18

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SNAPLAB TYPEFACE PRINT & WEB

The typeface San Francisco has been chosen to be the English font with all branding materials. All English headlines, advertisements, text on products, packaging and display are designed using this font. San Fracisco is also our font on promoting our brands, including website, social media asserts and newsletter. The typeface Ping Fang (蘋方) has been chosen to be the Chinese font with all branding materials. All Chinese headlines, advertisements, text on products, packaging and display are designed using this font. San Fracisco is also our font on promoting our brands, including website, social media asserts and newsletter.

SAN FRANCISCO - BOLD (PRINT & WEB)

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 SAN FRANCISCO - MEDIUM (PRINT & WEB)

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

蘋方/繁 - SEMIBOLD (PRINT & WEB)

SAN FRANCISCO - REGULAR (PRINT & WEB)

日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

蘋方/繁 - MEDIUM (PRINT & WEB)

SAN FRANCISCO - LIGHT (PRINT & WEB)

日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

蘋方/繁 - REGULAR (PRINT & WEB)

SAN FRANCISCO - ULTRA-LIGHT (PRINT & WEB)

日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

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COLOURS SNAPLAB BRAND INTRODUCTION & GUIDELINE | Colours | 19

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COLOUR PALETTES

COLOUR PALETTES

The colours listed below have been chosen to represent SNAPLAB and different editions of the brand, giving them a recognizable positioning within retail.

The colours listed below have been chosen to represent SNAPLAB and different editions of the brand, giving them a recognizable positioning within retail.

PRIMARY COLORS: LOGOS, PACKAGING

SECONDARY COLORS: HEADLINES, ICONS, PRODUCTS, DISPLAY & ACCENT

WHITE

NEON RED (NORMAL)

CMYK: C0 M0 YO K0 RGB: R255 G255 B255 #ffffff

CMYK: C0 M72 Y4O K0 RGB: R255 G114 B118 #ff7276

BLACK

SKY BLUE (LIMITED)

CMYK: C0 M0 YO K0 RGB: R35 G31 B32 #231f20

CMYK: C34 M16 Y5 K0 RGB: R166 G192 B219 #a6c0db

GREY (30% BLACK)

NAVY BLUE (PRIME)

CMYK: C0 M0 YO 30 RGB: R188 G190 B192 #bcbec0

CMYK: C87 M75 Y41 K31 RGB: R48 G61 B90 #303d5a

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NAME CARD WITH BRANDING Business cards in different colour tones for different identities/ deparments Minimal layout with clear and sharp colours follow SNAPLAB’s graphical elements

ANGEL CHAN

OPERATIONS MANAGER EN

Basic Edition GoSnaplab gosnaplab M +852 2105 9488 angel@gosnaplab.com

gosnaplab.com

NAME CARD SNAPLAB BRAND INTRODUCTION & GUIDELINE | Name Card | 21

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KIT CHAU

SALES REPRESENTATIVE EN

Black Edition GoSnaplab gosnaplab M +852 2105 9314 kit@gosnaplab.com

gosnaplab.com

MICHAEL NG DESIGNER EN

Limited Edition gosnaplab gosnaplab M +852 2105 9463 michael@gosnaplab.com

gosnaplab.com

NILS NECKEL CEO EN

Prime Edition GoSnaplab gosnaplab M +852 9012 9288 nils@gosnaplab.com

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Name Card | 22

gosnaplab.com

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DESIGN APPROACH SNAPLAB BRAND INTRODUCTION & GUIDELINE | Design Approach | 23

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MATERIALS

We select the eco-friendly, recyclable, lightest, thinnest, finest and strongest materials to suit true portability, design and quality of product-

PRODUCT INNOVATIONS

CONSUMER-INSIGHT QUALITY

We ensure our products fits the following standards and certifications: - Mfi - Qi-certified - CE, ISO, RoHs, ISO9001 - Battery Recycling Program

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Design Approach | 24

DESIGN

Design Research Idea Sketches Concept development Rapid Prototyping Product/ Industrial Design CMF Design Branding & Marketing Packaging & Display

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OUR PRODUCTS SNAPLAB BRAND INTRODUCTION & GUIDELINE | Our Products | 25

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PRODUCT RANGES

CHARGERS

CABLES

PHONE CASES

BATTERY PACKS

SCREEN PROTECTOR

MOBILE GIMMICK

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PRODUCT CLASS UNDER TRADEMARK Countries: Australia, Switzerland, China (PRC), European Union, Japan, Hong Kong, Russian Federation, Singapore, Taiwan, USA CLASS 9 - COMPUTERS, SOFTWARE, ELECTRONIC INSTRUMENTS, & SCIENTIFIC APPLIANCES AC travel chargers, DC car chargers, desktop chargers, battery pack chargers, induction chargers, solar chargers; battery packs, external battery packs, universal battery packs, battery pack cases, battery packs with solar panels; USB charging cables, USB data cables, charging cables, data cables, data and charge cables, audio cables, HDMI cables, video cables, Firewire cables, computer cables, USB to micro USB connectors, USB to mobile phone connectors, HDMI A to HDMI D connectors; screen protectors, silicon cases, TPU plastic cases, PC plastic cases, aluminium cases, aluminium/PC combination cases, natural leather cases, natural leather pouches, PU leather cases, PU leather pouches, notebook sleeves, tablet sleeves, notebook and tablet sleeves, docking stations, cradle and holders for car use, desktop cradles, the afore-mentioned products specifically adapted for size and/or measurement; in-ear headsets, in-ear headsets with microphones for use with mobile phones, out-ear headsets, wired desktop speakers, wireless speakers (Bluetoothenabled and battery powered); SIM card adapters, micro SIM card adapters, nano SIM card adapters, memory cards, memory card adapters, USB memory sticks, wireless memory cards, wireless memory boxes; video and audio accessories, namely, splitters, couplers, and cable connectors; computer hardware routers, hubs and switches; computer network hubs, routers and switches; electrical and electronic connectors; connection cables; electronic cables; power wires; telephone wires; digital transmission wires and cables; electrical and electronic plugs; TV and video converters; cable adapters and switches; modular electrical, electronic and telephone plugs; cable adapter plugs; headphone extensions; stereo headphone cords; speaker wires and speaker cables; electrical surge protectors; USB and Ethernet adapters, connectors, controllers, switches, cables and plugs; extension cords; mobile power cords; telephone headsets and hands-free kits for use therewith; cables for electrical or optical signal transmission; all afore-mentioned products for use with computers, computing devices, smartphones, mobile phones, tablets, electronic notebooks, photo cameras, video cameras, MP3 devices, gaming devices, GPS devices, and portable mobile media devices; all the afore-mentioned products intended for and advertised for use with computers and computing devices (excluding printers of any kind) and for use with smartphones, mobile phones, tablets, electronic notebooks, photocameras, video cameras, MP3 devices, gaming devices, GPS devices and for use with portable media devices (excluding printers of any kind).

CLASS 18 - LEATHER AND SUBSTITUTE GOODS Bags (included in this class), travelling sets (leatherware).

CLASS 35 - ADVERTISING, BUSINESS CONSULTING Retail and wholesale services, including online or via other communication networks, relating to peripherals, accessories and replacement parts of computers, computing devices, smartphones, mobile phones, tablets, electronic notebooks, photocameras, video cameras, MP3 devices, gaming devices, GPS devices, and portable mobile media devices; excluding retail and wholesale services relating to printers of any kind; administration of the business affairs of retail and wholesale stores; presentation of gods on communication media for retail and wholesale purposes; excluding such services relating to printers of any kind.

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TRIANGLE 3.5mm JACK AUDIO SPLITTER

Triangle is a Audio Splitter that have been designed to share your music by connecting to two sets of headphones, so you can listen to music on the transport or watch the movie from the laptop on a plane ride with friends and family. It comes with a keychain ring so you can hang it together with your keys or bags or whatever you like.

UP TO

2X

MUSIC EXPERIENCE

Material: Matte ABS, Aluminium Size: 30.4 x 54.1 x 7mm Weight : 20g

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SIMple

SIM & SD CARD STORAGE SIMple is a SIM Card Holder that have been designed to provide users a simpler and smarter way for SIM cards and SD cards stroage when travelling across different countries.

SMART

5 1N 1

SIM & SD CARDS STORAGE

Material: Matte ABS/PC Size: 86x54x2.5mm Weight : 10g

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ON THE GO BATTERY PACKS with LED DIGITAL DISPLAY

10,000 mah battery pack with built-in LED Display for time and battery indicator

UP TO

2X

USB PORTS

Material: Matte Aluminium Size: 30.4 x Battery: 10,000, Li-polymer Output: 5V/2.1A Built-in LED Display indictor Charging port: Micro-USB Material: Aluminium Size: 128.6 x 67 x 16.6mm Weight : 259g54.1 x 7mm Weight : 20g

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SONATA TRAVEL CHARGER

Sleek and stylish travel charger with green LED indicator and smooth rubbe-feel finishing Avaliable in various colours, outputs and bundle with cables (lightning, micro-USB, USB-C)

UP TO

2X

CHARGING SPEED

1 USB Port/ Dual USB Ports Output: 5V/2.1, 2.4A Material: Matte PC with coating Size: 55 x 23 x 83mm Weight : 77g

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SONATA CAR CHARGER

Sleek and stylish car charger with green LED indicator and smooth rubbe-feel finishing Avaliable in various colours, outputs and bundle with cables (lightning, micro-USB, USB-C)

UP TO

2X

CHARGING SPEED

1 USB Port/ Dual USB Ports Output: 5V/2.1, 2.4A Material: Matte PC with coating Size: 30x21x60mm Weight : 21g

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CORNING TEMPERED GLASS SCREEN PROTECTOR Tempered glass protector made with Accessory Glass by Corning

UP TO

9H

HARDNESS

1 USB Port/ Dual USB Ports Output: 5V/2.1, 2.4A Material: Matte PC with coating Size: 30x21x60mm Weight : 21g

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CORNING TEMPERED GLASS SCREEN PROTECTOR Tempered glass protector made with Accessory Glass by Corning

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PRODUCT PACKAGING SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 42

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GRAPHIC ELEMENTS ON THE PACKAGING PRODUCT IMAGERY ON THE COVER

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The product shot on the cover should be very clear and precise to show what is the product about in one picture.

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5IN1

* SIM & SD CARDS STORAGE

JP 2組のヘッドフォンをスマートフォン、 携帯電話、 タブレット、 コンピュータ、ポータブルゲームシステ ム (およびそれ以上) のミニステレオジャックポート に接続します ES Conecta dos juegos de auriculares a un teléfono inteligente, teléfono, tableta, computadora, sistemas de juegos portátiles (y más) mini-jack estéreo DE Verbindet zwei Sätze Kopfhörer mit einem Smartphone, Telefon, Tablet, Computer, tragbaren Spielsystemen (und mehr) Mini-Stereo-Klinkenanschluss

SMART

KO SIM과 SD 카드를위한 지능형 5 일 스토리지 카드. 8 나노-SIM 카드, (2) 마이크로 SIM 카드 일 미니 SIM 1 마이크로 SD 카드와 한 제거 금속 핀까지

FR Intelligente carte de stockage 5 en 1 pour cartes SIM et cartes SD. Jusqu'à 8 cartes Nano-SIM, 2 cartes Micro-SIM, 1 carte Mini-SIM, 1 Micro SD-Card et retrait 1 Metal Pin

S CH 适合存放多枚SIM卡和SD卡的五合一卡套 。可儲放多達8枚NANO SIM卡,2枚Micro-SIM卡 ,1枚MINI SIM 卡,1枚Micro SD卡及1支SIM取卡 針

EN Smart 5 in 1 storage card for SIM and SD cards. Up to 8 Nano-SIM cards, 2 Micro-SIM cards, 1 Mini-SIM, 1 Micro SD card and 1 Removal Metal Pin

FR Connecte deux ensembles d'écouteurs à la prise mini-jack stéréo d’un smartphone, téléphone portable, tablette, ordinateur, console de jeux (et plus) EN Connects two sets of headphones to a smartphone, phone, tablet, computer, portable game systems (and more) mini-stereo jack port

CLEAR WINDOW

2x

MUSIC EXPERIENCE

*

UP TO

KO 두 세트의 헤드폰을 스마트 폰, 전화기, 태블릿, 컴퓨터, 휴대용 게임 시스템 (및 기타) 미니 스테레오 잭 포트에 연결합니다 体声插孔

805287

4

with Adapters & Removal Pin #S15AA01

007249

805287

with keychain ring included #S15AA01

SMART *

LED LIGHT

KO 편안한 느낌과 품질에 대한 고무 마무리 부드러운 터치 표면

FR La lumière LED blanche indique que le chargeur est branché à une source d'alimentation

1,5 Meter Embedded Cable

FITS*

12W

TRAVEL CHARGER

WALL OUTLETS

with Lightning™ Connector EMBEDDED CABLE

DE Weiße LED-Licht zeigt an das Ladegerät an S t r o m q u e l l e angeschlossen ist ES La luz LED blanco indica que el cargador está conectado a la fuente de energía JP 白色LEDの光は、充電器 が電源に接続されているこ とを示し T CH 白色LED燈表示充電 器連接到電源 S CH 白色LED灯表示充电 器连接到电源 KO 백색 LED 광은 충전기가 전원에 연결되어 나타낸다

EN 1,0A output for fastest possible charging. Embedded 1,5 Meter cable with Lightning™ connector. Fits 100-240V wall outlets FR Sortie de 1,0A pour un temps de charge le plus rapide possible. Câble de 1,5 Metre inclus avec le connecteur Lightning™. Convient aux prises murales 100-240V DE 1,0A ausgegeben für die schnellste mögliche Aufladung. Eingebettetes 1.5-Meter-Kabel mit Blitzverbindungsstück. Passend für 100-240V Steckdosen ES 1,0A hecho salir para la carga posible más rápida. Cable embutido de 1.5 contadores con el conector del relámpago. Se adapta a las tomas de corriente 100-240V JP 1,0Aは最も速く可能な充満のために出力した。 電光コネクターが付いている埋め込まれた1,5メー トルケーブル。100 - 240Vのコンセントに適合

FITS

12W

JP 埋め込まれたライトニン グ™コネクタ付きユニバーサ ル1,0Aの旅行充電器

KO 1,0A는 가장 빠른 가능한 비용을 부과를 위해 출력했다. 번개 연결관을 가진 끼워넣어진 1,5 미터 케이블. 100 ~ 240V 콘센트에 적합

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*

MUSIC EXPERIENCE

x1 Male Jack

x1 Removal PIN

x8 Nano SIM

AUDIO SPLITTER

SIM & SD CARD HOLDER

*KEYS NOT INCLUDED

*MICRO SD CARD & SIM CARDS NOT INCLUDED

Stereo audio splitter to connect two headsets or speakers to one 3.5mm Audio Jack 3.5MM JACK

S CH 通用1,0A旅行充电器 与嵌入式闪电™连接器

x2 Micro SIM

2x

*

The Lightning connector works with iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPad Air 2, iPad Air, iPad Pro, iPad Mini 4, iPad Mini 3, iPad Mini 2, iPad Mini, iPad (4th generation), iPod touch (5th generation).

S CH 为最快速可能充电输出的1,0A。 与闪电连 接的嵌入1,5米电缆。 适合100-240V墙上的电源 插座

x1 Micro SD

UP TO *

* This charger input range between 100-240V and is suitable to most of wall outlets.

T CH 通用1,0A旅行充電器 與嵌入式閃電™連接器

gosnaplab.com

x1 Mini SIM

WALL OUTLETS

T CH 為最快速可能充電輸出的1,0A。 與閃電連 接的嵌入1,5米電纜。 適合100-240V牆上的電源 插座

CABLED

SIM & SD CARDS STORAGE

x2 Female Jack

EN White LED light indicates the charger is connected to power source

S CH 软触摸表面与舒适的 手感和质量橡胶面漆

1A

5IN1

Key Holder Friendly

S CH 1,5米的嵌入式电缆

T CH 軟觸摸表面與舒適的 手感和質量橡膠面漆

KO 임베디드 번개 ™ 커넥터 범용 1,0A 여행 충전기

AUDIO SPLITTER

KO 1,5 미터 내장 케이블

ES Cargador de viaje 1,0A universal con incrustado conector Lightning ™

805287

T CH 1,5米的嵌入式電纜

JP 快適な雰囲気と質用ゴム 仕上げたソフトタッチ面

DE Universal-1,0A Reiseladegerät mit eingebetteten Lightning ™ Steckverbinder

007249

ES 1,5 metros de cable integrado

ES Superficie suave al tacto, con un acabado de goma para una sensación de comodidad y calidad

FR chargeur universel de voyage de 1,0A avec connecteur intégré Lightning™

4

DE 1,5 Meter Embedded Kabel

JP 1,5メーター埋め込みケー ブル

CAR CHARGER

with Lightning™ Connector #S2AD10

FR Câble intégré de 1,5 mètre

DE Soft-Touch-Oberfläche mit einer Gummibeschichtung für ein angenehmes Tragegefühl und Qualität

EN Universal 1,0A travel charger with embedded Lightning™ Connector

SIM & SD CARD HOLDER

White LED Light Soft Touch (Rubber Finishing)

007249

* Plugs into any standard 3.5 mm/1/8 in. mini-headphone jack

FR Surface douce au toucher avec une finition en caoutchouc pour une sensation de confort et qualité

4

INCLUDED IN THE PACKAGING: Tri∆ngle Audio Splitter Keychain Ring

EN 1,5 Meter embedded cable

DE Intelligente 5 in 1 Speicherkarte für SIM und SD-Karten. Bis zu 8 Nano-SIM-Karten, 2 Micro-SIM-Karten, 1 Mini-SIM, 1 Micro SD-Karte und 1 Entfernen Metall Pin

T CH 將兩套耳機連接到智能手機,手機,平板 電腦,電腦,便攜式遊戲系統(和更多)迷你立 體聲插孔

* Micro SD Card & SIM Cards on the picture are here for reference only and are not included.

EN Soft touch surface with a rubber finish for a comfortable feel and quality

ES Inteligente 5 en 1 tarjeta de almacenamiento de la tarjeta SIM y las tarjetas SD. Hasta 8 tarjetas nano-SIM, 2 tarjetas micro-SIM, 1 mini-SIM, 1 tarjeta micro y 1 Remoción del Pin de metal

S CH 将两套耳机连接到智能手机,手机,平板 电脑,电脑,便携式游戏系统(和更多)迷你立

INCLUDED IN THE PACKAGING: SIM & SD Card Holder Mini to Micro SIM Adapter Micro to NANO SIM Adapter Metal Removal Pin

TRAVEL CHARGER 1,5M

T CH 適合儲放多枚SIM卡和SD卡的5合1卡套。可 儲放多達8枚NANO SIM卡,2枚Micro-SIM卡,1 枚MINI SIM卡,1枚Micro SD卡及1支SIM取卡針

CLEAR WINDOW

SOFT TOUCH

JP SIMとSDカード用のインテリジェント5で1スト レージカード。 8ナノSIMカード、 2マイクロSIMカ ード、1ミニSIM、1マイクロSDカードと1取り外しメ タルピンまで

It need to display every feature, components or function a product can do. The viewing angle of the product shot should always be isometric or top view to keep consistency.

MULTI-USER LISTENING COMPACT gosnaplab.com

Micro SIM, Mini SIM Card Adapters & Removal Pin Included SLIM 2.5MM

CREDIT CARD SIZE COMPACT gosnaplab.com

“Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, or iPad may affect wireless performance. iPad, iPhone, iPod, iPod nano, iPod touch, and Retina are trademarks of Apple Inc., registered in the U.S. and other countries. iPad Air, iPad mini, and Lightning are trademarks of Apple Inc.

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 43

Confidential. TM and © 2018 SNAPLAB. All rights reserved


GRAPHIC ELEMENTS ON THE PACKAGING HEADLINE, DIE-CUT, IMAGE, TEXT & CONTENTS Every packaging including envelope should cosists of the below graphic elements to ensure consistency for the brand.

COVER 1

SNAPLAB™ Logo (on cover & side)

2

Product Image (Rendering/Photo)

3

Product Features (in brackets)

1

EN Soft touch surface with a rubber finish for a comfortable feel and quality

EN 1,5 Meter embedded coiled cable

Main Point of Sale (Important number in BOLD)

5

Product name (BOLD) with little description

FR Surface douce au toucher avec une finition en caoutchouc pour une sensation de confort et qualité

Important Product Specs in bubble (UV Coating)

DE Soft-Touch-Oberfläche mit einer Gummibeschichtung für ein angenehmes Tragegefühl und Qualität

7 8

MFI Logo (Only for Apple-related products) SNAPLAB website

SIDE 9

Short description of each Product Feature in different language

BACK 10

Barcode

11

Diecut or the extruded blister

12

Further product descriptions in different languages

13

Symbols & Marks

14

SNAPLAB Trade mark

15

Legal from Apple (Only for Apple-related products)

Soft Touch (Rubber Finishing)

007249

JP 1.5メートルのコイル状ケ ーブル

KO 1,5 미터 코일 케이블

11

3 Green LED Light

S CH 软触摸表面与舒适的 手感和质量橡胶面漆 KO 편안한 느낌과 품질에 대한 고무 마무리 부드러운 터치 표면

4

5

CAR CHARGER EN Mini 2,4A car charger with embedded Lightning ™ Connector

MINI CAR CHARGER

UP TO*

2X

CHARGING SPEED

with Lightning™ Connector

FR Mini chargeur de voiture de 2,4A avec connecteur intégré Lightning™

EMBEDDED COILED CABLE

LED LIGHT EN Green LED light indicates the charger is connected to power source FR Lumière LED verte indique que le chargeur est branché à une source d'alimentation

12 FR Sortie de 2,4A pour un temps de charge le plus rapide possible. Câble de 1,5 Metre inclus avec le connecteur Lightning™. Convient aux prises de voiture 10-30V

ES La luz LED verde indica que el cargador está conectado a la fuente de energía

DE 2,4A ausgegeben für die schnellste mögliche Aufladung. Eingebettetes 1.5-Meter-Kabel mit Blitzverbindungsstück. Passt Anschlüsse des Trägers 10-30V

JP 緑色のLEDライトは、 充 電器が電源に接続されてい ることを示し

KO 녹색 LED 빛은 충전기가 전원에 연결되어 나타낸다

2,4A

2X

S CH 为最快速可能充电输出的2,4A。 与闪电连 接的嵌入1,5米电缆。 适合10-30V通信工具出口 KO 2,4A는 가장 빠른 가능한 비용을 부과를 위해 출력했다. 번개 연결관을 가진 끼워넣어진 1,5 미터 케이블. 적합 10-30V 차량 출구

QUICK CHARGE

CHARGING SPEED

11

* Charging speed is measured by the mAh output of the charger compared to a conventional 1000mAh charger. The Lightning connector works with iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPad Air 2, iPad Air, iPad Pro, iPad Mini 4, iPad Mini 3, iPad Mini 2, iPad Mini, iPad (4th generation), iPod touch (5th generation).

13

T CH 小型2,4A車載充電器 與嵌入式閃電™連接器

10

S CH 小型2,4A车载充电器 与嵌入式闪电™连接器

8 gosnaplab.com

KO 임베디드 번개 ™ 커넥터 미니 2,4A 차 충전기

15

*

JP 2,4Aは最も速く可能な充満のために出力した。 電光コネクターが付いている埋め込まれた1,5メー トルケーブル。適合10-30Vの手段のアウトレット

CABLED

7

UP TO

ES 2,4A hecho salir para la carga posible más rápida. Cable embutido de 1.5 contadores con el conector del relámpago. Cabe los enchufes del vehículo 10-30V

T CH 綠色LED燈表示充電 器連接到電源 S CH 绿色LED灯表示充电 器连接到电源

4

EN 2,4A output for fastest possible charging. Embedded 1,5 Meter cable with Lightning™ connector. Fits 10-30V vehicle outlets

DE Grüne LED Licht zeigt das Ladegerät an S t r o m q u e l l e angeschlossen ist

T CH 為最快速可能充電輸出的2,4A。 與閃電連 接的嵌入1,5米電纜。 適合10-30V通信工具出口

6

ES Cargador de coche 2,4A Mini con incrustado conector Lightning™

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 44

805287

S CH 1,5米卷起的电缆

T CH 軟觸摸表面與舒適的 手感和質量橡膠面漆

JP 埋め込まれたライトニン グ™コネクタミニ2,4Aの車 の充電器

4

ES Cable en espiral de 1.5 contadores

T CH 1.5米捲起的電纜

2

JP 快適な雰囲気と質用ゴム 仕上げたソフトタッチ面

DE Mini 2,4A Auto-Ladegerät mit eingebetteten Lightning™ Steckverbinder

10

DE 1.5 Meter-aufgerolltes Kabel

ES Superficie suave al tacto, con un acabado de goma para una sensación de comodidad y calidad

9

with Lightning™ Connector #S1AF24

FR Cordon extensible de 1,5 Mètre

1,5 Meter Coiled Cable

MINI CAR CHARGER

5 1,5M

4

6

1

SOFT TOUCH

14

TM and © 201 SNAPLAB. All rights reserved.

“Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, or iPad may affect wireless performance. iPad, iPhone, iPod, iPod nano, iPod touch, and Retina are trademarks of Apple Inc., registered in the U.S. and other countries. iPad Air, iPad mini, and Lightning are trademarks of Apple Inc.

Confidential. TM and © 2018 SNAPLAB. All rights reserved


TYPE OF PACKAGING COMPACT ENVELOPE The slim envelope-sized packaging is used for packing compact and flat products. The compact size allow easy shipping and minimize wastage.

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 45

Confidential. TM and © 2018 SNAPLAB. All rights reserved


TYPE OF PACKAGING FLIPPED BOX The flipped box packaging will be used for products that are bigger in size and for products that in premium or special editions. The flipped cover is magetically attached to the box and the blister window display reveal the product itself.

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 46

Confidential. TM and © 2018 SNAPLAB. All rights reserved


DESIGN LANGUAGE CLEAR AND PRECISE

The design and visual language of the packaging should always remain clear, simple and precise, The rendering at the cover display the function of the product and the red or/and bold headline highlight the product features and extra details. The clear blister within the packaging alliows customers to preview the real product

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 47

Confidential. TM and © 2018 SNAPLAB. All rights reserved


PRODUCT DISPLAY SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 48

Confidential. TM and © 2018 SNAPLAB. All rights reserved


SHOP COUNTER DISPLAY Gun metal aluminium holder & hook with Neon Red arcylic plastic stand

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 49

Confidential. TM and © 2018 SNAPLAB. All rights reserved


WALL DISPLAY 1.26m (H) x 0.62m (W) Black arcylic panel and clear glass panel at the back. Black anodized aluminium hook for holding the product. Use of red LED light at the top and bottom at the base to create red illumination shade at the back and side.

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 50

Confidential. TM and © 2018 SNAPLAB. All rights reserved


STANDING WALL DISPLAY 1.26m (H) x 0.62m (W) Black arcylic panel and clear glass panel at the back. Black anodized aluminium hook for holding the product. Use of red LED light at the top and bottom at the base to create red illumination shade at the back and side.

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 51

Confidential. TM and © 2018 SNAPLAB. All rights reserved


STANDING WALL DISPLAY 2.52m (H) x 0.62m (W) (3x in this picture)

SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 52

Confidential. TM and © 2018 SNAPLAB. All rights reserved


SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 53

Confidential. TM and © 2018 SNAPLAB. All rights reserved


THANK YOU 2018

Version1 (March 2018)


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