BRAND INTRODUCTION & GUIDELINES 2018
Version1 (April 2018)
TABLE OF CONTENT Who We Are
.........................................................................................
3
Target Market
.........................................................................................
6
Brand Positioning
.........................................................................................
7
Logo Branding
.......................................................................................
8
Typography
.......................................................................................
16
Colours
.......................................................................................
19
Name Card
.......................................................................................
21
Design Approach
.......................................................................................
23
Our Products
.......................................................................................
25
Product Packagings
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42
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Table of Content | 2
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WHO WE ARE We are SNAPLAB. We create lifestyle-led, smart and innovative tech to keep you connected on-the-go. We develop beautiful, user-friendly and adaptable products that give you enjoyment, convenience and more.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Who We Are | 3
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“CONNECTED SIMPLICITY” OUR BACKGROUND Founded by CEO Nils Neckel, SNAPLAB designs, manufactures and deliver simple, high quality and easy-to-use solutions for mobile accessories to people worldwide through retailers and online.
OUR PHILOSOPHY “Connected Simplicity” is what we pursue in our creations. By combining the finest and strongest materials, simple yet functional design and considered details, SNAPLAB creates beautiful products that is easy-to-use and make people’s lives more convenient and better.
OUR VISION We strives to be a leading brand of lifestyle and mobile technology products by focusing on user experiemce and revealing the spirit of innovation.
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OUR NAME “SNAP-LAB” [noun] The name “SNAPLAB” originated from the combination of idea of “SNAP" - simple and ease of use and “LAB” – insightful, exploration and experimentation. It represents our missions on striving to design and produce products and innovations that can improve people’s living and connect people with technology and experiences.
CORE VALUES
EXPLORE ON-THE-GO VERSATILE DESIGN-DRIVEN USER-FRIENDLY SNAPLAB BRAND INTRODUCTION & GUIDELINE | Who We Are | 5
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TARGET MARKET We focus on middle to high-end consumers for the tech-design market and target at young and mature professionals by enhancing their work environments and travel experiences. Our products will be selling to worldwidethrough distributors, retailers and online.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Target Market | 6
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EXPENSIVE
ORDINARY
SOPHISTICATED
AFFORDABLE
BRAND POSITIONING SNAPLAB BRAND INTRODUCTION & GUIDELINE | Brand Positioning | 7
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LOGO BRANDING SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 8
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FULL LOGO PRIMARY IDENTITY As the primary visual identifier for the company, the SNAPLAB name logo is used in all branding, development, promotional, marketing, recruitment and outreach materials including, but not limited to, print, web, social media and online communications.
“S” LOGO SECONDARY IDENTITY As the secondary visual identity for the company, the “S” logo used as an alternative when there is only limited space or not enough space for the full logo. It may stand by itself as long as SNAPLAB name is listed elsewhere.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 9
SNAPLAB LOGO TAGLINE LOGO “CONNECTED SIMPLICITY” LOCKUP SOCIAL MEDIA IDENTITY The lockup of SNAPLAB logo with the hashtag quote “#CONNECTED SIMPLICITY” or tagline“CONNECTED SIMPLICITY” - was used as mainly in social media and speific promotion and marketing purposes respectively.
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CLEAR SPACE Clear space is the area that is required around the outside of our logo. The minimum clear space for SNAPLAB logo is determined by the width and height of the letter “S” by measurement “x” and “y” as shown. Items such as text, images or other graphic elements should be kept away from those measurements.
y
y
y
y
x
x
x
y
x
x 0.3x 0.3x 0.3x
CONNECTED SIMPLICITY
# CONNECTED SIMPLICITY y
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 10
y
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LOGO MINIMUM SIZE The minimum width should never drop below 39mm. All other uses of the logo are handled on a case-by-case basis.
DIGITAL W 39mm
W 110.5px H 5mm
W 39mm
H 14.1px
W 110.5px
H 8mm
W 39mm
H 22.6px
W 110.5px
H 8mm
H 22.6px
H 5mm
H 14.1px
TRADEMARK The ™ mark should always be legible. When the logo is used at its minimum size, all ™ marks should be removed. Add the following legal copy: SNAPLAB and the SNAPLAB logo are trademarks of SNAPLAB inc.
SNAPLAB and the SNAPLAB logo are trademarks of SNAPLAB inc.
The above legal statement should visible on the same material.
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LOGO LOCKUPS DIFFERENT EDITIONS WITH LOGO LOCKUPS: Lockup elements with our logo with different editions or brand collaborations/crossover is only reserved for special ocassions or small groups of external partners. Creation of new lockups or logo is strictly prohibited.
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LOGOS APPICATION AREAS DIFFERENT EDITIONS WITH LOGO LOCKUPS: This guide is meant to assist in selecting the appropriate logo to use for different ocassions or applications.
SNAPLAB MAIN LOGO USED (primary)
LETTER “S” LOGO USED (secondary)
SNAPLAB TAGLINE/HASHTAGE LOGO USE (promotion)
Products
Products
Promotions
Packagings
Packagings
Online advertisment
Data sheets, Drawing
Gifts, give-away
Email newsletter
Presentation, Proposal, Powerpoint
etc...
Social media
Webpages, emails
Brochures, catalogues, posters
Print Advertisment
Videos
Retail environment
Display, Signage, installation, Booth
Display, Signage, installation, Booth
etc...
Event collateral (Gifts, installations, signages) Collaboration materials/ Sponsorships Other logo lockups etc...
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 13
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USAGE WITH BACKGROUND COLOR FOR BACKGROUNDS The SNAPLAB black logo should only be used on white and light background (e.g. light grey), white the SNAPLAB white logo should only be used on approved brand colours and on imgery where the logo is clear and unobstructed
INCORRECT USE Here are some of the incorrect examples with wrong backrground that should be avoided I.e. wrong colours, complex imagery
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IMPROPER LOGO USAGE The logo should not be distorted, reproportioned or modified in any manner. Do not apply any shadows, bevels, 3D effects, embosses, glows or outlines on the logo or any other visual elements on the logo.
DISTORTED
OUTLINE
3D EFFECT
INVERTED
GROW
MIRRORED
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Logo Branding | 15
ALTERED COLOURS
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Aa TYPOGRAPHY SNAPLAB BRAND INTRODUCTION & GUIDELINE | Typography | 16
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TYPEFACE VARIATION San Francisco Thin
San Francisco Regular
San Francisco Medium
San Francisco Semibold
San Francisco Bold
SNAPLAB USER-FRIENDLY ADAPTABLE CONNECTED SIMPLICITY
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Typography | 18
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SNAPLAB TYPEFACE PRINT & WEB
The typeface San Francisco has been chosen to be the English font with all branding materials. All English headlines, advertisements, text on products, packaging and display are designed using this font. San Fracisco is also our font on promoting our brands, including website, social media asserts and newsletter. The typeface Ping Fang (蘋方) has been chosen to be the Chinese font with all branding materials. All Chinese headlines, advertisements, text on products, packaging and display are designed using this font. San Fracisco is also our font on promoting our brands, including website, social media asserts and newsletter.
SAN FRANCISCO - BOLD (PRINT & WEB)
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 SAN FRANCISCO - MEDIUM (PRINT & WEB)
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
蘋方/繁 - SEMIBOLD (PRINT & WEB)
SAN FRANCISCO - REGULAR (PRINT & WEB)
日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
蘋方/繁 - MEDIUM (PRINT & WEB)
SAN FRANCISCO - LIGHT (PRINT & WEB)
日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
蘋方/繁 - REGULAR (PRINT & WEB)
SAN FRANCISCO - ULTRA-LIGHT (PRINT & WEB)
日月金木水火土竹 戈十手中一人心手 口尸廿山女田已卜
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
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COLOURS SNAPLAB BRAND INTRODUCTION & GUIDELINE | Colours | 19
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COLOUR PALETTES
COLOUR PALETTES
The colours listed below have been chosen to represent SNAPLAB and different editions of the brand, giving them a recognizable positioning within retail.
The colours listed below have been chosen to represent SNAPLAB and different editions of the brand, giving them a recognizable positioning within retail.
PRIMARY COLORS: LOGOS, PACKAGING
SECONDARY COLORS: HEADLINES, ICONS, PRODUCTS, DISPLAY & ACCENT
WHITE
NEON RED (NORMAL)
CMYK: C0 M0 YO K0 RGB: R255 G255 B255 #ffffff
CMYK: C0 M72 Y4O K0 RGB: R255 G114 B118 #ff7276
BLACK
SKY BLUE (LIMITED)
CMYK: C0 M0 YO K0 RGB: R35 G31 B32 #231f20
CMYK: C34 M16 Y5 K0 RGB: R166 G192 B219 #a6c0db
GREY (30% BLACK)
NAVY BLUE (PRIME)
CMYK: C0 M0 YO 30 RGB: R188 G190 B192 #bcbec0
CMYK: C87 M75 Y41 K31 RGB: R48 G61 B90 #303d5a
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NAME CARD WITH BRANDING Business cards in different colour tones for different identities/ deparments Minimal layout with clear and sharp colours follow SNAPLAB’s graphical elements
ANGEL CHAN
OPERATIONS MANAGER EN
Basic Edition GoSnaplab gosnaplab M +852 2105 9488 angel@gosnaplab.com
gosnaplab.com
NAME CARD SNAPLAB BRAND INTRODUCTION & GUIDELINE | Name Card | 21
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KIT CHAU
SALES REPRESENTATIVE EN
Black Edition GoSnaplab gosnaplab M +852 2105 9314 kit@gosnaplab.com
gosnaplab.com
MICHAEL NG DESIGNER EN
Limited Edition gosnaplab gosnaplab M +852 2105 9463 michael@gosnaplab.com
gosnaplab.com
NILS NECKEL CEO EN
Prime Edition GoSnaplab gosnaplab M +852 9012 9288 nils@gosnaplab.com
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Name Card | 22
gosnaplab.com
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DESIGN APPROACH SNAPLAB BRAND INTRODUCTION & GUIDELINE | Design Approach | 23
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MATERIALS
We select the eco-friendly, recyclable, lightest, thinnest, finest and strongest materials to suit true portability, design and quality of product-
PRODUCT INNOVATIONS
CONSUMER-INSIGHT QUALITY
We ensure our products fits the following standards and certifications: - Mfi - Qi-certified - CE, ISO, RoHs, ISO9001 - Battery Recycling Program
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Design Approach | 24
DESIGN
Design Research Idea Sketches Concept development Rapid Prototyping Product/ Industrial Design CMF Design Branding & Marketing Packaging & Display
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OUR PRODUCTS SNAPLAB BRAND INTRODUCTION & GUIDELINE | Our Products | 25
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PRODUCT RANGES
CHARGERS
CABLES
PHONE CASES
BATTERY PACKS
SCREEN PROTECTOR
MOBILE GIMMICK
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PRODUCT CLASS UNDER TRADEMARK Countries: Australia, Switzerland, China (PRC), European Union, Japan, Hong Kong, Russian Federation, Singapore, Taiwan, USA CLASS 9 - COMPUTERS, SOFTWARE, ELECTRONIC INSTRUMENTS, & SCIENTIFIC APPLIANCES AC travel chargers, DC car chargers, desktop chargers, battery pack chargers, induction chargers, solar chargers; battery packs, external battery packs, universal battery packs, battery pack cases, battery packs with solar panels; USB charging cables, USB data cables, charging cables, data cables, data and charge cables, audio cables, HDMI cables, video cables, Firewire cables, computer cables, USB to micro USB connectors, USB to mobile phone connectors, HDMI A to HDMI D connectors; screen protectors, silicon cases, TPU plastic cases, PC plastic cases, aluminium cases, aluminium/PC combination cases, natural leather cases, natural leather pouches, PU leather cases, PU leather pouches, notebook sleeves, tablet sleeves, notebook and tablet sleeves, docking stations, cradle and holders for car use, desktop cradles, the afore-mentioned products specifically adapted for size and/or measurement; in-ear headsets, in-ear headsets with microphones for use with mobile phones, out-ear headsets, wired desktop speakers, wireless speakers (Bluetoothenabled and battery powered); SIM card adapters, micro SIM card adapters, nano SIM card adapters, memory cards, memory card adapters, USB memory sticks, wireless memory cards, wireless memory boxes; video and audio accessories, namely, splitters, couplers, and cable connectors; computer hardware routers, hubs and switches; computer network hubs, routers and switches; electrical and electronic connectors; connection cables; electronic cables; power wires; telephone wires; digital transmission wires and cables; electrical and electronic plugs; TV and video converters; cable adapters and switches; modular electrical, electronic and telephone plugs; cable adapter plugs; headphone extensions; stereo headphone cords; speaker wires and speaker cables; electrical surge protectors; USB and Ethernet adapters, connectors, controllers, switches, cables and plugs; extension cords; mobile power cords; telephone headsets and hands-free kits for use therewith; cables for electrical or optical signal transmission; all afore-mentioned products for use with computers, computing devices, smartphones, mobile phones, tablets, electronic notebooks, photo cameras, video cameras, MP3 devices, gaming devices, GPS devices, and portable mobile media devices; all the afore-mentioned products intended for and advertised for use with computers and computing devices (excluding printers of any kind) and for use with smartphones, mobile phones, tablets, electronic notebooks, photocameras, video cameras, MP3 devices, gaming devices, GPS devices and for use with portable media devices (excluding printers of any kind).
CLASS 18 - LEATHER AND SUBSTITUTE GOODS Bags (included in this class), travelling sets (leatherware).
CLASS 35 - ADVERTISING, BUSINESS CONSULTING Retail and wholesale services, including online or via other communication networks, relating to peripherals, accessories and replacement parts of computers, computing devices, smartphones, mobile phones, tablets, electronic notebooks, photocameras, video cameras, MP3 devices, gaming devices, GPS devices, and portable mobile media devices; excluding retail and wholesale services relating to printers of any kind; administration of the business affairs of retail and wholesale stores; presentation of gods on communication media for retail and wholesale purposes; excluding such services relating to printers of any kind.
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TRIANGLE 3.5mm JACK AUDIO SPLITTER
Triangle is a Audio Splitter that have been designed to share your music by connecting to two sets of headphones, so you can listen to music on the transport or watch the movie from the laptop on a plane ride with friends and family. It comes with a keychain ring so you can hang it together with your keys or bags or whatever you like.
UP TO
2X
MUSIC EXPERIENCE
Material: Matte ABS, Aluminium Size: 30.4 x 54.1 x 7mm Weight : 20g
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SIMple
SIM & SD CARD STORAGE SIMple is a SIM Card Holder that have been designed to provide users a simpler and smarter way for SIM cards and SD cards stroage when travelling across different countries.
SMART
5 1N 1
SIM & SD CARDS STORAGE
Material: Matte ABS/PC Size: 86x54x2.5mm Weight : 10g
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ON THE GO BATTERY PACKS with LED DIGITAL DISPLAY
10,000 mah battery pack with built-in LED Display for time and battery indicator
UP TO
2X
USB PORTS
Material: Matte Aluminium Size: 30.4 x Battery: 10,000, Li-polymer Output: 5V/2.1A Built-in LED Display indictor Charging port: Micro-USB Material: Aluminium Size: 128.6 x 67 x 16.6mm Weight : 259g54.1 x 7mm Weight : 20g
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SONATA TRAVEL CHARGER
Sleek and stylish travel charger with green LED indicator and smooth rubbe-feel finishing Avaliable in various colours, outputs and bundle with cables (lightning, micro-USB, USB-C)
UP TO
2X
CHARGING SPEED
1 USB Port/ Dual USB Ports Output: 5V/2.1, 2.4A Material: Matte PC with coating Size: 55 x 23 x 83mm Weight : 77g
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SONATA CAR CHARGER
Sleek and stylish car charger with green LED indicator and smooth rubbe-feel finishing Avaliable in various colours, outputs and bundle with cables (lightning, micro-USB, USB-C)
UP TO
2X
CHARGING SPEED
1 USB Port/ Dual USB Ports Output: 5V/2.1, 2.4A Material: Matte PC with coating Size: 30x21x60mm Weight : 21g
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CORNING TEMPERED GLASS SCREEN PROTECTOR Tempered glass protector made with Accessory Glass by Corning
UP TO
9H
HARDNESS
1 USB Port/ Dual USB Ports Output: 5V/2.1, 2.4A Material: Matte PC with coating Size: 30x21x60mm Weight : 21g
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CORNING TEMPERED GLASS SCREEN PROTECTOR Tempered glass protector made with Accessory Glass by Corning
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PRODUCT PACKAGING SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 42
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GRAPHIC ELEMENTS ON THE PACKAGING PRODUCT IMAGERY ON THE COVER
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The product shot on the cover should be very clear and precise to show what is the product about in one picture.
TM and © 2017 SNAPLAB. All rights reserved.
5IN1
* SIM & SD CARDS STORAGE
JP 2組のヘッドフォンをスマートフォン、 携帯電話、 タブレット、 コンピュータ、ポータブルゲームシステ ム (およびそれ以上) のミニステレオジャックポート に接続します ES Conecta dos juegos de auriculares a un teléfono inteligente, teléfono, tableta, computadora, sistemas de juegos portátiles (y más) mini-jack estéreo DE Verbindet zwei Sätze Kopfhörer mit einem Smartphone, Telefon, Tablet, Computer, tragbaren Spielsystemen (und mehr) Mini-Stereo-Klinkenanschluss
SMART
KO SIM과 SD 카드를위한 지능형 5 일 스토리지 카드. 8 나노-SIM 카드, (2) 마이크로 SIM 카드 일 미니 SIM 1 마이크로 SD 카드와 한 제거 금속 핀까지
FR Intelligente carte de stockage 5 en 1 pour cartes SIM et cartes SD. Jusqu'à 8 cartes Nano-SIM, 2 cartes Micro-SIM, 1 carte Mini-SIM, 1 Micro SD-Card et retrait 1 Metal Pin
S CH 适合存放多枚SIM卡和SD卡的五合一卡套 。可儲放多達8枚NANO SIM卡,2枚Micro-SIM卡 ,1枚MINI SIM 卡,1枚Micro SD卡及1支SIM取卡 針
EN Smart 5 in 1 storage card for SIM and SD cards. Up to 8 Nano-SIM cards, 2 Micro-SIM cards, 1 Mini-SIM, 1 Micro SD card and 1 Removal Metal Pin
FR Connecte deux ensembles d'écouteurs à la prise mini-jack stéréo d’un smartphone, téléphone portable, tablette, ordinateur, console de jeux (et plus) EN Connects two sets of headphones to a smartphone, phone, tablet, computer, portable game systems (and more) mini-stereo jack port
CLEAR WINDOW
2x
MUSIC EXPERIENCE
*
UP TO
KO 두 세트의 헤드폰을 스마트 폰, 전화기, 태블릿, 컴퓨터, 휴대용 게임 시스템 (및 기타) 미니 스테레오 잭 포트에 연결합니다 体声插孔
805287
4
with Adapters & Removal Pin #S15AA01
007249
805287
with keychain ring included #S15AA01
SMART *
LED LIGHT
KO 편안한 느낌과 품질에 대한 고무 마무리 부드러운 터치 표면
FR La lumière LED blanche indique que le chargeur est branché à une source d'alimentation
1,5 Meter Embedded Cable
FITS*
12W
TRAVEL CHARGER
WALL OUTLETS
with Lightning™ Connector EMBEDDED CABLE
DE Weiße LED-Licht zeigt an das Ladegerät an S t r o m q u e l l e angeschlossen ist ES La luz LED blanco indica que el cargador está conectado a la fuente de energía JP 白色LEDの光は、充電器 が電源に接続されているこ とを示し T CH 白色LED燈表示充電 器連接到電源 S CH 白色LED灯表示充电 器连接到电源 KO 백색 LED 광은 충전기가 전원에 연결되어 나타낸다
EN 1,0A output for fastest possible charging. Embedded 1,5 Meter cable with Lightning™ connector. Fits 100-240V wall outlets FR Sortie de 1,0A pour un temps de charge le plus rapide possible. Câble de 1,5 Metre inclus avec le connecteur Lightning™. Convient aux prises murales 100-240V DE 1,0A ausgegeben für die schnellste mögliche Aufladung. Eingebettetes 1.5-Meter-Kabel mit Blitzverbindungsstück. Passend für 100-240V Steckdosen ES 1,0A hecho salir para la carga posible más rápida. Cable embutido de 1.5 contadores con el conector del relámpago. Se adapta a las tomas de corriente 100-240V JP 1,0Aは最も速く可能な充満のために出力した。 電光コネクターが付いている埋め込まれた1,5メー トルケーブル。100 - 240Vのコンセントに適合
FITS
12W
JP 埋め込まれたライトニン グ™コネクタ付きユニバーサ ル1,0Aの旅行充電器
KO 1,0A는 가장 빠른 가능한 비용을 부과를 위해 출력했다. 번개 연결관을 가진 끼워넣어진 1,5 미터 케이블. 100 ~ 240V 콘센트에 적합
TM and © 2016 SNAPLAB. All rights reserved.
*
MUSIC EXPERIENCE
x1 Male Jack
x1 Removal PIN
x8 Nano SIM
AUDIO SPLITTER
SIM & SD CARD HOLDER
*KEYS NOT INCLUDED
*MICRO SD CARD & SIM CARDS NOT INCLUDED
Stereo audio splitter to connect two headsets or speakers to one 3.5mm Audio Jack 3.5MM JACK
S CH 通用1,0A旅行充电器 与嵌入式闪电™连接器
x2 Micro SIM
2x
*
The Lightning connector works with iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPad Air 2, iPad Air, iPad Pro, iPad Mini 4, iPad Mini 3, iPad Mini 2, iPad Mini, iPad (4th generation), iPod touch (5th generation).
S CH 为最快速可能充电输出的1,0A。 与闪电连 接的嵌入1,5米电缆。 适合100-240V墙上的电源 插座
x1 Micro SD
UP TO *
* This charger input range between 100-240V and is suitable to most of wall outlets.
T CH 通用1,0A旅行充電器 與嵌入式閃電™連接器
gosnaplab.com
x1 Mini SIM
WALL OUTLETS
T CH 為最快速可能充電輸出的1,0A。 與閃電連 接的嵌入1,5米電纜。 適合100-240V牆上的電源 插座
CABLED
SIM & SD CARDS STORAGE
x2 Female Jack
EN White LED light indicates the charger is connected to power source
S CH 软触摸表面与舒适的 手感和质量橡胶面漆
1A
5IN1
Key Holder Friendly
S CH 1,5米的嵌入式电缆
T CH 軟觸摸表面與舒適的 手感和質量橡膠面漆
KO 임베디드 번개 ™ 커넥터 범용 1,0A 여행 충전기
AUDIO SPLITTER
KO 1,5 미터 내장 케이블
ES Cargador de viaje 1,0A universal con incrustado conector Lightning ™
805287
T CH 1,5米的嵌入式電纜
JP 快適な雰囲気と質用ゴム 仕上げたソフトタッチ面
DE Universal-1,0A Reiseladegerät mit eingebetteten Lightning ™ Steckverbinder
007249
ES 1,5 metros de cable integrado
ES Superficie suave al tacto, con un acabado de goma para una sensación de comodidad y calidad
FR chargeur universel de voyage de 1,0A avec connecteur intégré Lightning™
4
DE 1,5 Meter Embedded Kabel
JP 1,5メーター埋め込みケー ブル
CAR CHARGER
with Lightning™ Connector #S2AD10
FR Câble intégré de 1,5 mètre
DE Soft-Touch-Oberfläche mit einer Gummibeschichtung für ein angenehmes Tragegefühl und Qualität
EN Universal 1,0A travel charger with embedded Lightning™ Connector
SIM & SD CARD HOLDER
White LED Light Soft Touch (Rubber Finishing)
007249
* Plugs into any standard 3.5 mm/1/8 in. mini-headphone jack
FR Surface douce au toucher avec une finition en caoutchouc pour une sensation de confort et qualité
4
INCLUDED IN THE PACKAGING: Tri∆ngle Audio Splitter Keychain Ring
EN 1,5 Meter embedded cable
DE Intelligente 5 in 1 Speicherkarte für SIM und SD-Karten. Bis zu 8 Nano-SIM-Karten, 2 Micro-SIM-Karten, 1 Mini-SIM, 1 Micro SD-Karte und 1 Entfernen Metall Pin
T CH 將兩套耳機連接到智能手機,手機,平板 電腦,電腦,便攜式遊戲系統(和更多)迷你立 體聲插孔
* Micro SD Card & SIM Cards on the picture are here for reference only and are not included.
EN Soft touch surface with a rubber finish for a comfortable feel and quality
ES Inteligente 5 en 1 tarjeta de almacenamiento de la tarjeta SIM y las tarjetas SD. Hasta 8 tarjetas nano-SIM, 2 tarjetas micro-SIM, 1 mini-SIM, 1 tarjeta micro y 1 Remoción del Pin de metal
S CH 将两套耳机连接到智能手机,手机,平板 电脑,电脑,便携式游戏系统(和更多)迷你立
INCLUDED IN THE PACKAGING: SIM & SD Card Holder Mini to Micro SIM Adapter Micro to NANO SIM Adapter Metal Removal Pin
TRAVEL CHARGER 1,5M
T CH 適合儲放多枚SIM卡和SD卡的5合1卡套。可 儲放多達8枚NANO SIM卡,2枚Micro-SIM卡,1 枚MINI SIM卡,1枚Micro SD卡及1支SIM取卡針
CLEAR WINDOW
SOFT TOUCH
JP SIMとSDカード用のインテリジェント5で1スト レージカード。 8ナノSIMカード、 2マイクロSIMカ ード、1ミニSIM、1マイクロSDカードと1取り外しメ タルピンまで
It need to display every feature, components or function a product can do. The viewing angle of the product shot should always be isometric or top view to keep consistency.
MULTI-USER LISTENING COMPACT gosnaplab.com
Micro SIM, Mini SIM Card Adapters & Removal Pin Included SLIM 2.5MM
CREDIT CARD SIZE COMPACT gosnaplab.com
“Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, or iPad may affect wireless performance. iPad, iPhone, iPod, iPod nano, iPod touch, and Retina are trademarks of Apple Inc., registered in the U.S. and other countries. iPad Air, iPad mini, and Lightning are trademarks of Apple Inc.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 43
Confidential. TM and © 2018 SNAPLAB. All rights reserved
GRAPHIC ELEMENTS ON THE PACKAGING HEADLINE, DIE-CUT, IMAGE, TEXT & CONTENTS Every packaging including envelope should cosists of the below graphic elements to ensure consistency for the brand.
COVER 1
SNAPLAB™ Logo (on cover & side)
2
Product Image (Rendering/Photo)
3
Product Features (in brackets)
1
EN Soft touch surface with a rubber finish for a comfortable feel and quality
EN 1,5 Meter embedded coiled cable
Main Point of Sale (Important number in BOLD)
5
Product name (BOLD) with little description
FR Surface douce au toucher avec une finition en caoutchouc pour une sensation de confort et qualité
Important Product Specs in bubble (UV Coating)
DE Soft-Touch-Oberfläche mit einer Gummibeschichtung für ein angenehmes Tragegefühl und Qualität
7 8
MFI Logo (Only for Apple-related products) SNAPLAB website
SIDE 9
Short description of each Product Feature in different language
BACK 10
Barcode
11
Diecut or the extruded blister
12
Further product descriptions in different languages
13
Symbols & Marks
14
SNAPLAB Trade mark
15
Legal from Apple (Only for Apple-related products)
Soft Touch (Rubber Finishing)
007249
JP 1.5メートルのコイル状ケ ーブル
KO 1,5 미터 코일 케이블
11
3 Green LED Light
S CH 软触摸表面与舒适的 手感和质量橡胶面漆 KO 편안한 느낌과 품질에 대한 고무 마무리 부드러운 터치 표면
4
5
CAR CHARGER EN Mini 2,4A car charger with embedded Lightning ™ Connector
MINI CAR CHARGER
UP TO*
2X
CHARGING SPEED
with Lightning™ Connector
FR Mini chargeur de voiture de 2,4A avec connecteur intégré Lightning™
EMBEDDED COILED CABLE
LED LIGHT EN Green LED light indicates the charger is connected to power source FR Lumière LED verte indique que le chargeur est branché à une source d'alimentation
12 FR Sortie de 2,4A pour un temps de charge le plus rapide possible. Câble de 1,5 Metre inclus avec le connecteur Lightning™. Convient aux prises de voiture 10-30V
ES La luz LED verde indica que el cargador está conectado a la fuente de energía
DE 2,4A ausgegeben für die schnellste mögliche Aufladung. Eingebettetes 1.5-Meter-Kabel mit Blitzverbindungsstück. Passt Anschlüsse des Trägers 10-30V
JP 緑色のLEDライトは、 充 電器が電源に接続されてい ることを示し
KO 녹색 LED 빛은 충전기가 전원에 연결되어 나타낸다
2,4A
2X
S CH 为最快速可能充电输出的2,4A。 与闪电连 接的嵌入1,5米电缆。 适合10-30V通信工具出口 KO 2,4A는 가장 빠른 가능한 비용을 부과를 위해 출력했다. 번개 연결관을 가진 끼워넣어진 1,5 미터 케이블. 적합 10-30V 차량 출구
QUICK CHARGE
CHARGING SPEED
11
* Charging speed is measured by the mAh output of the charger compared to a conventional 1000mAh charger. The Lightning connector works with iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPad Air 2, iPad Air, iPad Pro, iPad Mini 4, iPad Mini 3, iPad Mini 2, iPad Mini, iPad (4th generation), iPod touch (5th generation).
13
T CH 小型2,4A車載充電器 與嵌入式閃電™連接器
10
S CH 小型2,4A车载充电器 与嵌入式闪电™连接器
8 gosnaplab.com
KO 임베디드 번개 ™ 커넥터 미니 2,4A 차 충전기
15
*
JP 2,4Aは最も速く可能な充満のために出力した。 電光コネクターが付いている埋め込まれた1,5メー トルケーブル。適合10-30Vの手段のアウトレット
CABLED
7
UP TO
ES 2,4A hecho salir para la carga posible más rápida. Cable embutido de 1.5 contadores con el conector del relámpago. Cabe los enchufes del vehículo 10-30V
T CH 綠色LED燈表示充電 器連接到電源 S CH 绿色LED灯表示充电 器连接到电源
4
EN 2,4A output for fastest possible charging. Embedded 1,5 Meter cable with Lightning™ connector. Fits 10-30V vehicle outlets
DE Grüne LED Licht zeigt das Ladegerät an S t r o m q u e l l e angeschlossen ist
T CH 為最快速可能充電輸出的2,4A。 與閃電連 接的嵌入1,5米電纜。 適合10-30V通信工具出口
6
ES Cargador de coche 2,4A Mini con incrustado conector Lightning™
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 44
805287
S CH 1,5米卷起的电缆
T CH 軟觸摸表面與舒適的 手感和質量橡膠面漆
JP 埋め込まれたライトニン グ™コネクタミニ2,4Aの車 の充電器
4
ES Cable en espiral de 1.5 contadores
T CH 1.5米捲起的電纜
2
JP 快適な雰囲気と質用ゴム 仕上げたソフトタッチ面
DE Mini 2,4A Auto-Ladegerät mit eingebetteten Lightning™ Steckverbinder
10
DE 1.5 Meter-aufgerolltes Kabel
ES Superficie suave al tacto, con un acabado de goma para una sensación de comodidad y calidad
9
with Lightning™ Connector #S1AF24
FR Cordon extensible de 1,5 Mètre
1,5 Meter Coiled Cable
MINI CAR CHARGER
5 1,5M
4
6
1
SOFT TOUCH
14
TM and © 201 SNAPLAB. All rights reserved.
“Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, or iPad may affect wireless performance. iPad, iPhone, iPod, iPod nano, iPod touch, and Retina are trademarks of Apple Inc., registered in the U.S. and other countries. iPad Air, iPad mini, and Lightning are trademarks of Apple Inc.
Confidential. TM and © 2018 SNAPLAB. All rights reserved
TYPE OF PACKAGING COMPACT ENVELOPE The slim envelope-sized packaging is used for packing compact and flat products. The compact size allow easy shipping and minimize wastage.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 45
Confidential. TM and © 2018 SNAPLAB. All rights reserved
TYPE OF PACKAGING FLIPPED BOX The flipped box packaging will be used for products that are bigger in size and for products that in premium or special editions. The flipped cover is magetically attached to the box and the blister window display reveal the product itself.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 46
Confidential. TM and © 2018 SNAPLAB. All rights reserved
DESIGN LANGUAGE CLEAR AND PRECISE
The design and visual language of the packaging should always remain clear, simple and precise, The rendering at the cover display the function of the product and the red or/and bold headline highlight the product features and extra details. The clear blister within the packaging alliows customers to preview the real product
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Packaging | 47
Confidential. TM and © 2018 SNAPLAB. All rights reserved
PRODUCT DISPLAY SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 48
Confidential. TM and © 2018 SNAPLAB. All rights reserved
SHOP COUNTER DISPLAY Gun metal aluminium holder & hook with Neon Red arcylic plastic stand
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 49
Confidential. TM and © 2018 SNAPLAB. All rights reserved
WALL DISPLAY 1.26m (H) x 0.62m (W) Black arcylic panel and clear glass panel at the back. Black anodized aluminium hook for holding the product. Use of red LED light at the top and bottom at the base to create red illumination shade at the back and side.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 50
Confidential. TM and © 2018 SNAPLAB. All rights reserved
STANDING WALL DISPLAY 1.26m (H) x 0.62m (W) Black arcylic panel and clear glass panel at the back. Black anodized aluminium hook for holding the product. Use of red LED light at the top and bottom at the base to create red illumination shade at the back and side.
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 51
Confidential. TM and © 2018 SNAPLAB. All rights reserved
STANDING WALL DISPLAY 2.52m (H) x 0.62m (W) (3x in this picture)
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 52
Confidential. TM and © 2018 SNAPLAB. All rights reserved
SNAPLAB BRAND INTRODUCTION & GUIDELINE | Product Display | 53
Confidential. TM and © 2018 SNAPLAB. All rights reserved
THANK YOU 2018
Version1 (March 2018)